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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Packaging Industry in Brazil

Negative macro-economic factors, such as the high level of inflation, negative GDP growth and valuation of the dollar against the local currency (Real) in Brazil, have resulted in a lower performance of the packaging industry in Brazil in 2014. On ...

May 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Adult Mouth Care in Brazil

Adult mouth care in Brazil continued to underperform in 2014, growing by 4% in current value terms, whilst inflation in the same year was 7%. This growth rate was aligned with the CAGR of 4% registered over the review period. The performance of the ...

Apr 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Brazil

Accounting for exactly a third of overall OTC value sales in 2014, analgesics was the second most important category within consumer health in Brazil in 2014, behind cough, cold and allergy (hay fever) remedies. Value sales of analgesics in Brazil ...

Apr 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Calming and Sleeping in Brazil

In 2014 calming and sleeping increased by 7% in current value terms in Brazil, reaching BRL158 million. This performance was aligned with that registered in the review period, when the category grew by a CAGR of 8% in current value terms. The fast ...

Apr 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

Cough, cold and allergy (hay fever) remedies is the most important category within consumer health in Brazil, accounting for a 36% share of overall value sales of OTC products in 2014. The category continued to perform well during this year, with an ...

Apr 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Dermatologicals in Brazil

In 2014 dermatologicals continued to perform well in Brazil, increasing by 11% in current value terms to reach BRL1,403 million. Over the review period the category grew by a CAGR of 10% in current value terms. This growth was supported by consumers’...

Apr 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Digestive Remedies in Brazil

Digestive remedies in Brazil continued to show a healthy performance in 2014, growing by 9% in current value terms to reach BRL2,091 million. This performance was aligned with that registered in the review period, when the category increased by a ...

Apr 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Eye Care in Brazil

Brazil witnessed a strong increase in sales of electronic devices over the last few years. According to Euromonitor International, between 2010 and 2013, the penetration rates for laptops and smartphones increased from 12% to 32% and from 11% to 88% ...

Apr 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Herbal/Traditional Products in Brazil

Herbal/traditional products in Brazil reached total value sales of BRL1,508 million in 2014. This corresponded to 8% current value growth, which was aligned with the performance registered over the review period, when the category increased by a CAGR...

Apr 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Brazil

In 2014 NRT smoking cessation aids in Brazil continued to perform well, posting 17% growth in current value terms. This performance was slightly lower than that registered over the review period. However, this can be attributed to the reduction in ...

Apr 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Consumer Health in Brazil

In Brazil, although self-medication is a common practice, it is still not developed as a public health policy. The country has a large number of cases of drug poisoning due to improper self-medication. This is the result of many factors, such as the ...

Apr 2015 | US$2,650 | Pages: 104 | Add to cart | View details

Country Report

Sports Nutrition in Brazil

In 2014 the performance of sports nutrition was negatively impacted by a decline in the perceived credibility of national brands, which was a consequence of negative media. During the year, there was increasing awareness of internet videos and ...

Apr 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Over the review period vitamins and dietary supplements witnessed a good performance in Brazil, growing by a current value CAGR of 11%. In 2014 the category registered a 10% current value increase, to reach BRL3,520 million. The accelerating pace of ...

Apr 2015 | US$1,000 | Pages: 44 | Add to cart | View details

Country Report

Weight Management in Brazil

Brazilians are famous for being very concerned about their body and physical shape. For this reason, they continue to invest a great deal in weight management products in order to feel good about their weight and shape. In the past it was women who ...

Apr 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Brazil

In 2014 wound care in Brazil registered 5% current value growth, to reach BRL176 million. This performance followed the same pace as in the review period, when the category increased by a CAGR of 5% in current terms.

Apr 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Strategy Briefing

Global Consumer Attitudes to Home Ownership: In Search of a Room of One’s Own

Housing (shelter) is a fundamental human need, but its supply poses complex challenges. The manner in which these challenges are dealt with by markets and governments varies widely around the world, and these variations can have a profound impact on...

Apr 2015 | US$1,200 | Pages: 105 | Add to cart | View details

Country Report

Health and Wellness in Brazil

Despite the economic slowdown and drop in GDP in Brazil in 2014 along with high inflation and interest rates and other issues that limited general disposable incomes, the health and wellness trend continues to expand in the country.

