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Belarus

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

Belarus StatisticsConsumer Lifestyles in Belarus

Belarus Country BriefingsFuture Demographics: Belarus in 2030

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    Country Report

    Packaged Food in Belarus

    Jan 2017

    A financial crisis in neighbouring Russia, the country’s most important trade partner and creditor, has caused havoc in Belarus, bringing an end to two decades of uninterrupted economic growth. Belarusian GDP shrank by four percentage points in 2015,...

    US$7,150
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    Country Report

    Air Care in Belarus

    Jan 2017

    2016 was characterised by the continued economic downturn in Belarus with such attributes as depreciation of the national currency and shrinking consumer disposable incomes. As air care is not regarded as essential in the country, it was among those ...

    US$990
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    Country Report

    Dishwashing in Belarus

    Jan 2017

    Facing a decline in disposable income, Belarusian consumers became increasingly price sensitive in 2015. In 2016, this trend continued. The more rational behaviour caused a decline in retail volume sales of dishwashing by 9% as the average unit price...

    US$990
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    Country Report

    Home Insecticides in Belarus

    Jan 2017

    Due to the nature of home insecticides, such products are generally purchased only in case of necessity. This limits category development. However, when faced with the problem of insects, consumers are less price sensitive compared to other home care...

    US$990
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    Country Report

    Laundry Care in Belarus

    Jan 2017

    In 2016 the economic downturn continued in Belarus, characterised by a decline in real GDP. Faced with lower spending power and shrinking disposable incomes, Belarusian consumers cut down expenses on non-essential laundry care products and tried to ...

    US$990
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    Country Report

    Home Care in Belarus

    Jan 2017

    The economic downturn continued in Belarus, as real GDP kept declining and the national currency further depreciated throughout 2016. This negatively impacted consumers’ real disposable incomes and, consequently, restrained purchasing power of ...

    US$2,650
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    Country Report

    Polishes in Belarus

    Jan 2017

    2016 became the fourth consecutive year of polishes declining in terms of sales volume. While this decline was lower in 2016 compared to 2015 and 2014, it negatively impacted category development. Polishes products are not treated by Belarusian ...

    US$990
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    Country Report

    Surface Care in Belarus

    Jan 2017

    Most surface care products are not regarded by Belarusians as essential. Consumers often resort to simpler cleaning methods, such as using wet cloth or paper. During the economic downturn, more people found it possible to cut expenditure on surface ...

    US$990
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    Country Report

    Toilet Care in Belarus

    Jan 2017

    Toilet care is one of the home care categories that is not regarded by consumers in Belarus as essential. While it is supported by increasing hygiene standards and rising consumer awareness, volume sales declined 10% in 2016, preventing toilet care ...

    US$990
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    Country Report

    Grocery Retailers in Belarus

    Jan 2017

    The most important factor affecting grocery retailers in 2016 was the deepening economic crisis in Belarus, which was exacerbated by the crisis in Russia, the country’s biggest trading partner. With the devaluation of the Russian ruble, Belarusian ...

    US$990
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    Country Report

    Non-Grocery Specialists in Belarus

    Jan 2017

    In 2016, the decline in consumer disposable incomes impacted non-grocery specialists’ current value sales growth. Economical consumption remained a key trend in non-grocery specialists. Additionally, the competition from modern grocery retailers ...

    US$990
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    Country Report

    Non-Store Retailing in Belarus

    Jan 2017

    In 2016, non-store retailing developed at a faster pace than store-based retailing in Belarus. Vending, internet retailing and homeshopping all registered double-digit current value sales increases while direct selling saw the slowest value growth of...

    US$990
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    Country Report

    Retailing in Belarus

    Jan 2017

    The national economy experienced another difficult year in 2016. The crisis in Russia, the main trading partner, significantly impacted economic conditions in Belarus. Most of the Belarusian companies and factories with Russia as their main trading ...

    US$2,100
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    Country Briefing

    Economy, Finance and Trade: Belarus

    Jan 2017

    For the first time in 20 years, the Belarusian economy dipped into recession in 2015, which is expected to continue in 2016, mainly owing to external headwinds (including the Russia-Ukraine crisis and uncertainty in the eurozone). Although on the ...

    US$250
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    Country Report

    Dairy in Belarus

    Dec 2016

    Slucky Syrodelny Kombinat continued to lead cheese in 2016, with an 11% share of retail value sales, very closely followed by Beryezovsky Syrodelny Kombinat (11%) and Savushkin Produkt (10%). All three companies shape the demand and supply of cheese ...

    US$2,100
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    Country Report

    Confectionery in Belarus

    Dec 2016

    Competition within chocolate confectionery in Belarus is tough – producers operate not only in every town and district centre, but also in many agricultural enterprises. Not surprisingly, success comes to those who are able to offer the customer ...

    US$2,100
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    City Review

    Minsk City Review

    Nov 2016

    Minsk, an undisputed leader in Belarus, fails to impress in the context of Eastern Europe. The city suffers from poor labour productivity, while its slow economic restructuring towards high value-added business services will make Minsk the slowest ...

    US$725
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    Country Briefing

    Income and Expenditure: Belarus

    Nov 2016

    The performance of the Belarusian consumer market is expected to remain under pressure in the short run, as a result of the country’s economic instability. Belarus’ income gap, while still relatively small by global standards, is set to continue ...

    US$250
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    Country Report

    Breakfast Cereals in Belarus

    Nov 2016

    Breakfast cereals benefited from the image of being healthy food in 2016. As a result, Belarusinans continued to migrate to these products away from other popular breakfast options, such as sandwiches, quark and eggs. Another aspect that benefited ...

    US$990
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    Country Report

    Processed Meat and Seafood in Belarus

    Nov 2016

    By being a convenient category, processed meat and seafood was able to benefit from growing demand for convenient meal solutions. The increasing interest in foreign cuisine also drove development within the category. However, it is important to note ...

    US$990
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