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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Toys and Games in Brazil

The economic situation in Brazil started to reflect on the toys and games industry in 2014. Traditional toys and games did not grow much above the national inflation rate in 2014, registering losses in revenue in a few categories. Video games, on the...

Jul 2015 | US$2,100 | Add to cart | View details

Global Briefing

Could Power Brands Be the Future of Packaged Food ?

This briefing covers the growing focus of leading food companies on power brands. These are products which have large value sales and are strongly associated with their market. Power brands are a crucial driver of revenue, as a result of their ...

Jul 2015 | US$1,325 | Pages: 33 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Brazil

Severe water shortages throughout the country, a weakened economy and depreciated currency have driven Brazilians to cut costs and change consumption habits to get through the hard times. Although consumer confidence has plummeted to record lows and ...

Jul 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Cat Food in Brazil

The category of cat food continued to record a positive performance in 2014, registering 9% current value growth and 3% volume growth, indicating that even though the country’s economy was not performing well, cat owners still looked to offer their ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dog Food in Brazil

The emergence of regional brands focusing on natural – whether canned or frozen – wet dog food highlights dog owners’ concerns about how healthy processed food is for their pets. While there is, still, a large proportion of Brazilians who feed their ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in Brazil

Other pet food recorded 5% volume growth in 2014, three percentage points lower than in the previous year. In terms of value sales, the category registered 10% growth in current terms, against a 16% increase in the previous year. The slowdown in ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Brazil

The economic slowdown is set to significantly affect sales of several categories in 2015, and continue to have an influence over the forecast period. Economy pet food brands are set to perform more dynamically in comparison to other price bands, as ...

Jul 2015 | US$2,100 | Pages: 56 | Add to cart | View details

Country Report

Pet Products in Brazil

Pet products recorded 15% current value growth in 2014, reaching R$2.0 billion. The performance, when compared with 12% current value growth in 2013, was very positive, mainly due to the increasing perception that pets are family members and deserve ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Brazil

A huge boom in online food ordering tools contributed to boosting the number of transactions and value sales in 2014, both for chained and independent brands. Chained brands used these tools to complement their already existing sales channels, whilst...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Cafés/Bars in Brazil

Late Carnival, above-average temperatures and less rainfall, in addition to the FIFA World Cup to some extent, and the poor performance of the channel in 2013, supported 10% current value growth in cafés/bars in 2014. Although behind the achievements...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fast Food in Brazil

At a time when the Brazilian economy is struggling, and consumers are rethinking their consumption behaviour, fast food operators are putting a great deal of effort into trying to offer value for money options, and continue to attract the attention ...

Jul 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Full-Service Restaurants in Brazil

2014 was marked by the entry of new international chains of full-service restaurants in Brazil. The privatisation of some airports and the interest in reaching Brazilian consumers who usually travel abroad were the main drivers of this trend. Chains ...

Jul 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Brazil

In 2014 consumer foodservice recorded a better performance in terms of outlet numbers, transactions and retail value when compared with the previous year, mainly driven by the entry of new important players in the country, as well as the expansion of...

Jul 2015 | US$2,100 | Pages: 123 | Add to cart | View details

Country Report

Self-Service Cafeterias in Brazil

Independent self-service cafeterias accounted for a value share of 97% within overall self-service cafeterias in Brazil in 2014, and these outlets play a fundamental role in Brazilians’ day-to-day nutrition – particularly kilo restaurants ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Brazil

Ice cream kiosks are very popular in Brazil, which contributes to maintaining McDonald’s and Bob’s as the leading brands in the channel. In 2014, a new popsicle concept – “paletas Mexicanas” – was intensively promoted in the Brazilian market. A ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Apparel Accessories in Brazil

In 2014, apparel accessories remained one of the best performing categories within apparel and footwear in Brazil, posting 7% growth over 2013 to reach BRL1,164 million. Over the review period, major players successfully implemented fast fashion ...

Jul 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Childrenswear in Brazil

In 2014, childrenswear remains one of the best performing categories within the apparel and footwear category, registering 7% growth in current value terms. This performance, however, is considerably weaker than the one registered over the review ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Footwear in Brazil

Footwear is set to witness a strong slowdown in 2014, when value sales increased by 3% compared to a 10% CAGR in the review period, both in current value terms. This underperformance can mainly be attributed to the worsening of the macroeconomic ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Hosiery in Brazil

In 2014, hosiery sales witnessed 5% growth to reach BRL4,090. The worsening of the macroeconomic environment contributed to a weaker performance compared to that of the review period, when the category increased by a CAGR of 10%.

Jul 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Jeans in Brazil

In 2014, jeans witnessed 5% current growth in value sales to reach BRL17,210 million. The category’s performance was negatively impacted by the economic downturn in the country during the year. Brazil’s GDP posted no significant growth and consumer ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Menswear in Brazil

In 2014, menswear in Brazil registered 2% growth to reach sales of BRL24,545 million. This performance was well below that of the review period, when the category increased by a CAGR of 7%. The main reason behind this is the worsening macroeconomic ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear in Brazil

In 2014, apparel and footwear in Brazil posted the worst performance of the entire review period. Much of this stemmed from the economic slowdown, which led to negative expectations and impacted on consumer decision making. It also encouraged ...