Apr 2015 | US$2,100 | Pages: 91 | Add to cart | View details

Country Report

Air Care in Brazil

Air car had current value growth of 4% in 2014 which was slower than the previous year’s growth of 6%. Volume growth was 2% which was marginally slower than in 2013. Similar to 2013, air care was amongst the top five product categories overall to ...

Apr 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Brazil

Bleach is one of the cheapest products for house cleaning in Brazil and has a high household penetration rate in the country. As well as effectively eliminating bacteria, it also removes unpleasant odours and is used as a multipurpose cleaner and ...

Apr 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Dishwashing in Brazil

Dishwashing has high penetration in Brazilian households, although it continued to have positive results in 2014. The volume growth for this year was 1%, indicating market stabilisation. The trend of substitution of bar detergents for dish care with ...

Apr 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Home Insecticides in Brazil

Sales of home insecticides grew by 1% in volume and by 8% in current value in 2014. Volume growth was marginally slower than in 2013 which indicates that there is not room for growth. However, value growth was higher due to the increase in inflation ...

Apr 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Laundry Care in Brazil

Although disposable income declined in 2014 due to inflation, rising income and manufacturers’ investments in product and packaging innovations stimulated sales of laundry care in the review period. There was a continuing trend of migration from ...

Apr 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Home Care in Brazil

In 2014, sales of home care products in Brazil recorded current value growth despite the uncertain economic climate. Low unemployment continued to be one of the drivers of growth since it allowed consumers to maintain consumption patterns, although ...

Apr 2015 | US$2,650 | Pages: 73 | Add to cart | View details

Country Report

Polishes in Brazil

Towards the end of the review period, changes in the construction and decoration of houses resulted in a decrease in sales of the two largest categories of polishes, floor polish and furniture polish. Construction companies, home furnishers and ...

Apr 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Surface Care in Brazil

Brazilian consumers bought surface care products more frequently in 2014, not only for their functional benefits but also for the pleasant effects they have on the home. The growing search for convenience supported the purchases of value-added ...

Apr 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Toilet Care in Brazil

Toilet care goods are considered crucial home care products within Brazilian households as they are aligned with the consumer search for practicality, hygiene and fragrance. The toilet is the room where an adequate clean is fundamental, but it is the...

Apr 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Country Report

Chilled Processed Food Packaging in Brazil

BRF Brasil launched an innovative flexible plastic packaging under its Sadia Soltíssimo brand in August 2014; its key differential being its ability to preserve chilled meat products for longer. The new packaging has exclusive S-Fresh technology, ...

Mar 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Confectionery Packaging in Brazil

During the 2014 FIFA World Cup, which was held in Brazil between June and July, key manufacturers of confectionery invested in packaging bearing the colours of the Brazilian football team, which are yellow and green. Multinationals such as Nestlé, ...

Mar 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Dairy Packaging in Brazil

HDPE bottles are improving their share in the largest dairy categories, increasing from 13% to 14% in 2014. In milk, two companies adopted this type of packaging within their portfolios: Agro Pecuaria Tuiuti and Fazenda Leitíssimo, for the Shefa and ...

Mar 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Brazil

Stand-up pouches have increased share within sauces, dressings and condiments, mostly due to the increased usage in categories such as tomato pastes and purées and pasta sauces. In 2014, stand-up pouches held a 24% share of volume within sauces, ...

Mar 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Baby Food Packaging in Brazil

Nestlé launched a new packaging type within prepared baby food under the Nestlé Júnior brand in September 2014. For the first time, the company used other rigid container packaging. Such pack type tends to replace 250g glass jars packaging within ...

Mar 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Brazil

Canned/preserved vegetables and canned/preserved fish/seafood are key categories within canned/preserved food, accounting for 83% of packaging units in 2014, of which metal food cans and flexible packaging are key pack types. Meanwhile, metal food ...

Mar 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Brazil

Despite the fact that the growth in average incomes decelerated in 2014, Brazilian consumers continued to experience a moment where they were presented with more options regarding consumption, including eating out occasionally and frequenting places ...

Mar 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Brazil

Cotton wool/buds/pads has a demand that is considered almost inelastic in Brazil, with no seasonal influences or strong fluctuations throughout the year. The main reasons for the purchase of such products are for cosmetic/make-up removal and wound ...

