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Belgium

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium.

Belgium StatisticsConsumer Lifestyles in Belgium

Belgium Country BriefingsFuture Demographics: Belgium in 2030

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    Country Report

    Cat Food in Belgium

    May 2017

    In 2017, cat food is set to follow similar patterns as witnessed in 2016: the development of premium brands, especially in wet food, and increasing demand for treats, which are likely to result in solid value sales growth. The marginal increase in ...

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    Country Report

    Dog Food in Belgium

    May 2017

    2017 looks to mirror 2016’s performance in several ways. The dog population is set to marginally decline; volume sales will display a marginally negative performance, while value sales are expected to grow. Premiumisation will continue to drive ...

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    Country Report

    Other Pet Food in Belgium

    May 2017

    2017 is expected to follow trends observed in 2016: premiumisation is likely to boost value sales as the population of small mammals/reptiles is set to continue growing. One of the key factors is likely to be the development of a mid-priced product ...

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    Country Report

    Pet Care in Belgium

    May 2017

    Pet care is recording a very positive performance in terms of value sales in 2017. However, volume sales are registering a less positive performance, mainly due to demographics trends. While the population of cats, birds and small mammals/reptiles is...

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    Country Report

    Pet Products in Belgium

    May 2017

    2017 is set to follow the main trends observed in 2016: premiumisation and humanisation are likely to continue pushing demand for high quality, functional and organic products. Consumers are likely to look for the best products for their pets and ...

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    Country Report

    100% Home Delivery/Takeaway in Belgium

    May 2017

    The most significant trend in 100% home delivery/takeaway in 2016 was the ongoing explosion in the popularity of online ordering, which once again registered double-digit growth to claim a value share of 25% in the category. Strong growth in online ...

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    Country Report

    Cafés/Bars in Belgium

    May 2017

    Cafés/bars saw total current value sales decline continuously between 2011 and 2014. This declining trend, which was already underway long before 2011, was the result of saturation in large cities and towns, weak profitability and the growing ...

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    Country Report

    Consumer Foodservice By Location in Belgium

    May 2017

    The main story in Belgian consumer foodservice in 2016 was the negative impact of the terrorist attacks that occurred in Brussels in March, which made many consumers more reluctant to go out in the capital city. Even before these attacks, the city ...

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    Country Report

    Fast Food in Belgium

    May 2017

    All foodservice categories were not equal in terms of the negative impact of the Brussels terrorist attacks in 2016. Full-service restaurants outlets, which tend to be busiest at dinner time, were worst affected as the fear of further attacks ...

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    Country Report

    Full-Service Restaurants in Belgium

    May 2017

    The most influential factor to affect the performance of full-service restaurants in 2016 was increased concern about public security following the terrorist attacks that took place at Zaventem airport and the Maelbeek metro station in Brussels in ...

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    Country Report

    Consumer Foodservice in Belgium

    May 2017

    After showing signs of recovery in 2015, in 2016 Belgian consumer foodservice was negatively affected by increased public security concerns in the wake of the bloody terrorist attacks that occurred in Paris in November 2015 and Brussels in March ...

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    Country Report

    Self-Service Cafeterias in Belgium

    May 2017

    For much of the review period, the development of self-service cafeterias in Belgium was hampered somewhat by waning levels of consumer traffic in locations where such outlets are typically found, ie shopping malls, hypermarkets, travel rest areas ...

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    Country Report

    Street Stalls/Kiosks in Belgium

    May 2017

    Food trucks, the most valuable and dynamic format within street stalls/kiosks in Belgium, continued to perform well in 2016. Rising demand for high quality street food options among Belgian consumers continued to benefit such outlets, particularly ...

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    Country Report

    Better For You Beverages in Belgium

    May 2017

    Better for you beverages current value sales grew by 3% in 2016, with the area outperforming soft-drinks as a whole, where current value sales fell by 1%. Indeed, people are more and more aware of the impact of beverages on their health and are ...

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    Country Report

    Better For You Packaged Food in Belgium

    May 2017

    The main negative trend in the better for you packaged food category in 2016 was the increase in popularity of naturally healthy packaged food. While previously health-conscious consumers tended towards consuming reduced fat packaged food instead of ...

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    Country Report

    Fortified/Functional Beverages in Belgium

    May 2017

    The main factor driving sales growth within fortified/functional beverages at the end of the review period was the strong appeal of FF energy drinks among teenagers. While many consumers view these products as being unhealthy and potentially ...

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    Country Report

    Fortified/Functional Packaged Food in Belgium

    May 2017

    Growth of fortified/functional packaged food continued to be hindered by consumer scepticism and price sensitivity in 2016. Many consumers are highly sceptical when it comes to marketing claims in general. Total probiotic yoghurt, which accounted for...

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    Country Report

    Free From in Belgium

    May 2017

    While one third of the Belgian population suffered from food intolerance in 2015, this proportion continues to grow. Indeed, in a society with little food diversification and the over-use of some food components such as gluten and lactose, an ...

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    Country Report

    Naturally Healthy Beverages in Belgium

    May 2017

    Belgian consumers are becoming increasingly health conscious, with demand for healthy food and drink products consequently rising – a trend which is boosting naturally healthy beverage sales. More specifically, consumers are looking for an ...

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    Country Report

    Naturally Healthy Packaged Food in Belgium

    May 2017

    Belgian consumers are increasingly aware of the impact of food consumption on their health and are seeking healthier diets. This has a positive impact on the naturally healthy packaged food category. More specifically, consumers are looking for ...

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