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Country Report

Peru Flag Bottled Water in Peru

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • The prominent healthy trend in the country has boosted bottled water sales. In 2013 the category grew very rapidly at 2-digit growth rates, because consumers are trading not-so-healthy products for healthier alternatives. Additionally, an important promoter has been the government, which in 2013 promoted a law to prohibit junk food from being sold at schools, to reduce and control obesity rates in children. This law, although still in a drafting process, has forced schools kiosks to stop selling carbonates, sugarised products, snacks and many other products considered junk food, and replace them with fruits, sandwiches, vegetables, yoghurt, fruit juice and water.

COMPETITIVE LANDSCAPE

  • In 2013 the leading company continued to be Corp Lindley SA, accounting for a 48% share of total value sales, followed closely by Ajeper SA with a 41% share. Both companies have strong brands in their portfolio such as San Luis and Cielo. Both companies have had important strategies to target their products at different segments, for example San Luis is more directed at upper- and mid-income consumers, and Cielo is more directed at mid- and low-income consumers, and both of them are respected and have important brand-awareness.

PROSPECTS

  • Bottled water is expected to continue growing in the forecast period, helped by the prominent healthy trend in the country and by the empowerment of the economy. On one hand, the healthy trend will continue pushing consumers to look for healthier alternatives and water is a winner in this arena. On the other hand, the empowerment of the economy will increase the awareness of consumers of the importance of consuming sanitised drinkable water, and since the drinkable water in the country does not comply with this requirement yet, consumers will begin to migrate from boiling water, to filtering water at home or buying bottled water instead.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Peru?
  • What are the major brands in Peru?
  • How important is the direct selling method of distribution in Peru for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Peru?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Peru - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional bottled water sales

  • Table 1 Sales of Bottled Water to Institutional Channels 2008-2013
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2008-2013
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Bottled Water in Peru - Company Profiles

Corp Lindley SA in Soft Drinks (Peru)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Corp Lindley SA: Key Facts
  • Summary 2 Corp Lindley SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Corp Lindley SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Corp Lindley SA: Competitive Position 2013

Soft Drinks in Peru - Industry Context

EXECUTIVE SUMMARY

Industry registers important growth rates in 2013

An invigorated healthy trend is present in 2013

Domestic companies continue leading the soft drinks industry

Supermarkets and hypermarkets continue growing steadily

Promising growth rates expected for healthier categories

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend present in the country and more focused towards children

Continued slow innovation for healthier products

Reduced sugar products not perceived as healthier alternatives

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 26 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 27 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

APPENDIX

Fountain sales in Peru

MARKET DATA

  • Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2008-2013
  • Table 42 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2008-2013
  • Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2008-2013
  • Table 44 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2008-2013
  • Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2013-2018
  • Table 46 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2013-2018
  • Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2013-2018
  • Table 48 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2013-2018

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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