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Country Report

Bottled Water in Nigeria

Price: US$900

About this Report

Executive Summary

TRENDS

  • Growth in total bottled water volume sales in 2012 was down marginally on 2011. This was partly due to increasing maturity, but also attributable to the negative impact that the dramatic fuel price hike in January had on consumer spending power. Nonetheless, growth in total volume sales still surpassed the CAGR for the entire review period, with bottled water consumption being bolstered by rising health awareness among consumers and fact that in many rural and urban areas of Nigeria, tap water is simply not safe to drink. Rising disposable incomes, new launches (particularly of cheaper domestic brands) and promotional activities also helped to sustain strong growth in total volume sales. Growth in total current value sales meanwhile was up substantially on 2011, and also much faster than the 5-year average. This was mainly due to unit price increases that were driven by rising fuel costs and other inflationary pressures.

COMPETITIVE LANDSCAPE

  • Coca-Cola continued to lead bottled water in 2012, claiming an off-trade volume share of 12% with its Eva brand. Eva has an early mover advantage and a high quality reputation in the category. Moreover, like other soft drinks brands offered by Coca-Cola, Eva is widely distributed and benefits from continuously strong advertising support. Cway was the second leading player overall, claiming an off-trade volume share of 8% with its eponymous brand, while Nestlé Nigeria Plc rounded out the top three with a 5% share thanks to its Nestlé Pure Life brand. Other prominent players competitors in this highly fragmented category included Ragolis Water Ltd, Spring Waters Nigeria Ltd, KRS Investment Ltd, Warm Spring Waters Nigeria Ltd and Voltic Nigeria Ltd.

PROSPECTS

  • The outlook for bottled water over the forecast period remains positive, with total volume and constant value sales both expected to grow at faster rates than those witnessed over 2007-2012. The fact that tap water in many parts of Nigeria is not safe for drinking will continue to support robust growth in bottled water consumption. At the same time, the further development of the category will be underpinned by population growth, rising disposable incomes and rising health awareness among consumers. New launches and marketing activities will also fuel growth in total volume and constant value sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Nigeria?
  • What are the major brands in Nigeria?
  • How important is the direct selling method of distribution in Nigeria for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 6 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 7 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 8 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 9 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Bottled Water in Nigeria - Company Profiles

Dansa Foods Ltd in Soft Drinks (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dansa Foods Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Dansa Foods Ltd: Competitive Position 2012

Soft Drinks in Nigeria - Industry Context

EXECUTIVE SUMMARY

Fuel price hike of January 2012 slows growth in soft drinks consumption

Healthier soft drinks products continue to gain popularity in Nigeria

Multinationals continue to lead but domestic companies make gains

Traditional channels continue to dominate soft drinks distribution

Economic improvements will bolster market development over 2012-2017

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 30 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 31 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

FOUNTAIN SALES in Nigeria

Trends

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Off-trade vs on-trade
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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