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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Complete Euromonitor Reference Library

Buy all 11 books at this discounted price until the end of July.

May 2013 | View details ›
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Strategy Briefing

Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets

This report explores the lives of midlife women. Despite their number, spending power and contribution to the labour force, many wonder why they are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a ...

May 2013 | US$2,600| Add to cart | View details ›

Country Report

Direct Selling in Brazil

Direct selling continues to grow at a fast pace and attract the attention of new players and brands. In 2011, the brand Eudora entered direct selling under the umbrella of Botica Comercial Farmacêutica. Although it has not yet achieved a significant ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Electronics and Appliance Specialist Retailers in Brazil

The trend of the consolidation of electronics and appliance specialist retailers continued in 2012. Following previous mergers between retail brands such as Ricardo Eletro and Insinuante, and Magazine Luiza and Lojas Maia, Maquina de Vendas (the ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Furniture and Homewares Stores in Brazil

The furniture and homewares stores channel is continuing to see good growth, boosted by the increasing income of the middle class in Brazil. After years of solid growth in home sales, many consumers are now making improvements to these homes with ...

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Country Report

Grocery Retailers in Brazil

Although the grocery retailers channel continued to grow at a solid pace of 7% in current value terms in 2012, the channel posted slower growth compared to the previous years. This performance is explained by the threat of an economic slowdown that ...

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Country Report

Health and Beauty Specialist Retailers in Brazil

Although a number of important mergers occurred in parapharmacies/drugstores in 2011, most of the merged companies, such as Droga Raia and Drogasil, Drogaria São Paulo and Drogaria Pacheco, are still operating separately. Both groups (known as Raia ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Home Improvement and Gardening Stores in Brazil

In 2012, the Brazilian government announced the extension of the reduction in IPI (Industrialised Product Tax) to include home improvement materials, paint, sinks and sanitary products. The reduction was set to end in the first half of the year, but ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Homeshopping in Brazil

Homeshopping continued to face strong threats from other retailing formats in 2012. Internet retailing in particular has dampened growth, and major homeshopping players such as Polimport Comércio e Exportação and Sociedade Comercial e Importação ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Internet Retailing in Brazil

A number of positive consumer trends continued to set the stage for strong growth in internet retailing in 2012. First, consumer disposable income has continued to rise, pushing strong consumption growth overall. Internet users are also growing ...

Apr 2013 | US$900| Add to cart | View details ›
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Books more ›

Statistical Reference Handbook

Consumer Americas 2013

Oct 2012

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Nov 2012

Statistical Reference Handbook

Retail Trade International

Dec 2012