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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Toys and Games in Brazil

    Jun 2017

    2016 continued to be a challenging year for Brazil, with consumers still severely affected by the economic crisis that hit the country. Under such scenario, consumers were more diligent regarding purchases of non-essential goods. Consequently, ...

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    Country Report

    Traditional Toys and Games in Brazil

    Jun 2017

    Traditional toys and games sales continued to favour national players during 2016. Given the challenging economic scenario and an unfavourable Brazilian real against the US dollar throughout 2016, imports of toys and games dropped significantly. ...

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    Country Report

    Video Games in Brazil

    Jun 2017

    Sales of mainstream products under video games continued to perform relatively poorly during 2016. Video games hardware and physical software managed to post positive growth over the period, but the figures could have been much stronger if the ...

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    Strategy Briefing

    Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

    Jun 2017

    Latin America’s digital development is being fuelled by government action, especially through laws that encourage competition and implementation of projects that aim to extend fibre broadband among low-income consumers. The region is home to a ...

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    Country Briefing

    Business Dynamics: Brazil

    May 2017

    Brazil’s business environment benefits from generally open policies towards foreign direct investment (FDI), government support to infrastructure and innovation activities, and a developing information and communications technology (ICT) sector. ...

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    Country Report

    Beer in Brazil

    May 2017

    The overall beer category in Brazil continued to retract, seeing a 3% decline in total volume sales in 2016. The main driver behind such a movement remained the unfavourable economic situation which, in combination with the very high unemployment ...

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    Country Report

    Cider/Perry in Brazil

    May 2017

    Cider/perry increased by 3% in total volume terms during 2016, to reach 16 million litres; this was higher than the 2% growth seen in 2015. This was a result of the continued unfavourable economic situation in the country, which strongly negatively ...

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    Country Report

    Alcoholic Drinks in Brazil

    May 2017

    Total volume sales of alcoholic drinks continued to decline in Brazil in both the on-trade and off-trade channels in 2016. Consumers had less available income; therefore were forced to make more rational decisions on what to purchase, taking into ...

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    Country Report

    Rtds/High-Strength Premixes in Brazil

    May 2017

    RTDs/high-strength premixes registered 42% growth in total volume sales in 2016. This very fast pace of growth was due to the continuous consolidation of malt-based RTDs. It is represented entirely by Cia Brasileira de Bebidas’s brand Skol Beats, ...

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    Country Report

    Spirits in Brazil

    May 2017

    Spirits in Brazil continued to register a decline of 4% in total volume sales in 2016, to reach 697 million litres, as a direct consequence of the negative economic situation. With the rising unemployment rate, reaching 11% of the economically active...

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    Country Report

    Wine in Brazil

    May 2017

    Similar to other alcoholic drinks, wine saw a total volume decline in 2016, with sales falling by 3%. Although this decline was slower than that seen in the previous year, of 4%, it is clear that the negative economic situation continued to affect ...

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    Country Report

    Cat Food in Brazil

    May 2017

    Nestlé will increase investments in 2017 mainly in wet cat food, based on the low penetration in Brazil when compared with other countries. In addition, Mars dominates wet cat food with a value share of 83%. Nestlé is planning to increase its share ...

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    Country Report

    Dog Food in Brazil

    May 2017

    Based on provisional 2017 estimates, dog food manufacturers expect a similar year compared to 2016 in terms of stable volume and prices adjustments above inflation levels due to IPI taxes increases, for pet food packaging up to 10 kg. The charge of ...

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    Country Report

    Other Pet Food in Brazil

    May 2017

    Based on provisional 2017 estimates, bird and fish food will lead overall sales of other pet food in Brazil accounting for combined sales of BRL1.1 billion or a 93% value share. After a difficult year in 2016, mainly for low- to mid-income consumers ...

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    Country Report

    Pet Care in Brazil

    May 2017

    For sales of pet care, Brazil ranked third only behind the US and the UK, showing its representative market size in 2017. In particular, pet food accounted for a large value share of overall pet care. Despite the deeper crisis in Brazil between 2015 ...

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    Country Report

    Pet Products in Brazil

    May 2017

    With an economic slowdown and consumers struggling with restricted budgets, 2017 should repeat a similar performance to the one observed in 2016. However, with rising costs of raw materials since 2016 and fluctuations in exchange rates under imported...

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    Strategy Briefing

    Global Economic Forecasts: Q2 2017

    May 2017

    The global economy gained speed in Q4 2016 and expanded by 3.3% year-on-year. The growth momentum is anticipated to persist throughout 2017. We expect the world GDP growth to pick up from 3.2% in 2016 to 3.5% in 2017 and 3.6% in 2018. Emerging ...

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    Country Report

    Baby and Child-Specific Products in Brazil

    May 2017

    In March 2016, Procter & Gamble do Brasil announced the sale of its Hipoglós nappy (diaper) rash treatments brand to Johnson & Johnson. The Hipoglós brand has been present for over 70 years and is one of the most traditional brands among Brazilian ...

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    Country Report

    Bath and Shower in Brazil

    May 2017

    Bath and shower recorded the highest value growth within the beauty and personal care industry in 2016, mainly because of price increases. In volume terms, the category presented a drop in 2015 and this was intensified in 2016. Price increases for ...

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    Country Report

    Colour Cosmetics in Brazil

    May 2017

    Matte lipstick was the strongest trend in 2016, after Avon's launching. In February 2016, Avon launched a new line of lipsticks under its Avon Ultramatte brand. The new product has a comfortable sensation due to its moisturising effect allied to the ...

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