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Company Profile

Best Western International Inc in Travel and Tourism

Price: US$570

About this Report

Best Western appears to be on the right track to recover its strength mainly through the consolidation of its descriptor programme and the ongoing diversification of its hotel portfolio. Its growing presence in emerging markets will also help leverage the negative results recorded in developed markets like Western Europe later in the review period. The strategies adopted by Best Western are highlighted in this report.

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Euromonitor International's report on Best Western International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Best Western International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Best Western International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Best Western International Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Brand portfolio

SWOT: Best Western International Inc

Key strategic objectives and challenges

Competitive Positioning

Best Western underperforms global hotels industry

Global ranking

Regional performance

Category and Geographic Opportunities

Global footprint in 2012

Best Western eyes Myanmar

New hotels in India

Far-reaching expansion plans for the Middle East

Continuous growth in North America

New category focus: Extended-stay rooms

Brand Strategy

Brand strategy

Web strategy

Social media


“I Care Clean” programme


Diversification for future growth


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