Better For You Packaged Food

Market research on the better for you packaged food industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Better For You Packaged Food in Singapore

Jun 2018

Better for you packaged food continued to grow in 2017, with positive value growth also expected over the forecast period. Although most consumers were deterred by the perception that better for you packaged food was less appetising, this attitude ...

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Better For You Packaged Food in Thailand

Jun 2018

Reduced fat dairy was the main contributor to better for you packaged food, although 2017 witnessed a higher incidence of smart snacking, which drove growth. Reduced fat savoury snacks excluding nuts, seeds and trail mixes, and sugar-free mints were ...

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Better For You Packaged Food in the Netherlands

Jun 2018

Reduced-sugar packaged food is expected to be a focus of attention for both consumers and the packaged food industry in the Netherlands. Consumers are leading healthier lifestyles but diseases related to high sugar consumption, such as diabetes, are ...

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Better For You Packaged Food in the Philippines

Jun 2018

Better for you packaged food is the smallest category in health and wellness packaged food. Given this, it has adequate room for expansion which partly assisted its stronger retail value growth in 2017 over 2016. Options are also steadily growing as ...

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Better For You Packaged Food in Hungary

Jun 2018

BFY packaged food recorded a modest expansion in 2017. The category is the most mature one within HW packaged food and thus has less potential for growth than others. In addition, producers have been facing strong competition from other HW ...

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Better For You Packaged Food in Israel

Jun 2018

Companies are adjusting their products to suit health trends, decreasing sodium and sugar levels, as well as fat. Whilst they have been doing so for several years driven by consumer trends, during 2016 and 2017 the Ministry of Health accelerated this...

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Better For You Packaged Food in Norway

Jun 2018

Better for you packaged food is second largest within HW packaged food, thus facing maturity and more competition. In 2017, it saw the lowest value growth, due to its early development as a result of Norwegian consumers seeking easy solutions to ...

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Better For You Packaged Food in Romania

Jun 2018

Recent growth in BFY packaged food can be attributed to the good performance of the Romanian economy in 2015-2017 and consequent rise in disposable incomes and demand for more expensive healthier foods....

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Better For You Packaged Food in Greece

Jun 2018

Over recent years the number of consumers looking after their nutrition in order to keep their bodies in good shape has been increasing and this creates prosperous ground for growth in reduced-guilt products. The introduction of stevia, first in ...

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Better For You Packaged Food in Hong Kong, China

Jun 2018

More consumers in Hong Kong are becoming aware of BFY products as the range of available offerings expands and labelling becomes clearer. Indeed, the Hong Kong government has initiated a voluntary system encouraging manufacturers to reduce the amount...

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Better For You Packaged Food in France

Jun 2018

French consumers associate food with pleasure and this is the first purchasing motive that manufacturers must consider. Diet products (fat free and sugar free) are perceived to lack taste, or to taste artificial. Therefore, BFY reduced fat and, to a ...

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Better For You Packaged Food in Spain

Jun 2018

BFY packaged food is anticipated to record a very weak performance in the forecast period, in line with its evolution in the late part of the review period. In fact, it is the category within health and wellness packaged food with the most negative ...

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Better For You Packaged Food in Ireland

Jun 2018

Overall, consumer confidence is set to continue growing in Ireland over the coming years. After several years of recession, the country is now one of the fastest growing in Western Europe, with the economy expected to continue recovering over the ...

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Better For You Packaged Food in Italy

Jun 2018

Italian consumers, especially younger generations, will likely continue to pay more attention than their older counterparts to clean labels, meaning they will want to ensure that what they eat does not contain artificial ingredients which may be ...

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Better For You Packaged Food in Japan

Jun 2018

Reduced fat packaged food is expected to remain the largest category in Japan throughout the forecast period, accounting for 55% of overall better for you packaged food value in 2022. However, this will represent a significant decline from the 59% ...

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Better For You Packaged Food in Indonesia

Jun 2018

Indonesian consumers are becoming increasingly health conscious and aware of the availability of BFY products. Reduced fat offerings are proving particularly popular, with the benefits of such products being easy to understand for all consumers. ...

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Better For You Packaged Food in China

Jun 2018

As a main side effect brought about by the consistent growth of income levels, the problem of obesity became increasingly serious over the review period. Directly associated with the prevalence of food featuring high salt, sugar and fat levels, such ...

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Better For You Packaged Food in Malaysia

Jun 2018

Rising obesity rates are causing concern among Malaysian consumers about their health and image. Slim celebrity ambassadors and healthy slimming recipes on social media are affecting consumers’ body confidence. Hence, to stay fit and healthy, ...

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Better For You Packaged Food in Portugal

Jun 2018

Due to numerous nationwide awareness campaigns, supported by the media, consumers are increasingly attentive to health-related issues and lifestyles. With precise nutritional and technical information, the demand for wholesome products with low ...

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Better For You Packaged Food in Germany

May 2018

Towards the end of the review period, reduced fat dairy increased its lead in better for you packaged food in Germany. Except for reduced fat condensed milk, all categories contributed to this growth, and the highest, double-digit growth was seen by ...

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