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Country Report

United Arab Emirates Flag Bottled Water in the United Arab Emirates

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • By the end of 2015, bottled water players were in full compliance with the regulations set by the Emirates Standardisation and Metrology Authority (ESMA) on bottled water products within the country. In GBO terms, Agthia Group PJSC, which distributes Al Ain and Alpin bottled water, acquired a key player in the bulk water segment, Al Bayan Purification & Potable Water LLC. The acquisition also included two other entities, namely Al Manal Purification and Bottling Mineral Water LLC and Shaklan Plastic Manufacturing Co LLC. This acquisition puts Al Ain in a strong position within the bottled water by leveraging joint synergies of reduced production costs and optimisation of warehousing and distribution. Furthermore Al Bayan has a leading position in the 5-gallon water segment and is strong in the northern emirates.

COMPETITIVE LANDSCAPE

  • Masafi Mineral Water Co accounted for an off-trade value share of 28% in 2015, alongside a volume share of 19%. Masafi prices its products at a premium as compared with the other suppliers; its 4-gallon offering is on an average 20% more expensive than its competitors’ equivalents. Due to the price differential, the Masafi brand is losing out in the northern emirates to competing brands such as Oasis (National Food Products Co LLC), Al Ain (Al Ain Mineral Water Co) and a more recent brand entry, Klear (MI Star Mineral Water Filling LLC). Nevertheless, Masafi scores high in terms of brand recognition and is renowned for water quality amongst United Arab Emirates residents.

PROSPECTS

  • With Agthia Group having purchased Al Bayan Purification & Potable Water, a major player in the bulk water segment, it has consolidated its position with the distribution of 5-gallon water bottles, as well as in retail. It was announced towards the end of 2015 that Almarai Co Ltd is interested in buying a majority stake in National Food Products Company (NFPC) that has the Oasis brand under its portfolio. NFPC is one of the largest food and dairy manufacturers and distributors in the United Arab Emirates and could be part of the Gulf’s largest dairy firm if the deal goes through.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • How important is the direct selling method of distribution in United Arab Emirates for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in United Arab Emirates?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the United Arab Emirates - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Bottled Water in the United Arab Emirates - Company Profiles

Agthia Group PJSC in Soft Drinks (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Agthia Group PJSC: Key Facts
  • Summary 2 Agthia Group PJSC: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Agthia Group PJSC: Competitive Position 2015

Masafi Mineral Water Co in Soft Drinks (United Arab Emirates)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Masafi Mineral water Co: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Masafi Mineral Water Co: Competitive Position 2015

Soft Drinks in the United Arab Emirates - Industry Context

EXECUTIVE SUMMARY

Superfruits moving up the value chain

Multi-fruit formats increasing in popularity

Agthia Group acquires Al Bayan, further consolidating the bulk bottled water category

Innovation in pack sizes and pack designs

Volume growth to be strong in light of the upcoming Expo 2020

KEY TRENDS AND DEVELOPMENTS

Health and wellness taking centre stage

Consolidation in bottled water

Retail space expanding at a fast pace

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020

APPENDIX

Fountain sales in the United Arab Emirates

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Bulk vs Non-Bulk
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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