Jul 2015 | US$2,100 | Pages: 80 | Add to cart | View details

Country Report

Sportswear in Brazil

For Brazil, 2014 was an atypical year for sportswear. The positive impact of the country’s hosting of the 2014 FIFA World Cup was well below industry expectations. Of the many factors that contributed to this, the social-political environment was ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Womenswear in Brazil

In 2014, womenswear in Brazil witnessed the weakest performance of the review period, increasing its value sales by 1% in current terms to reach BRL41,088 million. This is well below the CAGR of 8% registered over the review period. The main reason ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Brazil

Despite the economic slowdown in mid-2014, sales of apparel and footwear specialist retailers continued at the same pace as in the previous year, posting growth of 6% in current value terms, to reach R$108.3 billion in 2014.

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Direct Selling in Brazil

Direct selling continues to post a healthy performance despite high unemployment as it has become the primary source of income for many families or a second job to complement household income. Given the growing unemployment rates in Brazil, the sales...

Jul 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Brazil

The tendency of mergers and acquisitions in electronics and appliance specialist retailers lost momentum in 2013. Despite substantial consolidation during the review period, the category’s competitive landscape continued to be fragmented. The top 10 ...

Jul 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Grocery Retailers in Brazil

In 2014, grocery retailers registered 7% growth in current value sales in 2014, which was lower than in the previous year, to reach R$234.6 billion. This performance is related to the most recent economic slowdown which started in 2013, combined with...

Jul 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Brazil

The category’s competitive landscape continues to be highly fragmented, with small and independent retailers accounting for a 92% share of outlets. On the other hand, in terms of retail sales during 2014, these small and independent retailers ...

Jul 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Brazil

During 2014, home and garden specialist retailers recorded 5% growth in current value terms, reaching R$79.4 billion. This rate represents the slowest growth during the review period, which shows that consumers reduced their consumption of home and ...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Homeshopping in Brazil

Homeshopping continued to register a lower growth rate of only 7% in current value terms in 2014, compared to internet retailing and direct selling as consumers continued to prefer shopping at these two competing non-store retailing channels. ...

Jul 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Internet Retailing in Brazil

Internet retailing continued to perform very well during 2014, drawing new players to this channel and additional investment from leading players, which are searching for ways to increase their company/brand shares and consolidate their positions in ...

Jul 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Brazil

During 2014, leisure and personal goods specialist retailers registered retail value sales growth of 7% to reach R$99.3 billion. Of all the categories in leisure and personal goods specialist retailers, traditional toys and games stores witnessed the...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Mixed Retailers in Brazil

Despite the economic slowdown, slow GDP growth, and an elevated inflation rate, mixed retailers recorded strong growth of 9% in current value terms in 2014 to reach R$23.8 billion. The large variety of items, including both grocery and non-grocery ...

Jul 2015 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Retailing in Brazil

Retailing continued to show growth in 2014, but at a slower pace compared to earlier years in the review period. This slowdown was strongly related to the uncertain economic environment during 2014. High inflation, high unemployment, an unfavourable ...

Jul 2015 | US$2,100 | Pages: 128 | Add to cart | View details

Country Report

Vending in Brazil

Investment in vending continues to suffer competition from informal street vendors/kiosks and small grocery shops established in busy business streets. Vandalism and lack of security also make operators reluctant to widen the presence of vending ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Global Briefing

Ingredients Trends in Automatic Dishwashing

Automatic dishwashing is very dependent on developed countries, and given poor sales of dishwashers and economic fears, the category remains weak. The category has also had to overcome efficacy problems, following the removal of phosphates. However, ...

Jun 2015 | US$1,375 | Pages: 41 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Fresh Food in Brazil

Production outputs of fresh food remained high with a minor decline in 2014, but still higher than what was observed in 2009. Fresh food supply ended up being higher in 2014 due to a major drop in exports of 21%, despite the strong devaluation of the...

Jun 2015 | US$1,210 | Pages: 37 | Add to cart | View details

Global Briefing

Evolving Habits in Global Beauty

Diverse trends have been unfolding impacting beauty habits in the global market. Technological developments at both consumer and industry levels have had an impact on the rising demand for customisation and convenience, particularly dominant trends ...

Jun 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Packaging Industry in Brazil

Negative macro-economic factors, such as the high level of inflation, negative GDP growth and valuation of the dollar against the local currency (Real) in Brazil, have resulted in a lower performance of the packaging industry in Brazil in 2014. On ...

May 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Adult Mouth Care in Brazil

Adult mouth care in Brazil continued to underperform in 2014, growing by 4% in current value terms, whilst inflation in the same year was 7%. This growth rate was aligned with the CAGR of 4% registered over the review period. The performance of the ...

Apr 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Brazil

Accounting for exactly a third of overall OTC value sales in 2014, analgesics was the second most important category within consumer health in Brazil in 2014, behind cough, cold and allergy (hay fever) remedies. Value sales of analgesics in Brazil ...

Apr 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Calming and Sleeping in Brazil

In 2014 calming and sleeping increased by 7% in current value terms in Brazil, reaching BRL158 million. This performance was aligned with that registered in the review period, when the category grew by a CAGR of 8% in current value terms. The fast ...

Apr 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

Cough, cold and allergy (hay fever) remedies is the most important category within consumer health in Brazil, accounting for a 36% share of overall value sales of OTC products in 2014. The category continued to perform well during this year, with an ...

Apr 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Dermatologicals in Brazil

In 2014 dermatologicals continued to perform well in Brazil, increasing by 11% in current value terms to reach BRL1,403 million. Over the review period the category grew by a CAGR of 10% in current value terms. This growth was supported by consumers’...

Apr 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Digestive Remedies in Brazil

Digestive remedies in Brazil continued to show a healthy performance in 2014, growing by 9% in current value terms to reach BRL2,091 million. This performance was aligned with that registered in the review period, when the category increased by a ...

Apr 2015 | US$990 | Pages: 32 | Add to cart | View details
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