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Belgium

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium.

Belgium StatisticsConsumer Lifestyles in Belgium

Belgium Country BriefingsFuture Demographics: Belgium in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Belgium: Country Profile

    Dec 2017

    Belgium’s economy continues to improve. Growth in employment and a favourable investment climate are the main drivers. Strong gains in exports provide additional support. Private consumption will continue to be subdued. The prospects of Brexit are a ...

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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    Country Briefing

    Households: Belgium

    Nov 2017

    Belgium’s highly urbanised household market is dominated by houses as dwellings and single-person homes. The overall number of households continues to increase, but purchasing power is limited by high unemployment among household heads. Childless ...

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    Country Report

    Analgesics in Belgium

    Oct 2017

    Manufacturers fear the category could face other years (almost) without pathologies as in 2017. In terms of epidemiology, there was absolutely no peak of flu from January to March, in contrast with the same period in 2016. Given that Belgians usually...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Belgium

    Oct 2017

    As in the past, cough, cold and allergy (hay fever) remedies will be subject to cycles depending on the weather and viral outbreaks. However, a weak showing in 2017 due to the absence of ailments during the winter had a chilling effect on the ...

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    Country Report

    Dermatologicals in Belgium

    Oct 2017

    Again, sales of dermatologicals did not take off in 2017. Manufacturers point to the too small size of its disparate niches, which often makes advertising or innovation unprofitable. Communication campaigns aimed at increasing consumer awareness and ...

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    Country Report

    Digestive Remedies in Belgium

    Oct 2017

    The worst seems to be over for digestive remedies. The category previously paid for the reverse switch of the gastroprokinetic Motilium brand from Janssen-Cilag (included in antacids) and its consequences over 2014-2015. The scandal surrounding its ...

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    Country Report

    Eye Care in Belgium

    Oct 2017

    What is at stake in eye care is self-medication and the fight by manufacturers against prejudices. For the moment, only a minority of Belgians are willing to purchase a brand in eye care for the first time without the advice of, or a prescription ...

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    Country Report

    Herbal/Traditional Products in Belgium

    Oct 2017

    The outlook remains rather unpredictable for sales of herbal/traditional products as this category could face again new EFSA restrictions on curcuma and cranberries (due to the presence of many medical devices that could be questioned soon) and the ...

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    Country Report

    NRT Smoking Cessation Aids in Belgium

    Oct 2017

    After two lean years, NRT smoking cessation aids operators enjoyed robust current value growth in 2016 and 2017 and could even hope for a favourable outlook over 2017-2022. Whilst it was later to take off in Belgium than in other countries, the niche...

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    Country Report

    Consumer Health in Belgium

    Oct 2017

    Some markets, such as consumer healthcare, are more impacted by climatic conditions than others are. A year with a succession of mild and then suddenly cold temperatures contributes to viral outbreaks, whilst other years can have a limited number of ...

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    Country Report

    Sleep Aids in Belgium

    Oct 2017

    After a minor scare in 2015 due the strong decline of Sedinal, sleep aids enjoyed two other years of appreciable current value growth in 2016 and 2017. Manufacturers remain confident in the category’s potential. Increasingly hectic lifestyles and ...

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    Country Report

    Sports Nutrition in Belgium

    Oct 2017

    Sports nutrition may be facing a real revolution in the short term: a move towards real omnichannel distribution. Whilst sports nutrition products are already distributed by a growing number of channels, including small specialists, health food shops...

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    Country Report

    Weight Management and Wellbeing in Belgium

    Oct 2017

    Weight management and wellbeing is such a modest and unstable category in Belgium that only two novelties were sufficient to reverse the negative trend of this category over 2015-2017. Yokebe from Omega Pharma in meal replacement products and Kozixx ...

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    Country Report

    Wound Care in Belgium

    Oct 2017

    The outlook is rather bleak for sales of wound care. As in the past, the further penetration of private label products in grocery retailers is expected to erode added value, unit prices and thus growth in the category over the forecast period. In ...

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    Country Briefing

    Economy, Finance and Trade: Belgium

    Sep 2017

    Belgium’s economic progress was interrupted by the Brussels terrorist attacks in 2016, which heightened existing weakness, owing to lacklustre eurozone demand, upon which the country’s highly open economy is considerably dependent. Nevertheless, ...

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    Country Report

    Car Rental in Belgium

    Sep 2017

    The shock caused by the March 2016 terror attacks in Brussels had a strong negative impact on car rental. As inbound arrivals to Belgium declined rapidly, so car rental value sales dropped 10% in 2016....

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