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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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          Country Report

          Jewellery in Brazil

          Jul 2016

          A bad economy creates a fertile environment for costume jewellery. Sales of costume jewellery and cheaper collections of fine jewellery are growing as economic conditions are limiting expenditure among middle-income consumers, while high-income ...

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          Country Report

          Bags and Luggage in Brazil

          Jul 2016

          Each category of bags and luggage is set to be affected by different factors. Backpack sales could suffer as the country’s number of schoolchildren fall and parents decide to hold onto backpacks longer. The same is true of business bags as consumers,...

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          Country Report

          Personal Accessories in Brazil

          Jul 2016

          Overall, the Brazilian economy had a negative effect on sales of personal accessories in the country in 2016. Amid the worst economic crisis in 25 years, Brazilian consumers are experiencing high inflation, a strong US dollar and high unemployment. ...

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          Country Report

          Watches in Brazil

          Jul 2016

          In 2016, watches current value sales grew by 2% to reach R$3.7 billion. This growth rate was well below the current value CAGR of 9% recorded for the review period as a whole. This was mainly attributable to rising prices, the weakness of the ...

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          Country Report

          Writing Instruments in Brazil

          Jul 2016

          Anti-dumping legislation is set to greatly reduce the number of Chinese imports. Several industry experts see competition taking place between the “regular” category and the invasion of Chinese products. Chinese pens are believed to represent ...

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          Country Briefing

          Digital Consumer - Connected Commerce: Brazil

          Jul 2016

          The concept of “digital consumer” in Brazil has been gaining more relevance in recent years through the growing engagement of consumers in purchasing and paying online. Most Brazilians, however, still use the internet much more to compare prices and ...

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          Country Report

          Contact Lenses in Brazil

          Jul 2016

          With the economic slowdown in Brazil, contact lenses recorded a weaker performance in 2016, declining by 1% in current value terms to R$199 million. Until 2014, the category had regularly been recording double-digit percentage growth in current value...

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          Country Report

          Eyewear in Brazil

          Jul 2016

          With the economic slowdown, one of the consequences was the Brazilian real weakening against the US dollar and the euro. The impact of this movement directly affects the eyewear industry, since approximately 85% of the offerings to consumers are ...

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          Country Report

          Spectacles in Brazil

          Jul 2016

          In 2016, spectacles recorded a current value decline of 8%, reaching R$14.5 billion. In volume terms, the decline in 2016 was 11%, recording sales of 114 million units. Until 2014, before the crisis period, spectacles sometimes achieved double-digit ...

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          Country Profile

          Brazil: Country Profile

          Jul 2016

          Brazil’s economy will continue to contract in 2016. Falling exports, a slump in consumer demand, a corruption scandal at the state-run oil company Petrobras and a change in political leadership all contribute to the decline and undermine the ...

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          Country Report

          Beer in Brazil

          Jun 2016

          The overall beer category in Brazil registered a 3% fall in total volume sales in 2015, following a sales peak during the FIFA World Cup in 2014. Brazilian data registered by SICOBE (Sistema de Controle de Produção de Bebidas), the official system to...

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          Country Report

          Cider/Perry in Brazil

          Jun 2016

          Cider/perry sales increased by 2% in total volume terms during 2015, slower than the 4% average between 2010 and 2015. Volume sales growth, however, surpassed the 1% registered in 2014, mostly because the economy deteriorated in 2015. Cider/perry ...

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          Country Report

          Alcoholic Drinks in Brazil

          Jun 2016

          If seasonal factors – such as the late Carnival season and the FIFA World Cup – benefited the market of alcoholic drinks in 2014, the opposite happened in 2015. The market registered a decline in total volume terms, driven by an unfavourable economic...

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          Country Report

          Rtds/High-Strength Premixes in Brazil

          Jun 2016

          RTDs/high-strength premixes grew by 10% in total volume terms in 2015, much higher than the review period CAGR of 2%. This dynamism was a result of the entrance and consolidation of Cia Brasileira de Bebidas (Ambev) in the category, with its brands ...

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          Country Report

          Spirits in Brazil

          Jun 2016

          After the FIFA World Cup sales peak in 2014, the category of spirits registered a decline of 2% in total volume sales in 2015, amounting to 1.1 billion litres. The performance is a direct consequence of the economic slowdown and shrinking available ...

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          Country Report

          Wine in Brazil

          Jun 2016

          Wine total sales were negatively impacted by the economic slowdown in 2015, combined with the shrinking available income among a great majority of Brazilian consumers. As the product is perceived to be, by many, a non-essential item, other products ...

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          Country Report

          Gardening in Brazil

          Jun 2016

          The gardening category in Brazil is far from maturity. The country has vast natural vegetation and a good climate for cultivation, although the “do it yourself” culture of taking care of one’s garden at home is not in vogue. Over past years when ...

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          Country Report

          Home Furnishings in Brazil

          Jun 2016

          After years of rapid development of the local market for home furnishings products, retailers and manufacturers saw demand fall due to tight consumer budget constraints in 2015. As the Brazilian recession and economic crisis intensified and consumers...

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          Country Report

          Home Improvement in Brazil

          Jun 2016

          Brazil continues to be characterised by a strong service-orientated culture regarding repair tasks and small renovations, with most consumers paying to have home improvement tasks carried out. However, with the recent macroeconomic deceleration this ...

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          Country Report

          Homewares in Brazil

          Jun 2016

          Consumers continued to purchase homewares products in Brazil, although the demand has gone down significantly. However, the positive value growth of 10% in 2015 does not reflect the category’s volume performance, which has reportedly gone down over ...

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