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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Briefing

    Households: Brazil

    Apr 2017

    The Brazilian market is characterised by a predominantly urban landscape with a growing number of households. The country’s prolonged economic recession has undermined demand for durables, housing and mortgages. A rise in single-person and ...

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    Country Briefing

    Natural Resources: Brazil

    Apr 2017

    With oil discoveries made in its offshore basins in the last decade, Brazil has become a major player in global hydrocarbon production. Its sizeable agricultural sector will ensure that Brazil will be an important actor in both global food and energy...

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    Country Report

    Adult Incontinence in Brazil

    Apr 2017

    Adult incontinence sales continued to show strong volume growth rates in 2016, despite the economic slowdown in the country. More and more companies are investing in increasing awareness about the incontinence subject, a fact that is helping to ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Brazil

    Apr 2017

    The AFH tissue and hygiene category has been much influenced by the deterioration of the Brazilian economic crisis. The category is highly dependent on the performances of industrial and services channels, as they represent key buyers of AFH ...

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    Country Report

    Nappies/Diapers/Pants in Brazil

    Apr 2017

    As the economic slowdown continued to hinder consumption during 2016, consumers kept looking for alternatives that offered the maximum yield per price. In the nappies/diapers/pants category it was no different and one way to ensure that the products ...

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    Country Report

    Tissue and Hygiene in Brazil

    Apr 2017

    Up until 2014-2015, Brazilians continued to invest in more premium products, favoured by an optimistic economic scenario. In most categories there was a trend for higher-quality products, but demand has slowed down in recent years. The economic ...

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    Country Report

    Retail Tissue in Brazil

    Apr 2017

    Retail tissue was not immune to the overall weakness in economic activity seen in Brazil during 2016. The category has developed positively over recent years, as incomes have risen and Brazilians have been able to start experimenting with goods that ...

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    Country Report

    Sanitary Protection in Brazil

    Apr 2017

    Sanitary protection performed relatively well during 2016, amidst a challenging economic scenario in Brazil. Most products in this category are classified as essential items for most Brazilian women, many of whom are loyal to brands they prefer. ...

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    Country Report

    Wipes in Brazil

    Apr 2017

    Baby wipes continue to constitute the majority of sales in wipes in Brazil. Despite the trading down movement, seen across many different industries in Brazil, baby wipes managed to post positive growth in 2016 thanks to the decision of consumers to ...

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    Country Report

    Fresh Food in Brazil

    Mar 2017

    In 2016, with a decline of 1% in total volume terms, fresh food saw a worse performance than the negligible negative CAGR seen over the review period 2011-2016. Climate changes, allied with economic slowdown, led to a decline in volume terms, and ...

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    Strategy Briefing

    Brazil’s Consumer Spending in Times of Economic Recession

    Mar 2017

    Brazil, once one of the fastest-growing economies in the world, is experiencing the worst recession in decades. Insights into how household spending patterns are changing after the economic recession can help companies identify opportunities and ...

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    Country Report

    Apparel Accessories in Brazil

    Mar 2017

    Accessories posted a 7% current value decline in 2016, even though the trend until 2015 was going in the opposite direction. Previously the category presented growth due to the fast fashion retailers’ stimulus in order to promote diversification in ...

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    Country Report

    Childrenswear in Brazil

    Mar 2017

    In 2016, childrenswear was one of the worst-performing categories within the apparel and footwear market, registering a 9% current value decline....

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    Country Report

    Footwear in Brazil

    Mar 2017

    In 2016 footwear in Brazil registered decline of 6% reaching BRL35.1 billion with a performance deceleration that is in line with the bad economic slowdown. Brazilians are cutting back on their spending and focusing on more essential items....

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    Country Report

    Hosiery in Brazil

    Mar 2017

    In 2016 current value sales of hosiery suffered from the impacts of the economic recession in Brazil, falling by 4%, reaching BRL3.8 billion in sales. This performance is weaker than the current value CAGR of 3% registered during the review period....

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    Country Report

    Jeans in Brazil

    Mar 2017

    In 2016, current value sales of jeans declined by 3% to reach BRL19.3 billion. Jeans sales were impacted by a weak economic performance and a loss of purchasing power. The growth of sales was considerably lower than the CAGR of 3% seen over the ...

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    Country Report

    Menswear in Brazil

    Mar 2017

    In 2016, menswear registered a value decline of 4%, reaching BRL25.6 billion at current prices. This is below the current historical value CAGR for the review period of 2%. The main reason for that is the country’s economic downturn in the latter ...

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    Country Report

    Apparel and Footwear in Brazil

    Mar 2017

    In 2016 Brazil saw the second year of GDP decline and the year was marked by weak economic indicators with rising unemployment rates, reduced consumer and business confidence and vulnerabilities on the control of inflation and currency exchange ...

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    Country Report

    Sportswear in Brazil

    Mar 2017

    Football (soccer) is the main sport in Brazil. It is so imbedded in popular culture that in general many boys start playing soccer at an early age. Watching the games and wearing the favourite sports club shirts is very common in Brazil. Local teams ...

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    Country Report

    Womenswear in Brazil

    Mar 2017

    2016 marked the second year of macroeconomic recession that worsened the main indicators, such as consumer confidence and purchase power, leading to a strong decrease of 8% to reach BRL39.4 billion, a much lower level in comparison to the 2% CAGR ...

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