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Company Profile

Bosch & Siemens Hausgeräte GmbH in Consumer Appliances

Jan 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on BSH Bosch & Siemens Hausgeräte GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of BSH Bosch & Siemens Hausgeräte GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of BSH Bosch & Siemens Hausgeräte GmbH This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of BSH Bosch & Siemens Hausgeräte GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

SWOT –BSH Group

Key strategic objectives and challenges

Competitive Positioning

BSH’s recovery is in line with the global market

Losing out to Asian competitors

Market Assessment

Major appliances recovery to lead growth

Asia Pacific is a priority development area

Category and Geographic Opportunities

Middle East and Africa offers strong growth prospects

Increasing presence in China

India, an interesting opportunity

Eastern Europe still a promising option

Strong Opportunities in built-in hobs for BSH

Losing Out to Asian rivals in refrigeration appliances

Production and Sales

BSH GmbH - Global coverage and performance

Expanding global presence

BSH - Operations around the world: Western Europe

BSH- Operations around the world: Eastern Europe

BSH - Operations around the world: North America

BSH - Operations around the world: Latin America

BSH - Operations around the world: Middle East and Africa

BSH - Operations around the world: Asia Pacific

BSH - Operations around the world: Australasia

Brand Strategy

BSH primarily uses global brand leverage

Bosch strongly focuses on efficiency and reliability

Siemens focuses on innovation and design

Recommendations

Product differentiation and growth markets will be key

Samples

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