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Country Report

Nigeria Flag Bottled Water in Nigeria

| Pages: 24

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • The hot weather combined with the lack of accessible safe drinking water in both rural and urban areas for Nigeria’s growing populationdrives constant demand for bottled water. Some areas do have public water systems available but distribution channels are not trusted to provide safe drinking water. Many Nigerians own private boreholes but the purification system is often poor. Furthermore, the increase in number of people in formal employment, coupled with their rise in income, has also led to heightened sales, especially in traffic channels. The unstable electricity supply in most homes has also fuelled sales of bottled water as consumers purchase chilled water from on-trade outlets.

COMPETITIVE LANDSCAPE

  • Coca-Cola Nigeria Ltd was the single largest player within the highly fragmented bottled water category in 2014, with an off-trade volume share of less than 1% thanks to its brand Eva. Coca-Cola Nigeria’s longstanding reputation in Nigeria as a brand of quality, its wide distribution and aggressive marketing techniques have enabled the company to position Eva as the brand of choice for premium bottled water consumers. Excluding pouch/sachet water, Eva's share of bottled water would be around 20% in volume terms, and in premium bottled water would be over 50%. The company's strength is built on the back of its distribution of carbonates, which is widespread. Wherever there is Coca-Cola (and the company’s other carbonates brands), there is Eva.

PROSPECTS

  • Bottled water is expected to register a total volume CAGR of 11% over the forecast period. This will be weaker than the 14% CAGR of the review period because, despite a growing population, bottled water has reached a growth peak. It is expected that the government will attempt to improve safe drinking water provision as well as establisha stable electricity supply. If this is achieved, owners of private boreholes will have easier access to water treatment, cutting down on the need for bottled water.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Nigeria?
  • What are the major brands in Nigeria?
  • How important is the direct selling method of distribution in Nigeria for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2009-2014
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019

Bottled Water in Nigeria - Company Profiles

Dansa Foods Ltd in Soft Drinks (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dansa Foods Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Dansa Foods Ltd: Competitive Position 2014

Soft Drinks in Nigeria - Industry Context

EXECUTIVE SUMMARY

Soft drinks market in Nigeria continues to perform well

Packaging is evolving towards PET and brick liquid cartons

Coca-Cola Nigeria Ltd faces strong competition from domestic companies

Off-trade outlets dominate volume sales but the on-trade is growing well

Positive growth expected over the forecast period

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  • Table 26 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  • Table 27 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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