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Belarus

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

Belarus StatisticsConsumer Lifestyles in Belarus

Belarus Country BriefingsFuture Demographics: Belarus in 2030

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    Country Report

    Bottled Water in Belarus

    Feb 2017

    In 2016, bottled water was least affected by economic uncertainty among all soft drinks. The trend towards economical consumption in 2016 in soft drinks manifested itself in increasing bottled water sales in volume terms at the expense of declining ...

    US$990
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    Country Report

    Carbonates in Belarus

    Feb 2017

    The key trend in 2016 was towards economical consumption. This trend continued from 2015. The influence of this trend slightly faded due to stabilisation in the economic conditions in Belarus in 2016. The national currency devaluation slowed down in ...

    US$990
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    Country Report

    Concentrates in Belarus

    Feb 2017

    The lack of product variety hampers concentrates sales in Belarus. Concentrates is mainly represented by powder concentrate, kisel. Kisel is a traditional, local, sweet dessert drink made of squeezed berries and dried or fresh fruit, with added ...

    US$990
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    Country Report

    Energy Drinks in Belarus

    Feb 2017

    Energy drinks sales in 2016 were still hampered by a narrow consumer base. Energy drinks remain popular mainly among young and dynamic Belarusians, mainly urban citizens. For young consumers, energy drinks represent a good alternative to alcoholic ...

    US$990
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    Country Report

    Juice in Belarus

    Feb 2017

    Juice in 2016 was under the influence of difficult economic conditions in Belarus. This is why the key trend in juice is economical consumption. In 2016, economic conditions in Belarus slightly improved compared with 2015; the national currency ...

    US$990
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    Country Report

    Soft Drinks in Belarus

    Feb 2017

    Difficulties in the Belarusian economy continued in 2016, though at a slower pace than in 2015. Belarusian ruble devaluation has slowed down. Disposable incomes remain low, but are not experiencing further decline. In these conditions, the trend ...

    US$2,100
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    Country Report

    RTD Coffee in Belarus

    Feb 2017

    There are no visible sales of RTD coffee in Belarus....

    US$990
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    Country Report

    RTD Tea in Belarus

    Feb 2017

    The key trend in 2016 for RTD tea was towards economical consumption. This trend continued from 2015, although its influence slightly faded due to the stabilisation of economic conditions in Belarus in 2016. National currency devaluation slowed down ...

    US$990
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    Country Report

    Sports Drinks in Belarus

    Feb 2017

    There are no visible sales of sports drinks in Belarus....

    US$990
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    Country Report

    Coffee in Belarus

    Feb 2017

    The important trend within coffee in 2016 was trading down, but its influence was not very strong, affecting only price-sensitive consumers. National currency devaluation slowed down in 2016 compared with in 2015. This, in turn, slowed down increases...

    US$990
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    Country Report

    Other Hot Drinks in Belarus

    Feb 2017

    Products in all three developed categories within other hot drinks, namely chocolate-based flavoured powder drinks, malt-based hot drinks and other plant-based hot drinks, are represented by healthy and inexpensive products. Two of the ...

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    Country Report

    Hot Drinks in Belarus

    Feb 2017

    Economic uncertainty continued in Belarus in 2016, despite the economy of the country improving. Devaluation of the Belarusian ruble slowed down during the year. Consumers’ disposable incomes did not decline further, but remained at a lower level ...

    US$2,100
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    Country Report

    Tea in Belarus

    Feb 2017

    In 2016, tea posted a stronger performance in retail volume terms than its main competitor – coffee. Retail volume sales of tea grew by 2%, whereas retail volume sales of coffee declined by 1%. The difference in performance was due to a lack of ...

    US$990
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    Country Profile

    Belarus: Country Profile

    Jan 2017

    The Belarusian economy will continue to struggle in 2017. Private final consumption should be the main driver. A reduction in macroeconomic imbalances will ease the concerns of domestic and foreign investors. Persistent weakness in the Russian ...

    US$150
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    Country Briefing

    Households: Belarus

    Jan 2017

    Belarus is a market dominated by apartments as dwellings and single-person households. Couple-with-children homes are actually in decline, despite the growth in the total number of households. High inflation has encouraged local homes to buy ...

    US$250
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    Country Report

    Packaged Food in Belarus

    Jan 2017

    A financial crisis in neighbouring Russia, the country’s most important trade partner and creditor, has caused havoc in Belarus, bringing an end to two decades of uninterrupted economic growth. Belarusian GDP shrank by four percentage points in 2015,...

    US$7,150
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    Country Report

    Air Care in Belarus

    Jan 2017

    2016 was characterised by the continued economic downturn in Belarus with such attributes as depreciation of the national currency and shrinking consumer disposable incomes. As air care is not regarded as essential in the country, it was among those ...

    US$990
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    Country Report

    Dishwashing in Belarus

    Jan 2017

    Facing a decline in disposable income, Belarusian consumers became increasingly price sensitive in 2015. In 2016, this trend continued. The more rational behaviour caused a decline in retail volume sales of dishwashing by 9% as the average unit price...

    US$990
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    Country Report

    Home Insecticides in Belarus

    Jan 2017

    Due to the nature of home insecticides, such products are generally purchased only in case of necessity. This limits category development. However, when faced with the problem of insects, consumers are less price sensitive compared to other home care...

    US$990
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    Country Report

    Laundry Care in Belarus

    Jan 2017

    In 2016 the economic downturn continued in Belarus, characterised by a decline in real GDP. Faced with lower spending power and shrinking disposable incomes, Belarusian consumers cut down expenses on non-essential laundry care products and tried to ...

    US$990
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