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Market Research on Belarus

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

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Euromonitor Belarus reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Technology, Communications and Media: Belarus

Belarus is one of Eastern Europe’s weaker connectivity markets, with low incomes and limited foreign investment in infrastructure limiting digital expansion. Surging inflation has created much lower demand for foreign tech goods and services, but the...

Dec 2015 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Packaged Food in Belarus

Economic activity contracted in 2015 and is likely to continue doing so into 2016 thanks to low oil prices and weak external demand. Low demand from the country’s main trading partners, Russia and Ukraine, also depressed output in 2015, while ...

Dec 2015 | US$7,150 | Pages: 211 | Add to cart | View details

Country Report

Processed Meat and Seafood in Belarus

More consumers are showing a preference for white meat rather than red thanks mainly to the health and wellness trend. However, chilled processed red meat managed to perform positively thanks to the everlasting popularity of traditional product ...

Dec 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Belarus

Processed fruit and vegetables grew by 10% in value and 3% in volume sales in 2015 to achieve sales of BYR1,209 billion. Shelf stable vegetables accounted for the largest value share at 57% leveraging on the traditional popularity of this category ...

Dec 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Ready Meals in Belarus

Despite uncertainty around the economy, branded ready meals remained far more popular than private label, with the latter only managing to achieve a 2% value share in 2015. Santa Bremor remained the leading brand, extending its share even further ...

Dec 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Briefing

Business Environment: Belarus

Belarus’ planned economy and excessive state control, a relic of its Soviet past, has handicapped its business environment, leading to a rigid labour market. Nevertheless, a high female employment rate points to equality within the workplace. ...

Dec 2015 | US$250 | Pages: 11 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Belarus

Belarus is experiencing a recession because of the current economic crisis in the region. Local currency fluctuations, lower incomes and overall social tension are all serving to slow internal consumption. This led to a shift towards the cheapest ...

Nov 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Soup in Belarus

Homemade soup has historically been favoured by Belarusian consumers, who are still in the habit of preparing soup at home. Industrially prepared soup faces a lack of consumer awareness and is perceived as an unhealthy product or a product with ...

Nov 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Belarus

Busier lifestyles in Belarus led to a rise in the on-the-go snack consumption over the review period. The snacking culture in the country continued to develop as a whole, supported by the quickening pace of modern life and increasingly healthy eating...

Nov 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Belarus

Mayonnaise and ketchup together accounted for a 76% volume share of overall sales of sauces, dressings and condiments in Belarus in 2015. These two types of table sauces are traditionally popular in all post-Soviet countries. Moreover, Belarusian ...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

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