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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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          Country Report

          Airlines in Brazil

          Aug 2016

          Current value sales rose by 4% in 2015 to reach R$32.7 billion, well below the 10% review period CAGR. According to Brazil’s Central Bank, the average currency exchange rate against the US dollar increased by 41% in 2014-2015. This had a negative ...

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          Country Report

          Car Rental in Brazil

          Aug 2016

          Car rental posted current value sales growth of 6% in 2015 to reach R$3.2 billion. This is in line with the review period CAGR. Renting a car in Brazil is not yet accessible to Brazilians in all salary ranges. Consumers with higher disposable income ...

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          Country Report

          Flows in Brazil

          Aug 2016

          Inbound arrivals in Brazil saw a 2% decrease in 2015 to drop to 6.3 million trips. Thus, the performance in 2015 was much weaker than the 4% review period CAGR. However, this downward movement is partially explained by the 11% increase in 2014, ...

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          Country Report

          Intermediaries in Brazil

          Aug 2016

          Intermediaries registered a 3% decrease in current value sales in 2015 to reach R$42.1 billion. This performance was much weaker than the positive 6% review period CAGR. This can be partially explained by the weak performance of: intermediaries ...

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          Country Report

          Lodging in Brazil

          Aug 2016

          Hotels registered a 3% decline in current value sales in 2015, compared with a positive 5% review period CAGR, to reach R$17 billion. After hosting the 2014 FIFA World Cup, which enhanced hotels’ performance, occupancy rates dropped by four ...

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          Country Report

          Travel in Brazil

          Aug 2016

          Brazil faced a severe economic downturn in 2015, with soaring inflation, volatile currency exchange rates and a decline in GDP that constrained consumer disposable incomes. In addition, political instability caused by corruption scandals that ...

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          Country Report

          Cigarettes in Brazil

          Aug 2016

          In 2015 official retail volume sales of cigarettes saw negative growth of 10%. This was underpinned by high prices and Brazil’s overall economic conditions, which led to an increasing number of smokers shifting to purchases of illicit cigarettes, ...

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          Country Report

          Cigars and Cigarillos in Brazil

          Aug 2016

          The category’s poor performance in 2015 was due mainly to two key factors. The first was falling imports of such products, mainly from Cuba, with the second linked to the fact that cigars are suffering from the same restrictions imposed on ...

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          Country Report

          Tobacco in Brazil

          Aug 2016

          The tobacco market as a whole saw further decline in consumption in 2015. This was due to a combination of factors: rising prices of tobacco products in an adverse economic environment; increasing taxes; growing health awareness. While some smokers ...

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          Country Report

          Smoking Tobacco in Brazil

          Aug 2016

          Smoking tobacco saw continued volume decline in 2015, and lower growth in current value terms at 6% compared with the previous year. The main factors contributing to this performance were rising inflation and the higher exchange rate of the Brazilian...

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          Country Report

          Jewellery in Brazil

          Jul 2016

          A bad economy creates a fertile environment for costume jewellery. Sales of costume jewellery and cheaper collections of fine jewellery are growing as economic conditions are limiting expenditure among middle-income consumers, while high-income ...

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          Country Report

          Bags and Luggage in Brazil

          Jul 2016

          Each category of bags and luggage is set to be affected by different factors. Backpack sales could suffer as the country’s number of schoolchildren fall and parents decide to hold onto backpacks longer. The same is true of business bags as consumers,...

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          Country Report

          Personal Accessories in Brazil

          Jul 2016

          Overall, the Brazilian economy had a negative effect on sales of personal accessories in the country in 2016. Amid the worst economic crisis in 25 years, Brazilian consumers are experiencing high inflation, a strong US dollar and high unemployment. ...

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          Country Report

          Watches in Brazil

          Jul 2016

          In 2016, watches current value sales grew by 2% to reach R$3.7 billion. This growth rate was well below the current value CAGR of 9% recorded for the review period as a whole. This was mainly attributable to rising prices, the weakness of the ...

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          Country Report

          Writing Instruments in Brazil

          Jul 2016

          Anti-dumping legislation is set to greatly reduce the number of Chinese imports. Several industry experts see competition taking place between the “regular” category and the invasion of Chinese products. Chinese pens are believed to represent ...

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          Country Briefing

          Digital Consumer - Connected Commerce: Brazil

          Jul 2016

          The concept of “digital consumer” in Brazil has been gaining more relevance in recent years through the growing engagement of consumers in purchasing and paying online. Most Brazilians, however, still use the internet much more to compare prices and ...

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          Country Report

          Contact Lenses in Brazil

          Jul 2016

          With the economic slowdown in Brazil, contact lenses recorded a weaker performance in 2016, declining by 1% in current value terms to R$199 million. Until 2014, the category had regularly been recording double-digit percentage growth in current value...

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          Country Report

          Eyewear in Brazil

          Jul 2016

          With the economic slowdown, one of the consequences was the Brazilian real weakening against the US dollar and the euro. The impact of this movement directly affects the eyewear industry, since approximately 85% of the offerings to consumers are ...

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          Country Report

          Spectacles in Brazil

          Jul 2016

          In 2016, spectacles recorded a current value decline of 8%, reaching R$14.5 billion. In volume terms, the decline in 2016 was 11%, recording sales of 114 million units. Until 2014, before the crisis period, spectacles sometimes achieved double-digit ...

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          Country Profile

          Brazil: Country Profile

          Jul 2016

          Brazil’s economy will continue to contract in 2016. Falling exports, a slump in consumer demand, a corruption scandal at the state-run oil company Petrobras and a change in political leadership all contribute to the decline and undermine the ...

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