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 Market Research for Belarus

Euromonitor publishes reports on industries, consumers and demographics in Belarus.

  • Industry specific reports offer insight into market size and market share in Belarus; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Belarus report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Belarus in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Belarus statistics factfile.

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Country Report

Baby and Child-Specific Products in Belarus

Belarus’s economy continued to stabilise in 2013, with main categories of baby and child-specific products registering positive growth in both volume and value. In 2013 however, economical consumption remains the main trend on the market for part of ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Bath and Shower in Belarus

Demand for bath and shower products in Belarus keeps increasing due to the increasing awareness about personal hygiene. Key bath and shower products are considered as essential by the vast majority of consumers in Belarus. Key products are used ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Belarus

Despite the improvements in disposable incomes in Belarus in 2013, price consciousness continues to affect the market, albeit not as strongly as at the peak crisis year of 2011-2012. Consumers are carefully choosing products, looking for the best ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Deodorants in Belarus

Belarusian consumers pay more attention to their personal hygiene, considering personal appearance more and more important. As a result, the consumer base for deodorants keeps growing in Belarus. However, not all Belarusians use deodorants as part of...

Sep 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Depilatories in Belarus

Sales of depilatories in Belarus are hampered by the fact that these products many Belarusian women do not consider these products to be essential. Only a small proportion of Belarusian women use depilatories on a regular basis; these are young to ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Fragrances in Belarus

Unlike in the previous three years, value growth of premium fragrances was higher in 2013 than that of mass fragrances. In general, however, the shift towards sales of mass brands continues in the category, though at a slower pace than at the peak of...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Hair Care in Belarus

In 2013 hair care remained the largest category in value terms within the beauty and personal care market in Belarus. This category is also one of the most developed in terms of product availability, affordability and awareness. Belarusians, both ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Men's Grooming in Belarus

Traditional conservatism of Belarusian men towards men’s grooming eased slightly during the review period, with greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are showing increasing ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sun Care in Belarus

Most Belarusians do not consider sun care products as essential, even in hot summers. The key consumers of these products are Belarusian tourists travelling to hot countries. Outbound tourism sees growth in Belarus, with the most popular being trips ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Other Hot Drinks in Belarus

In 2013, other hot drinks began its recovery after the crisis and national currency devaluation of 2011 and 2012. Total volume sales of other hot drinks increased by 2%, whilst in the two previous years, volume sales declined. In order to maintain ...

May 2014 | US$900 | Pages: 16 | Add to cart | View details
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    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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