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Country Report

Costa Rica Flag Bottled Water in Costa Rica

| Pages: 26

Price: US$900

About this Report

Executive Summary

TRENDS

  • The intensifying levels of competition in the market of non-alcoholic drinks have made consumers more demanding of value-for-money deals and added-value features. However, the lower prices and promotions (in comparison with previous years) are not boosting volume sales of bottled water. Consumers want more from their beverages than just hydration, which is gradually making space for carbonated and flavoured bottled water. These categories are also benefiting from the opening markets, becoming more popular amongst local consumers, who tend to consume them abroad. Also noteworthy is that manufacturers have started to make environmental changes in their processes, which include bottle reduction and other related improvements (that also take into account the introduction of formats reflecting global trends). Consumption of the smallest presentations still plays an important role, mainly related to social events, lifestyles, hotels and others.

COMPETITIVE LANDSCAPE

  • Florida Bebidas remained the leader in bottled water in Costa Rica, accounting for a 59% share in current value sales during 2013 as a result of its leading brand Cristal, which is a top-of-mind-positioned brand. Cristal takes advantage from the vast market coverage offered by the local brewery’s distribution platform, which is complemented by the use of aggressive marketing campaigns supported by the recycling programmes and other nature preservation campaigns. Coca-Cola FEMSA ranked second with a 38% current value share, thanks to its purified water brand Alpina, which is also widely available in off-trade and on-trade retailers throughout the country, thanks to the company’s strong economy-of-scale production and distribution systems.

PROSPECTS

  • Forecast trends are expected to keep moving towards the further developing of the foodservice channel with manufacturers competing to keep positioning through the offer of more convenient options which also allows higher profit margins to their customers. According to the recent launches, marketing campaigns should be directed to develop new drinking habits and interests that encourage locals to consume carbonated water, and other emerging categories. Environmental consciousness might keep strengthening amongst locals making them look for alternative solutions to fulfil their water needs, such as refilling bottles or using filters whilst drinking water from the sink (which might include strengthening of the habit of preferring “regular water” at hotels and restaurants). Manufacturers are expected to keep applying deeper levels of segmentation, which might include the introduction of new packaging designs, sizes and value packs whilst continuing to focus on adding value to their products that will allow them to maintain prices and profit margins.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Costa Rica?
  • What are the major brands in Costa Rica?
  • How important is the direct selling method of distribution in Costa Rica for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Costa Rica?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2008-2013
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2008-2013
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Bottled Water in Costa Rica - Company Profiles

Florida Bebidas SA in Soft Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Florida Bebidas SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Florida Bebidas SA: Competitive Position 2013

Soft Drinks in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Demand for soft drinks keeps moving to “natural” and added-value alternatives

RTD tea demonstrates remarkable performance in 2013

Aloe vera drinks boom influences mature soft drinks categories

On-trade channel continues diversifying through added-value alternatives

Healthy products expected to continue dominating local market over the forecast period

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 26 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 27 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

APPENDIX

  • Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2008-2013
  • Table 42 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2008-2013
  • Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2008-2013
  • Table 44 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2008-2013
  • Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2013-2018
  • Table 46 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2013-2018
  • Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2013-2018
  • Table 48 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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