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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Tourist Attractions in Brazil

In 2013, tourist attractions sales increased by a relatively weak 4% to reach R$1,325 million. The uncertain economic environment and increasing indebtedness of middle-income tourists had a negative impact on domestic demand for tourist attractions. ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Outbound in Brazil

The number of outbound tourist trips continued to increase strongly in 2013, growing by 12% to reach 9.1 million trips. This increase was well above the Latin America average for the same year (7%). Shopping is still the key reason behind this strong...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Inbound in Brazil

In 2013, Brazil reached a historic record of 6.1 million international arrivals, breaking the mark of five million tourist visitors a year that Brazil has had since 2005. The six-millionth visitor arrived in the country on 5 December and came from ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Domestic in Brazil

Domestic tourism flows continued to grow strongly in 2013, with the total number of trips and current value sales rising by 9% and 14% (vs. respective review period CAGRs of 5% and 6%). The main driver of this strong growth was the hosting of two ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel and Tourism in Brazil

Under the glare of the global spotlight due to the upcoming 2014 FIFA World Cup and 2016 Rio Olympics Games, the hosting of the FIFA Confederations Cup and World Youth Day in 2013 helped Brazil solidify its competitive positioning as a tourist ...

Aug 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Health and Wellness Tourism in Brazil

Health and wellness tourism in Brazil recorded stronger current value growth of 9% in 2013 (vs. 7% in 2012). In 2012, demand from international markets was negatively impacted due to the ongoing economic instability in Europe and North America. ...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Car Rental in Brazil

The Brazilian car rental industry experienced another challenging year in 2013. The Brazilian economy continues to grow slowly, with GDP increasing by an underwhelming 2.3% in 2013. At the same time, the country witnessed an increase in household ...

Aug 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Brazil

Travel retail current value sales grew by 9% to reach R$41,089 million in 2013 – a performance in-line with the review period CAGR. Travel retail business current value sales increased by 10% - slightly faster than the 9% recorded by travel retail ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Accommodation in Brazil

Hotels recorded current value growth of 13% in 2013, with demand being fuelled by the hosting of the FIFA Confederations Cup and World Youth Day. Chained hotels recorded stronger growth of 15% while independent hotels recorded current value growth of...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Transportation in Brazil

In 2013, air transportation current value sales increased by 11% to reach R$26,862 million. This is a weak performance compared with Latin America as a whole, which recorded current value growth of 24% during the year. Besides infrastructure issues, ...

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Deodorants in Brazil

In 2013, deodorants posted strong current value growth of 23%, reaching R$10.3 billion. All categories posted high growth rates in 2013, with deodorant sprays posting the highest growth of 35%, to reach R$4.5 billion in 2013.

Aug 2014 | US$900 | Add to cart | View details

Country Report

Depilatories in Brazil

Current value sales of depilatories rose by 25% in 2013, to reach R$803 million. This excellent performance is attributed to the many new products introduced on the market in recent years, such as Venus, the women’s razor brand from Procter & Gamble,...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Brazil

Fragrances registered current value growth of 12% in 2013, reaching R$15.0 billion, mainly driven by price promotion, strong marketing campaigns and the introduction of new products. Special occasions such as Mother’s Day, Valentines’ Day and ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Hair Care in Brazil

Hair care posted current value growth of 9%, reaching R$18.9 billion in 2013. This strong result was mainly driven by the introduction of value-added products, such as 2-in-1 products and products that deliver salon results. Despite the good growth ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Brazil

In 2013, men’s grooming registered current value growth of 16%, reaching R$9.8 billion. Growth was mainly driven by the rise in consumption of men’s grooming products, especially value-added products, given that men are more demanding and vainer than...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Oral Care in Brazil

In 2013, oral care posted strong current value growth of 16%, reaching R$7.9 billion. This result was driven by the launch of added-value products such as whitening products, and also the rise in volume of toothbrushes and mouthwashes/dental rinses, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beauty and Personal Care in Brazil

The market of beauty and personal care continues to see significant growth rates despite inflation and the high per capita consumption in some categories, such as hair care. To continue stimulating consumption, companies are investing in products ...

