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Bosnia-Herzegovina

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bosnia-Herzegovina.

Bosnia-Herzegovina Statistics

Bosnia-Herzegovina Country BriefingsFuture Demographics: Bosnia-Herzegovina in 2030

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    Country Briefing

    Income and Expenditure: Bosnia-Herzegovina

    Dec 2017

    Supported by an improvement in the country’s external sector, growth of the Bosnian consumer market picked up over 2014-2016. However, Bosnia-Herzegovina’s per capita gross income and spending levels remain below regional averages, while political, ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Bosnia-Herzegovina: Country Profile

    Dec 2017

    The economy continues to grow. Support comes from a big jump in exports while private consumption will also see gains. Public investment is rising moderately thanks to support from the EBRD and other international lenders. A lack of progress in ...

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    City Review

    Sarajevo City Review

    Nov 2017

    Sarajevo is the capital of Bosnia and Herzegovina, and is also the largest economic and cultural centre of a country still deeply divided in two entities. Culturally rich, the city lags in terms of wealth behind its peers in the former Yugoslavia and...

    US$725
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    Country Report

    Baked Goods in Bosnia-Herzegovina

    Nov 2017

    Bread is traditionally the most popular baked goods variety in Bosnia-Herzegovina and it is also the most price-sensitive foodstuff overall. Price is less important in other baked goods, but still plays the leading role in consumers’ purchasing ...

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    Country Report

    Breakfast Cereals in Bosnia-Herzegovina

    Nov 2017

    Demand for convenient breakfast solutions and convenient foods in general is growing in Bosnia-Herzegovina, fuelled by the constantly increasing pace of life and the increasing value of free time. Growing disposable income among consumers and the ...

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    Country Report

    Processed Fruit and Vegetables in Bosnia-Herzegovina

    Nov 2017

    One of the biggest fmcg and retailing players in the region – Agrokor dd, the owner of Ledo – leader in processed fruit and vegetables in Bosnia-Herzegovina, is being blocked and was forced into restructuring by its creditors during 2017, which is ...

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    Country Report

    Processed Meat and Seafood in Bosnia-Herzegovina

    Nov 2017

    Agrokor dd is a company behind brands such as Ledo and Pik, which are significant brands in processed meat and seafood, but Agrokor is also the owner of the second-largest grocery retailing chain in the country – Konzum, which is increasingly facing ...

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    Country Report

    Rice, Pasta and Noodles in Bosnia-Herzegovina

    Nov 2017

    Although strong brands do top the rankings in rice, pasta and noodles, sales are still dominated by generic varieties or small unrecognisable brands, as few consumers are willing to pay the price premiums required to upgrade to branded alternatives. ...

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    Country Report

    Ready Meals in Bosnia-Herzegovina

    Nov 2017

    Once a leader, Jami was switching its focus away from ready meals towards frozen processed food at the end of the review period, a move which had a negative effect on total sales of ready meals in 2017. Furthermore, Ledo, another player with a ...

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    Country Report

    Sauces, Dressings and Condiments in Bosnia-Herzegovina

    Nov 2017

    Sauces, dressings and condiments in Bosnia-Herzegovina are dominated by traditional mature product formats. Most leading brands and product formats have not changed significantly since the ex-Yugoslavia era that ended over two decades ago. Whilst ...

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    Country Report

    Soup in Bosnia-Herzegovina

    Nov 2017

    Soup recorded the highest value growth amongst cooking ingredients and ready meals during 2017. Soup is a simple format, affordable, convenient and reasonably mature/stable. These are the qualities that ensure soup’s continued good performance ...

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    Country Report

    Spreads in Bosnia-Herzegovina

    Nov 2017

    Ferrero, which amongst only a few others saw its value sales grow in 2017, continued to prove that sales in a stagnating category can be revitalised through an effective marketing strategy, as its value growth was 8%, even whilst overall spreads ...

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    Country Report

    Analgesics in Bosnia-Herzegovina

    Nov 2017

    Analgesics, like most other OTC formats, seemed to be slowing at the end of the review period. Maturation is clearly the underlying trend, although sluggish value performance in 2016 and 2017 was also due to the declines in retail prices in 2016 and ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Bosnia-Herzegovina

    Nov 2017

    During the winter of 2016/2017 temperatures plummeted to -20 C across Bosnia-Herzegovina, while summer heat waves topped +40 C in 2017. Such extreme temperatures caused an escalation of health issues among consumers including allergies and viral ...

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    Country Report

    Dermatologicals in Bosnia-Herzegovina

    Nov 2017

    Chemists/pharmacies, the key channel for distribution of dermatologicals, was also one of the fastest growing retail channels at the end of the review period in Bosnia-Herzegovina overall. Growth of the channel is attracting the attention of ...

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    Country Report

    Digestive Remedies in Bosnia-Herzegovina

    Nov 2017

    The largest contributors to total sales in digestive remedies include diarrhoeal remedies and laxatives, which are traditional categories with little room for expansion. Hence, the majority of growth over the forecast period will likely come either ...

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    Country Report

    Eye Care in Bosnia-Herzegovina

    Nov 2017

    Consumers’ attitudes towards eye health are changing. No longer is wearing eyeglasses a handicap. Furthermore, advancements in the range and availability of contact lenses is widening options for consumers, while also boosting demand for eye care ...

    US$990
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