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Country Report

Bottled Water in the Philippines

Price: US$900

About this Report

Executive Summary

TRENDS

  • The government has seen the importance of regulating sales of bottled water in the country as volume and value sales of it increased as a result of consumers and households perceiving that it is of superior quality to that of tap water. In 2012, the Safe Bottled Water Act of 2012 was approved on final reading in the House of Representatives. The Act seeks to mandate that the Department of Health establish clear labelling requirements for bottled water including source and type of water, type of treatment, date of bottling, etc as a means to regulate the quality and authenticity of the bottled water sold on the market.

COMPETITIVE LANDSCAPE

  • Coca-Cola Export took the top spot in 2012 with a 6% share of off-trade value. The company maintained its leadership in 2012 due to the strong distribution of its bottled water brands Wilkins and Viva!. Both brands have strong brand equity in the market and are known and trusted by consumers for their quality. Although at a higher price point, Wilkins continues to be a trusted brand name amongst families and is especially popular for families with young children.

PROSPECTS

  • Constant retail value sales of bottled water are expected to increase at a CAGR of 2% over the forecast period. Better economic growth and more active lifestyles will help the category register healthy value growth between 2012 and 2017 as more consumers will continue to seek cleaner drinking water. Bottled water is expected to have lower forecasted growth than that seen over the review period due to the increasing maturity of the market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Philippines?
  • What are the major brands in Philippines?
  • How important is the direct selling method of distribution in Philippines for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 6 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 7 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 8 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 9 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Bottled Water in the Philippines - Company Profiles

Asia Brewery Inc in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Asia Brewery Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Asia Brewery Inc: Competitive Position 2012

Philippine Spring Water Resources Inc in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Philippine Water Resources Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Philippine Spring Water Resources: Competitive Position 2012

Universal Robina Corp in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Universal Robina Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Universal Robina Corp: Competitive Position 2012

Zest-O Corp in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Zest-O Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Zest-O Corp: Competitive Position 2012

Soft Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Value sales growth rebounds in 2012

Increasingly active lifestyles stimulate soft drinks demand

Multinationals still dominate soft drinks industry

Supermarkets: the most important modern distribution channel

Soft drinks industry expected to post modest CAGR over the forecast period

KEY TRENDS AND DEVELOPMENTS

Modest soft drinks performance due to higher economic growth

More NPDs appealing to health and wellness

Growth of affordable brands lowers soft drinks unit prices

Soft drinks manufacturers expand market niche through brand extensions

Manufacturers expand production

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 30 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 31 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 32 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  • Table 33 Penetration of Private Label by Category by Value 2007-2012
  • Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

FOUNTAIN SALES in the Philippines

MARKET DATA

  • Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Sports vs other functional bottled water
  • Bulk vs Normal Size

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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