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Country Report

Bottled Water in Peru

Price: US$900

About this Report

Executive Summary

TRENDS

  • Bottled water sales are growing very rapidly, reaching double-digit growth rates during the review period, including 2012. This growth is explained mainly by two factors. The first and most significant concerns the development in the country’s economy, with consumers now able to spend more money on basics as well as on sumptuary needs thanks to their higher disposable incomes. This in turn leads to further economic growth. The second factor benefiting this category is the health and wellness trend sweeping the country, which is encouraging consumers to look for healthier products and stimulating them into replacing carbonates and sweetened products with bottled water and natural fruit juices.

COMPETITIVE LANDSCAPE

  • In 2012 Corp Lindley led with a 46% value share, followed by Ajeper with 42% of off-trade value sales. Leading brands in bottled water are San Luis and Cielo, both highly recognised and well respected. The Cielo brand was originally designed and launched to reach middle- to low-income consumers. Its sales grew by offering ongoing low prices. However, the brand image was changed in order to appeal to consumers of all incomes. While Top remained an economy brand in consumers’ minds in 2012, it is likely that the brand’s image will migrate to the standard range over time. The San Luis brand serves consumers of all income levels thanks to its standard brand image.

PROSPECTS

  • It is expected that the category will continue growing rapidly, promoted by the health trend in the country. The government is also working hard to communicate the importance of healthy lifestyles and in promoting outdoor activities and sports, which will continue to boost the category. It is also likely that more companies will begin innovating in bottled water, by beginning to offer more added-value products to continue attracting consumers migrating from other less healthy options.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Peru?
  • What are the major brands in Peru?
  • How important is the direct selling method of distribution in Peru for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Peru?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 6 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 7 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 8 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 9 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Bottled Water in Peru - Company Profiles

Corp Lindley SA in Soft Drinks (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Corp Lindley SA: Key Facts
  • Summary 2 Corp Lindley SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Corp Lindley SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Corp Lindley SA: Competitive Position 2012

Embotelladora Don Jorge SA in Soft Drinks (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Embotelladora Don Jorge SA: Key Facts
  • Summary 6 Embotelladora Don Jorge SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Embotelladora Don Jorge SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Embotelladora Don Jorge SA: Competitive Position 2012

Soft Drinks in Peru - Industry Context

EXECUTIVE SUMMARY

Soft drinks market registers significant growth in 2012

Healthy trend and economic growth promote growth of healthier categories

Domestic companies continue leading the soft drinks industry

Independent small grocers continues to be the most significant channel

Healthier categories are likely to continue driving growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Peruvian ingredients and flavours added to soft drinks in exploration of new sales

Health and wellness trend mostly targets naturally healthy and fortified products

Supermarkets and hypermarkets expand their reach to interior cities

Negligible development of reduced sugar formats

Slow innovation towards healthier products

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 30 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 31 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

FOUNTAIN SALES in Peru

MARKET DATA

  • Table 41 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 43 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 45 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Sports vs other functional bottled water
  • Bulk vs Normal Size

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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