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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Strategy Briefing

    Hot Drinks: Quarterly Statement Q4 2016

    Dec 2016

    Q4 2016 brings with it another powerful dose of uncertainty, with the US presidential election portending potentially seismic shifts in the domestic and foreign policy stances of the world's largest economy. This comes amidst an already-fragile ...

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    Strategy Briefing

    Soft Drinks: Quarterly Statement Q4 2016

    Nov 2016

    For a third consecutive quarter, volume growth prospects in global soft drinks have been downgraded. This is primarily the result of weak GDP growth in the largest developed soft drinks markets. Brazil, Mexico and the US were major areas of volume ...

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    Country Report

    Luxury Goods in Brazil

    Nov 2016

    With negative GDP growth, high inflation, tax increases and rising unemployment, even the most resilient luxury goods consumers became more conservative with their purchases in 2016, discouraged by uncertainty regarding the future. This trend, ...

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    Country Report

    Air Treatment Products in Brazil

    Nov 2016

    Despite the deterioration in macroeconomic conditions, air treatment products posted a good performance in 2015, mainly driven by the higher temperatures during the year. However, 2016 registered much milder temperatures, driving down sales of air ...

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    Country Report

    Dishwashers in Brazil

    Nov 2016

    Dishwashers continue to be appliances which only higher-income consumers can afford to purchase. The category posted a 17% decline in volume sales during 2016, mainly influenced by local consumer habits. Brazilians have a strong culture of hand ...

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    Country Report

    Food Preparation Appliances in Brazil

    Nov 2016

    Most consumers still had budget constraints during 2016. As a consequence, most of them changed their habits, including spending less money on activities such as going to restaurants as frequently as they did a couple of years ago. Also, even those ...

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    Country Report

    Home Laundry Appliances in Brazil

    Nov 2016

    Home laundry appliances posted a 10% decline in volume sales in 2016. The macroeconomic conditions continued to be the main factor behind this performance. Consumers continued to delay the purchase of durable goods, as many were worried about ...

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    Country Report

    Irons in Brazil

    Nov 2016

    From 2010, the positive economic outlook drove more consumers to pay to access services that they once performed at home, such as professional laundry/ironing. However, the deterioration of the macroeconomic conditions at the end of the review period...

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    Country Report

    Large Cooking Appliances in Brazil

    Nov 2016

    The performance of large cooking appliances in 2016 was relatively better when compared with other major appliances categories. Volume sales reached 8.1 million in 2016, which was a relatively flat performance compared with 2015. Despite the harsh ...

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    Country Report

    Microwaves in Brazil

    Nov 2016

    In the past, microwaves was one of the most dynamic categories within major appliances. Up to 2013, the category managed to post double-digit growth rates year-on-year, and the penetration rate increased to 49% in 2016, from 24% in 2009. After such ...

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    Country Report

    Consumer Appliances in Brazil

    Nov 2016

    Brazil continued to face a challenging scenario in 2016, with both major and small appliances continuing to be negatively affected by the lingering effects of the economic downturn. Rising unemployment, the more restricted credit scenario and high ...

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    Country Report

    Personal Care Appliances in Brazil

    Nov 2016

    Personal care appliances performed relatively well during 2016, posting a 2% volume decline, whilst overall small appliances decreased by 4%. The category was mostly influenced by the change in behaviour of many consumers when it came to professional...

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    Country Report

    Refrigeration Appliances in Brazil

    Nov 2016

    In 2016 refrigeration appliances posted a 16% decline in volume sales, to reach 4.6 million units. Despite an already negative performance in 2015, the category continued to be strongly negatively affected by the deterioration of macroeconomic ...

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    Country Report

    Small Cooking Appliances in Brazil

    Nov 2016

    Volume sales of small cooking appliances reached 9.7 million units in 2016, seeing a decline of 2% compared with 2015. The category was positively influenced by the performance of hard pod coffee machines and light fryers. Despite the high price ...

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    Country Report

    Vacuum Cleaners in Brazil

    Nov 2016

    Vacuum cleaners continued to see a poor performance in 2016. Despite the low penetration rate of the category, it continued to be negatively affected by two main factors. First, consumers’ budgets continued to be constrained, and many avoided ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2016

    Nov 2016

    The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. The real impact of the new leadership to the fundamentals of the US economy will show once some new policies start to be ...

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    Country Report

    Packaged Food in Brazil

    Nov 2016

    The Brazilian market continued to face a challenging environment in 2016, with markets expecting a negative growth of 3.7% in GDP on top of a 3.8% decline in 2015, delivering another disappointing year for the economy. Consumers are not yet that ...

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    Strategy Briefing

    Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

    Nov 2016

    The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker ...

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    Country Profile

    Brazil: Country Profile

    Oct 2016

    Brazil’s economy will continue to contract in 2016. Falling exports, a sharp drop in consumer demand, a corruption scandal, a decline in government expenditure and a political crisis all contribute to the dismal economic performance. Consumer ...

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    Country Report

    Ready Meals in Brazil

    Oct 2016

    Even though the country continued to feel the effects of the economic crisis, ready meals developed further as an essential product in many households due to convenience, ready availability in many regions, and the broad product range targeting ...

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