You are here: HomeSolutionsCountriesBrazil
RSS print

 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

Filter Results

Total: (435)

results

 

Country Report

Apparel Accessories in Brazil

In 2014, apparel accessories remained one of the best performing categories within apparel and footwear in Brazil, posting 7% growth over 2013 to reach BRL1,164 million. Over the review period, major players successfully implemented fast fashion ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Childrenswear in Brazil

In 2014, childrenswear remains one of the best performing categories within the apparel and footwear category, registering 7% growth in current value terms. This performance, however, is considerably weaker than the one registered over the review ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Footwear in Brazil

Footwear is set to witness a strong slowdown in 2014, when value sales increased by 3% compared to a 10% CAGR in the review period, both in current value terms. This underperformance can mainly be attributed to the worsening of the macroeconomic ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Hosiery in Brazil

In 2014, hosiery sales witnessed 5% growth to reach BRL4,090. The worsening of the macroeconomic environment contributed to a weaker performance compared to that of the review period, when the category increased by a CAGR of 10%.

Jul 2015 | US$990 | Add to cart | View details

Country Report

Jeans in Brazil

In 2014, jeans witnessed 5% current growth in value sales to reach BRL17,210 million. The category’s performance was negatively impacted by the economic downturn in the country during the year. Brazil’s GDP posted no significant growth and consumer ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Menswear in Brazil

In 2014, menswear in Brazil registered 2% growth to reach sales of BRL24,545 million. This performance was well below that of the review period, when the category increased by a CAGR of 7%. The main reason behind this is the worsening macroeconomic ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Apparel and Footwear in Brazil

In 2014, apparel and footwear in Brazil posted the worst performance of the entire review period. Much of this stemmed from the economic slowdown, which led to negative expectations and impacted on consumer decision making. It also encouraged ...

Jul 2015 | US$2,100 | Add to cart | View details

Country Report

Sportswear in Brazil

For Brazil, 2014 was an atypical year for sportswear. The positive impact of the country’s hosting of the 2014 FIFA World Cup was well below industry expectations. Of the many factors that contributed to this, the social-political environment was ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Womenswear in Brazil

In 2014, womenswear in Brazil witnessed the weakest performance of the review period, increasing its value sales by 1% in current terms to reach BRL41,088 million. This is well below the CAGR of 8% registered over the review period. The main reason ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Brazil

Despite the economic slowdown in mid-2014, sales of apparel and footwear specialist retailers continued at the same pace as in the previous year, posting growth of 6% in current value terms, to reach R$108.3 billion in 2014.

Jul 2015 | US$990 | Add to cart | View details

Country Report

Direct Selling in Brazil

Direct selling continues to post a healthy performance despite high unemployment as it has become the primary source of income for many families or a second job to complement household income. Given the growing unemployment rates in Brazil, the sales...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Brazil

The tendency of mergers and acquisitions in electronics and appliance specialist retailers lost momentum in 2013. Despite substantial consolidation during the review period, the category’s competitive landscape continued to be fragmented. The top 10 ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Grocery Retailers in Brazil

In 2014, grocery retailers registered 7% growth in current value sales in 2014, which was lower than in the previous year, to reach R$234.6 billion. This performance is related to the most recent economic slowdown which started in 2013, combined with...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Brazil

The category’s competitive landscape continues to be highly fragmented, with small and independent retailers accounting for a 92% share of outlets. On the other hand, in terms of retail sales during 2014, these small and independent retailers ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Brazil

During 2014, home and garden specialist retailers recorded 5% growth in current value terms, reaching R$79.4 billion. This rate represents the slowest growth during the review period, which shows that consumers reduced their consumption of home and ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Homeshopping in Brazil

Homeshopping continued to register a lower growth rate of only 7% in current value terms in 2014, compared to internet retailing and direct selling as consumers continued to prefer shopping at these two competing non-store retailing channels. ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Internet Retailing in Brazil

