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Country Report

Colour Cosmetics in Turkey

In 2011, colour cosmetics demonstrated current value growth of around 13%, which exceeded the near 12% CAGR seen over the review period. The main reasons for the good growth in the category were improved economic conditions, which led people to ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Turkey

In 2011 deodorants saw good current value growth, fuelled by greater investment by companies in terms of the launch of new product developments with sophisticated properties and greater focus on successful advertising campaigns. Companies focused on ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Turkey

In 2011 depilatories registered positive current value growth, positively affected by the continuing trend towards using home depilatories. Prior to the crisis many women visited beauty centres for depilation, which represented a barrier to sales of ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Turkey

In 2011 fragrances registered positive current value growth. However, the category failed to demonstrate the same performance achieved over the review period. Fragrances saw 6% current value growth in 2011, compared with a CAGR of 9% over the review ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Turkey

In 2011, hair care registered very good current value growth. Growth was driven mainly by the launch of new products, such as Head & Shoulders Ekstra Nemlendirici Bakim (Extra Nourishing Care) by Procter & Gamble. The category saw around 13% value ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Turkey

In 2011 men’s grooming saw above-average current value growth, largely driven by an increasing number of men giving greater importance to self-grooming as a result of rising urbanisation. Increased urbanisation means that a growing number of men are ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Turkey

In 2011, oral care demonstrated astonishing current value growth, thanks to the educational campaigns launched in various cities, in which dentists visited schools to tell children about the importance of oral care. The young population of the ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Turkey

In 2011 skin care demonstrated good current value growth, stimulated by improved economic conditions and an increasing number of products in the category. Growth was fuelled by the increasing availability of masstige offerings. A high number of ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Turkey

In 2011 sun care registered good current value growth, stimulated by improved economic conditions in the country and an increased rate of tourism, which prompted greater sun care sales. Also, increased awareness on the risks of being exposed to the ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sets/Kits in Turkey

In 2011 sets/kits continued to be seasonal products, with their sales rising ahead of special occasions, such as Valentine’s Day, Mother’s Day and especially the New Year. New packages of sets/kits are prepared by companies for consumers to purchase ...

Jun 2012 | US$900| Add to cart | View details ›

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