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Country Report

Kenya Flag Bottled Water in Kenya

| Pages: 19

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2013 continued to witness growing environmental concerns with regard to the bottled water industry in Kenya. Stories of counterfeit water filling by some vendors continued to be reported. The key allegation was that these vendors are actually filling empty branded bottles with tap or borehole water and selling it at a premium to unsuspecting consumers.

COMPETITIVE LANDSCAPE

  • The leading companies in bottled water in 2013 were Aquamist Ltd with a 21% off-trade value share followed closely by Crown Foods Ltd with 20% and Coca-Cola East & Central Africa Division with a 14% share.

PROSPECTS

  • The fact that tap water in many parts of the country is not safe for drinking will continue to support the growth of bottled water. Still bottled water is expected to perform particularly well over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Kenya?
  • What are the major brands in Kenya?
  • How important is the direct selling method of distribution in Kenya for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Kenya?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
  • Table 2 Off-trade Sales of Bottled Water by Category: Value 2008-2013
  • Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
  • Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
  • Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
  • Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
  • Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Soft Drinks in Kenya - Industry Context

EXECUTIVE SUMMARY

Increasing health awareness drives growth

Stronger competition in carbonates benefits consumers

Coca-Cola continues to lead the soft drinks market

The off-trade dominates soft drinks

A bright future expected as the economy grows

MARKET DATA

  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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