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Country Report

Costa Rica Flag Bottled Water in Costa Rica

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • With the increasing availability of imported products, the recent emergence of a significant number of new, mainly local, players and growth potential of the category, consumers became more demanding in terms of added value and product differentiation. Thus, certain bottled water manufacturers have opted to lower prices. They also used other promotion strategies, while others focus on niches, such as the premium segment and differentiated alternatives like environmentally-friendly and socially responsible products which appeal to consumers’ lifestyle aspirations.

COMPETITIVE LANDSCAPE

  • Florida Bebidas remains the key player in bottled water in Costa Rica, with a 57% share of off-trade value sales in 2014. Cristal is the top-of-mind still spring bottled water brand in the country, and the only direct selling brand still available. The leading brand takes advantage of the vast market coverage offered by the local producer’s distribution platform, which is supported by its successful recycling programmes. Coca-Cola FEMSA Costa Rica is ranked second with a 41% retail value share, thanks to its purified water brand Agua Alpina. The brand benefits from the strong sales platform and developed logistics and distribution systems of the leading carbonates producer in the country.

PROSPECTS

  • Forecast trends are anticipated to be orientated towards environmentally-friendly packaging, such as weight reductions and recycled PET, and socially-responsible products. The aim is to widen the appeal to the growing base of eco and socially aware consumers, who have shown an unwillingness to purchase bottled water daily. In the same vein, manufacturers will look to develop new product formulations, especially orientated towards added value and functionality, in order to differentiate their offer and compete with the most dynamic categories, such as RTD tea. Shelf positioning and space within supermarkets, distribution capabilities and in-store refrigerators are likely to remain key sales drivers in bottled water, alongside the anticipated adoption of healthier and aspirational lifestyles.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Costa Rica?
  • What are the major brands in Costa Rica?
  • How important is the direct selling method of distribution in Costa Rica for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Costa Rica?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2009-2014
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019

Bottled Water in Costa Rica - Company Profiles

Florida Bebidas SA in Soft Drinks (Costa Rica)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 1 Florida Bebidas SA: Competitive Position 2014

Soft Drinks in Costa Rica - Industry Context

Functionality drives beverage sales

RTD tea continues to develop

Economy alternatives impact soft drinks’ performance

Domestic manufacturing sees room for growth

Differentiation is set to define the forecast period performance

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  • Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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