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Company Profile

Beiersdorf AG in OTC Healthcare

Aug 2009

Price: US$525

About this Report

About this Report


Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.

Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Beiersdorf AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

Financial Assessment

SWOT – Beiersdorf AG

Key Strategic Objectives and Challenges

Competitive Positioning

Narrow Focus Leads to below World Level Growth Rate

Beiersdorf in Wound Treatments & Medicated Skin Care

Vitamins & Dietary Supplements to Lead Growth

More Growth Opportunity in Cosmetics & Toiletries

Medicated Skin Care to Provide Synergies with Skin Care

Market Assessment

Western Europe Key Market for Beiersdorf

Category and/or Geographic Opportunities

Beiersdorf Faces Threat in Major Markets

WE Prospective for Wound Treatments in Absolute Terms

Beiersdorf Wound Treatments Markets in Western Europe

Johnson & Johnson Strong in Asia Pacific

Opportunity in Wound Treatments in Latin America

Western Europe Prospects for Medicated Skin Care

Medicated Skin Care Growth Opportunities

Emollients/Therapeutic Moisturisers Offers Growth Opportunity

LA & WE for Emollients/Therapeutic Moisturisers

Brand Strategy

Needs Regional Expansion and Product Development

Distribution

Beiersdorf Restructures Supply Chain to Save on Costs

Beiersdorf - Operations & Distribution

Recommendations

Maintain Core Categories, but Focus on Cosmetics & Toiletries

Samples

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