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Belgium

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium.

Belgium StatisticsConsumer Lifestyles in Belgium

Belgium Country BriefingsFuture Demographics: Belgium in 2030

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    Country Report

    Energy Drinks in Belgium

    Feb 2017

    Energy drinks continued to grow in 2016, with these beverages appealing especially to teenagers and young professionals. The category registered strong growth in both off-trade volume and value terms. Flavour, which is influencing the soft drinks ...

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    Country Report

    Juice in Belgium

    Feb 2017

    The main story in juice in 2016 was a consumer shift away from the category due to its products’ high sugar content, with this having been highlighted heavily by the media....

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    Country Report

    Soft Drinks in Belgium

    Feb 2017

    The main story in soft drinks in Belgium in 2016 was a decline in the off-trade volume sales of carbonates as many consumers instead opted for more natural products. Indeed, more and more Belgians are becoming aware of the impact on their health of ...

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    Country Report

    RTD Coffee in Belgium

    Feb 2017

    Trade sources agree that the key factor driving growth in RTD coffee in 2016 was increased visibility. Indeed, while RTD coffee used to be confined to dairy shelves, it now enjoys a presence in refrigerators alongside other soft drinks....

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    Country Report

    RTD Tea in Belgium

    Feb 2017

    RTD tea remained a popular soft drinks option in 2016. Indeed, perceived as healthier than many other soft drinks, RTD tea is taking consumers away from carbonates and even energy drinks. According to a trade source, “RTD tea is considered as the ...

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    Country Report

    Sports Drinks in Belgium

    Feb 2017

    Sports drinks is seen as a generally banal category in Belgium. Indeed, the vast majority of Belgians consume sports drinks like any other soft drink. Only a tiny portion of consumers drinks these beverages when taking part in sport. As a result, ...

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    Country Report

    Asian Speciality Drinks in Belgium

    Feb 2017

    Sales of Asian speciality drinks remained negligible in Belgium in 2016. A handful of brands were present, with all being imported from Asian countries such as Thailand, China and Japan. Their availability continued to be limited to Asian shops in ...

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    Country Report

    Bottled Water in Belgium

    Feb 2017

    Health and wellness remained the leading influence on the bottled water category in 2016. Consumers, especially younger generations, are paying more attention to their daily water intake. Health organisations are seeking to drive awareness about the ...

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    Country Report

    Carbonates in Belgium

    Feb 2017

    The main story impacting carbonates in 2016 was the desire of Belgians to consume healthier products. Increasing health awareness led to consumers paying more attention to their sugar, additive and calorie intake as well as the way products are ...

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    Country Report

    Concentrates in Belgium

    Feb 2017

    The key story in liquid concentrates in 2016 was a decline in current value terms and an increase in volume terms, with this being the total opposite to what was seen in other soft drinks categories. Indeed, the strength of private label in liquid ...

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    Country Report

    Air Care in Belgium

    Feb 2017

    The main factor behind the decline of air care was the lack of advertising and promotion and reduced investment in innovation. As a result, consumers lost interest in air care products. At the same time, retailers did not make much effort to ...

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    Country Report

    Bleach in Belgium

    Feb 2017

    Continuing its long-term decline, bleach fell 2% in current value terms in 2016. This decline was even stronger than the previous year and can be attributed to three factors: environment, competition and home care disinfectants. Firstly, Belgian ...

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    Country Report

    Dishwashing in Belgium

    Feb 2017

    The major trend observed in dishwashing is an upgrade to more expensive brands perceived as being more efficient, mostly in liquid tablet format or gel. Indeed, A-brands brought some innovations to the country with high value for the consumer. For ...

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    Country Report

    Home Insecticides in Belgium

    Feb 2017

    Sales of home insecticides are largely dependent on the weather conditions. With its temperate climate, Belgium’s insect population largely increases in the summer and comprises mostly flying insects. Meanwhile other periods tend to see a constant ...

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    Country Report

    Laundry Care in Belgium

    Feb 2017

    Liquid tablet detergents value sales overtook powder detergents towards the end of the review period. While liquid tablet detergents grew 13% in 2016, powder detergents declined by 13% in value terms. With the liquid tablet format, consumers are less...

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    Country Report

    Home Care in Belgium

    Feb 2017

    Home care value sales were stable in 2016, with contrasting performances among the varying categories. Dishwashing, home insecticides and toilet care increased and stabilised home care’s value overall. Price pressure and extensive price promotion ...

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    Country Report

    Polishes in Belgium

    Feb 2017

    Polishes declined for three different reasons. The first is that people no longer have time to use or do not want to take the time to use polishes. In fact, polishes are old fashioned. The second is the “ikeaisation” of interior design; a lot of ...

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    Country Report

    Surface Care in Belgium

    Feb 2017

    The main trend active in surface care in 2016 was that of cleaning on the go. This resulted from an ever busier lifestyle; not only at work, but social life and activities also took more time in the average household. This was even more the case for ...

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    Country Report

    Toilet Care in Belgium

    Feb 2017

    The main trend active in toilet care is that consumers want to actually see cleaning solutions as this seems to confirm the idea that the toilet is indeed clean. This meant that “blue water” devices grew. Generally under the format of rim blocks or ...

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    Country Profile

    Belgium: Country Profile

    Jan 2017

    Real GDP will continue to grow at a modest pace in 2017. Exports will provide a boost as the degree of competitiveness improves. However, growth of fixed investment will slow. Brexit could also prove to be a drag. Household spending is curbed by wage...

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