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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Brazil: Country Profile

    Aug 2017

    After contracting over the past two years, Brazil’s economy should see feeble gains in 2017. Both exports and investment will see a recovery in 2017. Private consumption provides only marginal support. The government’s austerity programme will be a ...

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    Country Report

    In-Car Entertainment in Brazil

    Aug 2017

    In-car entertainment registered a 6% retail volume decline in 2017, mainly constrained by the continuing underperformance of in-car navigation systems over the year. Despite representing only 16% of the category, other subcategories were not able to ...

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    Country Report

    Computers and Peripherals in Brazil

    Aug 2017

    Despite the expected improvement in economic conditions in 2017, computers and peripherals are not expected to see any strong rebound in volume sales. Despite the huge drop in sales over the last couple of years, Brazilians appear to be focusing on ...

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    Country Report

    Home Audio and Cinema in Brazil

    Aug 2017

    Home audio and cinema posted a slight decrease of 1% in retail volume terms in 2017, reaching 1.7 million units. Although a decrease, the rate was much better than some of the declines posted over the previous years. Macroeconomic conditions ...

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    Country Report

    Home Video in Brazil

    Aug 2017

    Consumers continue to opt for more expensive TV models in 2017. Given the current outlook, Brazilians opted to purchase more up-to-date models to avoid having to replace them in the short term. Newer technologies helped drive category sales, with ...

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    Country Report

    Imaging Devices in Brazil

    Aug 2017

    Imaging devices continued to be severely impacted in 2017. The 13% decline in retail volume sales comes after several declines over recent years. Volume sales in 2017 represented less than 2% of the volume sales posted in 2012, reflecting the severe ...

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    Country Report

    Mobile Phones in Brazil

    Aug 2017

    The current scenario led both manufacturers and consumers to adopt different strategies. From the supply side, many manufacturers opted to invest in offering phones with more features, a strategy that allowed many of them to increase prices without ...

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    Country Report

    Consumer Electronics in Brazil

    Aug 2017

    After two years of poor performance, consumer electronics in Brazil is set to register positive performance in unit volume terms in 2017. However, volume growth is low, suggesting that 2017 continued to be negatively impacted by the lingering effects...

    US$2,640
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    Country Report

    Portable Players in Brazil

    Aug 2017

    Innovation continues to drive sales of consumer electronics. However, within portable players many products continue to be perceived as outdated or even expensive when compared to other gadgets. Consumers continue to value smartphones, preferring to ...

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    Country Report

    Wearable Electronics in Brazil

    Aug 2017

    Wearable electronics is a growing category in Brazil, one of the few product areas to be robust in terms of innovative launches. Despite outstanding growth posted by the category in 2017, retail volume sales were still low compared with other ...

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    Country Report

    Cigarettes in Brazil

    Jul 2017

    Although the pursuit of a healthier lifestyle continues to encourage many consumers to quit smoking, the main driver behind the sharp drop in cigarettes volume sales during 2015 and, in particular, 2016 was the unfavourable economic situation. With ...

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    Country Report

    Tobacco in Brazil

    Jul 2017

    Although a growing concern over health and wellness issues had a significant impact on the number of smokers and the volume of tobacco sold in the country over the review period, the economic situation continues to damage consumers’ demand for ...

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    Country Report

    Packaging Industry in Brazil

    Jul 2017

    The negative economic scenario which has resulted in lower disposable incomes for most Brazilian households, escalating exchange rates, increasing production costs and higher inflation rates, continues to exert strong pressures over the country’s ...

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    Country Briefing

    Natural Resources: Congo, Democratic Republic

    Jul 2017

    Democratic Republic of Congo (DRC)’s vast natural resources have not translated in economic growth due to years of political conflicts and weak governance. As a result, a large share of the population is still underserved with food, clean water and ...

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    Country Report

    Eyewear in Brazil

    Jun 2017

    Overall, a decrease in patient flow into ophthalmic clinics, as a result of the economic crisis and tighter budgets of mainly middle income consumers, has negatively impacted sales of eyewear products in 2016-2017. In particular, spectacles was more ...

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    Country Report

    Spectacles in Brazil

    Jun 2017

    In January 2017 Luxottica announced its global merger with Essilor. As the companies have complementary products this merger will give the new global powerhouse a presence in all eyewear categories and it sets up an environment where spectacle frames...

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    Country Report

    Alcoholic Drinks Packaging in Brazil

    Jun 2017

    The unfavourable economic situation continues to force consumers to rethink many of their purchasing decisions. With a limited budget, many have chosen to reduce their purchasing frequency of alcoholic drinks, especially beer, which represents 95% of...

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    Country Report

    Bags and Luggage in Brazil

    Jun 2017

    In addition to the economic crisis and scenario of high unemployment rates, declining purchasing power amongst low- and middle-income consumers and rising raw material costs, bags and luggage also suffered from an increase of imported products in ...

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    Country Report

    Jewellery in Brazil

    Jun 2017

    The economic downturn negatively impacted the performance of jewellery sales in Brazil, as did consumer trends in 2017. The 2015-2017 period was marked by low consumer confidence, which resulted in low traffic in stores, as well as by trading down ...

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    Country Report

    Personal Accessories in Brazil

    Jun 2017

    With a deepening crisis in Brazil as a consequence of the economic and political situation, personal accessories continued to face challenges in 2017. High unemployment levels, a decline in purchasing power amongst low-and-middle income consumers and...

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