print

Country Report

Ukraine Flag Beer in Ukraine

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014, beer in Ukraine posted a decline in total volume terms of 10%. The volume decline was a direct result of changing consumer habits as Ukrainians started to trade down with the increased cost of living. The decline in disposable income forced consumers to switch to cheaper products and decrease consumption of no-essential goods. At the same time, excise tax hikes in mid-2014 together with inflation and the increased cost of raw materials affected volume sales and the industry as a whole. In May 2014, beer excise tax jumped by 42.5% to the level of UAH1.24 per litre. National currency devaluation caused an increase of prices for imported beer and imported raw materials for beer production. Eventually, beer’s average unit prices in 2014 were 25% higher than in 2013.

COMPETITIVE LANDSCAPE

  • Sun InBev remained the leader of Ukrainian beer in 2014 with a 28% volume share. The company had a wide portfolio of products, which allowed it to retain its leadership in beer. Its most well-known and popular brand remained the core Chernigivske brand, although it also produced more than 30 further beer brands, including Zhyguleskoye, Rogan, Corona, Staropramen and others.

PROSPECTS

  • The additional sales tax of alcoholic drinks of 1 January 2015 and further national currency devaluation will push prices up for beer. This will make imported beer less competitive as compared to cheaper domestic premium lager. Therefore, domestic premium lager brand will benefit and companies are likely to strengthen their positions in the premium segment. On the other side, the drastically decreased real income of Ukrainians will force customers to economise on non-essential items. As a result, the most prominent will be economy lager. At the same time, the adopted law which had made beer an alcoholic product may create additional obstacles for the industry. For example, additional licences will be needed for producers and PET packaging could not be used. Furthermore, by making beer an alcoholic product, retailers such as kiosks, which sold only one type of alcoholic drink (beer) and didn’t require licences, will need an additional license to sell it. Therefore, the growth of beer will remain limited, despite the fact that it is one of the most favourite grocery products of Ukrainian men. As a result, beer is expected to be flat over the forecast period, with a CAGR decline of 1% in volume terms and a value CAGR of 1% at constant 2014 prices. The trend towards at-home consumption of alcoholic drinks and cocktails is likely to continue over the forecast period.

Samples (FAQs about samples):

doc_pdf.pngSample Beer Market Research Report

doc_excel_table.pngSample Beer Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Ukraine?
  • What are the major brands in Ukraine?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Ukraine - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2014

CATEGORY DATA

  • Table 1 Sales of Beer by Category: Total Volume 2009-2014
  • Table 2 Sales of Beer by Category: Total Value 2009-2014
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Beer by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 GBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 10 NBO Company Shares of Beer: % Total Volume 2010-2014
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2011-2014
  • Table 12 Production, Imports and Exports of Beer: Total Volume 2008-2013
  • Table 13 Imports of Beer by Country of Origin: Total Volume 2008-2013
  • Table 14 Imports of Beer by Country of Origin: Total Value 2008-2013
  • Table 15 Exports of Beer by Country of Destination: Total Volume 2008-2013
  • Table 16 Exports of Beer by Country of Destination: Total Value 2008-2013
  • Table 17 Forecast Sales of Beer by Category: Total Volume 2014-2019
  • Table 18 Forecast Sales of Beer by Category: Total Value 2014-2019
  • Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019

Beer in Ukraine - Company Profiles

Efes-Ukraine Pyvovarnya DP in Alcoholic Drinks (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Efes-Ukraine Pyvovarnya DP: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Efes-Ukraine Pyvovarnya DP: Competitive Position 2014

Alcoholic Drinks in Ukraine - Industry Context

EXECUTIVE SUMMARY

Consumption of legal alcohol is falling in Ukraine

A very difficult year for alcoholic drinks and the country in general

Multinationals lead sales in 2014

Modern retail chains retain the majority of sales in 2014

Alcoholic drinks is expected to maintain stable decline during the forecast period

KEY TRENDS AND DEVELOPMENTS

Weak economic performance leads to contraction of alcoholic drinks

Consumption of legal alcohol is falling in Ukraine

Economising trend

Key new product launches

  • Summary 4 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

  • Summary 5 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 21 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 24 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 28 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Ale
      • Sorghum
      • Weissbier/Weizen/Wheat Beer
    • Lager
      • Flavoured/Mixed Lager
      • Standard Lager
        • Premium Lager
          • Domestic Premium Lager
          • Imported Premium Lager
        • Mid-Priced Lager
          • Domestic Mid-Priced Lager
          • Imported Mid-Priced Lager
        • Economy Lager
          • Domestic Economy Lager
          • Imported Economy Lager
      • Lager by Origin
        • Domestic Lager
          • Domestic Premium Lager
          • Domestic Mid-Priced Lager
          • Domestic Economy Lager
        • Imported Lager
          • Imported Premium Lager
          • Imported Mid-Priced Lager
          • Imported Economy Lager
    • Non/Low Alcohol Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Ale By Type

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here