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Company Profile

Beiersdorf AG in Beauty and Personal Care

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Beiersdorf AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT: Beiersdorf AG

  • Strategic Evaluation

Key strategic challenges and objectives

  • Strategic Evaluation

Competitive Positioning

Growth above the global market average a key strategic objective

  • Competitive Positioning

Market stability underpinned by scale of players

  • Competitive Positioning

L'Oréal leads global skin care

  • Competitive Positioning

Beiersdorf: Skin care leadership in more countries than L'Oréal

  • Competitive Positioning

Market Assessment

Beiersdorf returns to skin care as its area of focus

  • Market Assessment

Emerging markets will drive beauty and personal care growth

  • Market Assessment

Category and Geographic Opportunities

Skin care driven by increasing polarisation

  • Category and Geographic Opportunities

Natural vs high-tech skin care

  • Category and Geographic Opportunities

Nourishers/anti-agers most attractive growth category in skin care

  • Category and Geographic Opportunities

Emerging markets will drive global skin care growth

  • Category and Geographic Opportunities

BRIC markets major growth drivers for global skin care

  • Category and Geographic Opportunities

China and US key growth markets for nourishers/anti-agers

  • Category and Geographic Opportunities

China offers opportunities across BPC categories

  • Category and Geographic Opportunities

Brazil is also an attractive growth market

  • Category and Geographic Opportunities

Nourishers/anti-agers one of few growth categories in the US

  • Category and Geographic Opportunities

Beiersdorf needs to halt the share decline in Germany

  • Category and Geographic Opportunities

Strong performance in nourishers/anti-agers key in Germany

  • Category and Geographic Opportunities

Brand Strategy

Stronger focus on its three core brands

  • Brand Strategy

Nivea needs to improve its competitive position in anti-agers

  • Brand Strategy

Nivea for Men to benefit from men's skin care growth

  • Brand Strategy

La Prairie benefits from super-premium position

  • Brand Strategy

Operations

Operations

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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