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Country Report

Baby and Child-Specific Products in Belarus

A product’s naturalness is the most important factor in consumers’ purchasing decisions. Buying products for children, Belarusians pay particular attention to a product’s contents and ingredients. This is why baby and child-specific products are ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Bath and Shower in Belarus

Two trends shaped demand for bath and shower in Belarus in 2014 – increasing interest in natural products’ ingredients and bigger packaging. Consumers are becoming more educated and aware of products’ ingredients, read labels, searching for natural ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Colour Cosmetics in Belarus

The main story for colour cosmetics in Belarus in 2014 was the increasing share of imported brands. The Belarusian rouble continued to get stronger in 2013 and 2014, with less devaluation against major currencies. In 2013-2014, the level of ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Deodorants in Belarus

The main factor supporting the development of deodorants in Belarus was increasing hygiene standards. Deodorants are used regularly as a part of daily hygiene routines by many consumers in Belarus. However, the products are mainly used by urban young...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Depilatories in Belarus

Depilatories remained underdeveloped in Belarus in 2014. Sales of depilatories remained limited due to the seasonal character and non-essential nature. Only a small proportion of Belarusian females use depilatories on a regular basis; some use ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Fragrances in Belarus

In 2014, fragrances witnessed an upward trend, moving towards premiumisation. The growth of current retail sales of premium fragrances was higher, than the growth of current retail sales of mass fragrances. This reflects the economic situation in ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Hair Care in Belarus

The demand for hair care is supported by two trends – increasing interest in natural ingredients and bigger packaging. Consumers are becoming more educated and aware of products’ ingredients, read labels, searching for natural components and for ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Men's Grooming in Belarus

The latest trend in men’s toiletries was to imitate tendencies from similar categories of women’s beauty and personal care. Thus, men’s hand cream, anti-ageing face cream and UVF properties were used in men’s skin care.

Aug 2015 | US$990 | Add to cart | View details

Country Report

Oral Care in Belarus

The key trend in oral care was trading up by consumers to higher quality, more advanced products with additional properties and multiple functions.

Aug 2015 | US$990 | Add to cart | View details

Country Report

Sets/Kits in Belarus

The key trend behind the development of sets/kits was the trend for economising, with sets/kits representing savings for money, being cheaper alternatives to separate purchases. Sales in particular grew during the holiday season, as Belarusians like ...

Aug 2015 | US$990 | Add to cart | View details
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