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Belgium

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium.

Belgium StatisticsConsumer Lifestyles in Belgium

Belgium Country BriefingsFuture Demographics: Belgium in 2030

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    Country Report

    Analgesics in Belgium

    Oct 2017

    Manufacturers fear the category could face other years (almost) without pathologies as in 2017. In terms of epidemiology, there was absolutely no peak of flu from January to March, in contrast with the same period in 2016. Given that Belgians usually...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Belgium

    Oct 2017

    As in the past, cough, cold and allergy (hay fever) remedies will be subject to cycles depending on the weather and viral outbreaks. However, a weak showing in 2017 due to the absence of ailments during the winter had a chilling effect on the ...

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    Country Report

    Dermatologicals in Belgium

    Oct 2017

    Again, sales of dermatologicals did not take off in 2017. Manufacturers point to the too small size of its disparate niches, which often makes advertising or innovation unprofitable. Communication campaigns aimed at increasing consumer awareness and ...

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    Country Report

    Digestive Remedies in Belgium

    Oct 2017

    The worst seems to be over for digestive remedies. The category previously paid for the reverse switch of the gastroprokinetic Motilium brand from Janssen-Cilag (included in antacids) and its consequences over 2014-2015. The scandal surrounding its ...

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    Country Report

    Eye Care in Belgium

    Oct 2017

    What is at stake in eye care is self-medication and the fight by manufacturers against prejudices. For the moment, only a minority of Belgians are willing to purchase a brand in eye care for the first time without the advice of, or a prescription ...

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    Country Report

    Herbal/Traditional Products in Belgium

    Oct 2017

    The outlook remains rather unpredictable for sales of herbal/traditional products as this category could face again new EFSA restrictions on curcuma and cranberries (due to the presence of many medical devices that could be questioned soon) and the ...

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    Country Report

    NRT Smoking Cessation Aids in Belgium

    Oct 2017

    After two lean years, NRT smoking cessation aids operators enjoyed robust current value growth in 2016 and 2017 and could even hope for a favourable outlook over 2017-2022. Whilst it was later to take off in Belgium than in other countries, the niche...

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    Country Report

    Consumer Health in Belgium

    Oct 2017

    Some markets, such as consumer healthcare, are more impacted by climatic conditions than others are. A year with a succession of mild and then suddenly cold temperatures contributes to viral outbreaks, whilst other years can have a limited number of ...

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    Country Report

    Sleep Aids in Belgium

    Oct 2017

    After a minor scare in 2015 due the strong decline of Sedinal, sleep aids enjoyed two other years of appreciable current value growth in 2016 and 2017. Manufacturers remain confident in the category’s potential. Increasingly hectic lifestyles and ...

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    Country Report

    Sports Nutrition in Belgium

    Oct 2017

    Sports nutrition may be facing a real revolution in the short term: a move towards real omnichannel distribution. Whilst sports nutrition products are already distributed by a growing number of channels, including small specialists, health food shops...

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    Country Report

    Weight Management and Wellbeing in Belgium

    Oct 2017

    Weight management and wellbeing is such a modest and unstable category in Belgium that only two novelties were sufficient to reverse the negative trend of this category over 2015-2017. Yokebe from Omega Pharma in meal replacement products and Kozixx ...

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    Country Report

    Wound Care in Belgium

    Oct 2017

    The outlook is rather bleak for sales of wound care. As in the past, the further penetration of private label products in grocery retailers is expected to erode added value, unit prices and thus growth in the category over the forecast period. In ...

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    Country Briefing

    Economy, Finance and Trade: Belgium

    Sep 2017

    Belgium’s economic progress was interrupted by the Brussels terrorist attacks in 2016, which heightened existing weakness, owing to lacklustre eurozone demand, upon which the country’s highly open economy is considerably dependent. Nevertheless, ...

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    Country Report

    Car Rental in Belgium

    Sep 2017

    The shock caused by the March 2016 terror attacks in Brussels had a strong negative impact on car rental. As inbound arrivals to Belgium declined rapidly, so car rental value sales dropped 10% in 2016....

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    Country Report

    Airlines in Belgium

    Sep 2017

    Airlines were greatly disrupted in 2016. In the wake of the March terror attacks, Belgium’s main airport, Zaventem, was severely affected. The airport worked at limited capacity during spring 2016, with part of the traffic redirected to other ...

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    Country Report

    Flows in Belgium

    Sep 2017

    Inbound arrivals plunged in 2016, recording a decline of 13%. This decline was due to the terror attacks in Zaventem and Brussels in March 2016 and mostly affected flows to Brussels. In fact, arrivals to Flanders were only slightly affected, while ...

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    Country Report

    Intermediaries in Belgium

    Sep 2017

    The shock of 2016’s terror attacks was partially absorbed in 2017, and demand from Belgian customers started to grow again. The positive value sales result was especially driven by online sales, notably in categories such as intermediaries car rental...

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    Country Report

    Lodging in Belgium

    Sep 2017

    In 2017, lodging in Belgium started to recover after a very difficult 2016, and a similarly difficult ending of 2015. Following the Paris attacks in November 2015, and the implementation of a “lockdown” in Brussels, arrivals of inbound tourists were ...

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    Country Report

    Online Travel Sales To Residents in Belgium

    Sep 2017

    Online travel sales to residents recorded strong growth in 2017. Belgian travellers became more familiar with online bookings and payments, particularly Millennials, who represented the largest proportion of the online community....

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    Country Report

    Travel in Belgium

    Sep 2017

    The terror attacks of March 2016 in Brussels and Zaventem had a huge impact on the travel industry; not only in terms of inbound tourism, which experienced a strong contraction, but also in terms of shaping domestic and outbound tourism. Belgians ...

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