Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Gardening in Brazil

    May 2018

    In 2017, urban households represented 86% of total housing in Brazil, with this percentage expected to surpass 90% by 2022. Increasing urbanisation is leading to a number of changes. Urbanisation and the concurrent expansion of cities are diminishing...

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    Home Furnishings in Brazil

    May 2018

    In 2017, construction companies decreased their inventory and there was an increase in the number of new launches, which directly contributed to the positive performance of home furnishings. Indoor furniture was one of the categories to benefit from ...

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    Home Improvement in Brazil

    May 2018

    The home improvement industry had two positive factors driving sales in 2017: house renovations and new households. Particularly in the second half of 2017, there were new launches within home improvement, although at a low rate and coming from a ...

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    Homewares in Brazil

    May 2018

    After more than two years of pessimistic indicators, the Brazilian economy finally showed signs of gradual and persistent recovery in 2017. Although moderate, GDP growth and increasing consumer confidence – solidified by growth of retail sales – were...

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    Home and Garden in Brazil

    May 2018

    In 2017, the Brazilian economy finally recorded GDP growth, after years of decline during the economic crisis that began in 2014. This fact, which was closely linked to record-low inflation rate and interest levels, helped support the most important ...

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    Dog and Cat Food Packaging in Brazil

    May 2018

    After years of a severe economic recession, the Brazilian economy finally started to show signs of a recovery in the second half of 2017, with this having a direct impact on pet food consumption in general and consequently also dog and cat food ...

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    Cat Food in Brazil

    May 2018

    Both leading players Mars and Nestlé opened factories in 2017 to produce solely wet pet food for dogs and cats. This will reduce unit prices, as locally produced and distributed products are cheaper than imported brands, driving demand for wet cat ...

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    Dog Food in Brazil

    May 2018

    While dog food grew modestly during the economic crisis, some dog owners traded down to more affordable products or even dropped out of buying dog food entirely in 2015/2016, which resulted in lower retail value and volume growth when compared to ...

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    Other Pet Food in Brazil

    May 2018

    The other pet food category saw an increase in both volume and value terms in 2017, as the Brazilian economy finally showed much anticipated signs of recovery....

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    Pet Care in Brazil

    May 2018

    The pet care market in Brazil has proved resilient despite the economic crisis, and it is expected that growth will accelerate as disposable incomes recover. The pet humanisation trend has been a key factor in market performance. Brazilian consumers ...

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    Pet Products in Brazil

    May 2018

    As pets continue to be perceived more and more as family members, consumers continue to become more aware of pet needs and more willing to spend on their health. Growth in the category has been driven by rising disposable incomes, and pet owners’ ...

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    Country Briefing

    Country Briefing

    Natural Resources: Brazil

    May 2018

    Brazil is endowed with substantial natural resources and the country is a key producer and exporter of many crops, metals and minerals globally. It remains a net energy importer, although a rise in oil production has helped to reduce imports. Due to ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Brazil

    May 2018

    Brazil’s business environment rankings have been severely impacted by the recent economic and political crises. Endemic corruption has adversely affected both the private and public sectors, and continues to do so. Skills shortages are worsened by ...

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    Baby and Child-Specific Products in Brazil

    May 2018

    Baby and child-specific products managed to post a relative good performance in 2017. Baby-related products are usually less negatively affected by worsening economic conditions. Other related categories also managed to post fairly positive ...

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    Bath and Shower in Brazil

    May 2018

    Although the Brazilian economy started to post stronger results in 2017, with the country reaching a positive growth track and historical low inflation rates, consumers maintained their frugal spending habits. Brazilians learnt how to survive with ...

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    Colour Cosmetics in Brazil

    May 2018

    The rational approach towards the purchase of many goods by Brazilians was also evident in colour cosmetics. Consumers focused on purchasing items that offer the best cost-benefit ratio. Despite having a tighter budget, many consumers also have a ...

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    Deodorants in Brazil

    May 2018

    One of the most intense categories within beauty and personal care in terms of promotional activities is deodorants. Brazilians are becoming used to visiting retailers and having the choice of at least one promotion when checking the deodorant shelf ...

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    Depilatories in Brazil

    May 2018

    Depilatories are never the first option for most Brazilians as a method to remove body hair. However, the category posted strong growth rates up to 2014, as consumers started including more sophisticated products in their baskets. With the crisis, ...

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    Fragrances in Brazil

    May 2018

    Brazilians continued to spend on fragrances despite the lingering effects of the economic recession. Local consumers are more conservative when purchasing new goods and many choose to focus on products they deemed essential. Initially, fragrances may...

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    Hair Care in Brazil

    May 2018

    Brazilians are in general adopting a more natural posture towards their hair care routines. Reducing the amount of chemical procedures and using products without harsh chemicals are among the trends driving sales. A clear example of such a trend was ...

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