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 Market Research for Bolivia

Euromonitor publishes reports on industries, consumers and demographics in Bolivia.

  • Industry specific reports offer insight into market size and market share in Bolivia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Bolivia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Bolivia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Bolivia statistics factfile.

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Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Cigars in Bolivia

Bolivians have not developed the tradition of smoking cigars. The main consumers of these products were probably exposed to them when travelling to other countries and belong mainly to high-income households. Artisanal cigars that have no brand name ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Tobacco in Bolivia

Due to legislative changes, companies were forced to introduce packages with health messages and graphic warnings. To counteract the effect of these measures, companies launched a variety of brands that offered consumers new flavoured cigarettes. As ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Smoking Tobacco in Bolivia

There is no tradition of smoking pipe or RYO tobacco in Bolivia. However, during the review period, water pipe tobacco was introduced. This product is mainly smoked on-trade but there are consumers that purchase it for home consumption. Hookah type ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Cigarettes in Bolivia

Regulation approved during the review period to reduce the consumption of tobacco in Bolivia is not strongly enforced. As a result, cigarettes continue to post healthy rates of growth and consumers continue to get used to measures applied. Initially ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Beauty in Latin America: A Revolution of Expectations

A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they...

Jul 2014 | US$1,200 | Pages: 53 | Add to cart | View details

Country Report

Wine in Bolivia

Local companies are investing in renovating brand images for their products. Companies make leverage of terms like “vinos de altura” (high-altitude wines) due to the fact that these products are produced at high-altitude conditions in which they ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Spirits in Bolivia

Economic conditions during the review period favoured the growth of spirits in Bolivia. However, maturity and high penetration of the largest category, singani, did not yield dynamic rates. Smaller categories drove growth in 2013. Companies invested ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Cider/Perry in Bolivia

Cider/perry companies were focused on distribution in 2013. By making their brands available through modern and traditional retailers they ensured that these brands would reach consumers. In addition, brands that were only regionally available during...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Bolivia

The majority of Bolivian consumers are guided by price when it comes to consumption. During the review period there were several increases of unit prices of beer, spirits and other alcoholic drinks. As a result, RTDs/high-strength premixes were ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Alcoholic Drinks in Bolivia

Tax increases limited growth in 2013. Most categories were impacted by consumers’ demand for low-priced alcoholic drinks. In addition, companies had to pass tax increases onto consumers. Beer was also impacted by the implementation of the Fondo ...

Jun 2014 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Beer in Bolivia

Since the application of the Fondo Pro-Leche (Pro-Milk Fund), beer prices have increased, impacting consumption. Beer companies passed this fee onto consumers. As a result, beer prices increased in 2013 by an average 8%. The tax, imposed and updated ...

Jun 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Coffee in Bolivia

Bolivian consumers continued to favour the growth of instant coffee in Bolivia in 2013. The main reason behind this performance was the perceived convenience this product offers them. Coffee production according to press reports is declining due to ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Other Hot Drinks in Bolivia

Flavoured powder drinks was the largest category within other hot drinks in Bolivia in 2013. Children are the main consumers of this type of product and therefore most companies try to attract this consumer segment. Companies invest in adding ...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Hot Drinks in Bolivia

Hot drinks’ growth was boosted mainly by the increase in coffee consumption in Bolivia. Although fruit/herbal tea and green tea also helped to increase the performance of tea in Bolivia, coffee remained the most influential product in terms of growth...

