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Country Report

Deodorants in Singapore

Given Singapore’s warm and humid climate, people perspire easily. Thus, deodorant is a necessity for many consumers. This product type is commonly used by sports players. Increasingly, consumers are looking for more natural positioned deodorants and ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Singapore

Increasingly beauty savvy consumers demanded depilatories that provide similar results to professional hair removal services. Given their hectic lifestyles, consumers were also looking for quick and fuss-free methods of hair removal.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Singapore

Floral fragrances are popular with women as they are viewed as feminine and elegant. The floral fragrances launched in 2011 include: Flower Tag by Kenzo (Kenzo Parfums); Tresor Midnight Rose Fragrance (Lancôme); and L'Eau d'Issey Florale (Issey ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Singapore

Treatment shampoos, hair loss and damage treatments were the top hair care variants in 2011. As many consumers in Singapore, especially girls, often colour, perm, rebond or style their hair with heated hair styling tools, which can damage hair, there...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Singapore

Toward the end of the review period, more men showed greater interest in personal grooming. Thus, more men’s grooming products were introduced to meet the growing demand. More men enjoy grooming themselves and they were more open to using skin care ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Singapore

Consumers in Singapore have become more affluent and conscious about their appearance. Consequently, they are demanding more expensive and niche oral care products that provide functional benefits, such as whitening. Moreover, products that are ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Singapore

Beauty and personal care sales were constrained by the volatile economic climate in 2011. As a result, consumers spent less on non-essential products. Nonetheless, they did not trade down to lower-quality products. Image conscious consumers continued...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Singapore

Sets/kits are sold all-year-round by beauty specialist retailers and department stores. Some consumers chose to purchase sets/kits as they are held to offer good value for money, while others bought them as gifts for special occasions, such as ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Singapore

Singaporean consumers, especially women, are more beauty savvy. They are increasingly searching for products that offer multiple benefits, such as whitening, anti-ageing, firming and lifting. Anti-agers continued to grow in popularity as consumers ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Singapore

During the review period, more consumers purchased higher SPF products, which are perceived to offer greater protection from the sun. However, products with SPF values higher than 50 are not proven to offer greater protection than ones with a SPF ...

Jul 2012 | US$900| Add to cart | View details ›

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