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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Consumer Lending in Brazil

Economic activity in Brazil worsened in 2014. The country’s GDP continued to underperform far below its potential, the inflation rate reached the top of the Banco Central do Brasil’s target range and the level of household indebtedness remained high....

Oct 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Pages: 47 | Add to cart | View details

Country Report

Spectacles in Brazil

Growth in spectacles is set to accelerate slightly during 2014 in spite of falling disposable income levels due the accelerating inflation. Rising inflation rates have not yet substantially compromised demand for spectacles, although it is reasonable...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Contact Lenses in Brazil

Although the 11% current value growth expected in contact lenses in 2014 is set to be stronger than the current value CAGR of 9% recorded in the category over the entire review period, the 7% volume growth expected in the category is set to be slower...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Eyewear in Brazil

The trends in eyewear in Brazil in 2014 followed the trends observed in the category in 2013 as slower GDP growth and higher inflation rates failed to deter growth. Falling disposable income levels and declining consumer confidence did not compromise...

Oct 2014 | US$1,100 | Pages: 35 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Cafés/Bars in Brazil

McCafé registered an exceptional performance within chained cafés/bars in 2013, mostly related to its expansion in terms of opening stores in the year and registering current value growth above the average for the review period. It increased from 82 ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Brazil

There is a growing trend towards the development of shopping centres, which has impacted positively on the development of consumer foodservice in Brazil, in particular for chained fast food, chained full-service restaurants and chained kiosks. New ...

Oct 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Fast Food in Brazil

Burger King registered the largest increase in value share over the last two years of the review period, mostly due to new store openings. The US giant within burger fast food was acquired by the Brazilian private equity group 3G Capital Management ...

Oct 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Full-Service Restaurants in Brazil

The US-based chain Hard Rock Café announced at the beginning of 2014 that it expects to expand into Brazil during the year with an investment of US$10 million. The chain plans to open three new outlets in the eastern central region of the country ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Consumer Foodservice in Brazil

In 2013, consumer foodservice in Brazil recorded current value growth of 7%, which was lower than the current CAGR of 10% registered over the review period. The key reason behind the fall in growth was the largest category, which is cafés/bars, ...

Oct 2014 | US$1,900 | Pages: 115 | Add to cart | View details

Country Report

Self-Service Cafeterias in Brazil

Divino Fogão consolidated its leadership in 2013 increasing its value share of chained self-service cafeterias from 39% in 2012 to 49% in 2013. Its rapid growth between 2012 and 2013 is explained by an expansion in its number of outlets, which ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Brazil

Ice cream kiosks are very popular with consumers, which explains the high participation of McDonald’s and Bob’s fascias within chained street stalls/kiosks. They are located near their fast food establishments, and in some shopping centres, the chain...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Brazil

Grupo Trigo, which has the licence for Domino’s Pizza in Brazil, has invested in the expansion of outlets combining two brands into the same store, for example, Spoleto (classified in other fast food) along with Domino’s Pizza. The first brand has ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Toys and Games in Brazil

Toys and games is growing at a high pace in Brazil. Recent product launches and the increase of the average Brazilian income are helping the industry to grow and gain presence on the biggest consumer market in Latin America. Video games are ...

Oct 2014 | US$1,100 | Pages: 47 | Add to cart | View details

Country Report

Home Audio and Cinema in Brazil

Home audio and cinema in Brazil saw a volume sales increase of 3% in Brazil to reach 2.6 million units in 2013. This growth was mainly driven by the good performance of hi-fi systems, which continued to benefit from growing sales amongst lower-income...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in Brazil

A strong performance of smartphones and tablets negatively impacted imaging devices in 2013, which registered an 18% decline in volume sales. In this year, smart mobile phones and tablets increased their penetration rates in Brazilian households from...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Portable Players in Brazil

Portable players continued to perform poorly in 2013, with volume sales declining by 13% to 725,000 units. This was mainly due to shrinking sales of portable media players, which accounted for the bulk of volume sales of the category (98% in 2013). ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Consumer Electronics in Brazil

Brazil faced a third consecutive year of slow growth in 2013. Increasing interest and inflation rates negatively affected overall retailing in the country as consumers focused efforts on repaying debts. Notwithstanding, consumer electronics performed...

