The forecast indicates a negative trend in the demand for bleach, primarily due to several disadvantages associated with such products. First, bleach is known for its strong and unpleasant odour, while odourless bleach is thought to be less effective.
In the forecast period, the market is expected to be influenced by age. The primary consumer of bleach is set to be cost-conscious consumers, who have a lower awareness of alternative products.
Supermarkets prioritise the mass market by offering a range of affordable brands and private labels, establishing this retail channel as the top choice for bleach consumption in the projected period. Furthermore, the strategic placement of supermarkets in residential neighbourhoods aligns with the convenience factor for bleach's primary consumers, who are predominantly the elderly.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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