Belarus

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belarus StatisticsConsumer Lifestyles in BelarusBelarus Country BriefingsFuture Demographics: Belarus in 2030

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    Country Report

    Country Report

    Baby and Child-Specific Products in Belarus

    May 2018

    The category continued to register moderate retail volume growth in 2017. Stabilisation of the local currency and slight GDP growth stimulated retail value growth. The increasing number of children, rising hygiene standards and growth in the number ...

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    Country Report

    Country Report

    Bath and Shower in Belarus

    May 2018

    In 2017, bath and shower continued to register healthy retail value growth. All categories registered positive growth. With awareness of personal hygiene increasing, bath and shower products were necessities. Intimate hygiene and talcum powder were ...

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    Country Report

    Country Report

    Colour Cosmetics in Belarus

    May 2018

    In 2017, colour cosmetics products remained highly popular in Belarus as local women continued to pay high attention to their appearance. In 2017, eye make-up registered the strongest current retail value growth as women continued to apply eye ...

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    Country Report

    Country Report

    Deodorants in Belarus

    May 2018

    Deodorants products remain essential purchases among urban consumers. As such, the rapid growth of the urban population benefited the category. Deodorant creams benefited from players’ investment in advertising and was the strongest performer in ...

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    Country Report

    Country Report

    Depilatories in Belarus

    May 2018

    Depilatories continued its slow development in 2017. Women’s razors and blades recorded the highest current retail value growth mainly because it was the most popular and economical depilatory option. Due to low disposable incomes, many women tend to...

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    Country Report

    Country Report

    Fragrances in Belarus

    May 2018

    In 2017, fragrances continued to register positive current retail value growth. More consumers, both women and men, used fragrances daily. At the same time, economic downturn continued to affect the category. In 2017, mass women’s fragrances ...

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    Country Report

    Country Report

    Hair Care in Belarus

    May 2018

    In 2017, hair care registered moderate current retail value growth. The category’s products were considered necessities and typically used daily. In 2017, medicated shampoos, colourants and standard shampoos recorded the strongest current retail ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Belarus

    May 2018

    In 2017, mass beauty and personal care in Belarus continued to register stable current retail value growth. However, the economic downturn of 2015 continued to encourage consumers to economise, and local women to seek the best combination of quality ...

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    Country Report

    Country Report

    Men's Grooming in Belarus

    May 2018

    Per capita consumption of grooming products remained lower than in neighbouring countries. However, men in Belarus continued to pay increasing attention to grooming products although this was limited by conservatism, with the majority still cautious ...

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    Country Report

    Country Report

    Oral Care in Belarus

    May 2018

    Category growth in 2017 was mainly stimulated by the performances of toothpaste and manual toothbrushes, which are considered necessities. The economic downturn caused consumers to reduce or cease consumption of less necessary products such as dental...

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    Country Report

    Country Report

    Beauty and Personal Care in Belarus

    May 2018

    Growing hygiene standards, active lifestyles and consumers’ awareness stimulated retail value growth and development in beauty and personal care. Improvement in the economy, slow GDP growth and moderate inflation underpinned this growth. Consumers ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Belarus

    May 2018

    In 2017, low disposable incomes affected even premium beauty and personal care in Belarus. While many local consumers decreased the number of units purchased, some even began to switch to mass products. Thus, the category’s value growth derived ...

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    Country Report

    Country Report

    Skin Care in Belarus

    May 2018

    In 2017, skin care registered double-digit current retail value growth and was the strongest performer in overall beauty and personal care. Tough weather conditions during winter encourage demand for hydrating skin products. In addition, due to ...

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    Country Report

    Country Report

    Sun Care in Belarus

    May 2018

    Sun care registered positive retail volume growth in 2017 following decline the previous year. Sun protection remained the largest category and drove retail value growth. Aftersun and self-tanning products registered slower current retail value ...

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    Future Demographic

    Future Demographic

    Belarus in 2030: The Future Demographic

    May 2018

    In 2030, the population of Belarus will reach 9.3 million, a decrease of 1.8% from 2017. Population decline over this period will be driven by increasingly negative natural change, with births declining rapidly due to a drop in the number females of ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Eastern Europe

    Apr 2018

    The declining population in Eastern Europe and its rapid ageing is expected to have a significant impact on future demand for a wide range of modern goods and services in the coming years. Disposable incomes are expected to rise between 2017 and ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Belarus

    Mar 2018

    Away-from-home tissue recorded volume growth in 2017, which was supported by an increase in shopping centres, hotels and offices. Foodservice outlets remain the major channel of away-from-home tissue and hygiene in Belarus. Away-from-home hygiene ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Belarus

    Mar 2018

    Whilst in 2015-2016 nappies/diapers/pants in Belarus saw volume decline because of unfavourable economic conditions and as a result of lower disposable income, 2017 was characterised by improving economic conditions and growth. Newborn ...

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    Country Report

    Country Report

    Tissue and Hygiene in Belarus

    Mar 2018

    The Belarusian economy recorded a slight economic improvement thanks to GDP growth, the stabilisation of the local currency and disposable income growth. Thus, retail tissue and hygiene recorded slight volume growth in many categories. Growing ...

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