Aug 2014 | US$2,400 | Add to cart | View details

Country Report

Sets/Kits in Brazil

Sets/kits posted current value growth of 15%, reaching R$1.6 billion in 2013. Sets/kits continue to have a strong seasonal behaviour, mostly concentrated at special times such as Mother’s Day, Valentine’s Day and Christmas. Beauty specialist ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Brazil

In 2013, skin care registered current value growth of 5% and reached R$9.4 billion. This moderate growth was impacted by the economic slowdown combined with the rise in the exchange rate of Brazilian reais against US dollar, which impacted unit ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sun Care in Brazil

Sun care posted current value growth of 21% in 2013, reaching R$3.5 billion. This great result is due to the change in the behaviour of consumers in Brazil, as they are increasing the usage of sun care all year long and not only during summer months,...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Brazil

Baby and child-specific products posted current value growth of 12% in 2013, reaching R$4.0 billion as consumers continue to purchase a lot of beauty products to better suit their baby and children’s needs. Moreover, manufacturers continue to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bath and Shower in Brazil

In 2013, bath and shower posted current value growth of 10%, reaching R$7.0 billion. This nice result is related to the fact that consumers are willing to spend more money for value-added products, which have manufacturers keep introducing on the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in Brazil

Colour cosmetics posted current value growth of 7% in 2013, reaching R$7.3 billion. The economic slowdown impacted the consumption of colour cosmetics, due to the fact that many Brazilians already have a large variety of colour cosmetic products at ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cider/Perry in Brazil

With low-income consumers more indebted during 2013, cider continued growing in volume, with the majority of sales concentrated during New Year celebrations. Such beverages are preferred amongst low-income consumers due to lower prices compared with ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in Brazil

2013 was a challenging year for alcoholic drinks manufacturers across the market, but especially for beer, as a consequence of the negative macro-economic factors as well as unpredictable ones, like the poor climate conditions seen during the year. ...

Aug 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Brazil

After positive volume growth during the review period, high-strength premixes experienced a decline in volume sales in 2013. This poor performance was driven mainly by negative sales of Smirnoff Caipiroska by Diageo. In order to reduce this negative ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Spirits in Brazil

2013 was a challenging year for spirits, during which there was trading down to less expensive brands amongst low-income consumers whose purchasing power has not followed the high inflation on food and beverages during the year. Beyond increases in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wine in Brazil

Ibravin, the Brazilian Institute of Wine, launched a new marketing campaign to promote domestic still grape wines amongst Brazilians. The slogan is "Drink with Relaxation", it ran between November and December 2013 on the major television and radio ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beer in Brazil

2013 saw a slowdown scenario in the alcoholic drinks market compared with 2012, including the beer category which resulted in a decline in total volume. Factors such as decreasing purchasing power amongst middle-income consumers, high inflation, and ...

Aug 2014 | US$900 | Pages: 42 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Concentrates in Brazil

Concentrates continued losing volume sales to more convenient beverages, in part related to the migration from concentrated fruit juice versions to RTD juices and in part due to increases in prices as a consequence of rising raw materials costs. In ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Juice in Brazil

Cranberry fruit, whose main appeal is urinary tract health, is making its first steps in Brazil, as several companies launched their versions in 2013, mainly in unfrozen nectars. For instance, brands were extended with new versions including Maguary ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Soft Drinks in Brazil

The slowdown of the infrastructure industry, the high inflation hurting the purchasing power of the lower social classes and the high household debt as well as bad weather conditions during 2013 all were reflected in a negative performance in total ...

