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 Market Research for Bolivia

Euromonitor publishes reports on industries, consumers and demographics in Bolivia.

  • Industry specific reports offer insight into market size and market share in Bolivia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Bolivia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Bolivia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Bolivia statistics factfile.

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Country Report

Grocery Retailers in Bolivia

The key trend in 2014 was the movement of modern grocery retailers into more populous areas of the country with smaller formats. Modern grocery retailers are focused on reaching middle-income consumers and the easiest way to do this is to position ...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Non-Grocery Specialists in Bolivia

Non-grocery specialists received a boost from higher consumer disposable income in 2014. Most players posted gains in terms of profit in Bolivia. Consumers are enjoying favourable financial conditions and the growth of the middle class in the country...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Non-Store Retailing in Bolivia

Recent investments to expand internet penetration in Bolivia have yet to produce the expected results, as of 2014. Like other retailing channels, non-store retailing remains underdeveloped. Thus, direct selling continued to drive growth within ...

Feb 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Retailing in Bolivia

Retail value growth was in line with the review period CAGR in 2014. Favourable economic conditions are reflected in higher consumer confidence. In 2014, consumers continued to enjoy higher disposable income, allowing them to buy new products or ...

Feb 2015 | US$1,900 | Pages: 64 | Add to cart | View details

Country Report

Bottled Water in Bolivia

Bottled water in Bolivia continues to post healthy growth rates thanks to consumer demand. In 2014, more small regional brands became available in the country. These brands focus on distribution of their small formats in order to reach consumers. The...

Feb 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Carbonates in Bolivia

Carbonates in Bolivia continues to prosper and witnessed the entrance of a new player, AJE Bolivia, in 2013. The company launched a variety of brands in non-alcoholic drinks and within carbonates Big Cola and Sabor de Oro. Despite health trends ...

Feb 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Concentrates in Bolivia

Over the review period many brands were launched in Bolivia. However, some of these exited the category quickly after they entered because penetration of concentrates in Bolivia is already high. The increasing maturity of the category led to less ...

Feb 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Juice in Bolivia

Fruit-flavoured drinks are widely distributed in Bolivia. These products are produced in a variety of formats in order to target a wide range of consumers. They are also distributed through traditional and modern grocery retailers in Bolivia. ...

Feb 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Soft Drinks in Bolivia

Soft drinks continued to post a healthy growth rate in 2014. Favourable economic conditions were reflected in consumers’ continuous demand and willingness to try new products. Companies responded by offering new products in larger formats, more ...

Feb 2015 | US$1,900 | Pages: 64 | Add to cart | View details

Country Report

Other Hot Drinks in Bolivia

Foodservice outlets are moving towards the offer of a larger variety of other hot drinks. This boosted the sales performance in 2014. The most widely available types in the off- and on-trade channels are chocolate-based flavoured powder drinks and ...

Feb 2015 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Hot Drinks in Bolivia

Despite a decline in the production of coffee and tea in Bolivia over 2013-2014, hot drinks was able to sustain retail volume and value sales growth in 2014, thanks to the increasing availability of imported brands. Coffee and tea production faced ...

Feb 2015 | US$1,900 | Pages: 35 | Add to cart | View details

Country Report

Tea in Bolivia

Green tea continued to be favoured by female consumers and the health and wellness trend in Bolivia. This encouraged most companies to launch their own version of green tea, which are strongly supported through distribution and positioning in modern ...

Feb 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Coffee in Bolivia

During 2013 coffee production continued to decline due to crop substitution and climatic effects. Farmers continued to substitute coffee crops with coca crops. Moreover, climatic events during the year caused the loss of crops. In 2014, production, ...

Feb 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Snack Bars in Bolivia

Bolivian consumers have not developed a tradition of consumption of snack bars. As a result, the only brands available are in granola/muesli bars. In addition, the high prices of these products limit their performance from middle- and low-income ...

Dec 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Spreads in Bolivia

Jams and preserves remains the largest category of spreads in Bolivia. These products attract consumers from all socioeconomic groups. Moreover, there is vast availability of artisanal and regional jams and preserves in Bolivia. These brands are ...

