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Country Report

Nigeria Flag Bottled Water in Nigeria

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • Given the low access to safe drinking water and the hot weather in Nigeria, bottled water sales remained strong in 2015. A high percentage of households in Nigeria, in both urban and rural areas, do not have access to safe drinking water (it is estimated that at least 50% of the population purchase water daily). Also, with the growth of the urban population, there is an increase in on-the-go consumers needing water as they travel to work and back. Furthermore, the hot weather and limited electricity system contributed to the growth of bottled water, as many consumers buy chilled water from both off-trade and on-trade outlets. Nevertheless, given the limited incomes of the majority of consumers, the bottled water category is largely populated by small manufacturers which produce pouches of water, popularly known as sachet water or pure water.

COMPETITIVE LANDSCAPE

  • The bottled water category in Nigeria is extremely fragmented, due to the numerous brands of pouch/sachet water and low-cost PET bottles. The leading branded operator in 2015 was Coca-Cola, with a share of just 1% in off-trade volume terms and 3% in off-trade value. Benefiting from the quality, reputation, distributional reach and marketing strength of its brand range within carbonates (which it leads), the company has been able to position Eva bottled water as a national premium brand. The brand's distribution reach is built on the back of the Coca-Cola brand, and thus wherever there is Coca-Cola, (which held a 30% off-trade volume share of carbonates in 2015) Eva is also present. The company has successfully positioned Eva as the premium brand of choice in the minds of consumers, with the general perception being that it must be good if it is from Coca-Cola.

PROSPECTS

  • It is expected that total bottled water will record a total volume CAGR of 9% over the forecast period, driven by population and urbanisation growth. This will, however, be slower than the 13% total volume CAGR of the review period, as bottled water has reached a degree of saturation and, despite a growing population, it is anticipated that the Nigerian Government will at least partially improve the provision of safe drinking water in some areas of the country, as well as improve the provision of electricity.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Nigeria?
  • What are the major brands in Nigeria?
  • How important is the direct selling method of distribution in Nigeria for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Soft Drinks in Nigeria - Industry Context

EXECUTIVE SUMMARY

Bottled water leads growth in soft drinks in 2015

Other categories also perform well in 2015

Coca-Cola leads soft drinks

Interesting new products launched in 2014/2015

Positive growth expected over the forecast period

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 26 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 27 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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