Jul 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

RTD Coffee in Brazil

In 2013, RTD coffee grew more strongly in both volume and value terms than the review period average. A key reason for the excellent performance was the entering of a big player of hot coffee into this category – 3 Corações – improving distribution ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

RTD Tea in Brazil

RTD tea products mixed with premium ingredients such as green tea, white tea and cranberries have been copied by leading manufacturers. For instance, green and white tea versions were firstly introduced by Wow Indústria e Comércio under the Feel Good...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Sports and Energy Drinks in Brazil

The participation of economy and popular energy drinks, particularly in familiar 1- and 2-litre PET packaging, has increased in energy drinks in recent years through launches of products from regional manufacturers which adopt lower unit prices for ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Bottled Water in Brazil

Despite growing strongly during the 2008-2012 period, bottled water saw only a small volume growth in 2013 due to poor weather conditions. The total volume grew more slowly in 2013 compared with the review period CAGR. The winter was very rigorous ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Carbonates in Brazil

2013 was a hard year for beverages in general and especially for carbonates, mainly due to the rigorous winter, high inflation and decreasing disposable income which was committed to paying off debts. All these factors contributed to a decline in ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Coffee in Brazil

In 2013 several coffee manufacturers entered into fresh ground coffee pods, including important companies such as Sara Lee, 3 Corações and Café Utam amongst others, which impacted positively value sales of this category. Due to fierce competition and...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Other Hot Drinks in Brazil

Chocolate-based flavoured powder drinks is the largest category within other hot drinks with 75% share in current value terms in 2013, accounting for sales of R$2.9 billion. These products are consumed by Brazilians mainly at breakfast time and enjoy...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Brazil

In 2013 hot drinks saw growth of two-digit growth in retail value; it recorded good performance but slower growth compared to the 2008-2013 period. In retail volume, the performance remained relatively steady in 2013 compared to the review period. ...

Jul 2014 | US$1,900 | Pages: 40 | Add to cart | View details

Country Report

Tea in Brazil

Black tea continues losing sales as Brazilians are changing to more premium and sophisticated tea versions such as fruit/herbal tea, green tea and other tea. Although Brazilians already prefer flavoured teas, this fact has become increasingly evident...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Calming and Sleeping in Brazil

Calming and sleeping increased by 8% in current value terms in 2013, reaching R$148 million, mainly driven by increasing disposable incomes of the emerging middle class that sought ways to relax and sleep better at night.

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

Cough, cold and allergy (hay fever) remedies registered a healthy performance during 2013, following the same path performed in 2012. This was driven by the rise in disposable incomes of the emerging middle-class, which increased the purchase of such...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dermatologicals in Brazil

Succeeding the trend perceived in the last two years of the review period, the growing incomes of consumers, especially the emerging middle-classes, sustained the sales growth of dermatologicals in 2013. Dermatologicals posted current value growth of...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Digestive Remedies in Brazil

While generics continuing to play a big role in other categories such as analgesics, in digestive remedies, generics are not so popular amongst consumers. The reason behind the popularity that branded medicines enjoy in digestive remedies is linked ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Herbal/Traditional Products in Brazil

Herbal/traditional products continued to post a good growth rate in 2013, mainly driven by fact that consumers and doctors were more focused on the importance of less aggressive medicine to fight minor pains and diseases. The introduction of the ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Brazil

In June 2014, the Brazilian Government approved a decree that banish the existence of “fumódramos”, which are exclusive areas that permits people to smoke in public places, such as restaurants, shopping centres, supermarkets, to name a few. The ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Consumer Health in Brazil

In 2013, consumer health in Brazil continued to follow the same growth trend witnessed the previous year, with growth in double-digits. This result continued to be driven by increasing disposable incomes of the emerging middle class, together with ...

Jul 2014 | US$2,400 | Pages: 101 | Add to cart | View details

Country Report

Sports Nutrition in Brazil

Sports nutrition recorded 20% current value growth, reaching R$461 million in 2013. The great performance of this category continued to be the high concern about health and wellness raised expressively among Brazilians. People of all ages and both ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details
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