Bottled water looks set to perform reasonably well over the forecast period, with off- and on-trade volume sales projected to increase steadily. Overall demand will continue to be buoyed by rising health-consciousness, which is making Dutch consumers more inclined to favour soft drinks that are low in or free from sugar, artificial additives and preservatives etc.
Still flavoured bottled water is expected to be the most dynamic performer in off-trade volume growth terms over the forecast period. While this is partly because sales are increasing from a comparatively low base, the fact that these products are flavoured should ensure the category remains particularly well placed to benefit from rising interest in healthier soft drinks that still provide indulgence.
While competition in bottled water is expected to intensify over the forecast period, Spadel’s overall lead is unlikely to be significantly threatened. The company has long had a strong presence in all of the main categories with brands that are affordably priced, widely available and aggressively marketed.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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