Alcoholic drinks continued grow at a slow pace during 2016. The main factors behind this were smuggling and the deceleration of Bolivia’s economy which forced companies to reduce their profit margins in order to retain or gain new consumers....

In 2016 companies were focused on promoting greater consumption of beer by offering consumers larger formats with competitive prices. In addition companies were also focused on promoting premium products by offering extensions of recognised brands ...

Cider/perry has benefited from the shifting preferences of young adults and female consumers. These consumers are willing to try fruity flavours and refreshing beverages. These consumers are looking for fresher and lighter products that are an option...

Companies within RTDs/high-strength premixes were focused on offering larger formats at competitive prices in 2016. Local companies have focused on low pricing in order to reach more young consumers with low incomes who are looking for affordable ...

During 2016 the Bolivian government raised taxes on alcoholic drinks. This measure has affected the development of import companies which have been forced to reduce their profit margins in order to not raise their prices for consumers....

Domestic companies have focused on promoting their products in international markets. Over the review period it was observed that Bolivian companies have been bringing home international prizes. This situation has benefited the prestige of Bolivian ...

Bolivia's biggest city and the world's ninth biggest soybean producer, Santa Cruz, produces a total GDP of USD8.4 billion and accounts for a quarter of the country's total GDP. However, due to large dependency on natural resources and lack of higher ...

The rate of growth has eased in the past few years but is still strong by regional standards. Steady gains in private final consumption are an important driver. A moderate improvement in commodity prices should help a rebound in exports. Public ...

Life expectancy in Bolivia rose in the last two years of the review period. According to a report published by the WHO (World Health Organization), life expectancy increased from 68.3 to 70.7 years. As a consequence, companies increased their focus ...

Due to modern lifestyles, Bolivian consumers are eating outside of the home with greater frequency. Factors such as traffic, longer distances between work and home, and saving time are resulting in Bolivian consumers needing to feed themselves ...

Parents are increasingly concerned about giving the best to their children and seek products that help them to meet their children’s needs. Companies took advantage of this and focused their efforts on innovation and promoting their brands’ ...

Despite a slowdown in growth of the Bolivian economy, tissue and hygiene continued recording growth during 2016. Bolivian economic conditions limited growth of categories with higher penetration, but companies’ efforts to promote value-added products...

Due to a slowdown in Bolivian economic growth, consumers became more rational in terms of purchasing and sought products with the best price/quality ratio. Companies took advantage of this and promoting the properties and performance of their ...

Increased awareness of female health and hygiene issues benefited growth of sanitary protection in 2016. Consumers were more concerned about health and hygiene and adopted products that helped them to prevent related problems. In addition, greater ...

Bolivian parents from middle- and high-income households have become more concerned about protecting their children from illnesses and seek products that will help them to meet their hygiene and health needs. As they are leading more-dynamic ...

Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

Bolivian consumers have become more health conscious in recent years, with their purchasing and consumption habits consequently changing. For consumers seeking health and well-being, bottled water is an alternative to traditional soft drinks, with ...

Consumers in Bolivia are increasingly opting to avoid sugary soft drinks and continue to restrict calorie consumption. Growing concerns over obesity, diabetes and rising health awareness among Bolivian consumers is driving demand for healthier ...

Rising demand for convenience is the main factor fuelling sales within powder concentrates, with products in this area proving popular among consumers looking to save time and for value for money....

The need for energy and greater concentration is not only sought by athletes, but also workers and students who want to improve performance in everyday life. As a result, energy drinks sales continue to grow rapidly. Due to their capacity to help ...