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Better For You Beverages

Euromonitor International publishes the world's most comprehensive market research on the better for you beverages industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals - Part Two

Mar 2017

There is increasing adaptation of ancient wisdom in NH food and beverages and commercialisation of the traditional Chinese medicine concept is one of them. While NH tea remains a core beverage in Asia, the US saw strong growth of NH nuts and seeds, ...

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals – Part One

Mar 2017

While there is no conclusive definition for the word “natural”, consumers have formed their own perception of what natural means and their desire for naturally healthy products is going strong. Re-imagining ancient wisdom and holistic approaches are ...

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Country Report

Better For You Beverages in Morocco

Jul 2016

Reduced sugar cola carbonates dominates sales of better for you beverages in Morocco, accounting for 86% value share in 2015. This product area benefits from a young population, with Coca-Cola in particular remaining popular among teenagers and young...

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Country Report

Better For You Beverages in New Zealand

Jul 2016

The key trend in 2015 was the continued introduction of better-for-you soft drinks with reduced or no added sugar, and using alternative sweeteners. In particular, the use of stevia expanded rapidly, and both the two largest drinks manufacturers, ...

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Country Report

Better For You Beverages in Saudi Arabia

May 2016

There continues to be growing concern about the high rate of obesity and the rise of obesity-related diseases in Saudi Arabia, primarily due to a rise in government-sponsored awareness campaigns and self-education, primarily amongst the young and ...

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Country Report

Better For You Beverages in Malaysia

May 2016

With increased awareness about healthier living, more consumers are beginning to look for healthy variants of beverages, particularly within soft drinks which have traditionally been associated with high sugar content. Rising obesity and diabetes ...

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Country Report

Better For You Beverages in Australia

May 2016

The sugar debate and consequent call for a tax on sugary drinks negatively impacted off-trade volume sales of soft drinks in 2015, and in particular, sales of carbonates and juice in Australia. Volume sales of carbonated soft drinks declined steadily...

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Country Report

Better For You Beverages in India

May 2016

Indian consumers are becoming increasingly aware of the ill effects of sugar-based carbonates and caffeine. With the increases in obesity and diabetes the BFY category is expected to record strong growth over the forecast period. With lifestyle ...

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Country Report

Better For You Beverages in Brazil

Apr 2016

BFY beverages registered a 5% current value sales growth rate in 2015, very similar to the rate in 2014. Although Brazilians are increasingly interested in having a healthier lifestyle, given the growing concern about overweight and diseases, this ...

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Country Report

Better For You Beverages in Chile

Apr 2016

In 2015, BFY beverages posted a slightly better performance than in 2014, with growth driven by increasingly aware consumers that were looking to avoid the impact of unhealthy drinks on their health and that of their family. Public campaigns rolled ...

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Country Report

Better For You Beverages in Turkey

Apr 2016

In 2015, better for you (BFY) beverages achieved current value growth of 8%, thanks to the high level of company investments in the development of new products, particularly under BFY reduced sugar beverages. The most important new product ...

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Country Report

Better For You Beverages in Slovakia

Apr 2016

Despite an upturn in the economy, with lower unemployment and rising disposable incomes, better for you beverages declined in 2015 for a second consecutive year. The contraction in value sales was a result of ongoing strong competition from other HW ...

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Country Report

Better For You Beverages in Russia

Apr 2016

Rising consumer health and wellness awareness continues to drive development in this area in Russia. In recent years, there has been a steady increase in the number of consumers who are very concerned about product quality and composition, as well as...

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Country Report

Better For You Beverages in Mexico

Apr 2016

In 2015, beverage manufacturers keep developing products in order to create or increase their offer of healthier options. In some cases, the changes are only in terms of communication, adding specific legends to the packaging or highlighting certain ...

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Country Report

Better For You Beverages in Germany

Apr 2016

Better for you beverages is suffering from many health-conscious consumers seeking more natural diets. Many consumers are thus opting to reduce their consumption of sugar and caffeine by switching to naturally healthy products, rather than opting for...

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Country Report

Better For You Beverages in Singapore

Apr 2016

Increasing health concerns surrounding the use of aspartame and other artificial sweeteners resulted in more consumers switching away from reduced sugar cola carbonates in 2015. Since reduced sugar cola carbonates accounted for an 86% value share of ...

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Country Report

Better For You Beverages in Israel

Apr 2016

In 2015 The Central Beverage Co launched Sprite Zero, and Tempo Beer Industries launched a sugar-free version of 7-Up. In this way the companies adjusted their product portfolio to the latest health and wellness trend of reducing sugar consumption....

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Country Report

Better For You Beverages in South Korea

Apr 2016

BFY beverages slowed down in current value growth during 2015 as compared to 2014. Consumers’ rising health consciousness saw them increasingly viewing BFY beverages as a basic health and wellness offering. As they grow in sophistication, they are ...

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Country Report

Better For You Beverages in Canada

Apr 2016

BFY beverages, which consists primarily of reduced sugar and reduced caffeine beverages, declined by 2% in current value terms in 2015, resulting in sales of C$1.4 billion. This is a continuation of the stagnation BFY beverages has experienced since ...

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Country Report

Better For You Beverages in Egypt

Apr 2016

Egypt is characterised by high levels of obesity, with 33% of consumers aged 15-years-old or over being obese in 2015. Levels further increased during the review period, with this share rising by over a percentage point from 2010. There is also ...

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