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Country Report

Colour Cosmetics in Vietnam

In 2011, colour cosmetics saw impressive growth of 29% in current value terms, to VND745 billion. Colour cosmetics became more diversified, with different price segments and functions targeting consumers of all ages, income levels and professions. ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Vietnam

In 2011, deodorants recorded current value growth of 19%, partly attributable to the rising price of deodorants in Vietnam. Demand for deodorants products was bolstered by rising consumer awareness of beauty and appearance. As the weather in Vietnam ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Vietnam

In 2011, depilatories increased by 19% in current value terms. The main consumers of depilatories were young women in urban areas concerned about their appearance. It is a widely held belief that women should not show body hair in exposed areas such ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Vietnam

In 2011, fragrances continued to register healthy growth in both volume and current value terms, up 9% and 25%, respectively. The current value growth rate was slightly higher compared to 2010. Previously, fragrances were perceived as a luxury ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Vietnam

In 2012, hair care increased by 12% in current value terms. The growth was driven mainly by non-traditional products such as styling agents, perms and relaxants and salon hair care. As consumers, especially young urban ones, started to take great ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Vietnam

In 2011, men’s grooming increased by 21% in current value terms. The strong growth was attributable to manufacturers’ advertising campaigns that successfully boosted men’s interest in self-grooming. Additionally, demand for men’s grooming products ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Vietnam

In 2011, oral care registered current value growth of 20%. Mouthwashes/dental rinses, manual toothbrushes and toothpaste were the only active categories. The latter two, especially toothpastes, accounted for the bulk of value sales, while ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Vietnam

In 2011, despite the apparent economic downturns and high inflation rate, beauty and personal care continued to see strong value growth in all categories. Demand for beauty and personal care product was fuelled by increasing consumer awareness of ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Vietnam

In 2011, sets/kits registered current value growth of 28%. Compared to the rest of beauty and personal care, sets/kits were relatively new in Vietnam. Its sales were insignificant with low demand, and not positioned as brands’ main products. People ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Vietnam

In 2011, skin care registered strong current value growth of 31%. As living standards increased and consumers became more aware about skin care thanks to the proliferation of communications, companies continued to introduce more diversified products ...

Oct 2012 | US$900| Add to cart | View details ›

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