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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

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Brazil Country BriefingsFuture Demographics: Brazil in 2030

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          Country Profile

          Brazil: Country Profile

          Sep 2016

          Brazil’s economy will continue to contract in 2016. Falling exports, a slump in consumer demand, a corruption scandal at the state-run oil company Petrobras and a change in political leadership all contribute to the decline and undermine the ...

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          Country Report

          Computers and Peripherals in Brazil

          Sep 2016

          Computers and peripherals registered another major drop in retail volume terms in 2016, reaching nine million units. The economic downturn in Brazil continued to drag performance down, impacting negatively on purchasing powers and forcing consumers ...

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          Country Report

          Home Audio and Cinema in Brazil

          Sep 2016

          In 2016, home audio and cinema in Brazil registered a 10% decline in retail volume terms to reach sales of 1,880,900 units. Although the performance continued to be negative, the fall was much lower than the decline at a CAGR of 5% posted over the ...

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          Country Report

          Home Video in Brazil

          Sep 2016

          Sales of televisions in Brazil suffered another hit in 2016, even after the 39% decrease in volume sales recorded in 2015. The economic downturn directly affected category sales, as consumers became less confident about purchasing an expensive ...

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          Country Report

          Imaging Devices in Brazil

          Sep 2016

          Imaging devices was the category most in decline within consumer electronics in 2016. Sales have been plummeting since 2013 and it can now be considered a niche category. Smartphones are the main reason behind the decline in sales of imaging devices,...

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          Country Report

          In-Car Entertainment in Brazil

          Sep 2016

          In-car entertainment registered a 6% decline in retail volume terms in 2016, as in-car navigation and speakers dragged down the performance. Consumers were switching from once-trendy devices such as navigation systems to more-updated and interactive ...

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          Country Report

          Mobile Phones in Brazil

          Sep 2016

          The mobile phone industry in Brazil was not immune from being affected by the economic crisis in 2016. The industry, mainly pushed by the performance of smartphones, is one of the most dynamic within consumer electronics; however, the slowdown in ...

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          Country Report

          Consumer Electronics in Brazil

          Sep 2016

          Brazilian consumer electronics faced a tough environment in 2015, but 2016 was doomed to deliver much worse figures than expected. The deterioration in macroeconomic conditions in 2015, together with rising political tension, affected the overall ...

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          Country Report

          Portable Players in Brazil

          Sep 2016

          Due to the negative effects of the downturn in the local economy and the effect that devaluation of the Brazilian real had on consumer confidence and purchasing powers, the performance of consumer electronics in 2016 was again disappointing for the ...

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          Country Report

          Wearable Electronics in Brazil

          Sep 2016

          Wearable electronics is a growing category in Brazil, one of the few product areas to be robust in terms of innovative launches. Despite outstanding growth posted by the category in 2016, retail volume sales were still low compared with other ...

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          Country Report

          Adult Mouth Care in Brazil

          Sep 2016

          Adult mouth care in Brazil posted current value growth of 2% in 2016 to reach sales of B$27 million. This performance was weaker than the 3% current value CAGR registered in the category over the review period. The performance of adult mouth care has...

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          Country Report

          Analgesics in Brazil

          Sep 2016

          Analgesics was the most important category in consumer health in Brazil in 2016, accounting for 36% of overall OTC value sales. During the same year, the category posted current value growth of 9% to reach sales of B$6.0 billion, although this was a ...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

          Sep 2016

          In 2016, cough, cold and allergy (hay fever) remedies accounted for 35% of overall value sales of OTC products in Brazil and remained the second largest category overall within consumer health. During the same year, the category posted current value ...

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          Country Report

          Dermatologicals in Brazil

          Sep 2016

          Dermatologicals in Brazil registered current value growth of 9% in 2016 to reach sales of B$1.7 billion. This performance was only slightly weaker than the review period CAGR of 10%. Ongoing solid growth in the category continued to be led by nappy ...

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          Country Report

          Digestive Remedies in Brazil

          Sep 2016

          In 2016, digestive remedies in Brazil recorded current value growth of 8% to reach sales of B$2.3 billion. Low-income and middle-income consumers continue to play an important role in this category as they have witnessed a strong increase in their ...

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          Country Report

          Eye Care in Brazil

          Sep 2016

          Over the review period, eye care in Brazil registered a 9% current value CAGR to reach sales of B$299 million in 2016. This strong performance can be partially attributed to the increasing use of electronic devices in the country. According to ...

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          Country Report

          Herbal/Traditional Products in Brazil

          Sep 2016

          Herbal/traditional products recorded current value growth of 2% in 2016, reaching sales of R$1.8 billion. Growth in the category continues to be mainly driven by increasing demand for less aggressive medications to treat minor pains and illnesses. ...

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          Country Report

          NRT Smoking Cessation Aids in Brazil

          Sep 2016

          NRT smoking cessation aids continued to perform well in 2016, registering current value growth of 15% to reach sales of B$163 million. This was a continuation of the very steady growth observed in the category throughout the review period. This ...

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          Country Report

          Consumer Health in Brazil

          Sep 2016

          During 2016, all consumer health categories felt the impact of the retraction being seen in the Brazilian economy in terms of decreasing revenues. Nevertheless, the sense of urgency attributed to some categories has made them more resilient, a ...

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          Country Report

          Sleep Aids in Brazil

          Sep 2016

          In 2016, sleep aids in Brazil posted an 8% increase in current value terms to reach B$192 million in sales. This performance was in line with the review period and value CAGR of 8%. This can be partially attributed to the economic downturn in the ...

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