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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • Our Brazil Country Briefings provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Beer in Brazil

The late Carnival season, above-average temperatures and less rainfall, along with FIFA’s World Cup to some extent, and a poor performance of the sector in 2013, supported beer in achieving 14% and 4% growth, in total value and volume, respectively, ...

Aug 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cider/Perry in Brazil

Cereser is the name of the most famous and leading brand in cider in Brazil. Vitivinícola Cereser changed its NBO to CRS Brands in 2014 and, since then, the company has also been investing in other categories of alcoholic drinks such as spirits and ...

Aug 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Brazil

Cia Muller de Bebidas saw a strong growth in share during the review period, boosted by the intensification of the 51 Ice brand of spirit-based RTDs in key distribution channels. The 51 Ice line was developed with the purpose of reaching younger ...

Aug 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Spirits in Brazil

The late Carnival season, above-average temperatures and less rainfall, along with the FIFA World Cup to some extent, and a poor performance of the sector in 2013, supported spirits in achieving 12% growth in total volume and less than 1% growth in ...

Aug 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Wine in Brazil

Following the trend over the latest years, other sparkling wine continued growing in 2014 in both volume and value sales as a result of the higher consumption of such products during the year, previously concentrated on New Year’s Eve. Domestic ...

Aug 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Alcoholic Drinks in Brazil

Seasonal factors, such as the late Carnival season, above-average temperatures and less rainfall, along with the FIFA World Cup to some extent, positively influenced alcoholic drinks’ performance in 2014. The industry also benefited from interesting ...

Aug 2015 | US$2,100 | Pages: 85 | Add to cart | View details

Global Briefing

City Travel Briefing: São Paulo

São Paulo is a “must visit” destination in Brazil due to its wide variety of attractions and cultural diversity. Always referred to as a business destination, the city is successfully repositioning itself as a leisure destination and attracting a ...

Aug 2015 | US$525 | Pages: 39 | Add to cart | View details

Country Report

Gardening in Brazil

The gardening products environment in Brazil is still not close to being mature. The country has vast natural vegetation and proper climate for cultivation, but the “do it yourself” culture of taking care of a garden at home is not a trend. Over the ...

Aug 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Brazil

The home furnishings category increased its growth pace in 2014 with a rise of 10% in current value terms. The country’s economic situation is not as positive as previous years, but there are still categories registering a satisfactory performance. ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Brazil

Brazil has a strong service-oriented culture regarding repair tasks and small renovations, and most people in the country pay to have home improvement tasks carried out. However, this scenario is gradually changing. As labour laws and increasing ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Brazil

With increased access to real estate in recent years demand for products able to raise home value has increased, positively impacting diverse related categories, and this was not different for homewares in 2014. The category saw an 8% increase in ...

Aug 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Brazil

The home and garden industry started to suffer a stronger impact from the Brazilian economic situation, as consumers started to refrain from purchasing certain products that are not considered to be necessities in order to balance their monthly ...

Aug 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Global Briefing

A New Dawn for Sun Care: Key Prospects and Challenges

Sun care continued to slow down in 2014 as Western Europe declined while North America remained stagnant. The addition of sun protection benefits to skin care and colour cosmetics products has been key to this. However, further penetration into new ...

Aug 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Brazil

Baby and child-specific products posted current value growth of 12% in 2014, reaching BRL4.5 billion. The demand for baby products is still strong, with lower price-sensitivity in comparison with other beauty and personal care categories, as parents ...

Aug 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Bath and Shower in Brazil

In 2014 bath and shower recorded current value growth of 7%, reaching BRL7.6 billion. This growth was much lower compared with the previous year, which shows that the economic slowdown that Brazil started to suffer in 2014 was impacting bath and ...

Aug 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Brazil

In 2014 colour cosmetics registered current value growth of 10%, reaching BRL8.1 billion. The economic slowdown started to impact the consumption of colour cosmetics by Brazilians, who were thinking twice before purchasing an item on impulse or as an...

