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Country Report

Bath and Shower in Slovakia

Bath and shower sales increased by 8% to reach sales of €48 million. The innovation of products was the main reason why sales made an increase in 2011. Also, marketing and promotion of particular brands by strong players on the market has an ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Slovakia

Colour cosmetics increased by 3% in 2011 to reach €66 million in current value terms. Innovations, price discounting of particular products and promotion of top brands are the main reasons why sales increased in 2011.

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Slovakia

Deodorants sales grew by 4% to reach €36 million in current value terms in 2011 as the category recovered from the economic downturn. These products are for everyday use and consumers were highly influenced by company promotions. Also, innovations of...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Slovakia

Sales slowed down in 2010 with only a 1% value growth, because the arrival of new private label products made a huge impact on the market, which strengthened the competition amongst sellers. In 2011, the overall situation stabilised and depilatories ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Slovakia

After 2010’s decline, fragrances made a boost of sales with an increase of 11% in current value terms to reach €78 million in 2011 as mass women’s and men fragrances are more demanded by Slovak consumers and companies focus to meet their ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Slovakia

Consumers, especially women, pay more attention to the care of their hair, because stressful and unhealthy lifestyles often cause serious problems such as hair loss or dry and greasy hair. When compared to 2010, when a 2% decline was recorded, hair ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Slovakia

Men’s grooming sales grew by 4% in current value terms to reach €39 million in 2011. These products are for regular use and their sales record frequent fluctuations. Men consumers tend to use grooming products more, as a result of paying more ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Slovakia

Oral care sales rose by 5% in 2011 to reach current value sales of €35 million. The main trend here was the increased interest of Slovak consumers in battery toothbrushes and tooth whiteners. Producers have responded by introducing several new ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Slovakia

In comparison to 2010, the category registered a stronger growth rate. One group of women consumers is interested more in products with higher quality and thus gains a higher level of satisfaction. The second group pays more attention to private ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Slovakia

Sets/kits declined by 1% in current value terms with overall sales reaching €16 million in 2011 as producers rather focused on new products and new fragrances of individual cosmetic products that could generate higher profit for them. Sets/kits were ...

Sep 2012 | US$900| Add to cart | View details ›

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