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Country Report

Ukraine Flag Beer in Ukraine

| Pages: 52

Price: US$900

About this Report

Executive Summary

TRENDS

  • Positively affected by the EURO 2012 football championship during summer 2012, beer manufacturers attempted to fight the seasonality of this category: Overriding the seasonal decrease in demand by attracting new target groups with rather diversified products (e.g. limited editions for events such as EURO 2012, Christmas, New Year, etc.). These new products were welcomed by those who are not regular consumers of lager or mind the taste of regular beer, especially young people and women. Also, Ukrainian consumers generally are keen on innovations, which helped these new launches be a success.

COMPETITIVE LANDSCAPE

  • Sun InBev Ukraine VAT was the leading company in beer in Ukraine in 2012, accounting for 37% of volume sales. It was followed closely by Carlsberg Ukraine PAT, which ranked second, with a 30% share. The third largest player was Obolon PAT, which held a share of 23% of total volume sales in 2012.

PROSPECTS

  • There is expected to be on-going polarisation in beer in terms of strength during the forecast period. Low-alcoholic beer is expected to be the fastest growth area, with a total volume CAGR of 3% during the forecast period supported by consumers’ growing interest in health and wellness, with this attracting many health-conscious consumers, particularly women. Growth in this area will also be supported by an increasingly responsible attitude to drinking, with low/non-alcohol beer attracting many workers on their lunch breaks and also attracting a growing number of drivers. Sales growth could be even stronger in this area during the forecast period as low alcohol beer gains a significant presence, following key launches from Obolon PAT towards the end of the review period. Draught low/non-alcoholic beer is also expected to emerge during the forecast period, further driving sales growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beer industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beer industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beer in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beer in Ukraine?
  • What are the major brands in Ukraine?
  • How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
  • What are the most popular flavours within non-alcoholic beer?
  • What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers?
  • Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer?
  • Has the recession benefited domestic lager over imported lager?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Beer in Ukraine - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 1 Lager by Price Band 2012
  • Table 1 Number of Breweries 2007-2012

CATEGORY DATA

  • Table 2 Sales of Beer by Category: Total Volume 2007-2012
  • Table 3 Sales of Beer by Category: Total Value 2007-2012
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Beer in Ukraine - Company Profiles

Obolon PAT in Alcoholic Drinks (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Obolon PAT: Key Facts
  • Summary 3 Obolon PAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Obolon PAT: Competitive Position 2012

Persha Pryvatna Brovarnya AT in Alcoholic Drinks (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Persha Pryvatna Brovarnya AT: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Persha Pryvatna Brovarnya AT: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 7 Persha Pryvatna Brovarnya AT: Competitive Position 2012

Alcoholic Drinks in Ukraine - Industry Context

EXECUTIVE SUMMARY

Manufacturers diversify product ranges to extend the target groups

Government employs measures to combat alcohol consumption

Leading international and domestic companies remain strong

Traditional small grocery retailers are still strong, although other retailing concepts are increasing in importance

Consumption will be more sophisticated, but growth to be modest

KEY TRENDS AND DEVELOPMENTS

The market continues to be led by multinationals

Introduction of innovative packaging and drinks characteristics boost consumer interest in 2012

Manufacturers aiming to attract new target groups

Modern retailers take share from traditional channels

Key new product launches

  • Summary 8 Key New Product Developments 2011-2012

Specialist retailers

  • Summary 9 Leading Specialist Retailers 2012

Market merger and acquisition activity

  • Summary 10 Merger and Acquisition Activity 2011-2012
  • Summary 11 Speculated Merger and Acquisition Activity 2012-2013

MARKET BACKGROUND

Legislation

  • Table 22 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 23 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2012
  • Table 25 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
  • Table 26 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
  • Table 27 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
  • Table 28 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
  • Table 29 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
  • Table 30 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 33 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 42 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Beer
    • Dark Beer
      • Weissbier/Weizen/Wheat Beer
      • Other Dark Beer
    • Lager
      • Premium Lager
        • Domestic Premium Lager
        • Imported Premium Lager
      • Standard Lager
        • Domestic Standard Lager
        • Imported Standard Lager
      • Economy Lager
        • Domestic Economy Lager
        • Imported Economy Lager
    • Lager by Origin
      • Domestic Lager
        • Domestic Premium Lager
        • Domestic Standard Lager
        • Domestic Economy Lager
      • Imported Lager
        • Imported Premium Lager
        • Imported Standard Lager
        • Imported Economy Lager
    • Low/Non- Alcohol Beer
      • Low Alcohol Beer
      • Non-Alcoholic Beer
    • Stout

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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