Dec 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Baked Goods in Bolivia

The penetration of unpackaged/artisanal baked goods is high in Bolivia. Low-income consumers prefer these products because they are affordable and available throughout the country. By contrast, packaged/industrial baked goods tend to be priced higher...

Dec 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Bakery in Bolivia

Companies producing artisanal brands dominate baked goods in Bolivia and are expected to account for 75% of retail value sales in 2014. After these, Sociedad Industrial y Comercial La Francesa is expected to hold first place in 2014 with a 4% retail ...

Dec 2014 | US$1,900 | Pages: 68 | Add to cart | View details

Country Report

Biscuits in Bolivia

Since the entrance of global brand owner Nestlé SA in 2012, biscuits has posted healthy growth rates thanks to investments in innovation, affordable prices and improvements to distribution. There are varieties of flavours and formats available thanks...

Dec 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Breakfast Cereals in Bolivia

Bolivian consumers are going through social and economic changes. More women in the workforce, longer working hours and less time to prepare food or stick to traditional meal hours are all expected to have a positive effect on breakfast cereals’ ...

Dec 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Ice Cream in Bolivia

Economic conditions in Bolivia are allowing consumers to spend their disposable income on products which are not considered essential. Ice cream is consumed in Bolivia even during winter. In colder areas of Bolivia, winter tends to be warm during the...

Dec 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Oils and Fats in Bolivia

Despite price regulation on vegetable oil in Bolivia, companies have found a new way to earn the most profits. By introducing new products with added value that follow health trends and attract new consumer segments, growth is being sustained. ...

Dec 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Packaged Food in Bolivia

Most packaged food categories in Bolivia are set to post healthy growth rates in 2014. Growth is expected to be sustained by increasing demand from Bolivian consumers for high-quality, healthier and affordable products. In addition, companies ...

Dec 2014 | US$6,500 | Pages: 246 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Bolivia

Economic conditions continue to favour the growth of sauces, dressings and condiments. Bolivian consumers have more resources to spend as they please. Consequently, they are boosting the sales of categories like this one. In addition, companies are ...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Soup in Bolivia

Soup consumers in Bolivia are starting to switch to noodles. Consumers in Bolivia are finding noodles more convenient than soup in 2014. This is a consequence of soup needing to be cooked prior to consumption. Whereas noodles can be consumed by just ...

Nov 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Bolivia

Leading domestic packaged food player Industrias Venado SA entered sweet and savoury snacks with two brands in 2012. These were Kris Snacks and Kris Papas Fritas. Kris Snacks is a line of extruded snacks and Kris Papas Fritas is a brand of ...

Nov 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Noodles in Bolivia

Current social and economic changes are forcing Bolivian consumers to choose food products that are considered convenient. More women in the workforce and increasing working hours are favouring sales of products like noodles in Bolivia in 2014. In ...

Nov 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Pasta in Bolivia

The price of flour is regulated in Bolivia. The government controls its price by subsidising bread manufacturers. But there are other products that are made with unsubsidised flour and when there have been shortages in 2014 pasta prices have tended ...

Nov 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Chilled Processed Food in Bolivia

Rising income among Bolivians allows them to have more choices in terms of food. Chilled processed food products are perceived as convenient in Bolivia. Consumers in Bolivia now have less time for food preparation and choose products that can save ...

Nov 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Dried Processed Food in Bolivia

Rice is one of the most important foods in Bolivians’ diet. Due to this reason the government decided to regulate the price of this product to make it affordable to the majority of the population. These price controls were still in effect in 2013. ...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Frozen Processed Food in Bolivia

Low penetration of refrigerators/freezer units in Bolivia in retail outlets and households impacts negatively on the performance of frozen processed food. Despite efforts from companies to develop other smaller categories, only non-oven frozen ...

Nov 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Ready Meals in Bolivia

Ready meals in Bolivia is a very small category due to the lack of appeal to the local taste of these products to Bolivian consumers. As a result, domestic companies started offering ready meals that offer consumers products with Andean cereals. ...

