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 Market Research for Belarus

Euromonitor publishes reports on industries, consumers and demographics in Belarus.

  • Industry specific reports offer insight into market size and market share in Belarus; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Belarus report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Belarus in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Belarus statistics factfile.

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Country Report

Hair Care in Belarus

In 2013 hair care remained the largest category in value terms within the beauty and personal care market in Belarus. This category is also one of the most developed in terms of product availability, affordability and awareness. Belarusians, both ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Men's Grooming in Belarus

Traditional conservatism of Belarusian men towards men’s grooming eased slightly during the review period, with greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are showing increasing ...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sun Care in Belarus

Most Belarusians do not consider sun care products as essential, even in hot summers. The key consumers of these products are Belarusian tourists travelling to hot countries. Outbound tourism sees growth in Belarus, with the most popular being trips ...

Sep 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Other Hot Drinks in Belarus

In 2013, other hot drinks began its recovery after the crisis and national currency devaluation of 2011 and 2012. Total volume sales of other hot drinks increased by 2%, whilst in the two previous years, volume sales declined. In order to maintain ...

May 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Tea in Belarus

The tea market, like coffee, is heavily dependent on imports, with the fallout from the economic crisis and currency devaluation of 2011, tea growth was stymied. Although total volume sales of tea continue to increase in 2013, they are yet to reach ...

May 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Coffee in Belarus

In 2013, the coffee market continued its recovery after the crisis and national currency devaluation of 2011. Total volume sales of coffee increased by 3% in 2013. In order to maintain volume consumption, some Belarusian consumers continued to trade ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Hot Drinks in Belarus

In 2012 and 2013, the Belarusian economy improved, however conditions remained difficult. The Belarusian rouble remains weak, causing relatively high inflation in the country. According to official statistics, Belarus suffered a 22% rate of ...

May 2014 | US$1,900 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Belarus

The Belarusian authorities strictly control how state funds are spent. All state purchases are based on tenders, with the final purchasing choice usually being based on the lowest price. State financed organisations or companies which belong to the ...

Apr 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Belarus

The products in this area can be described as commodities, with all companies offering standardised cotton wool/buds/pads. In order to differentiate brands, companies offer a wide variety of pack sizes and formats. However, the area keeps developing ...

Apr 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Incontinence in Belarus

While incontinence products remain available in Belarus, overall sales are low, partly because they are not affordable for many elderly people due to the low level of the state pension in Belarus. Economic consumption remained the key market trend in...

Apr 2014 | US$900 | Pages: 15 | Add to cart | View details
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