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Better For You Packaged Food

Euromonitor International publishes the world's most comprehensive market research on the better for you packaged food industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals - Part Two

Mar 2017

There is increasing adaptation of ancient wisdom in NH food and beverages and commercialisation of the traditional Chinese medicine concept is one of them. While NH tea remains a core beverage in Asia, the US saw strong growth of NH nuts and seeds, ...

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Strategy Briefing

Ancient Wisdom and Botanical Acquisitions: The Rise of Naturals – Part One

Mar 2017

While there is no conclusive definition for the word “natural”, consumers have formed their own perception of what natural means and their desire for naturally healthy products is going strong. Re-imagining ancient wisdom and holistic approaches are ...

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Country Report

Better For You Packaged Food in Morocco

Jul 2016

The increasing health-consciousness of the consumer base in Morocco is becoming more apparent year-on-year, especially in large cities. Many consumers in Morocco nowadays worry about their food intake, and tend to consume only healthy packaged food ...

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Country Report

Better For You Packaged Food in New Zealand

Jul 2016

The main trend impacting better for you packaged food in 2015 was the voluntary introduction of the Healthy Star rating system. Whilst it is not legislated as a mandatory requirement for packaged food manufacturers, the voluntary front of pack ...

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Country Report

Better For You Packaged Food in Saudi Arabia

May 2016

Women in Saudi Arabia are becoming more aware of their calorie intake and this awareness is driving the health and wellness trend. Supermarkets and hypermarkets such as Danube, Manuel and Carrefour are expanding their health food sections which ...

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Country Report

Better For You Packaged Food in Malaysia

May 2016

Malaysia was rated as having the highest obesity rate among Asian countries from 2014, leading to a high risk of diabetes and heart-related diseases. As a result various government agencies urged consumers to consume less salt, fat and sugar. The ...

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Country Report

Better For You Packaged Food in Australia

May 2016

BFY packaged food current value sales declined by 1% in 2015 as changing attitudes towards health and wellness led more Australians to look beyond BFY reduced fat and reduced sugar products and instead increase their consumption of other product ...

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Country Report

Better For You Packaged Food in India

May 2016

Increasing health awareness across urban India supported growth of better for you packaged food products in 2015. Furthermore, the co-operative federations increased their advertising expenditure to create awareness among consumers about the health ...

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Country Report

Better For You Packaged Food in Brazil

Apr 2016

Better for you packaged food is the largest category within health and wellness, holding a 14% value share. In 2015, better for you packaged food registered 10% current value growth to reach R$12.2 billion. Modern lifestyles are one factor ...

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Country Report

Better For You Packaged Food in Chile

Apr 2016

The increasing levels of obesity in the country drove sales of better for you products over the review period, and the trend continued into 2015. At the end of the review period, 70% of the Chilean population had a weight issue to at least some ...

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Country Report

Better For You Packaged Food in Slovakia

Apr 2016

Products within better for you packaged food enjoyed growing popularity amongst consumers in 2015, which was thanks to growing health awareness among consumers as well as slowly rising purchasing powers. BFY reduced carb packaged food recorded the ...

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Country Report

Better For You Packaged Food in Turkey

Apr 2016

Better for you packaged food generated double-digit value growth in 2015 as growth in the category was stimulated by the rising awareness of the benefits of reduced fat and reduced sugar packaged food. Furthermore, higher numbers of consumers are ...

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Country Report

Better For You Packaged Food in Russia

Apr 2016

Better for you packaged food in Russia was negatively affected by consumers’ preference for products with higher fat content. This was especially observable in dairy and spreads. Traditionally, milk or butter products with a higher share of fat are ...

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Country Report

Better For You Packaged Food in Mexico

Apr 2016

In 2015 current value sales of better for you (BFY) packaged food increased by 4% to reach MXN28 billion. This rate, slightly slower than that registered in 2014, is evidence that interest among consumers in consumption of BFY packaged foods ...

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Country Report

Better For You Packaged Food in Germany

Apr 2016

Better for you packaged food continued to grow in Germany, by 2% with sales of €4.6 billion in 2015 in current value terms. The products benefited from the fact that the large majority of Germans (of all ages from children to the elderly) still ...

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Country Report

Better For You Packaged Food in Egypt

Apr 2016

There is a growing awareness of the health dangers associated with excess weight in Egypt, with this linked to an increase in media coverage of health issues and also widening access to the internet. A large number of consumers could meanwhile ...

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Country Report

Better For You Packaged Food in Singapore

Apr 2016

As Singaporeans become more and more health-conscious, reduced sugar packaged food is growing in popularity. In addition, the Health Promotion Board has also actively promoted its “Life is sweeter with less sugar” campaign since late 2014. On the ...

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Country Report

Better For You Packaged Food in Israel

Apr 2016

Towards the end of 2014 the law regarding the cancellation of fitness club membership changed, and consumers can now cancel their membership with a minimum penalty. This encouraged more consumers to sign up to gyms, as they do not have to commit for ...

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Country Report

Better For You Packaged Food in South Korea

Apr 2016

As the fresh milk industry continued to perform weakly, reduced fat milk registered a negative performance in 2015. In 2014, BFY reduced fat packaged food recorded 13% current value growth, which was thanks to strong performances by semi-skimmed milk...

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Country Report

Better For You Packaged Food in Canada

Apr 2016

BFY packaged food, comprising mainly BFY reduced carb, reduced fat, reduced salt and reduced sugar packaged food, declined slightly in 2015 in current value terms and maintained a size of C$5.9 billion. Rising concerns over excessive intake of fat, ...

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