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Market Research on Belarus

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

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Euromonitor Belarus reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Retailing in Belarus

Retailing in Belarus experienced a difficult year in 2015. From one side, there was still room for development, because of the shortage of modern retail formats in the country. However, the crisis in Russia, which is the main trading partner of ...

Jan 2016 | US$2,100 | Pages: 64 | Add to cart | View details

Country Report

Grocery Retailers in Belarus

In 2015, the purchasing power of the majority of Belarusian consumers declined due to the crisis in nearby countries, mainly Russia, which is the biggest trade partner of Belarus. Most Belarusian companies and factories that trade mainly with Russia ...

Jan 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Non-Grocery Specialists in Belarus

In 2015, reduced consumer purchasing power slowed category value sales growth. The economic downturn in Belarus followed the crisis in Russia, which is the country’s main trading partner. At the end of 2014, the national witnessed currency ...

Jan 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Briefing

Risks and Vulnerabilities: Belarus

Following the currency crisis that the country endured in 2011, Belarus’ economic climate remains unstable as a result of fragile public finances, high levels of inflation, and a weakening currency. In addition, low levels of foreign exchange ...

Jan 2016 | US$250 | Pages: 15 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Belarus

Belarus is one of Eastern Europe’s weaker connectivity markets, with low incomes and limited foreign investment in infrastructure limiting digital expansion. Surging inflation has created much lower demand for foreign tech goods and services, but the...

Dec 2015 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Packaged Food in Belarus

Economic activity contracted in 2015 and is likely to continue doing so into 2016 thanks to low oil prices and weak external demand. Low demand from the country’s main trading partners, Russia and Ukraine, also depressed output in 2015, while ...

Dec 2015 | US$7,150 | Pages: 211 | Add to cart | View details

Country Report

Processed Meat and Seafood in Belarus

More consumers are showing a preference for white meat rather than red thanks mainly to the health and wellness trend. However, chilled processed red meat managed to perform positively thanks to the everlasting popularity of traditional product ...

Dec 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Belarus

Processed fruit and vegetables grew by 10% in value and 3% in volume sales in 2015 to achieve sales of BYR1,209 billion. Shelf stable vegetables accounted for the largest value share at 57% leveraging on the traditional popularity of this category ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Ready Meals in Belarus

Despite uncertainty around the economy, branded ready meals remained far more popular than private label, with the latter only managing to achieve a 2% value share in 2015. Santa Bremor remained the leading brand, extending its share even further ...

Dec 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Briefing

Business Environment: Belarus

Belarus’ planned economy and excessive state control, a relic of its Soviet past, has handicapped its business environment, leading to a rigid labour market. Nevertheless, a high female employment rate points to equality within the workplace. ...

Dec 2015 | US$250 | Pages: 11 | Add to cart | View details

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