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Company Profile

Beiersdorf AG in OTC Healthcare

Aug 2009

Price: US$525

About this Report

About this Report

Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Wound Treatments market and the global economy.

Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Beiersdorf AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wound Treatments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

SWOT – Beiersdorf AG

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Narrow Focus Leads to below World Level Growth Rate

  • Competitive Positioning

Beiersdorf in Wound Treatments & Medicated Skin Care

  • Competitive Positioning

Vitamins & Dietary Supplements to Lead Growth

  • Competitive Positioning

More Growth Opportunity in Cosmetics & Toiletries

  • Competitive Positioning

Medicated Skin Care to Provide Synergies with Skin Care

  • Competitive Positioning

Market Assessment

Western Europe Key Market for Beiersdorf

  • Market Assessment

Category and/or Geographic Opportunities

Beiersdorf Faces Threat in Major Markets

  • Category and/or Geographic Opportunities

WE Prospective for Wound Treatments in Absolute Terms

  • Category and/or Geographic Opportunities

Beiersdorf Wound Treatments Markets in Western Europe

  • Category and/or Geographic Opportunities

Johnson & Johnson Strong in Asia Pacific

  • Category and/or Geographic Opportunities

Opportunity in Wound Treatments in Latin America

  • Category and/or Geographic Opportunities

Western Europe Prospects for Medicated Skin Care

  • Category and/or Geographic Opportunities

Medicated Skin Care Growth Opportunities

  • Category and/or Geographic Opportunities

Emollients/Therapeutic Moisturisers Offers Growth Opportunity

  • Category and/or Geographic Opportunities

LA & WE for Emollients/Therapeutic Moisturisers

  • Category and/or Geographic Opportunities

Brand Strategy

Needs Regional Expansion and Product Development

  • Brand Strategy

Distribution

Beiersdorf Restructures Supply Chain to Save on Costs

  • Distribution

Beiersdorf - Operations & Distribution

  • Distribution

Recommendations

Maintain Core Categories, but Focus on Cosmetics & Toiletries

  • Recommendations

Samples

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