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Market Research on Belarus

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

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Euromonitor Belarus reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Total: (101)



Country Report

Depilatories in Belarus

Depilatories is still developing in Belarus, and remains a significantly underperforming category. The major reason behind this is that a significant number of consumers perceive these products as unnecessary, even amongst those who carry out ...

Apr 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Fragrances in Belarus

Despite the government’s efforts to limit increases in the prices of imported products at legislative level, this factor still was at the core of the value sales performance in 2015. The major factor behind this is that a significant share of sales ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hair Care in Belarus

The economic slowdown was the major factor affecting hair care in 2015. Products in this category are perceived as essential, which allowed it to maintain a strong performance in volume terms. At the same time, consumers appeared to be willing to ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Men's Grooming in Belarus

Men’s grooming continued its development phase in 2015, with further expansion of the product assortment. However, the economic slowdown had a moderating effect on its general performance, as men’s grooming products are still perceived as ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Oral Care in Belarus

Due to the economic slowdown and the significant decrease in purchasing power, consumers traded down in oral care in 2015. However, interest in new products and developing categories persisted, although to a lesser extent compared with 2014.

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Beauty and Personal Care in Belarus

High inflation significantly cut the purchasing power of Belarusian consumers in 2015, which resulted in a weaker current value performance compared with the review period. This situation was strongly driven by the depreciation of the local currency ...

Apr 2016 | US$2,650 | Pages: 92 | Add to cart | View details

Country Report

Skin Care in Belarus

In 2015 most consumers switched their focus from natural skin care products towards value for money. Nevertheless, the strong focus of domestic producers on natural ingredients allowed this factor to impact consumer preference, but it became a ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Sun Care in Belarus

In Belarus sun care products are not used on a regular basis, and are mainly bought during the summer, when going on holiday to the seaside or to hot countries. However, the slowdown in the economy and the sharp decline in consumers’ purchasing power...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Profile

Belarus: Country Profile

The economy will contract for a second consecutive year in 2016. Belarus’ economy suffers from Russia’s slowdown, weaknesses in domestic demand, a lack of competitiveness in external markets and uncertainties caused by the conflict in Ukraine. The ...

Apr 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Belarus

AFH tissue and hygiene development in 2015 was supported by an increasing number of hotels, offices and shopping centres in Belarus. The development of horeca infrastructure was speeded up by the ice hockey world championship, which took place in ...

Mar 2016 | US$990 | Pages: 15 | Add to cart | View details

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