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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Digestive Remedies in Brazil

    Oct 2017

    ANVISA is expected to approve switches of some substances that are globally considered OTC in the short term, maybe at the end of 2017. This approval should include substances such as omeprazole, classified under proton pump inhibitors, which is ...

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    Country Report

    Eye Care in Brazil

    Oct 2017

    The use of air conditioning, high air pollution levels and the effects of the dry season should contribute to rising demand for standard eye care products during the forecast period. Levels of air pollution will likely remain high, especially in the ...

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    Country Report

    Herbal/Traditional Products in Brazil

    Oct 2017

    Herbal/traditional dietary supplements and herbal/traditional digestive remedies will continue to be the most popular herbal remedies amongst Brazilians over the forecast period. Regarding herbal/traditional dietary supplements, Brazilians consume ...

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    Country Report

    NRT Smoking Cessation Aids in Brazil

    Oct 2017

    Several factors should drive more interest in trying products that help consumers to stop smoking, like NRT smoking cessation aids, over the forecast period. First, there will be continued institutional campaigns against smoking, mainly through ...

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    Country Report

    Consumer Health in Brazil

    Oct 2017

    Even though the adverse economic context and political instability had a negative impact on all consumer goods industries in Brazil in 2017, consumer health showed positive results, mainly due to the good performance of some categories identified as ...

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    Country Report

    Sports Nutrition in Brazil

    Oct 2017

    ANVISA is expected to publish a new regulation in the short term that could ease the introduction of new products and enable more agility in the product registration processes, which will ease these issues for manufacturers of sports nutrition. ...

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    Country Report

    Weight Management and Wellbeing in Brazil

    Oct 2017

    Meal replacement should see a decline in volume sales during the forecast period, driven by the maturity of this category as the boom is over. Smaller companies will continue facing challenges over the forecast period due the fierce competition with ...

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    Country Report

    Wound Care in Brazil

    Oct 2017

    Sticking plasters/adhesive bandages will continue to be the largest category within wound care during the forecast period. Whilst traditional adhesive bandages may lose value sales, premium and decorated versions should see increased participation. ...

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    Country Report

    Dermatologicals in Brazil

    Oct 2017

    Nappy (diaper) rash treatments will continue to be the most important category within dermatologicals, related to the strong cultural habit amongst Brazilians to care for babies’ skin. Such products are commonly used by Brazilian women when they ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

    Oct 2017

    Demand for cough, cold and allergy (hay fever) remedies tends to increase during the winter season (between June and September in Brazil), when such remedies become more necessary for treatment of colds and flu to minimise respiratory discomfort ...

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    Country Report

    Analgesics in Brazil

    Oct 2017

    Number one in value sales within over-the-counter drugs, adult analgesics should continue performing well during the forecast period. Some factors will support this positive prognosis. First, the ageing population is expected to continue rising in ...

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    Country Report

    Consumer Lending in Brazil

    Oct 2017

    Brazil’s economy gave signs of a mild recovery in 2017, with inflation under control and decreasing interest rates. The country’s economy is forecast to leave the recessionary cycle behind as of the third quarter of 2017, when the GDP is expected to ...

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    Country Report

    Financial Cards and Payments in Brazil

    Oct 2017

    In 2017, debit card transactions posted current value growth well below the review period CAGR, with growth barely strong enough to keep up with inflation. The recessive economic cycle in Brazil had an impact across all financial cards and payments ...

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    Country Report

    Car Rental in Brazil

    Sep 2017

    Car rental registered retail value sales growth of 18% in 2017 to reach BRL4.2 billion. This was significantly higher than the review period CAGR of 9%. Even so, renting a car in Brazil is not yet accessible to Brazilians in all salary ranges. ...

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    Country Report

    Intermediaries in Brazil

    Sep 2017

    Intermediaries registered a 2% increase in retail value sales in 2017 to reach BRL36.5 billion. This performance was better than the negative CAGR of 1% witnessed over the review period, which can partially be explained by the gradual recovery in ...

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    Country Report

    Lodging in Brazil

    Sep 2017

    Hotels registered an 11% increase in retail value sales in 2017, compared with a 13% CAGR over the review period, to reach BRL25.9 billion. The economic downturn and soaring inflation impaired demand to a minor degree and slightly decreased occupancy...

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    Country Report

    Online Travel Sales To Residents in Brazil

    Sep 2017

    Online travel sales to residents continued to gain ground on offline travel sales to residents in 2017, as Brazilians increasingly incorporated the habit of making purchases online, especially given the growing use of the internet for communicating ...

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    Country Report

    Travel in Brazil

    Sep 2017

    Brazil’s Ministry of Tourism launched a programme called Brasil + Turismo, aimed at increasing the number of inbound tourists and as well as boosting domestic tourism. Brasil + Turismo proposes measures such as changing the nature of Embratur ...

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    Country Report

    Flows in Brazil

    Sep 2017

    Inbound arrivals in Brazil registered a 3% decline in 2017 to 6.4 million trips. Thus, the performance in 2017 was much weaker than the 2% CAGR witnessed over the review period. However, this downward movement can be partially explained by the 4% ...

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    Country Report

    Airlines in Brazil

    Sep 2017

    Retail value sales of airlines rose by 6% in 2017 to reach BRL29.1 billion, higher than the 4% CAGR witnessed over the review period. However, the devaluation of the Brazilian real in the latter part of the review period had a negative impact on the ...

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