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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Eyewear in Brazil

    Jun 2017

    Overall, a decrease in patient flow into ophthalmic clinics, as a result of the economic crisis and tighter budgets of mainly middle income consumers, has negatively impacted sales of eyewear products in 2016-2017. In particular, spectacles was more ...

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    Country Report

    Spectacles in Brazil

    Jun 2017

    In January 2017 Luxottica announced its global merger with Essilor. As the companies have complementary products this merger will give the new global powerhouse a presence in all eyewear categories and it sets up an environment where spectacle frames...

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    Country Report

    Bags and Luggage in Brazil

    Jun 2017

    In addition to the economic crisis and scenario of high unemployment rates, declining purchasing power amongst low- and middle-income consumers and rising raw material costs, bags and luggage also suffered from an increase of imported products in ...

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    Country Report

    Jewellery in Brazil

    Jun 2017

    The economic downturn negatively impacted the performance of jewellery sales in Brazil, as did consumer trends in 2017. The 2015-2017 period was marked by low consumer confidence, which resulted in low traffic in stores, as well as by trading down ...

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    Country Report

    Personal Accessories in Brazil

    Jun 2017

    With a deepening crisis in Brazil as a consequence of the economic and political situation, personal accessories continued to face challenges in 2017. High unemployment levels, a decline in purchasing power amongst low-and-middle income consumers and...

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    Country Report

    Watches in Brazil

    Jun 2017

    Since the end of 2014, when the Brazilian economy began to feel the impacts of the crisis, watches in general have suffered, showing consecutive declines in retail volume sales since then. As basic quartz analogue watches is the absolute leading ...

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    Country Report

    Writing Instruments in Brazil

    Jun 2017

    Similar to other categories within personal accessories, writing instruments also suffered from illegal products in 2017. The greatest competition is between the “regular” market and the invasion of Chinese products, which are extremely cheap, are ...

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    Strategy Briefing

    Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

    Jun 2017

    For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump ...

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    Country Report

    Toys and Games in Brazil

    Jun 2017

    2016 continued to be a challenging year for Brazil, with consumers still severely affected by the economic crisis that hit the country. Under such scenario, consumers were more diligent regarding purchases of non-essential goods. Consequently, ...

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    Country Report

    Traditional Toys and Games in Brazil

    Jun 2017

    Traditional toys and games sales continued to favour national players during 2016. Given the challenging economic scenario and an unfavourable Brazilian real against the US dollar throughout 2016, imports of toys and games dropped significantly. ...

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    Country Report

    Video Games in Brazil

    Jun 2017

    Sales of mainstream products under video games continued to perform relatively poorly during 2016. Video games hardware and physical software managed to post positive growth over the period, but the figures could have been much stronger if the ...

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    Strategy Briefing

    Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

    Jun 2017

    Latin America’s digital development is being fuelled by government action, especially through laws that encourage competition and implementation of projects that aim to extend fibre broadband among low-income consumers. The region is home to a ...

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    Country Briefing

    Business Dynamics: Brazil

    May 2017

    Brazil’s business environment benefits from generally open policies towards foreign direct investment (FDI), government support to infrastructure and innovation activities, and a developing information and communications technology (ICT) sector. ...

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    Country Report

    Beer in Brazil

    May 2017

    The overall beer category in Brazil continued to retract, seeing a 3% decline in total volume sales in 2016. The main driver behind such a movement remained the unfavourable economic situation which, in combination with the very high unemployment ...

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    Country Report

    Cider/Perry in Brazil

    May 2017

    Cider/perry increased by 3% in total volume terms during 2016, to reach 16 million litres; this was higher than the 2% growth seen in 2015. This was a result of the continued unfavourable economic situation in the country, which strongly negatively ...

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    Country Report

    Alcoholic Drinks in Brazil

    May 2017

    Total volume sales of alcoholic drinks continued to decline in Brazil in both the on-trade and off-trade channels in 2016. Consumers had less available income; therefore were forced to make more rational decisions on what to purchase, taking into ...

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    Country Report

    Rtds/High-Strength Premixes in Brazil

    May 2017

    RTDs/high-strength premixes registered 42% growth in total volume sales in 2016. This very fast pace of growth was due to the continuous consolidation of malt-based RTDs. It is represented entirely by Cia Brasileira de Bebidas’s brand Skol Beats, ...

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    Country Report

    Spirits in Brazil

    May 2017

    Spirits in Brazil continued to register a decline of 4% in total volume sales in 2016, to reach 697 million litres, as a direct consequence of the negative economic situation. With the rising unemployment rate, reaching 11% of the economically active...

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    Country Report

    Wine in Brazil

    May 2017

    Similar to other alcoholic drinks, wine saw a total volume decline in 2016, with sales falling by 3%. Although this decline was slower than that seen in the previous year, of 4%, it is clear that the negative economic situation continued to affect ...

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    Country Report

    Cat Food in Brazil

    May 2017

    Nestlé will increase investments in 2017 mainly in wet cat food, based on the low penetration in Brazil when compared with other countries. In addition, Mars dominates wet cat food with a value share of 83%. Nestlé is planning to increase its share ...

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