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Romania

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Country Report

Colour Cosmetics in Romania

In 2011, colour cosmetics started to recover after suffering for a few bad years. Previously, consumers limited their purchase within this category, due to unfavourable economic conditions, even if inertia played its part and maintained a certain ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Romania

Deodorants are a favourite product on the Romanian market and the market is fully mature. Moreover, on the background of limited household income, more men and women changed from a more expensive eau de toilette for the less expensive deodorant, ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Romania

Hair removers/bleachers represent the most popular category of depilatories, with retail value sales worth RON8 million in 2011.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Romania

Current value sales of fragrances were good in 2011, with growth up by 3%.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Romania

The market moves on certain categories, with shampoo being amongst the most popular one as it is widely used in both urban and rural areas. Hair treatments such as conditioners or hair masks are less popular in the rural environment, but are ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Romania

Current value sales of men’s grooming products grew by 3% in 2011. An increasing number of Romanian men are interested in how they look, and how they can improve their appearance, as well as in fashion trends and lifestyles. This trend is evident ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Romania

Romanian consumers are becoming increasingly educated and the importance of oral hygiene is stressed in a lot of health shows. The concept of oral care is changing and products such as mouthwashes and flossing products are increasingly used and ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Romania

Since 2008 Romania has endured economic crisis and consumers have become increasingly poor. The statistics show little improvement in the macroeconomic indicators and growth is inconsistent and not constant. Consumption patterns vary and inertia has ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Romania

Sets/kits were popular during holidays in previous years, being used as gifts, but they are increasingly used as promotion tool all year round.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Romania

Innovation drives this category, from the premium areas to the economy ones. Dermocosmetics and organic products are becoming very popular, just as their sales through the pharmacies and beauty retailers are increasing. This trend is evident not only...

Oct 2012 | US$900| Add to cart | View details ›

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