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Country Report

Philippines Flag Bottled Water in the Philippines

| Pages: 35

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of bottled water in the Philippines continue to grow, supported by the increasing number of water-refilling stations that offer both bulk- and small-pack products. In 2013, it is estimated that total volume sales inched up by 4% while total value sales reached Ps66.4 billion. The increasing household income among urban areas is instrumental in stimulating demand while the availability of affordable bottled water responds to this. Clean water is becoming a priority among Philippine families and is driving sales of bulk products. On the other hand, standard packaging saw double-digit growth in 2013 as some Philippine consumers were encouraged to purchase bottled water instead of carbonates. The availability of lower-priced bottled water brands also helped in stimulating demand among consumers on the go.

COMPETITIVE LANDSCAPE

  • The Coca-Cola Export Corp is the largest player in bottled water in the Philippines, and recorded a value sales contribution of 21% in 2013. The company’s brand Wilkins serves a loyal segment of customers who are willing to pay a higher price for a brand that is perceived to be of better quality. Wilkins is a brand trusted by mothers who give its products to their babies and children. Aside from being available in standard packages of 500ml, one litre and five litres, the brand is also available in 5-gallon packaging, which is retailed in modern grocery channels or available via home delivery. Wilkins capitalises on its strong brand equity to cultivate customer loyalty.

PROSPECTS

  • During the forecast period, the consumption of bottled water in the Philippines will be driven by the increase in the country’s population, coupled with the vibrant economic performance. Due to health-awareness, more consumers in urban and rural households are expected to shift from consuming tap water to buying bottled water from refilling stations. This trend will be facilitated by the growing number of chained water-refilling stations run by individual entrepreneurs. The steeper competition among these players is also expected to keep pricing competitive, stimulating demand from all income groups.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Philippines?
  • What are the major brands in Philippines?
  • How important is the direct selling method of distribution in Philippines for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Philippines?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional bottled water sales

  • Table 1 Sales of Bottled Water to Institutional Channels 2008-2013
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2008-2013
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Bottled Water in the Philippines - Company Profiles

Asia Brewery Inc in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Asia Brewery Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Asia Brewery Inc: Competitive Position 2013

RFM Corp in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 RFM Corp: Key Facts
  • Summary 4 RFM Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 RFM Corp: Competitive Position 2013

Zest-O Corp in Soft Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Zest-O Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Zest-O Corp: Competitive Position 2013

Soft Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Soft drinks sees better performance in 2013 than in 2012

Price remains a key consideration in purchasing decisions

Multinationals lead soft drinks

Proximity dictates choice of distribution channel

Soft drinks will experience moderate growth in the medium term

KEY TRENDS AND DEVELOPMENTS

Soft drinks sales improve in 2013

New product developments focus on responding to emerging consumer lifestyles

Local companies increase their value shares in soft drinks

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 26 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 27 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  • Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

APPENDIX

Fountain sales in the Philippines

MARKET DATA

  • Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  • Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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