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Bosnia-Herzegovina

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bosnia-Herzegovina.

Bosnia-Herzegovina Statistics

Bosnia-Herzegovina Country BriefingsFuture Demographics: Bosnia-Herzegovina in 2030

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    Country Briefing

    Business Dynamics: Bosnia-Herzegovina

    Jan 2017

    Although it has become relatively easy to do business in Bosnia-Herzegovina, in a regional context its business environment is not competitive. A rigid labour market, coupled with very high unemployment rates, declining economic freedom levels and a ...

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    Country Report

    Air Care in Bosnia-Herzegovina

    Jan 2017

    Unlike most of home care, air care recorded positive current value growth in 2016. The popularity of air care continued to grow primarily due to continued advertising, which was set on positioning air care as a pleasing addition to living spaces, ...

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    Country Report

    Bleach in Bosnia-Herzegovina

    Jan 2017

    Not many changes were witnessed in bleach in 2016, as it is a mature category with a declining consumer base in Bosnia-Herzegovina. Bleach products that are available in the country are typically manufactured by local or regional players. Most bleach...

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    Country Report

    Dishwashing in Bosnia-Herzegovina

    Jan 2017

    A continued shift from hand dishwashing to automatic dishwashing was witnessed in 2016. This trend remained stable throughout the review period, as the penetration of automatic dishwashers in households throughout the country continued to grow, ...

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    Country Report

    Home Insecticides in Bosnia-Herzegovina

    Jan 2017

    The performance of home insecticides largely depends on the summer weather in Bosnia-Herzegovina, as this is peak season for insects and therefore sales of home insecticides. The summer of 2016 was wet and considerably cooler than the previous year. ...

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    Country Report

    Laundry Care in Bosnia-Herzegovina

    Jan 2017

    Laundry detergents is the dominant laundry care format in Bosnia-Herzegovina. These products are also bulky and take up a lot of shelf space. Concentration of product formula in laundry care during the review period has enabled retailers to reduce ...

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    Country Report

    Home Care in Bosnia-Herzegovina

    Jan 2017

    2016’s performance by home care in Bosnia-Herzegovina was weaker compared to the review period value CAGR. New trends during the second half of the review period, including a switch to more concentrated products, reduced advertising activity and ...

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    Country Report

    Polishes in Bosnia-Herzegovina

    Jan 2017

    Polishes has no clear positioning in Bosnia-Herzegovina. Due to a lack of information regarding polishes, consumers tend to consider these products as easily replaceable or non-essential, which negatively affected sales over the review period....

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    Country Report

    Surface Care in Bosnia-Herzegovina

    Jan 2017

    Home care is losing shelf space in retailers, primarily to packaged food, which witnessed positive growth in 2016. Home care is traditionally bulky and shelf space occupied by this market is typically not very profitable for retailers. The ...

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    Country Report

    Toilet Care in Bosnia-Herzegovina

    Jan 2017

    Consumers in Bosnia-Herzegovina do not view toilet care as essential and use many alternatives for their toilet care requirements, primarily home disinfectants and bleach. As these products are more versatile and easier to handle, home disinfectants ...

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    Country Briefing

    Economy, Finance and Trade: Bosnia-Herzegovina

    Jan 2017

    Bosnia-Herzegovina’s economy performed relatively well in 2015. The high reliance of the Bosnian exports sector on the European Union (EU) continues to generate risks for the country’s public finances, external and banking sectors. In addition, the ...

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    Country Report

    Grocery Retailers in Bosnia-Herzegovina

    Jan 2017

    The economic climate in Bosnia-Herzegovina is far from supportive, but it gradually improved during the second half of the review period, driving consumers to increase their demand for grocery and non-grocery items. Towards the end of the review ...

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    Country Report

    Non-Grocery Specialists in Bosnia-Herzegovina

    Jan 2017

    Inbound travel recorded strong growth during 2015 and 2016 in Bosnia-Herzegovina. The strongest growth was recorded by visitors coming from the Middle East. Relative to domestic consumers, these visitors are big spenders, especially buying jewellery,...

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    Country Report

    Non-Store Retailing in Bosnia-Herzegovina

    Jan 2017

    As internet retailing outgrew all other non-store retailing channels towards the end of the review period, retailers across the industry were recognising the need to adjust their operations to the prospect of continued expansion of internet retailing...

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    Country Report

    Retailing in Bosnia-Herzegovina

    Jan 2017

    The performance of retailing in Bosnia-Herzegovina resonated in tune with the overall performance of the economy during the review period, although the performance of retailing was less volatile than the performance of the entire economy. Notably, ...

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    Country Briefing

    Households: Bosnia-Herzegovina

    Jan 2017

    Urbanisation continues to occur in Bosnia-Herzegovina, enabling many households quicker access to goods and services, while driving demand for urban housing. Couple-with-children households still dominate the Bosnian market, but single-person homes ...

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    Country Briefing

    Income and Expenditure: Bosnia-Herzegovina

    Jan 2017

    Real growth of Bosnia-Herzegovina’s consumer market picked up in 2015, although the country’s per capita gross income and spending levels remain below regional averages. Bosnia-Herzegovina’s political, ethnic and religious divisions create a complex ...

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    Country Report

    Confectionery in Bosnia-Herzegovina

    Dec 2016

    Mondelez International, Kras Trgovina and Ferrero Group led sales of chocolate confectionery in Bosnia-Herzegovina in 2016 with respective value shares of 17%, 15% and 13%. What these players have in common is a focus on promotion and ...

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    Country Report

    Dairy in Bosnia-Herzegovina

    Dec 2016

    Dukat, Pomurske Mlekarne and Mljekara Livno led cheese in Bosnia-Herzegovina in 2016 with respective value shares of 13%, 9% and 9%. Dukat managed to fight its way back to the leading position within cheese during the review period by leveraging on ...

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    City Review

    Sarajevo City Review

    Nov 2016

    Sarajevo is a prime economic centre in Bosnia and Herzegovina, contributing 15% of the national GDP. The city has gone a long way since 1992, when Yugoslavia broke up into independent nations, but its living standards are well below Western ...

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