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Belarus

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

Belarus StatisticsConsumer Lifestyles in Belarus

Belarus Country BriefingsFuture Demographics: Belarus in 2030

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    Country Briefing

    Economy, Finance and Trade: Belarus

    Dec 2017

    Belarus’ economy contracted for two consecutive years in 2015 and 2016. Substantial dependence on Russia for trade was laid bare when Belarus’ trade dispute with its large neighbour negatively impacted its external sector in 2016. Nevertheless, the ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Belarus: Country Profile

    Dec 2017

    The economy will grow marginally in 2017. Exports will rebound thanks to a weak local currency. Modest gains in private final consumption also provide support. Belarus’ energy dispute with Russia has been resolved, leading to the expectation of ...

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    Country Briefing

    Income and Expenditure: Belarus

    Nov 2017

    The Belarusian consumer market contracted for the second consecutive year (in real terms) in 2016, affected by the country’s economic recession, high inflation, and weak currency. This situation is contributing to higher inequality, while ...

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    Country Briefing

    Business Dynamics: Belarus

    Oct 2017

    Belarus has witnessed a substantial improvement in its Ease of Doing Business ranking over 2011-2017, however, it continues to suffer from high bureaucracy, large state interference in most sectors, an inefficient regulatory environment, a weak rule ...

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    Country Report

    Analgesics in Belarus

    Oct 2017

    Generally, sales of analgesics will continue to grow in Belarus due to increasing stress levels, pollution, the unhealthy traditional diet, and the rising incidence of chronic disease. In addition, the self-medication trend and increasing competition...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Belarus

    Oct 2017

    Cough, cold and allergy (hay fever) remedies will continue to post strong volume growth due to the consistently high prevalence of seasonal illnesses, declining air quality due to climate change and pollution, seasonal allergies, and the absence of ...

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    Country Report

    Dermatologicals in Belarus

    Oct 2017

    Dermatologicals growth will be fuelled by increasing interest among Belarusian consumers in personal appearance and rising desire to treat dermatological issues. In addition, rising obesity rates will also boost demand for topical antifungal and ...

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    Country Report

    Digestive Remedies in Belarus

    Oct 2017

    The growth in digestive remedies sales will be supported by the traditionally high-fat diet in Belarus, lack of time to cook nutritious meals, increasing on-the-go consumption, and popularisation of fast food – trends which are resulting in rising ...

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    Country Report

    Herbal/Traditional Products in Belarus

    Oct 2017

    Interest in this area continues to be fuelled by rising demand for natural origin products, as well as the trend towards healthier consumption. However, growth is slowing due to the increasing sales share of domestic manufacturers offering lower unit...

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    Country Report

    Consumer Health in Belarus

    Oct 2017

    The majority of Belarusians continue to struggle financially, spending long hours at work and consuming a high fat and low fibre traditional diet, which has led to an increase in chronic diseases. However, a growing number of people are attending ...

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    Country Report

    Sports Nutrition in Belarus

    Oct 2017

    Tougher regulation of sports nutrition trade has helped to reduce the availability of illegal imports. However, the Belarusian sports nutrition market is not as developed as in other countries, with consumers having a negative perception of products ...

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    Country Report

    Weight Management and Wellbeing in Belarus

    Oct 2017

    According to the Belarusian Ministry of Health, over 25% of people in Belarus are obese, with the incidence being particularly high among women. In addition, 20-30% of children in Belarus are obese. As a result, the number of obese people in the ...

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    Country Report

    Wound Care in Belarus

    Oct 2017

    Local companies are expected to continue widening their assortments over the coming years and to pay more attention to branding. Since there is not much difference between plasters, consumers tend to buy cheaper products according to their needs, ...

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    Country Report

    Travel in Belarus

    Oct 2017

    The numbers of inbound arrivals and domestic trips increased slightly in 2017, following three years of declines or marginal growth. Meanwhile, the number of outbound departures continued to drop. Travel in Belarus has stagnated due to a weak ...

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    Country Report

    Tobacco in Belarus

    Jul 2017

    In 2016, volume sales of cigarettes declined. Additional measures were taken in 2015-2016 to combat high volume sales of cigarettes in Belarus. Among the main measures were a further increase in excise duties and restriction on tobacco products’ ...

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    Country Report

    Cigarettes in Belarus

    Jul 2017

    Restrictions to the display of all tobacco products from 1 July 2005 played an important role in declining cigarette sales in Belarus towards the end of the review period. Also important were new rules regarding wholesale and retail sales, and the ...

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    Country Report

    Beer in Belarus

    May 2017

    Due to the difficult conditions in the Belarusian economy in 2016 and low disposable incomes in the country, volume sales of beer declined for a third consecutive year. many consumers do not have enough disposable income to support their spending on ...

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