Better for you packaged food continued to be dominated by BFY reduced fat packaged food, which held n 83% share of value sales in 2016. Thanks to modern lifestyles, consumers have less time to cook and exercise, and worries about weight management ...

There was a strong health and wellness trend in India during the review period, with consumers becoming increasingly sophisticated in their understanding of nutrition. This was partly due to strong media coverage of high rates of obesity and diabetes...

The influence of the new Health Star Rating System, introduced in 2015, was felt in earnest in 2016. The voluntary standard has been widely adopted by a number of players in BFY packaged food. The new labelling system has brought to the attention of ...

Morocco has been posting alarming data about obesity, with 14% of Moroccan children considered obese. This rate is likely to increase over time. It also stated that obesity-related costs have reached MAD24 billion, or around 3% of GDP. In addition, ...

Saudi Arabian women are rapidly entering the workforce. This has especially accelerated as the government is keen to improve overall employment rates and is also encouraging the entry of women into the workforce. As of 2015, more than 350,000 women ...

Life expectancy is dramatically rising around the globe and therefore, there is an increasing need to tackle the ageing generation. However, key ageing-related positionings, such as cardiovascular health and bone and joint health, need ...

Consumers demand reduced sugar and reduced fat products in order to control their weight, which is more important to them than other health issues when looking for better for you packaged food. BFY reduced fat products represented a 61% value share ...

Reduced fat milk (excl organic and FF) is the dominant product area in better for you packaged food, accounting for 61% value share in 2016. This area has long enjoyed strong sales, with many viewing these products as an easy means of reducing their ...

Increasing demand for BFY packaged food was mainly the result of the advance of the economy and the recovery of incomes, which stimulated consumption but also changes in the lifestyle of the urban population, which accounted for the most significant ...

Retail value sales of better for you packaged food grew by 3% in current terms in 2016, which was slightly slower than the review period average. The slowdown was attributable to the increasing maturity of most packaged food categories in Singapore. ...

Better for you packaged food recorded declining retail value sales of 4% in 2016 to reach EUR149 million. Reduced fat dairy was the most significant category within better for you packaged food in 2016, accounting for 77% of retail value sales. In ...

Despite rising health consciousness among Vietnamese consumers, BFY packaged food remained an unpopular category during the review period. Moreover, the category’s current value sales – already low – declined in 2015 and 2016. This poor performance ...

Bulgarians are increasingly looking for healthy products with content that is low in fat, salt and sugar. As the number of people with health problems such as blood pressure has increased in the last few years, many consumer have had to change their ...

Processed meat is one category in packaged food which is not well positioned to address the growing health consciousness of consumers as it is known to contain preservatives and other flavour enhancers such as MSG, amongst others. This is seen to ...

While BFY packaged food current value sales declined marginally in 2016, this was still an improvement on the corresponding decline of 1% recorded in 2015. The improvement was largely due to robust demand in BFY reduced sugar packaged food, with the ...

Better for you (BFY) packaged food in Ukraine is negatively affected by consumers’ preference for products with greater fat content. This was especially noticeable in dairy and spreads. Traditionally, milk or butter products with a higher fat content...

In 2016, the Ministry of Health launched extensive campaigns through social media videos highlighting the harmful aspects of sugar and sodium. As overweight and obesity rates increase, the Ministry of Health is making strong efforts to educate ...

Better for you packaged food generated strong value growth in 2016. The category’s performance was stimulated by growing concerns over excessive intake of fat, sugar, carbohydrates and salt as well as the desire to live a healthy life. As consumers ...

Almost half of the population in Malaysia faces the challenge of obesity, with the hectic pace of modern life resulting in limited engagement in exercise and outdoor activities. Moreover, the introduction of new products within packaged food, ...

Reduced fat remained the largest area in better for you (BFY) packaged food in 2016, accounting for an 84% share of retail value sales. Reduced fat dairy accounted for the bulk of sales, with fresh milk, shelf stable meat, seafood and vegetables, and...