print

Country Report

Costa Rica Flag Bottled Water in Costa Rica

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • As local consumers continue to immerse themselves within fast-paced lifestyles, they are required to spend more time out of their homes, which often translates into the need of buying beverages for quenching their thirst and maintaining their bodies’ fluid balance. In such a context, bottled water demand in Costa Rica continues to recover from an overall lack of interest that overshadowed this category’s demand in exchange for more value-added products such as RTD tea, aloe drinks and juice over the review period. As local consumers start to realise the threats of ingesting drinks with high sugar content on a regular basis, they have increased their interest in the bottled water offer, complementing their demand of more functional beverages with the most basic and natural soft drink alternative available.

COMPETITIVE LANDSCAPE

  • The local player Florida Bebidas kept the leading position in bottled water sales during 2015, maintaining a 56% retail value share thanks to the wide availability and recognition of its brand Cristal, which is offered as natural spring water. Its large scale of distribution and manufacturing helps to explain the competitive advantage developed by this player throughout the years, which is complemented by its dominance in bulk water sales, a condition that also helps to build its top-of-mind brand recognition. In second place Coca-Cola FEMSA Costa Rica accounted for a 41% value share, benefiting from the sales inertia of its brand Agua Alpina, which tends to engage in rivalry and availability competition with the leading brand Cristal when it comes to pricing and value offers for individual packaging presentations which range from 300ml up to 2.5 litres.

PROSPECTS

  • Functional and more conceptual waters are anticipated to take the lead in relation to modern consumers’ expectations over the forecast period in Costa Rica, as consumers will start to demand additional value besides the pure water offer. In such a paradigm change, it is expected that an increasing number of brands capable of targeting niche-orientated consumers will start to emerge over 2015-2020, adopting environmental- and social-orientated causes to appeal to consumers to support and keep buying their brands.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Bottled Water Market Research Report

doc_excel_table.pngSample Bottled Water Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Costa Rica?
  • What are the major brands in Costa Rica?
  • How important is the direct selling method of distribution in Costa Rica for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Costa Rica?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Bottled Water in Costa Rica - Company Profiles

Florida Bebidas SA in Soft Drinks (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Florida Bebidas SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Florida Bebidas SA: Competitive Position 2015

Soft Drinks in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Pricing and packaging set the pace of the soft drinks offer during 2015

Consumers continue to look for affordable healthier proposals within soft drinks

Competition puts additional pressure on profit margins

Economy- and value-orientated proposals dominate new launches during 2015

Desire for value for money will dictate soft drinks’ development through 2020

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here