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Market Research on Belarus

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belarus.

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Euromonitor Belarus reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Depilatories in Belarus

Depilatories remained underdeveloped in Belarus in 2014. Sales of depilatories remained limited due to the seasonal character and non-essential nature. Only a small proportion of Belarusian females use depilatories on a regular basis; some use ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Fragrances in Belarus

In 2014, fragrances witnessed an upward trend, moving towards premiumisation. The growth of current retail sales of premium fragrances was higher, than the growth of current retail sales of mass fragrances. This reflects the economic situation in ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Hair Care in Belarus

The demand for hair care is supported by two trends – increasing interest in natural ingredients and bigger packaging. Consumers are becoming more educated and aware of products’ ingredients, read labels, searching for natural components and for ...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Men's Grooming in Belarus

The latest trend in men’s toiletries was to imitate tendencies from similar categories of women’s beauty and personal care. Thus, men’s hand cream, anti-ageing face cream and UVF properties were used in men’s skin care.

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Oral Care in Belarus

The key trend in oral care was trading up by consumers to higher quality, more advanced products with additional properties and multiple functions.

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Sets/Kits in Belarus

The key trend behind the development of sets/kits was the trend for economising, with sets/kits representing savings for money, being cheaper alternatives to separate purchases. Sales in particular grew during the holiday season, as Belarusians like ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Skin Care in Belarus

Naturalness is the most important factor in consumers’ purchasing decisions in beauty and personal care. Buying skin care, Belarusians pay particular attention to a product’s contents and ingredients. This is why products with natural components, ...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Sun Care in Belarus

The main story in sun care is that Belarusians are not in the habit to using the product on a regular basis. Sun care is not considered as essential for the majority of Belarusian consumers, even in hot summers, being used mainly by Belarusian ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Beauty and Personal Care in Belarus

In 2014, beauty and personal care in Belarus continued to grow in current value terms, higher than the rate of inflation. The growth, however, slowed down compared with 2013, which was due to the slowdown in the Belarusian economy as a whole.

Aug 2015 | US$2,650 | Pages: 99 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Belarus

In 2014, the development of AFH products was speeded up by the ice hockey world championship, which took place in Minsk in May. For this event, 14 hotels were built in Minsk. The number of hotels in Minsk reached 43, the number of rooms in them – ...

Aug 2015 | US$990 | Pages: 15 | Add to cart | View details
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