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Country Report

Deodorants in Taiwan

With the promotional efforts of leading brand owners, deodorants in Taiwan gained popularity over the review period. Consumers who are aware about personal hygiene and grooming were used to applying deodorants regularly. Although the product remained...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Taiwan

Over the review period, hair removal became gradually important for personal grooming, especially amongst young consumers and women office workers. There has been an increase in uptake of depilatories products in Taiwan. The changes in personal ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Taiwan

Over the review period, wearing perfume was getting popular in Taiwan. The changes of consumers’ habits continuously increased the sales of fragrances, which registered 3% value growth in 2011.

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Taiwan

Over the review period, hair colourant products were very popular in Taiwan. Dyeing hair has become common for hair styling to keep up with fashion trends. Instead of dyeing hair through salon services, consumers chose to do it themselves at home. In...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Taiwan

Over the review period, there were active developments in men’s grooming, including new brand entries and product innovations. Men’s grooming recorded strong value growth, particularly men’s toiletries with 6% in 2011 because more male consumers are ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Taiwan

Because of the mature market conditions, brand owners and manufacturers intensively invested in marketing campaigns and advertisements for oral care products, especially toothpaste, in addition to product innovations. All brands claimed specific ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Taiwan

In 2011, the market sizes of beauty and personal care continued the growth trend due to the various new product developments. In order to differentiate amongst various brands, market players have continuously adapted advanced technology for product ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Taiwan

In 2011, sets/kits in Taiwan continued to perform well with 11% growth in value terms. The value pack sales of sets/kits for skin care and colour cosmetics brands through seasonal promotions and anniversary sales of department stores significantly ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Taiwan

In 2011, the trend of premiumisation influenced the product innovations and launches of skin care products. Most of the premium brands moved to sophisticated anti-ageing function skin care products and created new product lines for more prestigious ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Taiwan

Skin whitening is one of the issues that concern Taiwan’s female consumers most. As a result, sun protection grew stably over the review period. Due to higher summer temperatures and stronger sunlight in recent years, sun care grew at 4% in value ...

Sep 2012 | US$900| Add to cart | View details ›

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