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 Market Research for Bolivia

Euromonitor publishes reports on industries, consumers and demographics in Bolivia.

  • Industry specific reports offer insight into market size and market share in Bolivia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Bolivia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Bolivia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Bolivia statistics factfile.

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Country Report

Baby and Child-Specific Products in Bolivia

During 2014, Bolivian parents from middle-income and high-income segments had the means to purchase products that were out of their reach in the past. Consumers are now able to afford not only baby and child-specific hair care but also baby and ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Bath and Shower in Bolivia

Companies present in bath and shower in Bolivia are investing in developing brands that target different types of consumers. For instance, brands that target male consumers are becoming increasingly popular. In addition, brands that offer more ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Colour Cosmetics in Bolivia

Consumers in Bolivia enjoyed higher purchasing power in 2014. As a result, they were able to buy colour cosmetics more often, while some gained access to products they could not afford in the past. In addition, the rising numbers of women in the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Deodorants in Bolivia

Deodorants in Bolivia continues to record healthy rates of growth, boosted by company investment in new fragrances and value-added benefits. For instance, brands that offer whitening features or which can reduce stains on clothing are becoming very ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Depilatories in Bolivia

Over the review period, new brands were launched in hair removers/bleaches and women’s pre-shave, although without a strong positive result. Consumers in Bolivia still prefer women’s razors and blades when it comes to depilatories. These products are...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Fragrances in Bolivia

Avon exited Bolivia during July 2014. The company’s exit had a positive impact on the fragrances sales of the other direct selling companies operating in the country as fragrances in Bolivia is a category which remains in the leadership of direct ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hair Care in Bolivia

Bolivians continue to demand hair care products that target their specific needs, which are specific for their hair types and which offer the most benefits. As a result, the companies present in the category have invested in developing brands that ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Men's Grooming in Bolivia

Bolivian men are becoming more conscious about their personal care and this is leading them to look for male-specific brands and benefits. In addition, positive economic conditions are enabling more Bolivian men to choose benefits that were not ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Oral Care in Bolivia

During 2014, companies continued to support their oral care brands through improvements to distribution and marketing strategies. Some players invested in developing products with added benefits that target different consumers. Others invested in ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Beauty and Personal Care in Bolivia

Growth in beauty and personal care in Bolivia in 2014 was slower than the CAGRs recorded over the review period as increased maturity and penetration in large categories generated a slowdown. However, growth remained positive as smaller categories ...

May 2015 | US$2,650 | Add to cart | View details

Country Report

Sets/Kits in Bolivia

Beauty and personal care companies that distribute their products through store-based retail channels continue to offer sets/kits only on a seasonal basis, while some direct sellers offer sets/kits throughout the year. Nonetheless, the majority of ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Skin Care in Bolivia

Bolivians continued to look for additional benefits in their skin care products in 2014. Moisturising properties are no longer enough for consumers and skin care products must now also offer sun protection or other benefits. Products that offer ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Sun Care in Bolivia

Bolivians from middle-income and high-income segments remain very concerned about the damaging effects of sun exposure. Companies have taken advantage of this trend by offering a wider variety of products and improving distribution. In 2014, the ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Air Care in Bolivia

Air care continued to see healthy growth in 2014 as Bolivian consumers continued to demand the products. Consequently, companies invested in the development of small category products. Electric air fresheners benefited from this trend in 2014 with ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Bleach in Bolivia

During the review period, bleach was very popular for its disinfectant and cleansing properties. However, during that same period more surface care products became available which impacted the sales of bleach. Bleach was one of the preferred products...

May 2015 | US$1,000 | Pages: 14 | Add to cart | View details

Country Report

Dishwashing in Bolivia

Dishwashing in Bolivia continued to see healthy growth in 2014. Manufacturers were able to position their brands through aggressive price strategies. In addition, Bolivian consumers had favourable economic conditions and were moving from standard ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Home Insecticides in Bolivia

Consumption of home insecticides varied in Bolivia according to the region and season. Home insecticides in Bolivia receive a boost during rainy season in warmer areas of the country when in eastern cities mosquitoes, ants and other insects thrive. ...

