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Country Report

Hong Kong, China Flag Biscuits in Hong Kong, China

| Pages: 48

Price: US$900

About this Report

Executive Summary

TRENDS

  • Biscuits is expected to record slower current value growth in 2013 than during 2012 due to the rising health consciousness of Hong Kong’s consumers. With the government of Hong Kong continuing to push its healthy living campaigns, consumers are becoming increasingly cautious about their diets and this is leading them to reduce their intake of biscuits, a category of products which are perceived as being very high in fat and calories. In addition, the lower average unit price growth expected in biscuits during 2013 is also set to result in slower current value growth over the course of the year.

COMPETITIVE LANDSCAPE

  • Kraft Foods Hong Kong Ltd is expected to have maintained its leadership in biscuits in 2013 with a 37% value share, the result of static value share growth over the course of the year. Intense competition within biscuits remains a limiting factor for Kraft as it struggled to gain value share towards the end of the review period. However, the company’s strong investment in major marketing campaigns for its key brands such as Oreo managed to sustain consumer interests in the company’s biscuits throughout the review period.

PROSPECTS

  • Biscuits is expected to increase in constant value over the forecast period, although at a slower rate than over the review period. The rising health consciousness of Hong Kong’s consumers is set to remain the key limitation on the growth potential of biscuits throughout the forecast period as vast numbers of Hong Kong’s consumers are reducing their biscuits intake as biscuits are deemed to be high in fat and calories. On the other hand, many Hong Kong consumers are likely to seek out health and wellness biscuits brands such as those with fortified ingredients so as to improve their overall nutritional intake over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Biscuits in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • How are biscuits manufacturers balancing consumer demand for both healthy and indulgent products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Biscuits in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Biscuits by Category: Volume 2008-2013
  • Table 2 Sales of Biscuits by Category: Value 2008-2013
  • Table 3 Sales of Biscuits by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Biscuits by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Biscuits: % Value 2009-2013
  • Table 6 LBN Brand Shares of Biscuits: % Value 2010-2013
  • Table 7 Distribution of Biscuits by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 10 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

Packaged Food in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Stronger performance of packaged food is expected in 2013

Consumer health consciousness continues to increase

International players lead packaged food

Supermarkets is the leading distribution channel

Outlook for packaged food remains positive

KEY TRENDS AND DEVELOPMENTS

Economic conditions remain weak in 2013

Consumer health consciousness surrounds new product launches

New limit on exports of baby milk formula

Heightened environmental concerns among consumers

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends - sales to foodservice

Trends - foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Biscuits
    • Savoury Biscuits and Crackers
    • Sweet Biscuits
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Sandwich Biscuits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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