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Belgium

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Belgium.

Belgium StatisticsConsumer Lifestyles in Belgium

Belgium Country BriefingsFuture Demographics: Belgium in 2030

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    Country Report

    Coffee in Belgium

    Feb 2018

    Fresh ground coffee pods continued to perform well in 2017 thanks to meeting consumer demand for both convenience and quality. However, although the category recorded strong value gains, volume growth was weaker as pods have now been present in the ...

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    Country Report

    Other Hot Drinks in Belgium

    Feb 2018

    In 2017, both chocolate-based flavoured powder drinks and malt-based hot drinks continued to register a heavy decline in retail volume terms. The former, however, registered positive, albeit marginal, growth in the foodservice channel as Belgian ...

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    Country Report

    Hot Drinks in Belgium

    Feb 2018

    Belgian consumers are turning away from traditional hot drinks and showing an increasing interest in more premium, speciality hot beverages, with this helping the market to continue to grow. The main trends driving sales are health and wellness, ...

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    Country Report

    Tea in Belgium

    Feb 2018

    Black tea retail volume sales fell sharply in 2017, although the category recorded modest current value growth. This decline was due to the fact that black standard tea has become less appealing to consumers as the category is now mature, seeing ...

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    Country Report

    Packaged Food in Belgium

    Feb 2018

    Packaged food posted a reasonable performance in current value terms in 2017; however, there was a decline in volume terms. The decline was mainly influenced by the trend towards portion control and a reduction in the frequency of visits to grocery ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Belgium

    Jan 2018

    The main reason behind the poor performance of apparel and footwear specialists in 2017 was competition from internet retailers. Store-based sales suffered because of increasing price pressures from pure internet players. Over the review period ...

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    Country Report

    Convenience Stores in Belgium

    Jan 2018

    Despite the traditionally high density of grocery stores in Belgium, the number of convenience stores continued to rise in 2017. This was due to several factors, including the ongoing disappearance of traditional grocery stores, busier lifestyles and...

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    Country Report

    Direct Selling in Belgium

    Jan 2018

    Despite increasing competition from internet retailing, direct selling recorded positive current value growth in 2017 as consumers continued to appreciate the conviviality of home parties. Interestingly, while prices are slightly higher in this ...

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    Country Report

    Discounters in Belgium

    Jan 2018

    Following very positive performances over the review period, the discounter channel’s dynamism came to a halt in 2016 and 2017. Indeed, amidst a better economic climate and busier lifestyles, Belgian shoppers increasingly favoured comfort and quality...

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    Country Report

    Electronics and Appliance Specialist Retailers in Belgium

    Jan 2018

    Consumer electronics and appliances have been some of the most popular products bought online since 2013. This has put strong pressure on prices, impacting both independent and chained retailers. Belgium has traditionally had a very dense landscape ...

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    Country Report

    Health and Beauty Specialist Retailers in Belgium

    Jan 2018

    The health and beauty specialist retailer channel remained flat in current value terms in 2017 as a result of two opposing factors. Many independent operators struggled, with several outlets being forced to close, while chained players performed ...

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    Country Report

    Home and Garden Specialist Retailers in Belgium

    Jan 2018

    While gardens and gardening remain an important part of the daily lives of many Belgians, the time they spend in their gardens has increasingly fallen over the past five years. In addition, consumers seem to be paying less attention to the quality of...

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    Country Report

    Homeshopping in Belgium

    Jan 2018

    Homeshopping in 2017 continued to suffer from competition from internet retailing. Much as in 2015 and 2016, consumers were increasingly confident buying goods online. In view of this, homeshopping companies, especially in categories such as apparel ...

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    Country Report

    Hypermarkets in Belgium

    Jan 2018

    The strong trend towards proximity stores, coupled with falling profit margins, is putting hypermarkets under increasing pressure. As a result, despite the positive performance of Carrefour hypermarkets in 2017, the channel’s value sales remained ...

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    Country Report

    Internet Retailing in Belgium

    Jan 2018

    In 2017, Belgians showed themselves to be more familiar with internet retailing as more consumers bought goods online, and others more frequently. These two factors, despite a slightly lower spend per transaction when compared to 2016, resulted in ...

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    Country Report

    Retailing in Belgium

    Jan 2018

    Retailing in Belgium continued to register positive growth in 2016 and 2017 despite a relatively difficult climate. While industries such as consumer foodservice and travel and tourism were the most affected by terrorist attacks, retailing also faced...

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    Country Report

    Supermarkets in Belgium

    Jan 2018

    The main driver behind the positive performance of supermarkets in 2017 was outlet expansion, largely from the channel’s leaders Etn Franz Colruyt and Carrefour Belgium. At the same time, premiumisation and upgrading also played an important role. ...

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    Country Report

    Vending in Belgium

    Jan 2018

    Vending continued to record modest current value growth in 2017 thanks to the positive performance of products such as hot drinks and soft drinks. Both hot and soft drinks vending benefited from the importance of impulse sales in busy locations such ...

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    Strategy Briefing

    Food, Beverages and Tobacco in Western Europe

    Jan 2018

    Europe is the world’s second largest food, beverage and tobacco producer and leading exporter globally. Western European producers are strongest in meat and dairy production, and are growing in importance in ready meals. Future output growth is ...

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    Megatrends

    Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

    Dec 2017

    As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

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