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Better For You Beverages

Euromonitor International publishes the world's most comprehensive market research on the better for you beverages industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Country Report

Better For You Beverages in South Africa

Jun 2017

Consumers in South Africa increasingly demand more from manufacturers in terms of healthy beverages as more information sources become available to them. The internet is one good source of valuable information for consumers in relation to healthy ...

US$990
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Country Report

Better For You Beverages in India

Jun 2017

Indian consumers are becoming increasingly aware of the ill effects of sugar-based carbonates and caffeine. With the increases in obesity and diabetes the BFY category is expected to record strong growth over the forecast period. With lifestyle ...

US$990
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Country Report

Better For You Beverages in New Zealand

Jun 2017

The key drivers of growth in better for you beverages in 2016 were reduced sugar beverages with current value growth of 4%, followed by reduced fat beverages, also with 4% growth....

US$990
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Country Report

Better For You Beverages in Morocco

Jun 2017

BFY reduced sugar soft drinks recorded 2% growth in 2016 and remained the largest category in BFY beverages in Morocco accounting for an 86% value share. With increased awareness about healthier living, more consumers are beginning to look for ...

US$990
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Country Report

Better For You Beverages in Saudi Arabia

Jun 2017

Saudi Arabian women are embracing modern lifestyle values, inspired by the West. Not only they are becoming exposed to the world through growing internet penetration, but also as they enter the workforce in large numbers. For them, appearing in good ...

US$990
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Strategy Briefing

Healthy Ageing: Opportunities In Cardiovascular and Bone Health Positioned Foods and Beverages

May 2017

Life expectancy is dramatically rising around the globe and therefore, there is an increasing need to tackle the ageing generation. However, key ageing-related positionings, such as cardiovascular health and bone and joint health, need ...

US$1,325
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Country Report

Better For You Beverages in Peru

May 2017

In 2016, the growth of better for you beverages was driven by the health and wellness trend, which encouraged Peruvians to switch from their usual regular beverages to reduced sugar options that are going to have a less harmful impact on their ...

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Country Report

Better For You Beverages in Portugal

May 2017

In a report by the World Health Organization in 2008, 59.1% of the Portuguese adult population was overweight while 24% was obese, which were among the highest rates across Europe. In addition to more sedentary lifestyles, these high rates were ...

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Country Report

Better For You Beverages in Romania

May 2017

As reduced sugar cola carbonates and reduced caffeine coffee carbonates are the main categories driving sales in better-for-you beverages, sales in other categories remain insignificant due to low levels of consumer interest. In general, the high ...

US$990
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Country Report

Better For You Beverages in Singapore

May 2017

As the government promotes healthy consumption habits to reduce diabetes, consumers are shifting towards healthier beverages with no added sugar. Because people are switching from BFY reduced sugar drinks such as reduced sugar carbonates, which ...

US$990
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Country Report

Better For You Beverages in Slovakia

May 2017

BFY beverages continued to evolve in the country as a higher number of consumers were interested in following healthy guidelines which contained the consumption of healthy food and beverages with a lower sugar content. Moreover, the improvement of ...

US$990
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Country Report

Better For You Beverages in Vietnam

May 2017

BFY reduced sugar carbonates unexpectedly recorded a retail value decline of 1% in 2016. Despite growing demand, the category witnessed value sales fall due to average unit price declines for the major products, with both Coca-Cola Light and Pepsi ...

US$990
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Country Report

Better For You Beverages in Bulgaria

May 2017

Bulgaria is now the number one country in Europe for the incidence of diabetes, according to the most recent research data presented by WHO in 2016. However, the level of public awareness about the health threats inherent in excessive sugar ...

US$990
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Country Report

Better For You Beverages in the Philippines

May 2017

BFY beverages retail current value sales grew by 8% in 2016 to reach PHP4.4 billion. While the election season had a positive impact on demand for various types of standard (ie full sugar) soft drinks products, demand for BFY variants, particularly ...

US$990
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Country Report

Better For You Beverages in Australia

May 2017

The avoidance of sugar by consumers and calls for a sugar tax had a negative impact on off-trade volume sales of carbonates and juice in particular in 2016. The consumption of carbonates and juice by Australian consumers declined over the review ...

US$990
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Country Report

Better For You Beverages in Ukraine

May 2017

Rising consumer health and wellness awareness continues to drive the development of BFY beverages in Ukraine. In 2016, BFY reduced sugar beverages was dominated by reduced sugar cola carbonates, the largest BFY area. At the same time, the development...

US$990
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Country Report

Better For You Beverages in Israel

May 2017

As part of the overall consumer trend towards natural food and the growing preference for less-processed and unprocessed food, consumers were also seeking natural beverages. Consumers were increasingly leaning towards products containing a smaller ...

US$990
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Country Report

Better For You Beverages in Turkey

May 2017

In 2016, better for you (BFY) beverages registered 12% value growth, which was better than the review period CAGR of 9%. Growth was stimulated by the high level of company investment in marketing in terms of new product developments and ...

US$990
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Country Report

Better For You Beverages in Malaysia

May 2017

Media reports on the rising incidence of diet-related health problems such as obesity, diabetes and high cholesterol among the population continued to make many consumers in Malaysia more health-conscious in 2016. This trend was further strengthened ...

US$990
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Country Report

Better For You Beverages in Venezuela

May 2017

The offering of better for you beverages continued to be limited to a small number of products, such as reduced sugar carbonates, reduced sugar fruit/vegetable juice and reduced sugar powder concentrates, while BFY reduced caffeine soft drinks and ...

US$990
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