Internet retailing continued to perform very well during 2014, drawing new players to this channel and additional investment from leading players, which are searching for ways to increase their company/brand shares and consolidate their positions in ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Brazil

During 2014, leisure and personal goods specialist retailers registered retail value sales growth of 7% to reach R$99.3 billion. Of all the categories in leisure and personal goods specialist retailers, traditional toys and games stores witnessed the...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Mixed Retailers in Brazil

Despite the economic slowdown, slow GDP growth, and an elevated inflation rate, mixed retailers recorded strong growth of 9% in current value terms in 2014 to reach R$23.8 billion. The large variety of items, including both grocery and non-grocery ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Retailing in Brazil

Retailing continued to show growth in 2014, but at a slower pace compared to earlier years in the review period. This slowdown was strongly related to the uncertain economic environment during 2014. High inflation, high unemployment, an unfavourable ...

Jul 2015 | US$2,100 | Add to cart | View details

Country Report

Vending in Brazil

Investment in vending continues to suffer competition from informal street vendors/kiosks and small grocery shops established in busy business streets. Vandalism and lack of security also make operators reluctant to widen the presence of vending ...

Jul 2015 | US$990 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Fresh Food in Brazil

Production outputs of fresh food remained high with a minor decline in 2014, but still higher than what was observed in 2009. Fresh food supply ended up being higher in 2014 due to a major drop in exports of 21%, despite the strong devaluation of the...

Jun 2015 | US$1,210 | Pages: 37 | Add to cart | View details

Global Briefing

Evolving Habits in Global Beauty

Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

Jun 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Packaging Industry in Brazil

Negative macro-economic factors, such as the high level of inflation, negative GDP growth and valuation of the dollar against the local currency (Real) in Brazil, have resulted in a lower performance of the packaging industry in Brazil in 2014. On ...

May 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Adult Mouth Care in Brazil

Adult mouth care in Brazil continued to underperform in 2014, growing by 4% in current value terms, whilst inflation in the same year was 7%. This growth rate was aligned with the CAGR of 4% registered over the review period. The performance of the ...

Apr 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Brazil

Accounting for exactly a third of overall OTC value sales in 2014, analgesics was the second most important category within consumer health in Brazil in 2014, behind cough, cold and allergy (hay fever) remedies. Value sales of analgesics in Brazil ...

Apr 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Calming and Sleeping in Brazil

In 2014 calming and sleeping increased by 7% in current value terms in Brazil, reaching BRL158 million. This performance was aligned with that registered in the review period, when the category grew by a CAGR of 8% in current value terms. The fast ...

Apr 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

Cough, cold and allergy (hay fever) remedies is the most important category within consumer health in Brazil, accounting for a 36% share of overall value sales of OTC products in 2014. The category continued to perform well during this year, with an ...

Apr 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Dermatologicals in Brazil

In 2014 dermatologicals continued to perform well in Brazil, increasing by 11% in current value terms to reach BRL1,403 million. Over the review period the category grew by a CAGR of 10% in current value terms. This growth was supported by consumers’...

Apr 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Digestive Remedies in Brazil

Digestive remedies in Brazil continued to show a healthy performance in 2014, growing by 9% in current value terms to reach BRL2,091 million. This performance was aligned with that registered in the review period, when the category increased by a ...

Apr 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Eye Care in Brazil

Brazil witnessed a strong increase in sales of electronic devices over the last few years. According to Euromonitor International, between 2010 and 2013, the penetration rates for laptops and smartphones increased from 12% to 32% and from 11% to 88% ...

Apr 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Herbal/Traditional Products in Brazil

Herbal/traditional products in Brazil reached total value sales of BRL1,508 million in 2014. This corresponded to 8% current value growth, which was aligned with the performance registered over the review period, when the category increased by a CAGR...

Apr 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Brazil

In 2014 NRT smoking cessation aids in Brazil continued to perform well, posting 17% growth in current value terms. This performance was slightly lower than that registered over the review period. However, this can be attributed to the reduction in ...

