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Country Report

Ukraine Flag Beer in Ukraine

| Pages: 39

Price: US$990

About this Report

Executive Summary

TRENDS

  • The key 2015 trend was the increase in the tax burden on beer producers due to the official definition of beer as an alcoholic drink. This law established a compulsory license for wholesale trade of beer for all producers (between UAH30,000 and UAH500,000 depending on production facilities) and additional requirements to obtain a license for beer retail trade. In addition, an excise tax on beer retail trade was introduced (5% of beer value sales) while the excise tax rate on beer was increased from UAH0.87 to UAH1.24 per litre. These changes, together with the drop in consumer purchasing power, resulted in a rise in beer prices and a drop in beer sales. Another result of legislative changes was the closure of many small breweries due to the fact they were not able pay the cost of the license.

COMPETITIVE LANDSCAPE

  • Sun InBev Ukraine VAT (35% of total volume sales) and Carlsberg Ukraine PAT (29%) were the leading companies in the Ukraine beer market in 2015 due to their large portfolios of different brands, both domestic and foreign. Among these brands, Chernigivske by Sun InBev Ukraine VAT and Lvivske by Carlsberg Ukraine PAT are the leading brands in the market.

PROSPECTS

  • The main trend over the forecast period will be the halt of the importation of Russian beer because of the introduction of the trade embargo on Russian products by Ukraine in 2016 in response to a similar Russian embargo. Russian beer accounted for about 20% of beer imports in Ukraine in 2015. As a result of the trade embargo, Ukrainian beer producers will take market share from Russian beer over the forecast period. At the same time, Ukrainian beer producers will suffer from the Russian embargo and will look for other opportunities to export beer.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Ukraine with research from Euromonitor's team of in- country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Ukraine market research report inclyudes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Ukraine?
  • What are the major brands in Ukraine?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Ukraine - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2015
  • Table 1 Number of Breweries 2010-2015

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2010-2015
  • Table 3 Sales of Beer by Category: Total Value 2010-2015
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Beer in Ukraine - Company Profiles

Persha Pryvatna Brovarnya AT in Alcoholic Drinks (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Persha Pryvatna Brovarnya AT: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Persha Pryvatna Brovarnya AT: Competitive Position 2015

Alcoholic Drinks in Ukraine - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks records total volume decline in 2015

Standard brands compete with economy and private label products

Multinational companies continue to dominate alcoholic drinks in Ukraine

Independent small grocers account for majority of sales in 2015

Alcoholic drinks expected to see total volume decline over forecast period

KEY TRENDS AND DEVELOPMENTS

Wide ranging changes in legislation in 2015

Drastic change in foreign trade

Decreasing consumer base

Key new product launches

  • Summary 4 Key New Product Developments 2015-2016

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

  • Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 29 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 38 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Ale By Type
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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