Euromonitor International publishes the world's most comprehensive market research on the bleach industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Home Care: Quarterly Statement Q4 2017

Dec 2017

This latest quarterly revision of the global home care industry forecast model suggests a modest upgrade in growth prospects. The top contributors to positive revisions are China and Japan, with Western and Eastern Europe showing stronger signs of ...

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Passport Bleach Americas

Dec 2017

All current data and analysis for Bleach spanning 15 North and Latin American countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more...

US$14,000
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Passport Bleach Asia Pacific and Australasia

Dec 2017

All current data and analysis for Bleach spanning 18 Asia Pacific and Australasia countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more...

US$14,000
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Passport Bleach Eastern Europe

Dec 2017

All current data and analysis for Bleach spanning 18 Eastern European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more...

US$14,000
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Passport Bleach Middle East and Africa

Dec 2017

All current data and analysis for Bleach spanning 12 Middle East and African countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more...

US$14,000
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Passport Bleach Western Europe

Dec 2017

All current data and analysis for Bleach spanning 17 Western European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more...

US$14,000
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Passport Bleach Global

Dec 2017

All of our data and analysis for Bleach in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts....

US$35,000
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Company Profile

Lion Corp in Home Care

Sep 2017

Japanese company, Lion Corp is responding to challenging conditions in its domestic market by focusing on high-value-added categories and products, and by seeking to expand its international operations in Asia Pacific. This profile analyses the ...

US$570
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Company Profile

SC Johnson & Son Inc in Home Care

Aug 2017

The world’s fifth largest home care player, SC Johnson, is placing a growing emphasis on its family-owned status to differentiate itself from publicly-owned rivals in a climate of growing consumer concern about corporate activity and product safety. ...

US$570
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Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

Jun 2017

For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump ...

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Country Report

Bleach in Sweden

Jun 2017

Bleach saw value sales fall annually throughout the review period until the 1% current value growth registered in 2016. This growth was primarily down to price rises in the category, with bleach seeing value stagnate in constant terms during the ...

US$990
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Company Profile

Colgate-Palmolive Co in Home Care

May 2017

While Colgate-Palmolive is the world’s sixth largest player in home care and the global leader in multipurpose cleaners, its brands risk being undermined by their peripheral role in the company’s broader development strategy. This profile analyses ...

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Country Report

Bleach in Japan

May 2017

2016 saw sales of bleach in Japan decline by 9% to JPY6.4 billion. The main factor driving this rather strong contraction in sales was the incorporation of bleach functions into other purpose-specific home care products in categories such as kitchen ...

US$990
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Company Profile

Reckitt Benckiser Group Plc in Home Care

May 2017

The 2017 acquisition of Mead Johnson represents a major step in RB’s efforts to position itself as a consumer health company. This profile analyses the ramifications of the acquisition for the operations of the world’s third largest home care player,...

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Country Report

Bleach in Indonesia

May 2017

Bleach remained the worst performing home care category in Indonesia during 2016 as current value sales fell by 3% over the course of the year. Although the products categorised under bleach are generally marketed as bleach as well as disinfectant, ...

US$990
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Company Profile

Henkel AG & Co KGaA in Home Care

May 2017

Henkel is the fourth largest home care manufacturer in the world, and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its key category positions in developed markets (with a specific review of the ...

US$570
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Country Report

Bleach in Kenya

Apr 2017

Bleach benefited strongly from consumer demand for affordable and versatile cleaning products. Bleach is considered highly affordable, while there is a strong tradition for using bleach for a wide range of applications. The number of brands in this ...

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Country Report

Bleach in Italy

Apr 2017

The legislation on biocide products for disinfectant use was updated in Italy in the second half of 2015, following EU regulation. The impact of this regulation was very harsh, particularly for small and medium sized enterprises. The production costs...

US$990
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Country Report

Bleach in Cameroon

Apr 2017

Bleach benefited strongly from strong consumer awareness at the end of the review period, with this resulting in many consumers seeking more affordable and versatile cleaning products. Bleach remained highly affordable and available across all ...

US$990
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Country Report

Bleach in New Zealand

Apr 2017

Bleach struggled to remain relevant in 2016, as competing home care categories incorporated the use of bleach into their new products. This was evident in toilet care where it was utilised in in-cistern devices, ITBs and toilet liquids in products ...

US$990
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