Apr 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Consumer Health in Brazil

In Brazil, although self-medication is a common practice, it is still not developed as a public health policy. The country has a large number of cases of drug poisoning due to improper self-medication. This is the result of many factors, such as the ...

Apr 2015 | US$2,650 | Pages: 104 | Add to cart | View details

Country Report

Sports Nutrition in Brazil

In 2014 the performance of sports nutrition was negatively impacted by a decline in the perceived credibility of national brands, which was a consequence of negative media. During the year, there was increasing awareness of internet videos and ...

Apr 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Over the review period vitamins and dietary supplements witnessed a good performance in Brazil, growing by a current value CAGR of 11%. In 2014 the category registered a 10% current value increase, to reach BRL3,520 million. The accelerating pace of ...

Apr 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Weight Management in Brazil

Brazilians are famous for being very concerned about their body and physical shape. For this reason, they continue to invest a great deal in weight management products in order to feel good about their weight and shape. In the past it was women who ...

Apr 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Brazil

In 2014 wound care in Brazil registered 5% current value growth, to reach BRL176 million. This performance followed the same pace as in the review period, when the category increased by a CAGR of 5% in current terms.

Apr 2015 | US$990 | Pages: 25 | Add to cart | View details

Strategy Briefing

Global Consumer Attitudes to Home Ownership: In Search of a Room of One’s Own

Housing (shelter) is a fundamental human need, but its supply poses complex challenges. The manner in which these challenges are dealt with by markets and governments varies widely around the world, and these variations can have a profound impact on...

Apr 2015 | US$1,200 | Pages: 105 | Add to cart | View details

Country Report

Health and Wellness in Brazil

Despite the economic slowdown and drop in GDP in Brazil in 2014 along with high inflation and interest rates and other issues that limited general disposable incomes, the health and wellness trend continues to expand in the country.

Apr 2015 | US$2,100 | Pages: 91 | Add to cart | View details

Country Report

Air Care in Brazil

Air car had current value growth of 4% in 2014 which was slower than the previous year’s growth of 6%. Volume growth was 2% which was marginally slower than in 2013. Similar to 2013, air care was amongst the top five product categories overall to ...

Apr 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bleach in Brazil

Bleach is one of the cheapest products for house cleaning in Brazil and has a high household penetration rate in the country. As well as effectively eliminating bacteria, it also removes unpleasant odours and is used as a multipurpose cleaner and ...

Apr 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Dishwashing in Brazil

Dishwashing has high penetration in Brazilian households, although it continued to have positive results in 2014. The volume growth for this year was 1%, indicating market stabilisation. The trend of substitution of bar detergents for dish care with ...

Apr 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Home Insecticides in Brazil

Sales of home insecticides grew by 1% in volume and by 8% in current value in 2014. Volume growth was marginally slower than in 2013 which indicates that there is not room for growth. However, value growth was higher due to the increase in inflation ...

Apr 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Laundry Care in Brazil

Although disposable income declined in 2014 due to inflation, rising income and manufacturers’ investments in product and packaging innovations stimulated sales of laundry care in the review period. There was a continuing trend of migration from ...

Apr 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Home Care in Brazil

In 2014, sales of home care products in Brazil recorded current value growth despite the uncertain economic climate. Low unemployment continued to be one of the drivers of growth since it allowed consumers to maintain consumption patterns, although ...

Apr 2015 | US$2,650 | Pages: 73 | Add to cart | View details
Page 

Recently Viewed Items more ›

    Custom research

    Contact our São Paulo office

    Euromonitor International Research & Consulting Ltda

    Alameda Xingú, 350, Edifíco I-Tower

    16th Floor, conj.  1603

    Alphaville - Barueri

    São Paulo, 06455-030

    Brazil

    Tel: +55-11-2970-2150

    Fax: +55-11-2970-2155

    info-brazil@euromonitor.com
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here