Belarus

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belarus StatisticsConsumer Lifestyles in BelarusBelarus Country BriefingsFuture Demographics: Belarus in 2030

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Country Report

    Country Report

    Cigarettes in Belarus

    Jul 2018

    In 2017, volume sales of cigarettes continued to decline due to the fall in total smoking population. Smoking prevalence among male and female consumers maintained a declining trend. Value sales of cigarettes increased thanks to constantly growing ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Belarus

    Jul 2018

    Cigars, cigarillos and smoking tobacco posted overall volume growth in 2017, however this growth was mainly from water-pipe (shisha) smoking tobacco growth. Cigars and cigarillos however faces a significant volume decline stimulated by low product ...

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    Country Report

    Country Report

    Tobacco in Belarus

    Jul 2018

    In 2017 retail volume sales of cigarettes continued to decline. The falling smoking population forced local government to decrease production quotas. Growing excise duties and low disposable incomes led to further economising by consumers. Interest ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Belarus

    Jul 2018

    In 2017, vapour products faced slight value growth after 2016’s decline. A growing number of both male and female Belarusians became active vapers. In addition, constantly growing cigarette excise taxes encouraged more smokers to switch to vaping. ...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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    Country Profile

    Country Profile

    Belarus: Country Profile

    Jun 2018

    The economy will strengthen in 2018. Steady gains in exports (which make up more than half of GDP) and modest growth in consumer spending are crucial drivers. The discovery of two new oil fields at the end of 2017 should provide an economic boost ...

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    Country Report

    Country Report

    Beer in Belarus

    Jun 2018

    In 2017, economic recovery and economising trends resulted in trading down to cheaper products. Therefore, beer faced low total volume growth compared to the review period decline. Due to conservatism of Belarusians and local production, lager ...

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    Country Report

    Country Report

    Cider/Perry in Belarus

    Jun 2018

    In 2017, cider/perry continued to decline in total volume terms. The economic downturn in 2015 continued to affect consumption habits regarding alcoholic drinks. Local consumers remained price sensitive, and chose traditional drinks such as beer, ...

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    Country Report

    Country Report

    Alcoholic Drinks in Belarus

    Jun 2018

    In 2017, Belarusian alcoholic drinks saw signs of recovery after the economic downturn of 2015. Sound economic performance, low inflation, stable currency exchange rate and marginally growing disposable incomes positively influenced alcoholic drinks ...

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    Country Report

    Country Report

    Wine in Belarus

    Jun 2018

    In 2017, wine in Belarus continued its volume decline. The best performer was other sparkling wine that recorded low total volume growth compared to marginal decline in 2016. Locally-produced other sparkling wine is widely present in Belarus and does...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Belarus

    Jun 2018

    RTDs/high-strength premixes continued to suffer from the highest excise tax among alcoholic drinks in Belarus. In addition, in 2017 the excise grew by nearly 10% compared to 2016, which resulted in an increasing average unit price. After the economic...

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    Country Report

    Country Report

    Spirits in Belarus

    Jun 2018

    In 2017, spirits in Belarus continued to record low total volume decline. Local consumers remained affected by the economic downturn of 2015, and therefore, the economising trend and Belarusians’ price sensitivity influenced their consumption ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Belarus

    May 2018

    The category continued to register moderate retail volume growth in 2017. Stabilisation of the local currency and slight GDP growth stimulated retail value growth. The increasing number of children, rising hygiene standards and growth in the number ...

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    Country Report

    Country Report

    Bath and Shower in Belarus

    May 2018

    In 2017, bath and shower continued to register healthy retail value growth. All categories registered positive growth. With awareness of personal hygiene increasing, bath and shower products were necessities. Intimate hygiene and talcum powder were ...

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    Country Report

    Country Report

    Colour Cosmetics in Belarus

    May 2018

    In 2017, colour cosmetics products remained highly popular in Belarus as local women continued to pay high attention to their appearance. In 2017, eye make-up registered the strongest current retail value growth as women continued to apply eye ...

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    Country Report

    Country Report

    Deodorants in Belarus

    May 2018

    Deodorants products remain essential purchases among urban consumers. As such, the rapid growth of the urban population benefited the category. Deodorant creams benefited from players’ investment in advertising and was the strongest performer in ...

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    Country Report

    Country Report

    Depilatories in Belarus

    May 2018

    Depilatories continued its slow development in 2017. Women’s razors and blades recorded the highest current retail value growth mainly because it was the most popular and economical depilatory option. Due to low disposable incomes, many women tend to...

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    Country Report

    Country Report

    Fragrances in Belarus

    May 2018

    In 2017, fragrances continued to register positive current retail value growth. More consumers, both women and men, used fragrances daily. At the same time, economic downturn continued to affect the category. In 2017, mass women’s fragrances ...

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    Country Report

    Country Report

    Hair Care in Belarus

    May 2018

    In 2017, hair care registered moderate current retail value growth. The category’s products were considered necessities and typically used daily. In 2017, medicated shampoos, colourants and standard shampoos recorded the strongest current retail ...

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