Better For You Beverages

Market research on the better for you beverages. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends and sub-category analysis.
LEARN MORE
Country Report

Country Report

Better For You Beverages in Singapore

Jun 2018

The Singaporean government, which initiated a “War on Diabetes” campaign, reiterated the importance of reducing sugar consumption on Singapore’s National Day in August 2017. The Ministry of Health also announced that seven companies have pledged to ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Thailand

Jun 2018

Thailand’s high obesity and diabetic rate has led to more healthy living campaigns by the government, including the September 2017 implementation of the sugar tax. The sugar tax consists of an ad valorem tax and a tariff on soft drinks with a sugar ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in the Netherlands

Jun 2018

In 2017, several major players started to experiment with replacing their standard ranges with reduced sugar varieties. The most important player to do this was Coca-Cola Enterprises Nederland BV, which decided to replace its regular Sprite range ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in the Philippines

Jun 2018

As the top brand in BFY beverages, Coca-Cola Zero Sugar gained better visibility in traditional retailers with the launch of a 200ml PET bottle in 2017, helping BFY beverages to sustain growth in 2017. BFY other low calorie cola has tended to be ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Hungary

Jun 2018

The introduction of the health tax from 2012 – levied on food and beverages with added sugar – had a strong influence on product development in soft drinks in Hungary. Consumer habits were gradually shaped by the appearance of more sweetened ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Israel

Jun 2018

Consumer awareness of the high levels of sugar contained in many beverages is rising. While this has been the case over the review period, in 2017 it received a boost in the form of a public campaign held by the Ministry of Health, which focused on ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Norway

Jun 2018

The Norwegian authorities have proposed, to strong discontent from domestic players, a 42% increase in tax for soft drinks. In addition to the unexpectedly high increase, the industry’s main criticism is that it affects sugarised and sugar-free soft ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Romania

Jun 2018

Coca-Cola HBC Romania has launched an improved Coca-Cola Zero formula, which has proven to be truly successful due to the rebranding strategy, according to Iuliana Nedelcu, Senior Brand Manager Coca-Cola HBC Romania. As the health and wellness trend ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Greece

Jun 2018

The number of consumers looking after their nutritional intake to stay fit continued to increase at the end of the review period and this gave a boost to sales of reduced-sugar soft drinks. Over the forecast period growth is set to slow down due to ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Hong Kong, China

Jun 2018

Consumers in Hong Kong are increasingly health-conscious and try to avoid beverages with high sugar content. Reduced sugar RTD tea posted fast volume growth in 2017. Reduced sugar products under brands such as Tao Ti Supreme Meta Tea and Vita no ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in France

Jun 2018

Many experts are doubtful about the potential for better for you beverages. Firstly, the growing interest among consumers in reducing their sugar intake does not mean they are ready to give up on flavour and pleasure. Secondly, reduced sugar soft ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Spain

Jun 2018

Better for you beverages continue to benefit from the growing health consciousness among Spaniards and the war on sugar taking place in the packaged food industry, public institutions and medical community. In this environment, consumers were moving ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Ireland

Jun 2018

In 2017, the Irish government announced the introduction of a new sugar tax for April 2018. Although precise implications remain to be seen, the public debate around this topic increased focus on sugar content, thus impacting all beverages. The fact ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Italy

Jun 2018

BFY beverages continues to profit from the focus on low sugar products. With growing health-awareness, many consumers are becoming aware of the dangers of excessive sugar consumption. While not ready to give up on non-alcoholic drinks such as ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Japan

Jun 2018

Reduced caffeine products featured amongst the strongest performing better for you beverages in 2017, supported by significant marketing activity, as manufacturers looked to explore this area of new product development. The year saw the launch of ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Indonesia

Jun 2018

Given the rising obesity rates in the country and increasing incidence of diabetes, more urban consumers became increasingly health-conscious. They started to pay more attention to food and drinks they consumed and opted to take food and drinks with ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in China

Jun 2018

The gradual move to lighter beverages supported the steady growth in sales of reduced sugar and sugar-free soft drinks, as consumers are increasingly aware of the health hazards of excessive sugar intake. With rising health consciousness, the ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Malaysia

Jun 2018

April 2017 saw the Ministry of Health launch the Healthier Choice Logo in a bid to help consumers make informed choices when purchasing packaged food and drinks, therefore helping to combat the country’s obesity and other health issues. As the ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Portugal

Jun 2018

After the Portuguese government implemented a tax on sugary drinks in 2017, sales of heavily sweetened beverages plummeted. This new tax applies levy of EUR0.027 per 330ml can of beverages with less than 80g of added sugar per litre, while a levy of ...

US$990
Add to cart View details
Country Report

Country Report

Better For You Beverages in Germany

May 2018

While the introduction of a sugar tax is unlikely to hit the German market in the near future, soft drinks producers have already begun to adapt their beverage portfolio to the ongoing sugar and calorie reduction debates which are being held across ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More