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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Profile

    Latin America: Regional Profile

    Jan 2018

    Latin America’s real economy fell slightly in 2016 and a small recovery will begin in 2017. The region’s consumer expenditure will also recover somewhat after a small fall in 2016. Caribbean economies will lag behind other countries due to their ...

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    Strategy Briefing

    Digital Landscape: Mobile Drives the Global Tech Revolution

    Dec 2017

    Mobile has emerged as one of the most revolutionary technologies in the past decade. The 2017 Digital Connectivity Index shows that mobile services have expanded rapidly in recent years, and will continue to post strong growth. Mobile has enhanced ...

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    Megatrends

    Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

    Dec 2017

    As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

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    Country Report

    Packaged Food in Brazil

    Dec 2017

    With a challenging year in 2017 involving both political and economic crises, packaged food posted a reasonable performance in current value terms, although categories such as snacks and dairy products were the most affected by these crises. Several ...

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    Country Report

    Baby Food in Brazil

    Dec 2017

    Despite challenging economic conditions, a falling birth-rate and significant factors encouraging breastfeeding, including a strong network of human milk banks, paid maternity leave, strict monitoring of the milk formula industry and a ban on milk ...

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    Country Report

    Cheese in Brazil

    Dec 2017

    Cheese registered current value growth of 1% in 2017 to reach sales of BRL21.6 billion, with volumes up by 1% to 752,200 tonnes. This was a considerably slower rate of growth than that seen over the review period as a whole, particularly in value ...

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    Country Report

    Drinking Milk Products in Brazil

    Dec 2017

    Drinking milk products saw current value growth of 7% in 2017, to reach BRL32.2 billion. This was slightly ahead of the CAGR for the review period as a whole. Lower milk production contributed to a rise in prices in the early part of the year, with ...

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    Country Report

    Other Dairy in Brazil

    Dec 2017

    Other dairy registered 6% current value growth in 2017, to reach sales of BRL7 billion. This was a slightly slower rate of growth than the CAGR for 2012-2017 as a whole, with the poor performances of chilled and shelf stable desserts, and fromage ...

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    Country Report

    Yoghurt and Sour Milk Products in Brazil

    Dec 2017

    Yoghurt (sour milk products do not have a significant presence in Brazil) registered current value decline of 2% in 2017, with sales falling to BRL13.6 billion. This represented a significantly worse performance than that seen over the review period ...

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    Country Report

    Home Laundry Appliances in Brazil

    Dec 2017

    Brazilians are gradually reducing their use of laundry services away from the home as it has become a heavy financial burden for both individuals and families, with this set to continue during the forecast period. Semi-automatic washing machines is ...

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    Country Report

    Large Cooking Appliances in Brazil

    Dec 2017

    Cookers is by far the largest category within large cooking appliances and its performance impacts the overall category. Despite the uncertainty around the Brazilian economy, cookers started to recover in 2017 due to Brazilians needing to replace ...

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    Country Report

    Microwaves in Brazil

    Dec 2017

    After a successive decline in volume sales during the 2014-2016 period, microwaves reacted in 2017 with a positive performance and it is projected to see further growth over the forecast period. Prior to the economic crisis, microwaves, as well as ...

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    Country Report

    Consumer Appliances in Brazil

    Dec 2017

    Despite facing a year with difficult political and economic moments during 2017, consumer appliances in Brazil saw a better performance in volume terms compared to the previous two years (2015-2016), which registered strong declines. In terms of ...

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    Country Report

    Personal Care Appliances in Brazil

    Dec 2017

    The increasing participation of women in the workforce, the ageing population and the growing vanity of teenagers should favour sales of personal care appliances during forecast period. Specifically, hair care products such as dryers, modelling ...

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    Country Report

    Refrigeration Appliances in Brazil

    Dec 2017

    Refrigeration appliances suffered during 2016 with a significant decline resulting from Brazil’s economic slowdown. In 2017, with the slight reduction in the unemployment rate, inflation control and consequent reduction in interest rates, consumer ...

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    Country Report

    Small Cooking Appliances in Brazil

    Dec 2017

    Lovers of good coffee with different flavours and great quality are expected to continue buying hard pods coffee machines during the forecast period, thereby helping the category to experience the most dynamic volume growth within small cooking ...

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    Country Report

    Vacuum Cleaners in Brazil

    Dec 2017

    After a strong decline in 2015 and 2016, vacuum cleaners is set to continue the volume growth seen in 2017 over the forecast period. This is expected to be driven by new product launches that will be promoted by several companies that operate in this...

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    Country Report

    Food Preparation Appliances in Brazil

    Dec 2017

    The main companies within food preparation appliances are expecting that 2018 will see a similar performance in volume terms to 2017. They believe that the general elections in Brazil, which are scheduled to happen in October 2018, will dictate the ...

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    Country Report

    Dishwashers in Brazil

    Dec 2017

    Among the major appliances, dishwashers will continue to be the last one to be acquired by Brazilian consumers as these products are considered non-essential for most households. Only middle-upper- and upper-income consumers can afford to purchase ...

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    Country Report

    Air Treatment Products in Brazil

    Dec 2017

    Cooling fans will likely continue to account for the majority of retail volume sales within air treatment products over the forecast period, driven by the accessible price of these products, impulse consumption during the summer season and the wide ...

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