Bleach market research

Euromonitor has the world’s most comprehensive research on the bleach category within the home care industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the bleach market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our bleach market research answer questions such as:

What is the market size of bleach?
What are the major brands in bleach?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach?

Filter Results

Total: (93)

Country Report

Bleach in Austria

Bleach as a category has been declining in both volume and value for several consecutive years. One reason for that development might be increasing popularity and awareness of more environmentally- and skin-friendly products. On the other hand, there...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Bleach in Saudi Arabia

Bleach saw its strongest volume performance of the review period in 2010, with a rise of 4%. Growth was boosted by a number of factors. Firstly, the swine flu epidemic of 2009 resulted in many consumers becoming more concerned about germs and ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Bleach in Turkey

In Turkey, consumers use bleach as a household antiseptic/disinfectant. During the swine flu epidemic in 2009, although it is unhealthy, some Turkish people used bleach even for fruit and vegetables, believing that it would kill germs and the swine ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Bleach in Israel

Bleach continues to be a category with very low innovation and new product development, which was the main reason for the minimal changes seen within bleach in 2010. During 2010 the main trend within bleach appeared to be the constant growth of ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Bleach in Algeria

Bleach registered growth of almost 9% in current value terms in 2010 and a slow 3% volume increase. The category witnessed solid value growth because of the price increase that impacted on all brands resulting from rising costs of imports. Chemicals ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Bleach in the Netherlands

Unilever sought to bolster sales of bleach through consumer education campaigns and targeted marketing in 2010. The company partnered with bathroom companies and specialised internet retailing websites in order to deliver cleaning tips. Unilever thus...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Bleach in Portugal

The performance of bleach in 2010 was similar to the previous years. The volume and current value sales remained fairly stable with marginal growth of 1%. Bleach benefitted from the fact that it is a cheap and versatile cleaning product.

Nov 2011 | $900| Add to cart | View details ›

Country Report

Bleach in Bulgaria

In 2010, the slowdown in value growth recorded during the previous five years reversed, and the category returned to growth. Bleach is still popular in Bulgaria, as it serves different purposes (anti-spot and stain agent and bathroom cleaner), but ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Bleach in Pakistan

Bleach is widely used for a range of applications in Pakistan, with consumers attracted by its versatility and low price. Bleach is used to remove stains, to wash white clothes and for cleaning purposes. Bleach is used by all income groups and thus ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Bleach in Cameroon

Bleach remained the most popular cleaning product in both urban and rural areas in 2010. Bleach is seen as a multi-purpose product for both cleaning and disinfecting. Many people use diluted bleach to clean surfaces, bathrooms and toilets, for ...

Oct 2011 | $900| Add to cart | View details ›