Nov 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Canned/Preserved Food in Bolivia

Consumers in Bolivia now have high enough disposable incomes that they can spend on buying products in addition to what they consider basic. As a consequence, imports of canned/preserved food grew at a fast pace in 2013. In addition, companies helped...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Bolivia

Bolivian consumers from middle- and high-income households have more resources to consume what they consider healthy. As a response, companies invest in the development of new products that offer added value or target different consumer groups. ...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Baby Food in Bolivia

The increasing participation of women in the workforce will continue to favour baby food in 2014. More Bolivian women from mid- and high-income households have fulltime jobs and rely on baby food products on a day-to-day basis. This situation had a ...

Nov 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Cheese in Bolivia

The great presence of artisanal cheese in Bolivia throughout its cities makes it very affordable to consumers from all socioeconomic groups. As a result, Bolivians favour the consumption of artisanal cheese over packaged cheese. Furthermore, ...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Chocolate Confectionery in Bolivia

Tablets continued to be the most popular type within chocolate confectionery among Bolivian consumers. Companies took advantage of stable economic conditions over the review period and boosted product growth by adding value to their goods and making ...

Nov 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Confectionery in Bolivia

La Serrana is set to lead chocolate confectionery with a 20% value share in 2014. The company’s brands are available throughout retailers and are priced competitively. Cofler and Bon o Bon are the company’s most popular brands in Bolivia. These two ...

Nov 2014 | US$1,900 | Pages: 61 | Add to cart | View details

Country Report

Dairy in Bolivia

Pil Andina is the leading company within drinking milk products in Bolivia and is set to hold a 77% value share in 2014. The company is strongly positioned in dairy in Bolivia thanks to its extensive distribution network and varied portfolio of ...

Nov 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Drinking Milk Products in Bolivia

The government’s campaign to promote milk consumption in Bolivia boosted growth of drinking milk products in the country. Through this campaign, the government, milk companies and dairy cattle farmers reached agreements on the price at which milk ...

Nov 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Gum in Bolivia

Despite companies’ efforts to promote gum products, the category is expected to post only slow volume growth in 2014, which is an improvement on the even lower rate of growth in 2013. International brands lead gum in Bolivia and any type of problem ...

Nov 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Meal Replacement in Bolivia

The distribution of meal replacement products is traditionally dominated by direct sellers in Bolivia. These retailers have different strategies in place to reach the majority of consumers. In addition, their products are perceived as natural and are...

Nov 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Other Dairy in Bolivia

Other dairy is a small category within dairy in Bolivia. Most sales are attributable to plain condensed/evaporated milk. Along with this category, flavoured, functional condensed milk also contributes significantly to value sales. Towards the end of ...

Nov 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Sugar Confectionery in Bolivia

Bolivian children remained the main target of sugar confectionery companies in 2014. More than a third of the total population in Bolivia are children in the age range of 0-14. Consequently, they represent an important audience for sugar ...

Nov 2014 | US$900 | Pages: 47 | Add to cart | View details

Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Pages: 47 | Add to cart | View details

Country Report

Cigars in Bolivia

Bolivians have not developed the tradition of smoking cigars. The main consumers of these products were probably exposed to them when travelling to other countries and belong mainly to high-income households. Artisanal cigars that have no brand name ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in Bolivia

Due to legislative changes, companies were forced to introduce packages with health messages and graphic warnings. To counteract the effect of these measures, companies launched a variety of brands that offered consumers new flavoured cigarettes. As ...

Oct 2014 | US$1,900 | Pages: 58 | Add to cart | View details

Country Report

Smoking Tobacco in Bolivia

There is no tradition of smoking pipe or RYO tobacco in Bolivia. However, during the review period, water pipe tobacco was introduced. This product is mainly smoked on-trade but there are consumers that purchase it for home consumption. Hookah type ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cigarettes in Bolivia

Regulation approved during the review period to reduce the consumption of tobacco in Bolivia is not strongly enforced. As a result, cigarettes continue to post healthy rates of growth and consumers continue to get used to measures applied. Initially ...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Global Briefing

Beauty in Latin America: A Revolution of Expectations

A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they...

Jul 2014 | US$1,200 | Pages: 53 | Add to cart | View details

Country Report

Wine in Bolivia

Local companies are investing in renovating brand images for their products. Companies make leverage of terms like “vinos de altura” (high-altitude wines) due to the fact that these products are produced at high-altitude conditions in which they ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details
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