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Country Report

Kenya Flag Bottled Water in Kenya

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • Increasing health awareness which led to the majority of Kenyans opting for low calorie drinks caused a rapid rise in bottling water making it a key competitor against soft drinks and other beverages. Growth is attributed to the ease of portability and safety of bottled water over non-bottled water.

COMPETITIVE LANDSCAPE

  • Aquamist Ltd is the only local brand to maintain a continuous lead based on its strategic positioning with an off-trade volume share of 26% in 2015, followed closely by Keringet brand with 19%. Coca-Cola East & Central Africa Division is driven by the Dasani brand which recorded an off-trade volume share of 7% in 2015.

PROSPECTS

  • Bottled water is expected to experience an off-trade value CAGR of 4% at constant 2015 prices during the forecast period. There is growing consumer confidence in bottled water due to its perception as safer and healthier for drinking than tap or other source water because of the under-developed infrastructure due to poor funding. This leads to growing demand from urban middle classes which is expected to enhance bottled water value and volume sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Kenya?
  • What are the major brands in Kenya?
  • How important is the direct selling method of distribution in Kenya for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Kenya?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Bottled Water in Kenya - Company Profiles

Highlands Mineral Water Co Ltd in Soft Drinks (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Highlands Mineral Water Co Ltd: Key Facts
  • Summary 2 Highlands Mineral Water Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Highlands Mineral Water Co Ltd: Competitive Position 2015

Kevian Kenya Ltd in Soft Drinks (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Kevian Kenya Ltd: Key Facts
  • Summary 5 Kevian Kenya Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Kevian Kenya Ltd: Competitive Position 2015

Soft Drinks in Kenya - Industry Context

EXECUTIVE SUMMARY

Value sales of soft drinks record positive growth despite high inflation

Multinational players continue to face increasing competition from domestic firms

New entrants threaten sales for key players

Intensive marketing for niche products boosts volume sales

Perceived healthy drinks expected to boost volume and value sales over the forecast period

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 26 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 27 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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