You are here: HomeSolutionsIndustriesConsumer Foodservice
print my pages

Global Briefing

Beverages in Consumer Foodservice: What You Drink Is Who You Are

Mar 2012

Price: US$2,000

About this Report

About this Report

In a global competitive environment where complexity and competition grow by the day, beverages have emerged as a vital component in every operator’s strategy toolbox. In this new report, Euromonitor International examines the many ways beverages can drive sales, branding and customer experience, extending and deepening the consumer connection, for operators both large and small.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Consumer Demand Overview

Beverages a growing part of the global value equation

Organic growth remains hard to come by in developed markets…

…while incomes for many elsewhere remain limited, though rising

A world of consumer spending – at the right price

Speed, convenience and value all key

Asian consumers take a more balanced approach

Where do beverages fit into all of this?

Multiple trends drive similar strategies

Foodservice Beverage Overview

In a complicated world, beverages remain at the forefront

On-trade drinks consumption steady or growing in most regions

Asian demand vital, but opportunities exist worldwide

Soft, hot drinks continue to grow as consumers seek new options

Carbonates feel the squeeze in soft drinks

Alcoholic drinks consumption shifts towards the home outside Asia

Traditional drinking places continue to fall away

New beverage choices, new format choices

A fast food future

Mapping projected on-trade soft drinks demand

Latin America, Asia set to lead surge in soft drinks consumption

Asian alcoholic drinks demand to surge

Alcoholic drinks a key growth driver in Asia

Beer still dominates on-trade alcoholic drinks consumption

Asian alcohol demand something of an outlier

Soft drinks, alcoholic drinks find common cause in the on-trade

Tea still a driving force for on-trade hot drinks growth

Best portfolio wins

Case Studies

Case study: Building the branded beverage

Global chains look to beverages as the next piece of the puzzle

Yum! Brands looks for broader coverage in China

Pan-China strategy requires ongoing adaptation

Beverages lead next phase of Yum ! Brands' China expansion

Lessons from Yum ! Brands' China strategy

Starbucks expands its reach with Evolution acquisition

The “Frappuccino Model,” version 2.0

Starbucks everywhere: Three key points

JD Wetherspoon leads a retrenchment in British pubs

Pub traffic continues to decline, with no end in sight

Redefining a category, the Wetherspoon way

More than ever, beverages make the brand

Case study: The view from key emerging markets

Local players succeed with beverage focus

Es Teler 77 builds a following in Indonesia

Affordable, familiar refreshment

Chinese chains harness the power of bubble tea

Egypt's independent juice sellers a powerful force

A young, low income population requires a unique offer

On the margins no more

The Road Ahead

Traffic picture remains mixed

Signs of recovery, yet downside risk remains significant

Not to be ignored

my pages

Want to find out more about this report?