Oct 2014 | US$1,900 | Pages: 79 | Add to cart | View details

Country Report

Mobile Phones in Brazil

In 2013, mobile phones volume sales stood at 60.6 million units, a 14% increase over 2012. This positive performance was driven by smartphones sales, which overpassed feature phones volume sales in 2013. In 2012, volume sales of feature phones and ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Computers and Peripherals in Brazil

In 2013, computers and peripherals saw a 17% increase in retail volume sales, mainly driven by a strong performance of tablets. With the exception of tablets and netbooks, all categories showed a deceleration of volume sales in comparison with 2012. ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

In-Car Entertainment in Brazil

In 2013, in-car entertainment witnessed a slight decrease of volume sales to 3.5 million units. This was mainly due to a weak performance of in-car navigation, which achieved peak volume sales in 2011 and has seen volume sales decline since then. In ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Tourist Attractions in Brazil

In 2013, tourist attractions sales increased by a relatively weak 4% to reach R$1,325 million. The uncertain economic environment and increasing indebtedness of middle-income tourists had a negative impact on domestic demand for tourist attractions. ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Outbound in Brazil

The number of outbound tourist trips continued to increase strongly in 2013, growing by 12% to reach 9.1 million trips. This increase was well above the Latin America average for the same year (7%). Shopping is still the key reason behind this strong...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Inbound in Brazil

In 2013, Brazil reached a historic record of 6.1 million international arrivals, breaking the mark of five million tourist visitors a year that Brazil has had since 2005. The six-millionth visitor arrived in the country on 5 December and came from ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Domestic in Brazil

Domestic tourism flows continued to grow strongly in 2013, with the total number of trips and current value sales rising by 9% and 14% (vs. respective review period CAGRs of 5% and 6%). The main driver of this strong growth was the hosting of two ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel and Tourism in Brazil

Under the glare of the global spotlight due to the upcoming 2014 FIFA World Cup and 2016 Rio Olympics Games, the hosting of the FIFA Confederations Cup and World Youth Day in 2013 helped Brazil solidify its competitive positioning as a tourist ...

Aug 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Health and Wellness Tourism in Brazil

Health and wellness tourism in Brazil recorded stronger current value growth of 9% in 2013 (vs. 7% in 2012). In 2012, demand from international markets was negatively impacted due to the ongoing economic instability in Europe and North America. ...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Car Rental in Brazil

The Brazilian car rental industry experienced another challenging year in 2013. The Brazilian economy continues to grow slowly, with GDP increasing by an underwhelming 2.3% in 2013. At the same time, the country witnessed an increase in household ...

Aug 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Brazil

Travel retail current value sales grew by 9% to reach R$41,089 million in 2013 – a performance in-line with the review period CAGR. Travel retail business current value sales increased by 10% - slightly faster than the 9% recorded by travel retail ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Travel Accommodation in Brazil

Hotels recorded current value growth of 13% in 2013, with demand being fuelled by the hosting of the FIFA Confederations Cup and World Youth Day. Chained hotels recorded stronger growth of 15% while independent hotels recorded current value growth of...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Transportation in Brazil

In 2013, air transportation current value sales increased by 11% to reach R$26,862 million. This is a weak performance compared with Latin America as a whole, which recorded current value growth of 24% during the year. Besides infrastructure issues, ...

Aug 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Deodorants in Brazil

In 2013, deodorants posted strong current value growth of 23%, reaching R$10.3 billion. All categories posted high growth rates in 2013, with deodorant sprays posting the highest growth of 35%, to reach R$4.5 billion in 2013.

