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 Market Research for Belarus

Euromonitor publishes reports on industries, consumers and demographics in Belarus.

  • Industry specific reports offer insight into market size and market share in Belarus; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Belarus report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Belarus in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Belarus statistics factfile.

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Country Report

Spreads in Belarus

Volume sales of spreads declined in 2014, due to development of the trend towards healthier eating. Spreads are not considered healthy products, nor classed as essential goods by the majority of Belarusian consumers, which makes sales of spreads very...

Mar 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Baked Goods in Belarus

The development of baked goods was hampered by declining volume sales in 2014. During the whole of the review period, there was devaluation of the national currency and inflation was very high. Retail volume growth was recorded only in 2011, and this...

Mar 2015 | US$1,000 | Pages: 63 | Add to cart | View details

Country Report

Bakery in Belarus

Baked goods is dominated by large state holdings. There are three strong players in the category, namely GU po Khleboproduktam, Minsky Khleb Prom and Belkoopsoyuz. These three organisations are the largest producers in both volume and value terms and...

Mar 2015 | US$2,100 | Pages: 79 | Add to cart | View details

Country Report

Biscuits in Belarus

Marginal volume growth and double-digit current value growth were the key indicators in 2014. During the year, wages in Belarus grew more than productivity increased. This, on the one hand, adversely affected the financial and economic performances ...

Mar 2015 | US$1,000 | Pages: 63 | Add to cart | View details

Country Report

Breakfast Cereals in Belarus

The development of breakfast cereals towards the end of the review period was affected by two main trends – health and wellness and increasingly busy lifestyles. Belarusians were becoming both more health conscious with a growing number of consumers ...

Mar 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Ice Cream in Belarus

The seasonal character of ice cream sales is very strong in Belarus. Ice cream consumption typically increases during the hot summer season. Ice cream is the product that benefits the most from high temperatures in the summer. This is why the key ...

Mar 2015 | US$1,000 | Pages: 60 | Add to cart | View details

Country Report

Oils and Fats in Belarus

The trend towards healthier consumption continued to affect sales of oils and fats in 2014. Consumers were looking for products with healthier characteristics, such as with less fat content, with vitamins added and without artificial ingredients. The...

Mar 2015 | US$1,000 | Pages: 64 | Add to cart | View details

Country Report

Snack Bars in Belarus

Sales of snack bars grew towards the end of the review period alongside the improvement of economic conditions in Belarus. Two main trends supported this growth – health and wellness, and the increasing pace of modern lifestyles. Snack bars are ...

Mar 2015 | US$1,000 | Pages: 57 | Add to cart | View details

Country Report

Soup in Belarus

Busy lifestyles caused high increases in volume sales of soup in 2013 and 2014. More urban consumers opted for purchasing soup in order to save time, avoiding cooking. It reflects the growing desire for convenient meal solutions and lunch/snack ...

Mar 2015 | US$1,000 | Pages: 55 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Belarus

The snacking culture continued to develop in Belarus over the review period as a whole, being supported by an increasing pace of modern lifestyle. These trends were behind the high volume growth of sweet and savoury snacks. The intense advertising ...

Mar 2015 | US$1,000 | Pages: 63 | Add to cart | View details
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