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Country Report

Baby and Child-Specific Products in Thailand

The key supportive factor which maintained the performance of baby and child-specific products in 2011 was the willingness of parents to invest in their beloved children. Modern Thai parents tend to invest a great deal in their children in various ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Thailand

In Thailand, bath and shower is considered one of the most dynamic and fragmented categories. Thai consumers were willing to try out new product developments in 2011, since there were a number of new launches in many categories. Overall bath and ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Thailand

Colour cosmetics registered double-digit growth in 2011, as more Thai women were concerned about their physical appearance at a younger age. From the teenage years, they have started to use some basic products, such as lip gloss and powder. In ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Thailand

Due to the hot and humid climate in the country, many Thai consumers are familiar with using deodorants. Deodorants expanded at a respectable rate both in current value and volume terms in 2011. There was a trend of the category being more ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Thailand

Nowadays, Thai women like to remove their body hair. Many Thai women want to have touchable smooth skin to radiate sexy femininity. Touchable smooth skin allows them to have a feeling of being beautiful. As a result, there was a strong trend of hair ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Thailand

Fragrances was becoming more competitive in 2011. Different tactics were employed to stimulate sales of both premium and mass products. Fragrances in Thailand tends to have limited scope, particularly in terms of end consumers, as only certain ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Thailand

Benefiting from the trend of consumers socialising and being concerned about their personal image, hair care generated a positive performance in 2011. Consumers started to move towards more premium products, and over the review period this trend ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Thailand

The performance of sun care was backed up by an increasing trend of consumers using these products in their everyday lives. In particular, female consumers opted for sun care products in order to avoid getting a tan. In Thailand, many people desire ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Thailand

With a strong influence from the media and socialisation, it was not only Thai women, but also Thai men who were concerned about their health and appearance. Rising demand for male-specific products in both skin care and hair care, as well as other ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Thailand

In 2011, the core contribution to value sales in oral care continued to be derived from toothpaste and manual toothbrushes. Whilst the competition heated up and major manufacturers controlled the most share, blue ocean strategy was applied to create ...

Oct 2012 | US$900| Add to cart | View details ›

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