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Country Report

Sun Care in Ukraine

The development of sun care remained slow in 2011. Sluggish demand was mainly due to generally low awareness of the risks of sun exposure and preventive measures. Limited disposable incomes also negatively impacted sales. While consumers might show ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Ukraine

The major trend in skin care in 2011 was the ongoing consumer shift towards basic products in view of low disposable incomes and the non-essential perception of such products. Forced to cut back on their personal care expenditure, many consumers ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sets/Kits in Ukraine

Sets/kits proved to be quite dynamic in 2011. Consumer interest was warmed-up by a growing offer in many product categories. Promotion timed strictly to coincide with holiday periods was the most popular marketing activity among manufacturers. Thus ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Ukraine

Beauty and personal care showed relatively moderate development in 2011. To a great extent, growth was maintained due to complicated operational conditions, as admitted by many players. Legislative, customs and taxation obstacles aggravated the ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Oral Care in Ukraine

Oral care recorded the third-fastest current value growth in 2011, after men’s grooming and baby and child-specific products. Stable demand was due to the perception that oral care is an essential product type by the overwhelming majority of ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Ukraine

In spite of the dampening effect of the ongoing economic recession, men’s grooming demonstrated strong development in 2011. Growing consumer awareness that men and women have different skin and hair care needs was supported by active promotion and a ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Ukraine

Hair care developed relatively slowly in 2011, recording much slower growth in current value sales, compared to 2010. However, the year was characterised by a number of specific trends, including the increasing popularity of men’s hair care. More and...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Ukraine

One of key factors to impact fragrances in 2011 was the intensive development of chain retailing. Nearly all national drugstores announced expansion and rebranding plans, while some managed to implement them on a massive scale. A focus on colour ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Ukraine

Consumer awareness of the advantages of depilatories continued to grow, but demand was restricted by limited purchasing power. Women are very cautious about spending and they are ready to buy products only if they are ensured tangible results. They ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Ukraine

Deodorants is not perceived as an essential product type in Ukraine. The hygienic standards accepted by most citizens allow them to skip this personal care product. Deodorants is regarded as a must-have by a rather limited number of consumers, ...

Aug 2012 | US$900| Add to cart | View details ›

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