May 2015 | US$1,000 | Pages: 12 | Add to cart | View details

Country Report

Laundry Care in Bolivia

In 2014, Bolivian consumers had higher disposable incomes than in the past and were able to try new laundry care products. Manufacturers therefore benefited from increasing demand for fabric softeners, stain removers and other laundry aids. Companies...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Home Care in Bolivia

Despite the increasing penetration of large category products in Bolivia, home care continued to see healthy volume growth in 2014. This was driven by smaller and developing categories like standard liquid detergents. Moreover, middle and high income...

May 2015 | US$2,650 | Pages: 57 | Add to cart | View details

Country Report

Polishes in Bolivia

There were no significant changes in polishes in 2014. Floor polish remained the largest category in 2014 and accounted for 64% of retail value sales in Bolivia. The importance of floor polish encouraged players to invest in it. Local companies in ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in Bolivia

Bolivians continued to enjoy positive financial times and were able to shop for specific surface care products for their cleaning needs. In response, manufacturers strongly promoted their brands to middle and high income consumers. Companies were ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Toilet Care in Bolivia

Toilet care in Bolivia continued to see healthy growth in 2014. Sales were driven by steady increments in volume and moderate unit price increases. Manufacturers’ distribution strategies helped them achieve successful results in 2014. Toilet care ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Analgesics in Bolivia

Rising healthcare costs are pushing consumers to self-medicate. A doctor’s visit can sometimes also be unaffordable for consumers. As a result, many choose to self-medicate, guided by a pharmacist’s recommendation. Under these circumstances, ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Bolivia

Consumers in Bolivia continue to rely on self-medication for different ailments. Bolivians tend to treat cough and colds with OTC products which are advertised or recommended to them by friends or family. In addition, manufacturers continue to boost ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Dermatologicals in Bolivia

Consumers in 2014 were more aware than in the past about the availability of dermatologicals and their benefits. In addition, Bolivians are enjoying stronger purchasing power and are able to afford these products. Moreover, companies supported ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Digestive Remedies in Bolivia

Busier lifestyles and stronger purchasing power are seeing consumers eat out more frequently. Middle and high-income householders are now much more likely to eat out on a daily basis than they were in the past. This has led to an increase in ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Herbal/Traditional Products in Bolivia

The longstanding use of herbal medicines for the relief of physical ailments is ingrained in Bolivian culture. Bolivian consumers have traditionally used herbal products, which undoubtedly has an impact on the performance of this category. Consumers ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Consumer Health in Bolivia

A stable economy and the self-medication trend enabled consumer health in Bolivia to register strong growth in 2014. The market also benefited from consumers’ increasing purchasing power. Bolivians are tending more towards self-medication and so ...

May 2015 | US$2,650 | Pages: 68 | Add to cart | View details

Country Report

Sports Nutrition in Bolivia

The fact that sports nutrition products remain unaffordable to most Bolivians limits the category’s development. In 2014, sales of sports nutrition products – with the exception of powder proteins – remained negligible. Only powder is available but ...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Weight Management in Bolivia

Busier lifestyles are encouraging consumers to eat out more often than before. These new eating habits are having an impact on Bolivians’ weight, with many also lacking the time to exercise. Therefore, Bolivians are looking at other weight management...

May 2015 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Wound Care in Bolivia

Few changes were seen in wound care in 2014. Companies were discouraged from innovating and did not invest in advertising. Contraband products are present in Bolivia, boosted by neighbouring countries’ financial state. As a result, many products ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Bolivia

In 2014, sales of vitamins and dietary supplements were driven by the stable economic climate. In addition, consumers were more aware of the benefits of these products, while companies invested in advertising to support growth. Not only were ...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Bolivia

The increasing purchasing power middle- and high-income consumers enjoy allows them to visit foodservice outlets more often than in the past. This in turn causes sales of AFH tissue to increase to cover the needs of these consumers. In addition, ...

May 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Bolivia

Cotton wool/buds/pads remained underdeveloped in 2014. There was little investment from companies to support the category. Few brands were available and included private imports as well as contraband. Domestic brands do not invest in advertising or ...