Mar 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Incontinence in Brazil

The fact that incontinence products are used primarily by the elderly population on higher incomes is gradually changing. As the rise in incomes continues to boost the middle-class consumption behaviour, categories demanded by the elderly population,...

Mar 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Brazil

Nappies/diapers/pants experienced a different movement in 2014. Sales of small packages were down and big packages were up, especially regarding those between 42-69 units, boosting volume sales and increasing penetration in the category. This trend ...

Mar 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Tissue and Hygiene in Brazil

Despite the economic downturn of 2014, tissues and hygiene registered steady value growth of 10%. The value growth was marginally lower in comparison with 2013, but still showed the industry´s capability to renew itself and to focus more effectively ...

Mar 2015 | US$2,650 | Pages: 71 | Add to cart | View details

Country Report

Retail Tissue in Brazil

Retail tissue became more sophisticated with specific value. The rising income levels gave Brazilian consumers the possibility to choose from a wider range of products, and to opt for increased comfort and practicality regarding products they ...

Mar 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Sanitary Protection in Brazil

Brazilian sanitary protection and consumer behaviour is becoming increasingly sophisticated over time, with the entrance of new technologies and global awareness of quality perception. This movement is pushing manufacturers to invest in their brands ...

Mar 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Wipes in Brazil

The use of wipes in Brazil, especially on babies is becoming more frequent, and due to the increase in variety and price range, not only the middle and higher income classes now have access to this type of product. Consumers are looking for products ...

Mar 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Global Briefing

Staple Personal Care: Upholding Demand Through Reinvention

The basic nature of staple toiletries is set to shift, as more consumers develop a penchant for novelties that support their personal image and wellbeing. While developing markets hold the strongest prospects in standard staples, even here, these ...

Mar 2015 | US$1,325 | Pages: 38 | Add to cart | View details

City Review

Rio de Janeiro City Review

Among key Brazilian cities, Rio de Janeiro has the largest tertiary sector (82% of the city's GVA in 2013). The city benefits from its port and flows of international visitors. Research and development activities are also concentrated in Rio de ...

Mar 2015 | US$725 | Pages: 22 | Add to cart | View details

City Review

São Paulo City Review

São Paulo is the number 12 city worldwide in terms of GDP and number 10 in terms of population. São Paulo has a successful performance in business services, due to the city's role as the financial centre of Brazil. Continual increases in employment ...

Mar 2015 | US$725 | Pages: 23 | Add to cart | View details

City Review

Salvador City Review

Salvador is behind its larger peers (Rio de Janeiro and São Paulo) in Brazil in terms of GDP per capita, but the metropolitan region has shown healthy growth throughout the last decade. Manufacturing in the city is highly dominated by petrochemical, ...

Mar 2015 | US$725 | Pages: 23 | Add to cart | View details

Country Report

Concentrates in Brazil

When Brazilians buy powder concentrates they are seeking convenience at a low cost. However, with the recent increase in consumer purchasing power and the expansion of RTD juice, there has been some migration to perceived added-value alternatives. ...

Feb 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Juice in Brazil

A new normative instruction signed by the Brazilian Ministry of Agriculture (MAPA) is set to change the dynamics of producing nectars (25-99% juice), as it will require a gradual increase in the fruit content of the final product. For instance, ...

Feb 2015 | US$1,000 | Pages: 44 | Add to cart | View details

Country Report

Soft Drinks in Brazil

Seasonal factors such as late Carnival and special events like the FIFA World Cup positively influenced soft drinks’ performance in 2014. The industry also benefited from interesting new product launches, such as Ducoco, a sports drink with coconut ...

Feb 2015 | US$2,100 | Pages: 99 | Add to cart | View details

Country Report

RTD Coffee in Brazil

After exponential off-trade volume sales growth of 615% in 2013, which expanded the market size to three million litres, a 5% decrease was recorded in 2014. This was mostly due to natural adjustments in an exciting new category for Brazilians. The ...

Feb 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

RTD Tea in Brazil

Although Brazilians are not used to drinking tea on a regular basis, there is a general perception that it is light, healthy and quenches thirst. Such attributes are slowing changing consumers’ habits when it comes to beverages. This has had a ...

Feb 2015 | US$1,000 | Pages: 36 | Add to cart | View details
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