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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Briefing

    Digital Consumer in Brazil

    Feb 2017

    This report addresses Brazil’s most important digital-related features, encompassing Brazilians’ strong engagement with social media, the quality of internet connection, as well as how consumer foodservice and transport are helping boost remote and ...

    US$250
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    City Review

    Rio de Janeiro City Review

    Feb 2017

    Among key Brazilian cities, Rio de Janeiro's tertiary sector is the largest (84% of the city's GVA in 2016). The city experienced a 0.5% fall in constant value household disposable incomes over 2011-2016 as a consequence of an economic recession. ...

    US$725
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    Country Report

    Bottled Water in Brazil

    Feb 2017

    Bottled water registered a positive performance in total volume terms in 2016, despite the unfavourable economic situation. While many other soft drinks categories such as RTD tea, carbonates and energy drinks registered negative growth rates, ...

    US$990
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    Country Report

    Carbonates in Brazil

    Feb 2017

    The unfavourable economic situation in the country continued to affect consumers’ available incomes in Brazil. As a consequence, many consumers – especially lower- and mid-income Brazilians – were forced to switch to similar soft drinks or even ...

    US$990
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    Country Report

    Concentrates in Brazil

    Feb 2017

    While most soft drinks faced challenging scenarios with the unstable economic situation, shrinking disposable incomes appeared to have the opposite effect on concentrates – particularly the powder format. In 2016, while liquid concentrates showed ...

    US$990
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    Country Report

    Energy Drinks in Brazil

    Feb 2017

    After years of registering high double-digit growth in off-trade volume terms, energy drinks was impacted by the unstable economic situation. With shrinking disposable incomes and rising unemployment rates – of more than 7% of the economically active...

    US$990
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    Country Report

    Juice in Brazil

    Feb 2017

    Juice in Brazil was directly affected by the unstable economic situation and consumers’ shrinking disposable incomes. After registering a series of double-digit growth rates in off-trade volume terms earlier in the review period, the category ...

    US$990
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    Country Report

    Soft Drinks in Brazil

    Feb 2017

    As the economic situation continued to postpone signs of recovery in Brazil, in addition to the increasing rate of unemployment and consumers’ indebtedness, purchasing decisions on soft drinks became increasingly rational. Local consumers struggled ...

    US$2,100
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    Country Report

    RTD Coffee in Brazil

    Feb 2017

    Although RTD coffee did not witness any important launches or movements that could be described as innovative, RTD coffee sales performed better than overall soft drinks, with a 4% increase in off-trade volume terms in 2016....

    US$990
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    Country Report

    RTD Tea in Brazil

    Feb 2017

    In 2016, RTD tea was negatively affected by the unstable economic situation, responsible for compromising consumers’ disposable incomes. Previously, RTD tea had experienced increased penetration in Brazilian households through the substitution of ...

    US$990
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    Country Report

    Sports Drinks in Brazil

    Feb 2017

    Sales of sports drinks continued to suffer in 2016, registering a decline of 4% in off-trade volume terms. This was a consequence of not only the challenging economic situation, which forced many consumers to avoid purchases of non-essential items, ...

    US$990
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    Country Profile

    Brazil: Country Profile

    Jan 2017

    After contracting in the past two years, Brazil’s economy will grow feebly in 2017 A possible rebound in exports is one of the few bright spots. A spreading corruption scandal and a steep fall in investment still cripple the economy. The government ...

    US$150
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    Country Report

    Tea in Brazil

    Jan 2017

    As the movement of pursuing a healthier lifestyle seems to be resilient to economic crisis – especially among higher-income consumers – sales of tea continue to grow. Tea registered an increase of 5% in retail volume sales terms, reaching 4,000 ...

    US$990
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    Country Report

    Coffee in Brazil

    Jan 2017

    Despite the unfavourable economic situation, fresh ground coffee pods continued to be most dynamic within coffee in 2016, registering a 32% increase in retail volume sales which reached 9,100 tonnes. Sales were boosted by frequent discounts offered ...

    US$990
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    Country Report

    Other Hot Drinks in Brazil

    Jan 2017

    Chocolate-based flavoured powder drinks is the most important category within other hot drinks, accounting for 75% in retail volume sales terms, reaching 252,400 tonnes as of 2016. Chocolate-based flavoured powder drinks takes advantage of a high ...

    US$990
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    Country Report

    Hot Drinks in Brazil

    Jan 2017

    Despite the unfavourable economic situation and shrinking available income, consumers continue to consume coffee with high frequency. More than this, they have also diversified the formats of consumption, incorporating coffee pods and even coffee ...

    US$2,100
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    Country Report

    Air Care in Brazil

    Jan 2017

    Fragrance was a key trend across the Brazilian home care market towards the end of the review period, with several manufacturers in laundry care, surface care and other categories developing new fragrance variants to try and strengthen the appeal of ...

    US$990
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    Country Report

    Bleach in Brazil

    Jan 2017

    Bleach posted a good performance in current value growth terms in 2016, with sales increasing by 8%. Retail volume sales declined slightly, though bleach remained a popular cleaning solution in many Brazilian households due to its affordability, ...

    US$990
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    Country Report

    Dishwashing in Brazil

    Jan 2017

    Growth in dishwashing current value sales in 2016 was mainly driven by the positive performance of hand dishwashing, which held an overall value share of 96% in the category. The two main hand dishwashing players, Química Amparo and Bombril SA, ...

    US$990
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    Country Report

    Home Insecticides in Brazil

    Jan 2017

    The arrival of the Zika virus was one of the most discussed news topics in Brazil during the first half of 2016. The association of the virus with microcephaly was particularly alarming for local consumers, with many hurriedly stocking up on home ...

    US$990
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