Aug 2014 | US$900 | Add to cart | View details

Country Report

Depilatories in Brazil

Current value sales of depilatories rose by 25% in 2013, to reach R$803 million. This excellent performance is attributed to the many new products introduced on the market in recent years, such as Venus, the women’s razor brand from Procter & Gamble,...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fragrances in Brazil

Fragrances registered current value growth of 12% in 2013, reaching R$15.0 billion, mainly driven by price promotion, strong marketing campaigns and the introduction of new products. Special occasions such as Mother’s Day, Valentines’ Day and ...

Aug 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Hair Care in Brazil

Hair care posted current value growth of 9%, reaching R$18.9 billion in 2013. This strong result was mainly driven by the introduction of value-added products, such as 2-in-1 products and products that deliver salon results. Despite the good growth ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Men's Grooming in Brazil

In 2013, men’s grooming registered current value growth of 16%, reaching R$9.8 billion. Growth was mainly driven by the rise in consumption of men’s grooming products, especially value-added products, given that men are more demanding and vainer than...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Oral Care in Brazil

In 2013, oral care posted strong current value growth of 16%, reaching R$7.9 billion. This result was driven by the launch of added-value products such as whitening products, and also the rise in volume of toothbrushes and mouthwashes/dental rinses, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beauty and Personal Care in Brazil

The market of beauty and personal care continues to see significant growth rates despite inflation and the high per capita consumption in some categories, such as hair care. To continue stimulating consumption, companies are investing in products ...

Aug 2014 | US$2,400 | Pages: 123 | Add to cart | View details

Country Report

Sets/Kits in Brazil

Sets/kits posted current value growth of 15%, reaching R$1.6 billion in 2013. Sets/kits continue to have a strong seasonal behaviour, mostly concentrated at special times such as Mother’s Day, Valentine’s Day and Christmas. Beauty specialist ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Skin Care in Brazil

In 2013, skin care registered current value growth of 5% and reached R$9.4 billion. This moderate growth was impacted by the economic slowdown combined with the rise in the exchange rate of Brazilian reais against US dollar, which impacted unit ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Sun Care in Brazil

Sun care posted current value growth of 21% in 2013, reaching R$3.5 billion. This great result is due to the change in the behaviour of consumers in Brazil, as they are increasing the usage of sun care all year long and not only during summer months,...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Brazil

Baby and child-specific products posted current value growth of 12% in 2013, reaching R$4.0 billion as consumers continue to purchase a lot of beauty products to better suit their baby and children’s needs. Moreover, manufacturers continue to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Bath and Shower in Brazil

In 2013, bath and shower posted current value growth of 10%, reaching R$7.0 billion. This nice result is related to the fact that consumers are willing to spend more money for value-added products, which have manufacturers keep introducing on the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in Brazil

Colour cosmetics posted current value growth of 7% in 2013, reaching R$7.3 billion. The economic slowdown impacted the consumption of colour cosmetics, due to the fact that many Brazilians already have a large variety of colour cosmetic products at ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Cider/Perry in Brazil

With low-income consumers more indebted during 2013, cider continued growing in volume, with the majority of sales concentrated during New Year celebrations. Such beverages are preferred amongst low-income consumers due to lower prices compared with ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in Brazil

2013 was a challenging year for alcoholic drinks manufacturers across the market, but especially for beer, as a consequence of the negative macro-economic factors as well as unpredictable ones, like the poor climate conditions seen during the year. ...

Aug 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Brazil

After positive volume growth during the review period, high-strength premixes experienced a decline in volume sales in 2013. This poor performance was driven mainly by negative sales of Smirnoff Caipiroska by Diageo. In order to reduce this negative ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Spirits in Brazil

2013 was a challenging year for spirits, during which there was trading down to less expensive brands amongst low-income consumers whose purchasing power has not followed the high inflation on food and beverages during the year. Beyond increases in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wine in Brazil

Ibravin, the Brazilian Institute of Wine, launched a new marketing campaign to promote domestic still grape wines amongst Brazilians. The slogan is "Drink with Relaxation", it ran between November and December 2013 on the major television and radio ...

Aug 2014 | US$900 | Add to cart | View details
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