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Belarus

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

Belarus StatisticsConsumer Lifestyles in Belarus

Belarus Country BriefingsFuture Demographics: Belarus in 2030

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    Country Report

    Baby and Child-Specific Products in Belarus

    May 2017

    Baby and child-specific products grew in line with inflation during 2016. Sales were impacted by the country’s economic performance as well as the declining birth rate. Parents cut down on these products, with baby wipes, for instance growing by only...

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    Country Report

    Bath and Shower in Belarus

    May 2017

    All categories in bath and shower recorded growth in value sales, though most below inflation, while volume sales contracted across each category with the exception of intimate wipes and body wash/shower gel. The ongoing high inflation in the ...

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    Country Report

    Colour Cosmetics in Belarus

    May 2017

    Eye make-up, lips, and nails remained the most popular categories in colour cosmetics in 2016. Consumers sought out novelties in these categories, especially as they had to reduce their spending due to ongoing economic difficulties. As a result, new ...

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    Country Report

    Deodorants in Belarus

    May 2017

    In 2016 deodorants recorded value growth at below the rate of inflation, showing signs that even this fairly developed and stable category is becoming less resistant to economic factors. Despite the slow growth, Belarusians have come to consider ...

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    Country Report

    Depilatories in Belarus

    May 2017

    The depilatories category in Belarus is still in its development phase and sales remain fairly low. Consumers regularly use other types of products for the same purpose, such as men’s shaving products. The major consumer group for depilatories ...

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    Country Report

    Fragrances in Belarus

    May 2017

    Value sales rose well under inflation in 2016. However, premium products gained share at the expense of mass counterparts, especially in premium women’s fragrances as these consumers use fragrances as a way of expressing themselves. Most seek out the...

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    Country Report

    Hair Care in Belarus

    May 2017

    Hair care recorded 7% growth in 2016 which was lower than inflation. Players in this category chose not to put their prices up, in order to avoid alienating much of their consumer base. Moreover, many of these products are considered essential as ...

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    Country Report

    Men's Grooming in Belarus

    May 2017

    Men’s grooming is one beauty and personal care category that is increasingly viewed by brand owners as an emerging category that holds strong long-term growth potential. The competitive nature of beauty and personal care in the country is putting ...

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    Country Report

    Oral Care in Belarus

    May 2017

    The category benefited from rising dental health awareness and slowly improving purchasing power among consumers in the country. However, there remained a preference for lower-cost domestic brands as consumer remained price sensitive in this ...

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    Country Report

    Beauty and Personal Care in Belarus

    May 2017

    Real GDP contracted by 3% in 2016 and is expected to continue dropping by 0.5% in 2017. Inflation was also high at 12% with the government putting price controls in place. On a positive note, the EU and the US lifted sanctions against Belarus in ...

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    Country Report

    Skin Care in Belarus

    May 2017

    Modern consumers desire a youthful appearance, and a large industry has sprung up in response. Skin care, which signifies indulgence to consumers, became a vital component in the desire to “stay young” with a strong focus on natural ingredients. ...

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    Country Report

    Sun Care in Belarus

    May 2017

    In Belarus sun care products are not used on a regular basis, and are mainly bought during the summer, when going on holiday to the seaside or to hot countries. However, the slowdown in the economy and the sharp decline in consumers’ purchasing power...

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    Country Profile

    Belarus: Country Profile

    Apr 2017

    After contracting in 2016 the economy will grow marginally in 2017. Loans from international institutions keep the economy afloat. Feeble gains in private final consumption will provide limited support. A struggling Russian economy along with limited...

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    Consumer Lifestyle

    Consumer Lifestyles in Belarus

    Mar 2017

    Consumers have had to endure an economic crisis which has led to declining incomes. In response, consumers have altered their spending habits and tightened their belts, continually looking for the lowest prices and in many instances delaying ...

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    Country Report

    Adult Incontinence in Belarus

    Mar 2017

    In 2016 adult incontinence remained a small category with its products being unaffordable to many people in Belarus. There are several strong barriers to its development, including the low level of state pensions and the social embarrassment of ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Belarus

    Mar 2017

    A number of hotels, offices and shopping malls saw growth throughout the review period, which supported the development of AFH tissue and hygiene. In 2015 and 2016 the category demonstrated lower volume growth compared to the review period average ...

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    Country Report

    Nappies/Diapers/Pants in Belarus

    Mar 2017

    Per capita use of nappies/diapers/pants in Belarus declined in 2016 to 399 units per child aged 0-36 months. This level is significantly lower compared to the per capita use in North America and Western Europe. The decline in the consumption of ...

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    Country Report

    Tissue and Hygiene in Belarus

    Mar 2017

    With the Belarusian economy continuing to suffer from an ongoing downturn, tissue and hygiene posted a further decline in volume terms in 2016. Real GDP saw a decline in 2016, with the national currency continuing to depreciate and inflation at a ...

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    Country Report

    Retail Tissue in Belarus

    Mar 2017

    Per capita use of retail tissue products in Belarus reached 2kg per person in 2016. Such a level is significantly lower compared to that seen in North America and Western Europe, which highlights the underdeveloped state of the category in Belarus. ...

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    Country Report

    Sanitary Protection in Belarus

    Mar 2017

    In 2016, per capita consumption of sanitary protection in Belarus was 191 units per woman aged 12-54 years old. This indicator declined in 2015 and again in 2016 as consumers became more cautious as a result of the economic recession. However, even ...

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