Aug 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Brazil

Deodorants registered current value growth of 13% in 2014, reaching BRL11.5 billion. Despite the good growth achieved, economic instability, combined with the high inflation rate, reduced the pace of growth of deodorants, since the category posted ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Depilatories in Brazil

The combination of warm weather, and vanity and hygiene amongst the Brazilian population, naturally transforms Brazil into a high potential market for depilatory solutions. Brazilian depilatory methods are known worldwide, but many women are deciding...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Brazil

Fragrances recorded current value growth of 13% in 2014, reaching BRL17.1 billion. This was almost the same growth rate as recorded the previous year. This performance shows that despite all the economic factors impacting the country, the passion ...

Aug 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Hair Care in Brazil

Hair care recorded current value growth of 11% in 2014, reaching BRL21.2 billion. This good performance, with a growth rate very similar to that recorded in 2013, was driven by sales of value-added products, such as 2-in-1 products and products which...

Aug 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Men's Grooming in Brazil

Men’s grooming recorded current value growth of 13% in 2014, to reach BRL11.1 billion. The continuous increase in the consumption of men’s grooming products, especially value-added products, was the primary driver of growth in this category. Also, ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Oral Care in Brazil

In 2014 oral care posted current value growth of 8%. The Brazilian market is still full of potential regarding dental care, and many global players are bringing successful products from their international portfolios into the country in order to ...

Aug 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Beauty and Personal Care in Brazil

All the economic and political factors which took place in Brazil in 2014 started to have an impact on the beauty and personal care market, which continued to grow, although at a slower pace compared with previous years. Some categories seemed to be ...

Aug 2015 | US$2,650 | Pages: 121 | Add to cart | View details

Country Report

Sets/Kits in Brazil

2014 started with increased expectations regarding consumption. It was the year of the football World Cup, and Brazil was hosting the event. The unemployment rate was one of the lowest in recent history, boosting internal consumption. However, the ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Skin Care in Brazil

Skin care recorded current value growth of 8% in 2014, reaching BRL10.2 billion. This moderate growth was slightly higher compared with the previous year. However, this value growth was in part due to the rise in the average unit price of skin care ...

Aug 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Sun Care in Brazil

Sun care posted 17% current value growth in 2014, mainly driven by sun protection. The category saw increased penetration amongst Brazilian consumers over the review period as a result of increasing consumer awareness and promotions invested by ...

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Cigarettes in Brazil

The average unit price of cigarettes increased by 12% in current terms in 2015, a rate of growth which contributed to the negative volume sales recorded in the category over the course of the year. Cigarettes are subject to high levels of taxation in...

Aug 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Cigars in Brazil

Cigars registered a poor performance in Brazil in 2014 mainly due to two key factors. The first of these is the declining import volume of such products, mainly from Cuba, and the second is linked with the fact that cigars are suffering from the same...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Tobacco in Brazil

Increased taxes on tobacco products in Brazil remained a major influence on declining volume sales in tobacco in 2014. On the other hand, tax increases led to rising value sales due to readjustments in the final retail selling prices for consumers. ...

Aug 2015 | US$2,100 | Pages: 53 | Add to cart | View details

Country Report

Smoking Tobacco in Brazil

Pipe tobacco is the most popular product within smoking tobacco in Brazil, accounting for 89% of value sales in the category in 2014. Such products are consumed mainly by older people, especially men aged over 50, as they have maintained habits they ...

Aug 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Toys and Games in Brazil

The economic situation in Brazil started to reflect on the toys and games industry in 2014. Traditional toys and games did not grow much above the national inflation rate in 2014, registering losses in revenue in a few categories. Video games, on the...

Jul 2015 | US$2,100 | Pages: 39 | Add to cart | View details

Global Briefing

Could Power Brands Be the Future of Packaged Food ?

This briefing covers the growing focus of leading food companies on power brands. These are products which have large value sales and are strongly associated with their market. Power brands are a crucial driver of revenue, as a result of their ...

Jul 2015 | US$1,325 | Pages: 33 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Brazil

Severe water shortages throughout the country, a weakened economy and depreciated currency have driven Brazilians to cut costs and change consumption habits to get through the hard times. Although consumer confidence has plummeted to record lows and ...

