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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Fresh Food in Brazil

    Mar 2017

    In 2016, with a decline of 1% in total volume terms, fresh food saw a worse performance than the negligible negative CAGR seen over the review period 2011-2016. Climate changes, allied with economic slowdown, led to a decline in volume terms, and ...

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    Strategy Briefing

    Brazil’s Consumer Spending in Times of Economic Recession

    Mar 2017

    Brazil, once one of the fastest-growing economies in the world, is experiencing the worst recession in decades. Insights into how household spending patterns are changing after the economic recession can help companies identify opportunities and ...

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    Country Report

    Apparel Accessories in Brazil

    Mar 2017

    Accessories posted a 7% current value decline in 2016, even though the trend until 2015 was going in the opposite direction. Previously the category presented growth due to the fast fashion retailers’ stimulus in order to promote diversification in ...

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    Country Report

    Childrenswear in Brazil

    Mar 2017

    In 2016, childrenswear was one of the worst-performing categories within the apparel and footwear market, registering a 9% current value decline....

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    Country Report

    Footwear in Brazil

    Mar 2017

    In 2016 footwear in Brazil registered decline of 6% reaching BRL35.1 billion with a performance deceleration that is in line with the bad economic slowdown. Brazilians are cutting back on their spending and focusing on more essential items....

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    Country Report

    Hosiery in Brazil

    Mar 2017

    In 2016 current value sales of hosiery suffered from the impacts of the economic recession in Brazil, falling by 4%, reaching BRL3.8 billion in sales. This performance is weaker than the current value CAGR of 3% registered during the review period....

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    Country Report

    Jeans in Brazil

    Mar 2017

    In 2016, current value sales of jeans declined by 3% to reach BRL19.3 billion. Jeans sales were impacted by a weak economic performance and a loss of purchasing power. The growth of sales was considerably lower than the CAGR of 3% seen over the ...

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    Country Report

    Menswear in Brazil

    Mar 2017

    In 2016, menswear registered a value decline of 4%, reaching BRL25.6 billion at current prices. This is below the current historical value CAGR for the review period of 2%. The main reason for that is the country’s economic downturn in the latter ...

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    Country Report

    Apparel and Footwear in Brazil

    Mar 2017

    In 2016 Brazil saw the second year of GDP decline and the year was marked by weak economic indicators with rising unemployment rates, reduced consumer and business confidence and vulnerabilities on the control of inflation and currency exchange ...

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    Country Report

    Sportswear in Brazil

    Mar 2017

    Football (soccer) is the main sport in Brazil. It is so imbedded in popular culture that in general many boys start playing soccer at an early age. Watching the games and wearing the favourite sports club shirts is very common in Brazil. Local teams ...

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    Country Report

    Womenswear in Brazil

    Mar 2017

    2016 marked the second year of macroeconomic recession that worsened the main indicators, such as consumer confidence and purchase power, leading to a strong decrease of 8% to reach BRL39.4 billion, a much lower level in comparison to the 2% CAGR ...

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    Consumer Lifestyle

    Consumer Lifestyles in Brazil

    Feb 2017

    The economic downturn has significantly affected consumer confidence and, in turn, consumer spending, which declined by nearly 5% between 2015 and 2016. Consumers are increasingly searching for lower prices and, in particular, postponing big-ticket ...

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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

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    City Review

    São Paulo City Review

    Feb 2017

    São Paulo's economic prowess stems from its business services sector, which is the epicentre of the financial services industry in Brazil. The city's higher labour productivity boosts disposable household income, which was 56% greater than elsewhere ...

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    City Review

    Salvador City Review

    Feb 2017

    The Brazilian city of Salvador is currently experiencing one of the biggest economic downturns. Its total GDP decreased by 18% in constant value terms over 2011-2016 and was the worst performing city among Euromonitor International's 126 cities. The ...

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    Country Briefing

    Digital Consumer in Brazil

    Feb 2017

    This report addresses Brazil’s most important digital-related features, encompassing Brazilians’ strong engagement with social media, the quality of internet connection, as well as how consumer foodservice and transport are helping boost remote and ...

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    Strategy Briefing

    Global Economic Forecasts: Q1 2017

    Feb 2017

    Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In this context, we have revised...

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    City Review

    Rio de Janeiro City Review

    Feb 2017

    Among key Brazilian cities, Rio de Janeiro's tertiary sector is the largest (84% of the city's GVA in 2016). The city experienced a 0.5% fall in constant value household disposable incomes over 2011-2016 as a consequence of an economic recession. ...

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    Country Report

    Bottled Water in Brazil

    Feb 2017

    Bottled water registered a positive performance in total volume terms in 2016, despite the unfavourable economic situation. While many other soft drinks categories such as RTD tea, carbonates and energy drinks registered negative growth rates, ...

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    Country Report

    Carbonates in Brazil

    Feb 2017

    The unfavourable economic situation in the country continued to affect consumers’ available incomes in Brazil. As a consequence, many consumers – especially lower- and mid-income Brazilians – were forced to switch to similar soft drinks or even ...

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