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Country Report

Philippines Flag Bottled Water in the Philippines

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • Pollution and improper waste disposal have made the country’s natural sources of water unfit for drinking. Although tap water is treated, consumers still avoid drinking it without first boiling or filtering it. To avoid water-related diseases such as diarrhoea, middle- to upper- income households purchase bottled water or avail themselves of the services of water-refilling stations. Low-income families, meanwhile, often resort to boiling tap water to make it suitable for drinking.

COMPETITIVE LANDSCAPE

  • Asia Brewery led bottled water in 2014 with a value share of 25%. Although Wilkins, owned by the Coca-Cola Export Corp, is the leading still bottled water brand, Asia Brewery is able to achieve category leadership through the combined contribution of its brands, Absolute and Summit. The company promotes Absolute as the first and only local brand certified by the National Sanitation Foundation International. Summit, meanwhile, is active in supporting athletes. Aside from promotions, the company also extensively distributes its brands and is available even through foodservice outlets.

PROSPECTS

  • Bottled water is predicted to record a total volume CAGR of 3% over the forecast period, which is slightly slower compared to its total volume CAGR of 4% over the review period. Middle- to upper-income households are not expected to shift away from bottled water as tap water will likely remain unfit for drinking. The slowdown, thus, is expected to be caused by the greater preference for fortified or functional alternatives such as coconut water, energy drinks or RTD tea when undertaking fitness activities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Philippines?
  • What are the major brands in Philippines?
  • How important is the direct selling method of distribution in Philippines for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2009-2014
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019

Bottled Water in the Philippines - Company Profiles

Asia Brewery Inc in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Asia Brewery Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Asia Brewery Inc: Competitive Position 2014

RFM Corp in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 RFM Corp: Key Facts
  • Summary 4 RFM Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 RFM Corp: Competitive Position 2014

Zest-O Corp in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Zest-O Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Zest-O Corp: Competitive Position 2014

Soft Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Soft drinks sustains its moderate growth in 2014

Direct selling and sari-sari stores remain key distribution channels

Multinational companies dominate soft drinks

New product launches cater to growing health consciousness

Soft drinks will slightly slow down over the forecast period

KEY TRENDS AND DEVELOPMENTS

Small store formats witness fast growth

Healthy product options increase

Consumer lifestyle shapes the soft drinks market

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  • Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
  • Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  • Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  • Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  • Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019

APPENDIX

Fountain sales in the Philippines

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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