Due to the difficult conditions in the Belarusian economy in 2016 and low disposable incomes in the country, volume sales of beer declined for a third consecutive year. many consumers do not have enough disposable income to support their spending on ...

Increases in excise, difficult economic conditions and the ongoing absence of a genuine cider drinking culture continued to hamper the development of cider/perry in 2016. The excise levied on cider/perry was increased by 14% between the fourth ...

Volume sales of alcoholic drinks continued to decline in Belarus in 2016, although at a slower pace than in 2015. However, unlike in previous years, excise was not the reason for volume sales declines in 2016. Instead, the main reason was the ...

The development of RTDs/high-strength premixes in 2016 was hampered by high excise duties, combined with increases in excise and the difficult economic conditions. 12% growth was registered in the excise levied on the only category of spirit-based ...

Total volume sales of spirits continued to decline for the fifth consecutive year in 2016. The main reason for the declines seen in the category in 2016 were the difficult conditions in the economy of Belarus. The development of spirits in 2016 was ...

Total volume sales of wine continued to decline for the sixth consecutive year, with the development of sales constrained by lowered output quotas for non-grape wine and rising excise duties for still light grape wine and sparkling wine. Fulfilling ...

Baby and child-specific products grew in line with inflation during 2016. Sales were impacted by the country’s economic performance as well as the declining birth rate. Parents cut down on these products, with baby wipes, for instance growing by only...

All categories in bath and shower recorded growth in value sales, though most below inflation, while volume sales contracted across each category with the exception of intimate wipes and body wash/shower gel. The ongoing high inflation in the ...

Eye make-up, lips, and nails remained the most popular categories in colour cosmetics in 2016. Consumers sought out novelties in these categories, especially as they had to reduce their spending due to ongoing economic difficulties. As a result, new ...

In 2016 deodorants recorded value growth at below the rate of inflation, showing signs that even this fairly developed and stable category is becoming less resistant to economic factors. Despite the slow growth, Belarusians have come to consider ...

The depilatories category in Belarus is still in its development phase and sales remain fairly low. Consumers regularly use other types of products for the same purpose, such as men’s shaving products. The major consumer group for depilatories ...

Value sales rose well under inflation in 2016. However, premium products gained share at the expense of mass counterparts, especially in premium women’s fragrances as these consumers use fragrances as a way of expressing themselves. Most seek out the...

Hair care recorded 7% growth in 2016 which was lower than inflation. Players in this category chose not to put their prices up, in order to avoid alienating much of their consumer base. Moreover, many of these products are considered essential as ...

Men’s grooming is one beauty and personal care category that is increasingly viewed by brand owners as an emerging category that holds strong long-term growth potential. The competitive nature of beauty and personal care in the country is putting ...

The category benefited from rising dental health awareness and slowly improving purchasing power among consumers in the country. However, there remained a preference for lower-cost domestic brands as consumer remained price sensitive in this ...

Real GDP contracted by 3% in 2016 and is expected to continue dropping by 0.5% in 2017. Inflation was also high at 12% with the government putting price controls in place. On a positive note, the EU and the US lifted sanctions against Belarus in ...

Modern consumers desire a youthful appearance, and a large industry has sprung up in response. Skin care, which signifies indulgence to consumers, became a vital component in the desire to “stay young” with a strong focus on natural ingredients. ...

In Belarus sun care products are not used on a regular basis, and are mainly bought during the summer, when going on holiday to the seaside or to hot countries. However, the slowdown in the economy and the sharp decline in consumers’ purchasing power...

After contracting in 2016 the economy will grow marginally in 2017. Loans from international institutions keep the economy afloat. Feeble gains in private final consumption will provide limited support. A struggling Russian economy along with limited...

Consumers have had to endure an economic crisis which has led to declining incomes. In response, consumers have altered their spending habits and tightened their belts, continually looking for the lowest prices and in many instances delaying ...