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Country Report

Bottled Water in the United Arab Emirates

| Pages: 35

Price: US$900

About this Report

Executive Summary

TRENDS

  • The performance of bottled water significantly varied in the off- and the on-trade in 2012. While volume growth in the off-trade amounted to just 1% over the previous year, the on-trade saw substantial growth of 7%. Given the already high per capita consumption of bottled water in the United Arab Emirates, this product category is already fairly mature, with not as much room for further growth in the off-trade. In the on-trade, however, sales were boosted by consumers going out more often due to rising consumer confidence, and opting for bottled water more frequently due to its healthier positioning compared with carbonates, for example.

COMPETITIVE LANDSCAPE

  • Masafi Mineral Water was the leading player in off-trade volume and value terms in 2012, accounting for 31% and 29% shares, respectively. This player derives its strength from still bottled water, where its Masafi range offers lower than average prices and free home delivery. Towards the end of the review period, the company also introduced some higher margin products, such as still bottled water, aimed at children. The child-friendly bottle features special designs and is available in the 330ml size with or without a sports cap.

PROSPECTS

  • On the back of rising health and weight concerns among consumers in the United Arab Emirates, bottled water is expected to see a strong performance over the forecast period. On-trade sales in particular are expected to benefit from switching to bottled water from other soft drinks in order to reduce their calorie consumption. In the off-trade, volume sales are predicted to rise at a lower rate due to a higher level of maturity of this channel. Nonetheless, population growth and rising disposable incomes will lead to higher demand, as more low-income consumers will trade up from tap to bottled water.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • How important is the direct selling method of distribution in United Arab Emirates for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in United Arab Emirates?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 6 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 7 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 8 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 9 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Bottled Water in the United Arab Emirates - Company Profiles

Al Ain Mineral Water Co in Soft Drinks (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Al Ain Mineral Water Co: Key Facts
  • Summary 2 Al Ain Mineral Water Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Al Ain Mineral Water Co: Competitive Position 2012

Masafi Mineral Water Co in Soft Drinks (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Masafi Mineral Water Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Masafi Mineral Water: Competitive Position 2012

Oasis Water Co in Soft Drinks (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Oasis Water Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Oasis Water Co: Competitive Position 2012

Soft Drinks in the United Arab Emirates - Industry Context

EXECUTIVE SUMMARY

Economic recovery and population growth stimulate the performance of soft drinks

Health issues impact sales of certain categories

Global brands lead soft drinks

Small grocery retailers accounts for the largest share

Significant growth for soft drinks expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic recovery and population growth leading to rising demand for soft drinks

Retail consolidation puts pressure on unit prices

Health trend impacting category performance

Rise in tourism and consumer confidence will continue to boost sales in the on-trade

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 30 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 31 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 32 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  • Table 33 Penetration of Private Label by Category by Value 2007-2012
  • Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

FOUNTAIN SALES in the United Arab Emirates

  • Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Sports vs other functional bottled water
  • Bulk vs Normal Size

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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