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Uruguay

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Country Report

Baby and Child-Specific Products in Uruguay

Despite price increases, baby and child-specific products’ demand continued to grow in 2011 and current value sales see a healthy growth of 11%. Consumers were able to absorb the price hikes, as their purchasing power continued to increase in 2011.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Uruguay

The good hygiene habits of the Uruguayan population, which were reinforced by a campaign from the Ministerio de Salud Pública during the 2009 flu outbreak, continued to fuel retail volume sales of bath and shower products in 2011.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Uruguay

In 2011, for the fourth consecutive year, the good economic conditions prevailing in the country and ongoing growth in consumer purchasing power enabled female consumers to spend more freely on colour cosmetics, which resulted in positive retail ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Uruguay

Deodorant use is widespread amongst the Uruguayan population, with relatively high per capita consumption, making the category a mature one, with relatively limited retail volume sales growth potential. Over the review period, companies, particularly...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Uruguay

The clearly defined preference of Uruguayan women for depilation at beauty salons and salons specialising in depilation remained very strong in 2011, as such outlets provide a relatively inexpensive and more effective solution to hair removal at ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Uruguay

For the second consecutive year, most fragrances unit prices (mass women’s fragrances were the exception in 2011) remained unchanged or showed only minor increases in current terms, as companies took advantage of the depreciation of the US dollar ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Uruguay

With a very wide offering of standard shampoos and conditioners to choose from, Uruguayan consumers spent more money on these products in 2011. In many cases, consumers traded up to more expensive options that better addressed their particular hair ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Uruguay

In 2009, retail value sales of men’s razors and blades reached an all-time high, apparently with the perfect mix of disposables and systems. In 2010, systems sales weight increased, in response to the constant advertising by Sebamar and Fortylex for ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Uruguay

Over the review period, Uruguayan consumers started to increasingly use dental floss and mouthwashes/dental rinses. In the case of dental floss, consumers followed their dentists’ advice, while the retail volume and value sales growth seen by ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sets/Kits in Uruguay

For the second consecutive year, several companies launched sets and kits for previously non-traditional dates in 2011, such as St Valentine’s Day, Grandparents’ Day and Best Friend’s Day, which contributed to the strong retail volume and value sales...

Jul 2012 | US$900| Add to cart | View details ›

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