Jul 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Cat Food in Brazil

The category of cat food continued to record a positive performance in 2014, registering 9% current value growth and 3% volume growth, indicating that even though the country’s economy was not performing well, cat owners still looked to offer their ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dog Food in Brazil

The emergence of regional brands focusing on natural – whether canned or frozen – wet dog food highlights dog owners’ concerns about how healthy processed food is for their pets. While there is, still, a large proportion of Brazilians who feed their ...

Jul 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Other Pet Food in Brazil

Other pet food recorded 5% volume growth in 2014, three percentage points lower than in the previous year. In terms of value sales, the category registered 10% growth in current terms, against a 16% increase in the previous year. The slowdown in ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Brazil

The economic slowdown is set to significantly affect sales of several categories in 2015, and continue to have an influence over the forecast period. Economy pet food brands are set to perform more dynamically in comparison to other price bands, as ...

Jul 2015 | US$2,100 | Pages: 56 | Add to cart | View details

Country Report

Pet Products in Brazil

Pet products recorded 15% current value growth in 2014, reaching R$2.0 billion. The performance, when compared with 12% current value growth in 2013, was very positive, mainly due to the increasing perception that pets are family members and deserve ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Brazil

A huge boom in online food ordering tools contributed to boosting the number of transactions and value sales in 2014, both for chained and independent brands. Chained brands used these tools to complement their already existing sales channels, whilst...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Cafés/Bars in Brazil

Late Carnival, above-average temperatures and less rainfall, in addition to the FIFA World Cup to some extent, and the poor performance of the channel in 2013, supported 10% current value growth in cafés/bars in 2014. Although behind the achievements...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fast Food in Brazil

At a time when the Brazilian economy is struggling, and consumers are rethinking their consumption behaviour, fast food operators are putting a great deal of effort into trying to offer value for money options, and continue to attract the attention ...

Jul 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Full-Service Restaurants in Brazil

2014 was marked by the entry of new international chains of full-service restaurants in Brazil. The privatisation of some airports and the interest in reaching Brazilian consumers who usually travel abroad were the main drivers of this trend. Chains ...

Jul 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Brazil

In 2014 consumer foodservice recorded a better performance in terms of outlet numbers, transactions and retail value when compared with the previous year, mainly driven by the entry of new important players in the country, as well as the expansion of...

Jul 2015 | US$2,100 | Pages: 123 | Add to cart | View details

Country Report

Self-Service Cafeterias in Brazil

Independent self-service cafeterias accounted for a value share of 97% within overall self-service cafeterias in Brazil in 2014, and these outlets play a fundamental role in Brazilians’ day-to-day nutrition – particularly kilo restaurants ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Brazil

Ice cream kiosks are very popular in Brazil, which contributes to maintaining McDonald’s and Bob’s as the leading brands in the channel. In 2014, a new popsicle concept – “paletas Mexicanas” – was intensively promoted in the Brazilian market. A ...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Apparel Accessories in Brazil

In 2014, apparel accessories remained one of the best performing categories within apparel and footwear in Brazil, posting 7% growth over 2013 to reach BRL1,164 million. Over the review period, major players successfully implemented fast fashion ...

Jul 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Childrenswear in Brazil

In 2014, childrenswear remains one of the best performing categories within the apparel and footwear category, registering 7% growth in current value terms. This performance, however, is considerably weaker than the one registered over the review ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Footwear in Brazil

Footwear is set to witness a strong slowdown in 2014, when value sales increased by 3% compared to a 10% CAGR in the review period, both in current value terms. This underperformance can mainly be attributed to the worsening of the macroeconomic ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Hosiery in Brazil

In 2014, hosiery sales witnessed 5% growth to reach BRL4,090. The worsening of the macroeconomic environment contributed to a weaker performance compared to that of the review period, when the category increased by a CAGR of 10%.

Jul 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Jeans in Brazil

In 2014, jeans witnessed 5% current growth in value sales to reach BRL17,210 million. The category’s performance was negatively impacted by the economic downturn in the country during the year. Brazil’s GDP posted no significant growth and consumer ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details
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