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Country Report

Bath and Shower in Russia

2011 saw recovering demand for higher-quality bath foam and shower gel. Consumers were more concerned regarding the effect of cosmetics containing strong surfactants on their skin. As the economic situation was getting better in Russia during 2011, ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Russia

Russian consumers became more price-conscious in 2011, after consumer optimism following the period of economic instability calmed down. Partly this was caused by pessimistic expectations regarding the future economic performance. Meanwhile, ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Russia

Deodorants continued to develop in 2011. Although the penetration of these products amongst the population of the largest cities was high at the beginning of the review period, in 2011 it continued to spread amongst the population of smaller towns ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Russia

Russian consumers continue to look for effective solutions to get rid of unwanted hair. As the issue is of high importance for women, they look for better options and try new methods, including cosmetologic procedures such as laser depilation and ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Russia

2011 was a year of declining consumer optimism, after a positive 2010. In the second half of the year new signs of economic instability were revealed. However, the year was beneficial for fragrances in Russia, with the volume growth which started in ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Russia

Hair care became more sophisticated in 2011. Consumers tended to buy professional hair care products, and at the same time were hesitant to pay high prices. Manufacturers’ developing collaboration with retailers offered the market new higher volume ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Russia

Although consumers of men’s grooming products are mostly men, they are purchased mostly by women. Men rarely buy new products they do not currently use, and often buy on their own products they know and on which they rely. In 2011 many women became ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Russia

In 2011 consumers opted for oral care products with professional marketing claims. The growing availability of high value-added products was positively received by consumers willing to pay more and to be sure of high-quality results. The review ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Sets/Kits in Russia

After optimistic expectations dominated the market in 2010, in 2011 consumers’ expectations regarding future economic developments became significantly less optimistic. However, 2011 saw an increase in demand for sets/kits, which was supported by two...

May 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Russia

In 2011 a number of factors combined to create a positive environment for an increase in the share of mass lower-priced brands. Low levels of consumer confidence and high uncertainty regarding future economic performance supported more rational ...

May 2012 | US$900| Add to cart | View details ›

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