Jun 2014 | US$1,900 | Pages: 36 | Add to cart | View details

Country Report

Tea in Bolivia

Tea in Bolivia was growing at only a moderate rate due to the increasing substitution of tea crops with coca crops. Nonetheless, companies’ investments in premium products, new designs and flavours of other fruit/herbal tea continued to allow some ...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Bottled Water in Bolivia

Global influences of health and wellness trends favour the consumption of water in Bolivia. Most mid- and high-income consumers are avid consumers of bottled water and purchase it often. The increasing demand for this product is encouraging companies...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Carbonates in Bolivia

Growing health and wellness trends in the country are having little impact on the consumption of carbonates in Bolivia. Despite Bolivians’ concern with their health and the health of their family members, they continued to purchase carbonates in ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Concentrates in Bolivia

Consumers in Bolivia continued to favour the growth of powder concentrates in 2013. Bolivians were not yet concerned about the artificial ingredients present in these products. Therefore, powder concentrates were still the first choice for those ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Juice in Bolivia

Bolivians were favouring the growth of juice in 2013 due to their concern for healthy diets. Some consumers were switching from carbonates to juice in an attempt to consume what they perceive as healthier products for them and their families. As a ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Soft Drinks in Bolivia

Favourable economic conditions boosted growth of soft drinks in 2013. Consumers followed health and wellness trends and were able to afford products that they consider healthier. As a result, categories like juice, bottled water and even concentrates...

Jun 2014 | US$1,900 | Pages: 62 | Add to cart | View details

Country Report

Sports and Energy Drinks in Bolivia

Sports drinks growth improved in 2013 due to the influence of health and wellness trends in Bolivia. Consumers in Bolivia look for products that not only satisfy their thirst but also provide them with vitamins and minerals. Although sports drinks’ ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Fragrances in Bolivia

Continued favourable economic conditions yielded consumption increases of fragrances in Bolivia in 2013. In addition, unit prices moved up moderately, by 5% and in line with inflation, reflecting positively on value sales. As a consequence, consumers...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Hair Care in Bolivia

Consumers look for products that target their specific hair needs. Bolivia’s varied race heritage also influences hair types. Whilst the majority of consumers have straight hair there are other types of hair. As a result, companies are investing in ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Men's Grooming in Bolivia

Bolivian consumers from middle- and high-income segments continue to demand products that are specific to their gender. In 2013, these consumers had the means to pay for these products and companies responded by making them widely available through ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Oral Care in Bolivia

Bolivian consumers from high- and middle-income segments are demanding products that not only clean their teeth but also that offer them other properties. These properties include whitening, long-lasting effects and care for sensitive teeth. As a ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Beauty and Personal Care in Bolivia

Current value growth in 2013 was aligned with growth posted in the previous year and slightly slower than the CAGR posted over the review period. Consumers were able to purchase the products they desire thanks to favourable economic conditions. ...

Jun 2014 | US$2,400 | Pages: 91 | Add to cart | View details

Country Report

Sets/Kits in Bolivia

There is a new regulation in Bolivia that controls all promotions, raffles and similar consumer marketing activities. The Autoridad de Fiscalización y Control Social del Juego regulates these activities. For instance, if a company was used to ...

Jun 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Skin Care in Bolivia

Skin care in Bolivia continues to benefit from consumer interest in moisturising and added benefits. In addition, Bolivians have higher disposable income that they use to purchase skin care products. The majority considers it essential to have at ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Sun Care in Bolivia

Consumers in Bolivia are more aware of the health dangers sun exposure can cause. Companies are investing in promotion, advertising and distribution to favour the growth of the brands. In addition, price increases of sun care products favourably ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Bolivia

Bolivian consumers do not consider baby and child-specific products a necessity, with the exception of baby and child-specific hair care. Most consumers use adult products for their children instead of purchasing child- specific products. Baby and ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Bath and Shower in Bolivia

Bath and shower growth has received a boost from intimate washes and liquid soap sales growth. Bolivian consumers are favouring these products thanks to the current economic conditions. Bolivians in the past were unable to afford these products but ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Colour Cosmetics in Bolivia

Global fashion influenced Bolivian women in 2013; most female consumers followed global trends and this tended to boost the sales of nail polish, eye shadow and lipstick in Bolivia. Greater variety of colours is demanded by Bolivians in terms of eye ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Deodorants in Bolivia

Bolivian consumers of deodorants demanded products that offer them added benefits in 2013. Retailing brands are successfully targeting these needs by offering a wider variety of fragrance, moisturising properties, claiming to prevent stains, and even...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Depilatories in Bolivia

Despite companies’ efforts to promote depilatories in Bolivia these products still target a limited segment of the market. Distribution remains limited to modern grocery retailers and parapharmacies/drugstores. These products are also expensive, so ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Laundry Care in Bolivia

Standard powder detergents was once again the main driver of growth for laundry care in 2013. Companies, both local and international, continued to invest in renewing their brands. They also added value to their products by changing their formulas or...

