Belgium

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Belgium StatisticsConsumer Lifestyles in BelgiumBelgium Country BriefingsFuture Demographics: Belgium in 2030

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    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Belgium

    Jul 2018

    At the beginning of 2017, the Belgian government implemented a severe excise duty increase. The authorities were expecting, by the end of the year, to collect more money from taxes than in 2016. What happened in 2017 was the opposite, as cigarette ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Belgium

    Jul 2018

    Regulation had a significantly adverse effect on cigars and cigarillos in Belgium in 2017. The implementation of the EU Tobacco Products Directive in May 2016 led to a disruption in the supply chain for cigars and cigarillos, and several brands were ...

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    Country Report

    Country Report

    Tobacco in Belgium

    Jul 2018

    The three biggest tobacco categories in Belgium – cigarettes, smoking tobacco, and cigars and cigarillos – registered strongly negative performances in 2017. For cigarettes and smoking tobacco, the main negative factor in 2017 was taxation, as excise...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Belgium

    Jul 2018

    From January 2017, vapour products are treated as tobacco products in Belgian law. Among the most relevant consequences for vapour products of the legislation change are the smoking ban in public places, the advertising ban except in print press and ...

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    Country Report

    Country Report

    Better For You Beverages in Belgium

    Jul 2018

    In 2017, carbonates continued to decline in volume terms in Belgium, due to its sugar content and perceived unnatural image. Belgians are becoming ever more health-conscious as it is a mainstream topic in the media. As a result, regular carbonates ...

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    Country Report

    Country Report

    Better For You Packaged Food in Belgium

    Jul 2018

    The big paradox concerning better for you food is that its sales were declining whilst health was the major packaged food trend in 2017. Actually, for Belgian consumers, healthy food means natural food. In that regard, people will try to avoid ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Belgium

    Jul 2018

    FF energy drinks will remain the biggest part of fortified/functional beverages. Energy drinks is one of the few soft drinks categories that grew in 2017. FF energy drinks are more popular among the young generation, but the development of new ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Belgium

    Jul 2018

    Sales growth for fortified/functional packaged food continues to be hindered by consumer scepticism. Indeed, most Belgian consumers no longer believe in claims fortified/functional packaged food manufacturers make about their products. For instance, ...

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    Country Report

    Country Report

    Free From in Belgium

    Jul 2018

    Growth of free from packaged food in Belgium is mainly due to health-conscious and environmentally conscious consumers’ willingness to diversify their diets. Even though the incidence of food intolerance amongst Belgians is relatively stable, free ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Belgium

    Jul 2018

    The positive trend in bottled water in Belgium continued in 2017 with strong growth in both value and volume sales and an increase in per capita consumption. Obesity is a rising concern in Belgium and health has growing importance. Consumers wish to ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Belgium

    Jul 2018

    Increasingly aware of how food consumption impacts their health, Belgians are looking for alternatives to regular packaged food which they often perceive as unhealthy, to the benefit of naturally healthy packaged food. Although arguably its growth is...

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    Country Report

    Country Report

    Organic Beverages in Belgium

    Jul 2018

    Organic has become a big trend in Belgium, with consumers increasingly demanding natural products. In addition to natural drinks, consumers are demanding products that are environmentally-friendly. As a result, consumers are increasingly happy to pay...

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    Country Report

    Country Report

    Organic Packaged Food in Belgium

    Jul 2018

    Organic packaged food is meeting Belgian consumers’ needs for healthy and environmentally friendly products that are produced without the use of pesticides and which have been prepared without or with fewer additives and preservatives. In a society ...

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    Country Report

    Country Report

    Health and Wellness in Belgium

    Jul 2018

    Health and wellness performed very well in 2017. Health and “naturalness” are the overall trends shaping packaged food and drink in Belgium. The image of packaged food and drink is constantly deteriorating because of the long list of additives the ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Country Profile

    Country Profile

    Belgium: Country Profile

    Jun 2018

    Belgium’s economy will see moderate but steady growth in 2018. Exports – which make up an exceptionally large portion of GDP – are rising briskly. Stronger investment, supported by favourable financial conditions and rising rates of capacity ...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Western Europe

    Jun 2018

    Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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    Country Report

    Country Report

    Beer in Belgium

    Jun 2018

    Beer consumption in Belgium has been declining for many years, with this set to continue over the forecast period. There are multiple reasons for this, with the first being an ongoing poor performance from lager. This can be linked to a decline in ...

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    Country Report

    Country Report

    Cider/Perry in Belgium

    Jun 2018

    “Modern” cider is a sweet alcoholic beverage made from fruit juice concentrate and sold in similar packaging to craft beer, thus particularly appealing to younger generations in Belgium. Indeed, major players like Carlsberg (Somersby) and Alken Maes ...

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