51 pages, Mar 2015
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BSH was the fastest growing Western European major appliance manufacturer at world level in absolute volume terms in 2009-2014.This success was based on its increasing presence in China and Eastern Europe, which helped to offset a lack of growth in Western Europe. The lacklustre performance of major appliances moved BSH to look for growth elsewhere, and it found it in small appliances through the acquisition of Zelmer, which boosted sales in this category and its presence in Eastern Europe.
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