May 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Care in Bolivia

Home care posted healthy increases in terms of value sales over the review period and into 2013. This growth was attributed to increasing purchasing power of Bolivians and investments from companies on new products and positioning. Smaller categories...

May 2014 | US$2,400 | Pages: 56 | Add to cart | View details

Country Report

Polishes in Bolivia

Floor polish holds the largest value share within polishes of 63% in Bolivia. Most consumers’ households have wood or ceramic floors and regular maintenance is necessary. Traditionally, Industria Química Utanapu Srl led sales of floor polishes with ...

May 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Surface Care in Bolivia

Consumers from mid- and high-income segments started to become aware of the various benefits specific surface care products on offer to them. In the past, almost all Bolivians used standard powder detergents for their different surface care needs. ...

May 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Toilet Care in Bolivia

Bolivians are slowly starting to purchase specific purpose products. As a result, one of the categories most favoured is rim blocks. These products are usually inexpensive and companies managed to distribute them widely. Companies’ efforts to ...

May 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Air Care in Bolivia

Air care increased in popularity among Bolivians over the review period. Bolivians from mid- and high-income households are fuelling the sales of air care because of large availability and affordability of these products. Bolivians boosted the sales ...

May 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Bleach in Bolivia

Low-income consumers tend to use bleach for a variety of cleaning purposes. First, bleach is commonly used to clean surfaces in the kitchen, to clean clothing and even floors are cleaned with bleach. Therefore domestic companies continued to invest ...

May 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Dishwashing in Bolivia

Leading brand Ola continued to gain share due to Astrix SA’s efforts for better distribution. The product is well priced and widely available. It also enjoys promotion through point-of-sale activities. As a consequence, other players are not able to ...

May 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Insecticides in Bolivia

The different climatic conditions of Bolivia give way to a variety of household pests. In warmer regions of the country mosquitoes and other pests are quite common and consumers look for home insecticides that kill these pests. In colder areas of the...

May 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Incontinence in Bolivia

Although sales of incontinence remain small in Bolivia they continue to grow at a speedy pace. This is due to a growing elderly consumer segment. Social changes are helping the middle class to expand and with it different needs. Incontinence products...

May 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Bolivia

Socioeconomic changes caused consumers to have higher disposable incomes in 2013. As a consequence, they were able to afford nappies/diapers/pants more often than in the past. In 2013, mid- and high-income consumers continued to purchase ...

May 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Tissue and Hygiene in Bolivia

During the review period tissue and hygiene posted moderate rates of growth. However, in 2013 tissue and hygiene registered a healthy rate of growth. Positive economic conditions in 2013 favoured the consumption of tissue products. Moderate unit ...

May 2014 | US$2,400 | Pages: 48 | Add to cart | View details

Country Report

Retail Tissue in Bolivia

The larger availability of brands within toilet paper fuelled sales of retail tissue in 2013. Domestic and international players invested in the distribution of their brands of toilet paper in Bolivia to reach the majority of consumers. As a ...

May 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Sanitary Protection in Bolivia

Domestic brands continue to lose sales to imported brands. Domestic brands are unable to invest in the innovation of sanitary protection in Bolivia. As a result, more imported brands continue to gain in value share by making investments in packaging ...

May 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Wipes in Bolivia

During the review period, general purpose wipes were launched without much acceptance among Bolivians. The availability of wipes in different categories besides baby wipes and facial cleansing wipes is limited in Bolivia. Consumers are not familiar ...

May 2014 | US$900 | Pages: 15 | Add to cart | View details
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