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Country Report

Bath and Shower in the US

New scents, brand refreshment and multifunctional formulations proved to be big sales drivers within body wash/shower gel in 2011. Brands introducing new products included Softsoap, Dial, Bath & Body Works, St Ives and Suave Naturals. New product ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in the US

Trends in fashion, combined with new technology, led to strong demand for colour cosmetics in 2011. After years of lacklustre sales, lipstick is back “in”, as fashion editors tout lipstick as providing glamour. At the same time, advances in lipstick ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in the US

Stick deodorants, including both powder and gel stick products, saw a strong performance in 2011, thanks to the repackaging and targeted marketing efforts of mass-market brands. Unilever’s Dove brand was particularly successful in appealing to female...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in the US

Innovation within hair removers/bleaches spurred a recovery in sales in 2011, with new products from Nair, including CoolGel translucent wax and Milk & Honey roll-on wax, seeking to provide more convenience and ease of use to consumers. Hair ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in the US

Fragrances achieved strong growth in 2011. After experiencing a steep 7% decline in 2009 and recovering by 2% in 2010, sales of fragrances increased by 8% in 2011. Sales of fragrances declined in 2009 due to the economic downturn, as consumers of all...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in the US

US consumers remained wary and value-focused in 2011, particularly with regard to shampoos, whereby competitively-priced shampoo brands such as Suave (Unilever) gained share at the expense of larger, higher-priced mass brands. Within conditioners, ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in the US

Men’s grooming received considerable attention from leading personal care marketers in 2011, with innovation in bath and shower (specifically men’s body wash/shower gel) driving sales. Historically, relatively high-priced men’s razors and blades ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in the US

Premium tooth whitening toothpastes, whitening agents/systems and premium value-added sensitive teeth and enamel protection toothpastes were major growth factors in 2011. The two major leaders within toothpaste in 2011, Crest (Procter & Gamble) and ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in the US

In 2011 the US beauty and personal care market saw the highest growth in current value terms of the 2006-2011 period. Although economic recovery was slower than anticipated and the unemployment rate remained high, overall growth was strong. Growth ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in the US

As the US economy improved in 2011, Americans resumed gift-giving during the holidays. Purchasing sets/kits as gifts and for themselves led to a 6% current value increase for sets/kits in 2011, after a 3% decline in 2009 and a 1% increase in 2010. ...

Jun 2012 | US$900| Add to cart | View details ›

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