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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Air Care in Brazil

    Jan 2017

    Fragrance was a key trend across the Brazilian home care market towards the end of the review period, with several manufacturers in laundry care, surface care and other categories developing new fragrance variants to try and strengthen the appeal of ...

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    Country Report

    Bleach in Brazil

    Jan 2017

    Bleach posted a good performance in current value growth terms in 2016, with sales increasing by 8%. Retail volume sales declined slightly, though bleach remained a popular cleaning solution in many Brazilian households due to its affordability, ...

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    Country Report

    Dishwashing in Brazil

    Jan 2017

    Growth in dishwashing current value sales in 2016 was mainly driven by the positive performance of hand dishwashing, which held an overall value share of 96% in the category. The two main hand dishwashing players, Química Amparo and Bombril SA, ...

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    Country Report

    Home Insecticides in Brazil

    Jan 2017

    The arrival of the Zika virus was one of the most discussed news topics in Brazil during the first half of 2016. The association of the virus with microcephaly was particularly alarming for local consumers, with many hurriedly stocking up on home ...

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    Country Report

    Laundry Care in Brazil

    Jan 2017

    Despite the economic downturn in Brazil, laundry care managed to maintain growth in current value sales in 2016. The continued focus of consumers on products that offer superior cleaning results helped to lift the performance of the entire category ...

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    Country Report

    Home Care in Brazil

    Jan 2017

    Despite the deterioration in economic activity, home care in Brazil managed to post current value growth of 7% in 2016. However, for the second year in a row current value growth for the market as a whole was below the official rate of inflation, ...

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    Country Report

    Polishes in Brazil

    Jan 2017

    During the review period, construction companies, home furnishers and interior designers in Brazil increasingly favoured using materials that do not require polishing instead of wood for household fixtures, flooring, furniture etc. This trend, which ...

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    Country Report

    Surface Care in Brazil

    Jan 2017

    As the economic crisis resulted in high inflation and falling disposable incomes, Brazilians started to spend more time at home towards the end of the review period in an effort to save money. One consequence of this was that many consumers became ...

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    Country Report

    Toilet Care in Brazil

    Jan 2017

    Despite the economic downturn, toilet care still managed to post current value sales growth of 6% in 2016. This was partly because hygiene is a key concern among Brazilians, and many consumers consider toilet care products to be household essentials....

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    Country Report

    Apparel and Footwear Specialist Retailers in Brazil

    Jan 2017

    Apparel and footwear specialist retailers in Brazil are facing growing competition from internet retailing, particularly pure players such as Netshoes, Privalia and Dafiti. There was a notable rise in showrooming towards the end of the review period,...

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    Country Report

    Direct Selling in Brazil

    Jan 2017

    Beauty and personal care continued to dominate sales in this channel in 2016. However, the category recorded an unprecedented decline in 2015, with 2016 seeing current value growth which was barely in line with inflation. This was due not only to ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Brazil

    Jan 2017

    The economic crisis in Brazil continued to impact the performance of electronics and appliance specialist retailers in 2016, with soaring inflation, high unemployment, falling disposable incomes and weaker access to credit all affecting consumers’ ...

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    Country Report

    Grocery Retailers in Brazil

    Jan 2017

    Brazil’s economy continued to perform poorly in 2016, with the country experiencing high inflation and unemployment. Thus, most households faced declining real disposable incomes at the end of the review period, leading to consumers seeking out the ...

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    Country Report

    Health and Beauty Specialist Retailers in Brazil

    Jan 2017

    Many areas of beauty and personal care were impacted by a tax increase in 2015, with the country's IPI (Tax on Industrialised Products) being extended to toiletries, fragrances and cosmetics. A few products are excluded from this tax, for example ...

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    Country Report

    Home and Garden Specialist Retailers in Brazil

    Jan 2017

    In 2016, declining real estate sales linked with rising unemployment and high inflation hampered the performance of home and garden specialist retailers. In 2016, the outstanding balance on mortgages/housing lending in Brazil rose by 11% in current ...

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    Country Report

    Homeshopping in Brazil

    Jan 2017

    The leading players in homeshopping remained focused in 2016 on driving sales in other channels. The leading brand Shoptime notably benefits from a longstanding presence in internet retailing, with its parent company Lojas Americanas indeed vying for...

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    Country Report

    Internet Retailing in Brazil

    Jan 2017

    Over the review period Brazil saw a surge in the number of consumers using the internet, with an impressive 16 percentage point gain from 46% in 2011 to 62% in 2016. This trend was driven by the soaring household penetration of smartphones, which ...

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    Country Report

    Vending in Brazil

    Jan 2017

    The majority of vending machines in Brazil are sited in captive locations such as workplaces and hospitals, mostly due to fears surrounding vandalism and depredation in large Brazilian cities. Those in non-captive locations are generally sited in ...

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    Country Report

    Retailing in Brazil

    Jan 2017

    Retailing in Brazil posted a moderate performance in 2016 as a result of the economic recessive cycle the country is currently facing, with annual current value growth not compensating for the effects of high inflation. Declining credit availability ...

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    Country Report

    Mixed Retailers in Brazil

    Jan 2017

    In 2016, lower-priced mixed retailers continued to benefit from the economic crisis as cash-strapped consumers sought out the best deals. In the mass merchandiser channel, for instance, the number of outlets increased by 9% to reach a total of 744. ...

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