Beauty from Within: How to Build a Successful Product

Introduction

Scope

Objectives of global briefing

Key findings

Nutricosmetics: Demand from an age conscious population

Beauty supplements dominate but food and drink drive growth

Nutricosmetics driven by Asia Pacific

Japan is the clear leader…and soft drinks are gaining share

The Need for Prevention

Health and wellness, VDS and skin care all set to grow

Anti-agers set to show 4.8% CAGR over 2011-2016

Products for prevention set to see positive growth in Japan

Anti-agers and dietary supplements defy economic crisis in the US

Global ageing population on the rise

Keep it to urban areas

How to Build a Beauty Product

To gain credibility use efficacious ingredients with scientific backing

Nutricosmetic ingredients in NPDs – regulation vs science

Claims approved under Article 13.1: Beauty from within (1)

Claims approved under Article 13.1: Beauty from within (2)

Global brands and private label quickly enter the beauty arena

Other beauty from within ingredients…

…and their claimed benefits

Polyphenols and vitamin E the winners

What ingredients are used to sell products in Japan?

Cross-over of omega-3 supplementation into beauty in Japan

Balancing convenience and low price combination

Products with a prohibitive price struggle to attract consumers

Quick results: What food and drink can learn from supplements

Drinks are available but need a clear and credible message

Coca-Cola and Sanofi join forces to launch Beautific Oenobiol

Beauty snack bars and confectionery gaining interest

Keep it simple with recognisable and effective ingredients

Who Is Your Consumer?

Nutricosmetics defy the recession

Female population aged 60+ will be second most populous by 2016

Teens demand instant gratification

20-30s: The start of prevention

Focus on anti-ageing for the 40-50s

65+: An untapped market for ingestible beauty

Borba: Targeting the right age group

Nutricosmetics for men should align with sports nutrition

Obesity rates continue to rise even though skinny remains the ideal

A soft approach: Diet Coke enters the beauty game

Future Outlook

HW beverages to generate US$74.5 billion in new sales

Growth in mean age and ADI hold potential for nutricosmetics

Japan is set to dominate beauty from within in the near future

Key factors determining regional success

Sales of beauty food and drink to exceed US$1.1 billion by 2016

Conclusion: How to succeed in nutricosmetics

Report Definitions

Report terminology

Report parameters: 54 health and wellness countries covered

Health and wellness category definitions

Health and wellness product coverage

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