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Global Briefing

Bottled Water in 2011: Building on a Rebound in Growth

Jul 2011

Price: US$2,000

About this Report

About this Report

After a pronounced slowdown in growth during the 2007-2009 recession years, bottled water sales bounced back in 2010 on a global scale, and are expected to contribute the greater share of overall soft drinks growth in the period to 2015. This report analyses the largest global soft drinks category by volume, identifying regional and category differences, and highlighting the challenges faced and opportunities ahead for bottled water manufacturers in a post-recession economy.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

introduction

Objectives of the report

Key findings

Global Performance

Bottled water in perspective

Flavoured and still bottled water lead the way in growth

Ingredients add value

Category Analysis

Asia Pacific ascends in bottled water consumption

Diminishing returns for developed markets

Bottled water per capita consumption varies among top countries

Environmental issues remain a challenge for still bottled water

Carbonated bottled water losing some of its fizz

Latin America spearheads flavoured bottled water

Functional bottled water building niche status

Bottled water volume sales keep pace with value sales

Top value sales countries still led by developed markets

Competitive Landscape

A handful of major global companies at the top…

..But high fragmentation among top brands in the world

Top brands in developing regions

Top brands in developed r egions

Adding flavour gives added value

Adding functionality gives added value…with added risk

Regional Analysis

World bottled water consumption

Asia Pacific per capita consumption

Asia Pacific bottled water performance

Australasia per capita consumption

Australasia bottled water performance

Eastern Europe per capita consumption

Eastern Europe bottled water performance

Latin America per capita consumption

Latin America bottled water performance

Middle East and Africa per capita consumption

Middle East and Africa bottled water performance

North America per capita consumption

North America bottled water performance

Western Europe per capita consumption

Western Europe bottled water performance

Key Trends and Developments

Key demographic markets

Appealing to youth

Key youth markets mostly in developing world

Ageing markets will look to bottled water brands

Key maturing markets led by China

Channel Analysis

Global bottled water distribution

Asia Pacific bottled water distribution

Middle East and Africa bottled water distribution

Western Europe bottled water distribution

Global Prospects

Summary of the global bottled water market

Report Definitions

Data parameters and report definitions

Samples

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