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Company Profile

Beiersdorf AG in Beauty and Personal Care

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Beiersdorf AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Beiersdorf AG

Strategic objectives and challenges

Competitive Positioning

Major global players in beauty and personal care

Portfolio streamlining drives growth down

Market Assessment

Portfolio realignment to help drive growth in core operations

Beiersdorf focuses on emerging markets

Geographic and Category Opportunities

Body care helps Beiersdorf's skin care growth

Facial care a greater share of total skin care

Beiersdorf loses market share in anti-agers

Nivea drives anti-agers market share down

Manufacturers go beyond anti-agers

Clarisonic versus Osiao performance potential

Beiersdorf streamlines portfolio; exits colour cosmetics

H air care a highly consolidated market

Hair care increasingly gaining technological sophistication

Should Beiersdorf divest C- Bons hair care in China?

Beiersdorf overcoming perils of a narrow portfolio focus

Carefully select market for growth

Brand Strategy

Stronger focus on its three core brands

Nivea combines skin care with deodorants and bath and shower

Eucerin : A more sophisticated range in Beiersdorf's portfolio

La Prairie in need of innovation

Operations

Beiersdorf restructures for a faster innovation process

Recommendations

Robust innovation pipeline and emerging markets to drive growth

Samples

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