May 2015 | US$1,000 | Pages: 14 | Add to cart | View details

Country Report

Incontinence in Bolivia

Economic conditions in the country continued to boost the development of small categories such as incontinence. In addition, there is a growing consumer segment for incontinence in Bolivia. The elderly population increased over the review period, ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Bolivia

Nappies/diapers/pants continued to post healthy retail value growth in 2014. Consumers in middle- and high-income segments have the resources to buy these products. In addition, companies bolstered the growth of their brands by offering competitive ...

May 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Tissue and Hygiene in Bolivia

Economic conditions in Bolivia were positive in 2014. Middle- and high-income consumers enjoyed higher purchasing power and continued to boost the growth of tissue and hygiene. Companies’ response was to support their brands through strong ...

May 2015 | US$2,650 | Pages: 53 | Add to cart | View details

Country Report

Retail Tissue in Bolivia

The most important driver of growth for retail tissue over the review period was higher consumer purchasing power. The growing middle-income group gained access to products that were once considered non-essential. In consequence, manufacturers ...

May 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Sanitary Protection in Bolivia

Bolivian consumers of sanitary protection products in Bolivia prefer towels with wings rather than towels without wings. Brands that did not have wings were avoided by consumers. As a result, some exited the market. The popularity of wings extended ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Bolivia

In Bolivia, middle- and high-income consumers enjoyed higher purchasing power in 2014, which benefited wipes. As a result, consumers from these segments have increasing access to these products. In addition, companies’ strategies to expand the ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Grocery Retailers in Bolivia

The key trend in 2014 was the movement of modern grocery retailers into more populous areas of the country with smaller formats. Modern grocery retailers are focused on reaching middle-income consumers and the easiest way to do this is to position ...

Feb 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Non-Grocery Specialists in Bolivia

Non-grocery specialists received a boost from higher consumer disposable income in 2014. Most players posted gains in terms of profit in Bolivia. Consumers are enjoying favourable financial conditions and the growth of the middle class in the country...

Feb 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Non-Store Retailing in Bolivia

Recent investments to expand internet penetration in Bolivia have yet to produce the expected results, as of 2014. Like other retailing channels, non-store retailing remains underdeveloped. Thus, direct selling continued to drive growth within ...

Feb 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Retailing in Bolivia

Retail value growth was in line with the review period CAGR in 2014. Favourable economic conditions are reflected in higher consumer confidence. In 2014, consumers continued to enjoy higher disposable income, allowing them to buy new products or ...

Feb 2015 | US$2,100 | Pages: 64 | Add to cart | View details

Country Report

Bottled Water in Bolivia

Bottled water in Bolivia continues to post healthy growth rates thanks to consumer demand. In 2014, more small regional brands became available in the country. These brands focus on distribution of their small formats in order to reach consumers. The...

Feb 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Carbonates in Bolivia

Carbonates in Bolivia continues to prosper and witnessed the entrance of a new player, AJE Bolivia, in 2013. The company launched a variety of brands in non-alcoholic drinks and within carbonates Big Cola and Sabor de Oro. Despite health trends ...

Feb 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Concentrates in Bolivia

Over the review period many brands were launched in Bolivia. However, some of these exited the category quickly after they entered because penetration of concentrates in Bolivia is already high. The increasing maturity of the category led to less ...

Feb 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Juice in Bolivia

Fruit-flavoured drinks are widely distributed in Bolivia. These products are produced in a variety of formats in order to target a wide range of consumers. They are also distributed through traditional and modern grocery retailers in Bolivia. ...

Feb 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Soft Drinks in Bolivia

Soft drinks continued to post a healthy growth rate in 2014. Favourable economic conditions were reflected in consumers’ continuous demand and willingness to try new products. Companies responded by offering new products in larger formats, more ...

Feb 2015 | US$2,100 | Pages: 64 | Add to cart | View details

Country Report

Other Hot Drinks in Bolivia

Foodservice outlets are moving towards the offer of a larger variety of other hot drinks. This boosted the sales performance in 2014. The most widely available types in the off- and on-trade channels are chocolate-based flavoured powder drinks and ...

Feb 2015 | US$1,000 | Pages: 16 | Add to cart | View details
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