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Belarus

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

Belarus StatisticsConsumer Lifestyles in Belarus

Belarus Country BriefingsFuture Demographics: Belarus in 2030

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    Country Report

    Adult Incontinence in Belarus

    Mar 2017

    In 2016 adult incontinence remained a small category with its products being unaffordable to many people in Belarus. There are several strong barriers to its development, including the low level of state pensions and the social embarrassment of ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Belarus

    Mar 2017

    A number of hotels, offices and shopping malls saw growth throughout the review period, which supported the development of AFH tissue and hygiene. In 2015 and 2016 the category demonstrated lower volume growth compared to the review period average ...

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    Country Report

    Nappies/Diapers/Pants in Belarus

    Mar 2017

    Per capita use of nappies/diapers/pants in Belarus declined in 2016 to 399 units per child aged 0-36 months. This level is significantly lower compared to the per capita use in North America and Western Europe. The decline in the consumption of ...

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    Country Report

    Tissue and Hygiene in Belarus

    Mar 2017

    With the Belarusian economy continuing to suffer from an ongoing downturn, tissue and hygiene posted a further decline in volume terms in 2016. Real GDP saw a decline in 2016, with the national currency continuing to depreciate and inflation at a ...

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    Country Report

    Retail Tissue in Belarus

    Mar 2017

    Per capita use of retail tissue products in Belarus reached 2kg per person in 2016. Such a level is significantly lower compared to that seen in North America and Western Europe, which highlights the underdeveloped state of the category in Belarus. ...

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    Country Report

    Sanitary Protection in Belarus

    Mar 2017

    In 2016, per capita consumption of sanitary protection in Belarus was 191 units per woman aged 12-54 years old. This indicator declined in 2015 and again in 2016 as consumers became more cautious as a result of the economic recession. However, even ...

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    Country Report

    Wipes in Belarus

    Mar 2017

    Sales of wipes in Belarus are unevenly distributed across personal wipes and home care wipes and floor cleaning systems. Thus, personal wipes accounted for a 90% share of total retail value sales of wipes in 2016. Meanwhile products within home care ...

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    Country Report

    Bottled Water in Belarus

    Feb 2017

    In 2016, bottled water was least affected by economic uncertainty among all soft drinks. The trend towards economical consumption in 2016 in soft drinks manifested itself in increasing bottled water sales in volume terms at the expense of declining ...

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    Country Report

    Carbonates in Belarus

    Feb 2017

    The key trend in 2016 was towards economical consumption. This trend continued from 2015. The influence of this trend slightly faded due to stabilisation in the economic conditions in Belarus in 2016. The national currency devaluation slowed down in ...

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    Country Report

    Concentrates in Belarus

    Feb 2017

    The lack of product variety hampers concentrates sales in Belarus. Concentrates is mainly represented by powder concentrate, kisel. Kisel is a traditional, local, sweet dessert drink made of squeezed berries and dried or fresh fruit, with added ...

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    Country Report

    Energy Drinks in Belarus

    Feb 2017

    Energy drinks sales in 2016 were still hampered by a narrow consumer base. Energy drinks remain popular mainly among young and dynamic Belarusians, mainly urban citizens. For young consumers, energy drinks represent a good alternative to alcoholic ...

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    Country Report

    Juice in Belarus

    Feb 2017

    Juice in 2016 was under the influence of difficult economic conditions in Belarus. This is why the key trend in juice is economical consumption. In 2016, economic conditions in Belarus slightly improved compared with 2015; the national currency ...

    US$990
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    Country Report

    Soft Drinks in Belarus

    Feb 2017

    Difficulties in the Belarusian economy continued in 2016, though at a slower pace than in 2015. Belarusian ruble devaluation has slowed down. Disposable incomes remain low, but are not experiencing further decline. In these conditions, the trend ...

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    Country Report

    RTD Coffee in Belarus

    Feb 2017

    There are no visible sales of RTD coffee in Belarus....

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    Country Report

    RTD Tea in Belarus

    Feb 2017

    The key trend in 2016 for RTD tea was towards economical consumption. This trend continued from 2015, although its influence slightly faded due to the stabilisation of economic conditions in Belarus in 2016. National currency devaluation slowed down ...

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    Country Report

    Sports Drinks in Belarus

    Feb 2017

    There are no visible sales of sports drinks in Belarus....

    US$990
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    Country Report

    Coffee in Belarus

    Feb 2017

    The important trend within coffee in 2016 was trading down, but its influence was not very strong, affecting only price-sensitive consumers. National currency devaluation slowed down in 2016 compared with in 2015. This, in turn, slowed down increases...

    US$990
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    Country Report

    Other Hot Drinks in Belarus

    Feb 2017

    Products in all three developed categories within other hot drinks, namely chocolate-based flavoured powder drinks, malt-based hot drinks and other plant-based hot drinks, are represented by healthy and inexpensive products. Two of the ...

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    Country Report

    Hot Drinks in Belarus

    Feb 2017

    Economic uncertainty continued in Belarus in 2016, despite the economy of the country improving. Devaluation of the Belarusian ruble slowed down during the year. Consumers’ disposable incomes did not decline further, but remained at a lower level ...

    US$2,100
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    Country Report

    Tea in Belarus

    Feb 2017

    In 2016, tea posted a stronger performance in retail volume terms than its main competitor – coffee. Retail volume sales of tea grew by 2%, whereas retail volume sales of coffee declined by 1%. The difference in performance was due to a lack of ...

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