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Market Research on Brazil

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

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Euromonitor Brazil reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Beer in Brazil

The overall beer category in Brazil registered a 3% fall in total volume sales in 2015, following a sales peak during the FIFA World Cup in 2014. Brazilian data registered by SICOBE (Sistema de Controle de Produção de Bebidas), the official system to...

Jun 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cider/Perry in Brazil

Cider/perry sales increased by 2% in total volume terms during 2015, slower than the 4% average between 2010 and 2015. Volume sales growth, however, surpassed the 1% registered in 2014, mostly because the economy deteriorated in 2015. Cider/perry ...

Jun 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Alcoholic Drinks in Brazil

If seasonal factors – such as the late Carnival season and the FIFA World Cup – benefited the market of alcoholic drinks in 2014, the opposite happened in 2015. The market registered a decline in total volume terms, driven by an unfavourable economic...

Jun 2016 | US$2,100 | Pages: 83 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Brazil

RTDs/high-strength premixes grew by 10% in total volume terms in 2015, much higher than the review period CAGR of 2%. This dynamism was a result of the entrance and consolidation of Cia Brasileira de Bebidas (Ambev) in the category, with its brands ...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Spirits in Brazil

After the FIFA World Cup sales peak in 2014, the category of spirits registered a decline of 2% in total volume sales in 2015, amounting to 1.1 billion litres. The performance is a direct consequence of the economic slowdown and shrinking available ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Wine in Brazil

Wine total sales were negatively impacted by the economic slowdown in 2015, combined with the shrinking available income among a great majority of Brazilian consumers. As the product is perceived to be, by many, a non-essential item, other products ...

Jun 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Gardening in Brazil

The gardening category in Brazil is far from maturity. The country has vast natural vegetation and a good climate for cultivation, although the “do it yourself” culture of taking care of one’s garden at home is not in vogue. Over past years when ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Brazil

After years of rapid development of the local market for home furnishings products, retailers and manufacturers saw demand fall due to tight consumer budget constraints in 2015. As the Brazilian recession and economic crisis intensified and consumers...

Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in Brazil

Brazil continues to be characterised by a strong service-orientated culture regarding repair tasks and small renovations, with most consumers paying to have home improvement tasks carried out. However, with the recent macroeconomic deceleration this ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Brazil

Consumers continued to purchase homewares products in Brazil, although the demand has gone down significantly. However, the positive value growth of 10% in 2015 does not reflect the category’s volume performance, which has reportedly gone down over ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Brazil

The home and garden market developed rapidly over the review period. Consumers benefited from an increase in average incomes which led to more sophisticated consumption patterns, such as the acquisition of new furniture, investments in small home ...

Jun 2016 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Brazil

Baby and child-specific products presented 4% current value growth in 2015, and, even with a reduced pace of growth compared with its previous double-digit growth, some categories saw very positive performances, considering the economic crisis and ...

Jun 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Bath and Shower in Brazil

Liquid soap, driven by antibacterial soap, saw the fastest current value growth of 10% in bath and shower in 2015. It also saw volume growth of 2% in 2015, whilst all other categories within bath and shower experienced a negative performance. A key ...

Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Colour Cosmetics in Brazil

In contrast with previous years, nail products showed strong declines in both volume and current value terms in 2015, of 20% and 8% respectively. With less money in their pockets, low- and middle-income consumers cut back on some of the items in ...

Jun 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Brazil

In 2015 deodorant sprays again registered an excellent performance, mostly due to accessible prices compared with other types of deodorants and convenience. In this year, discounted prices promoted by the leading companies led to a decline in the ...

Jun 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Depilatories in Brazil

Brazil is traditionally associated with depilatory solutions worldwide, due to the combination of warm weather, vanity and hygiene habits amongst the Brazilian population. However, the current scenario of price increases in general services made this...

Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Brazil

In 2015 the largest direct selling companies, Natura Cosméticos and Avon Cosméticos, lost share. In part this share was lost to small- and medium-sized companies which operate under the same direct selling model, including Jequiti Cosméticos and Mary...

Jun 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Hair Care in Brazil

Leading categories such as colourants, relaxants, styling agents and value-added treatment creams (included in conditioners) were affected by the amendment of IPI taxes on certain cosmetic products from May 2015. These categories suffered increases ...

Jun 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Men's Grooming in Brazil

Men’s grooming recorded current value growth of 10% in 2015, to reach R$21.6 billion. This was a slowdown from the growth rate of 15% in 2014, due to the economic crisis, with higher inflation reducing the purchasing power of Brazilians, and higher ...

Jun 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Oral Care in Brazil

In 2015 oral care posted a negligible current value decline. The Brazilian market still has potential regarding dental care, and many global players are bringing successful products from their international portfolios into the country in order to ...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care in Brazil

Beauty and personal care had a difficult year in 2015, seeing a small decline, after witnessing strong double-digit growth during all other years of the review period. The amendment to IPI tax on certain cosmetics, rising unemployment, high inflation...

Jun 2016 | US$2,650 | Pages: 123 | Add to cart | View details

Country Report

Skin Care in Brazil

All categories within facial skin care were impacted by the changes to IPI taxes on certain cosmetic products from May 2015. Consequently, almost all the largest categories within mass facial care showed declines in volume sales as well as value ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Sun Care in Brazil

The leader in sun care, Johnson & Johnson do Brasil Indústria e Comércio de Produtos para Saúde, increased its value share in 2015, driven by promotional activities and advertising campaigns emphasising the importance of the use of sun protection ...

Jun 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Dog Food in Brazil

Naturalness is a widely communicated benefit to dog owners. This feature continues to be developed, despite the tough economic situation, proving that many consumers focus on the best offer for their pets, especially in this premium niche. Farmina ...

Jun 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in Brazil

The trend towards environmental enrichment, which involves providing pets with the raw food that they would find in nature, as well as interactive toys and accessories, is visible in bird food and small mammal food. An increasing amount of bird food ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in Brazil

The tough economic situation in Brazil, with GDP shrinking, unemployment rates rising and above-target inflation and interest rates, has forced consumers to change their consumption habits, including pet care. This has deterred some owners from ...

Jun 2016 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Pet Products in Brazil

Pet products recorded a 12% increase in current value sales in 2015 to reach R$2.2 billion. Despite the tough economic situation, the category is developing through the pet humanisation trend, which enhances the perception that pets are family ...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Cat Food in Brazil

While a large proportion of Brazilians still feed their cats with human food scraps, they are increasingly alert to the benefits and convenience offered by prepared cat food. The wish to improve cat health and wellbeing has seen many consumers move ...

Jun 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Briefing

Business Dynamics: Brazil

Brazil’s business environment is difficult; marked by ineffective regulation, widespread corruption and rising unemployment rates. However, growth in the country’s information and communications technology (ICT) environment as well as foreign direct ...

Jun 2016 | US$250 | Pages: 12 | Add to cart | View details

Country Briefing

Households: Brazil

Brazil’s recent economic boom has ended with the onset of a slowdown, which has stalled property prices in the country. Nonetheless, demand for housing remains strong and 2015 saw one of the strongest years for housing completions in recent times. ...

May 2016 | US$250 | Add to cart | View details

Country Briefing

Digital Consumer - Landscape: Brazil

Persistent disparities between regions mark Brazil’s telecom landscape. The country is currently in the process of developing fixed and mobile broadband access to cover more of its territory and is looking to directly connect to Europe through an ...

May 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Brazil

100% home delivery/takeaway recorded current value growth of 20% in 2015 - the strongest performance among all consumer foodservice categories. The reason behind this was twofold. First, delivery has been seen as a market opportunity by many. Indeed,...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cafés/Bars in Brazil

The economic downturn has affected café/bars considerably, as this segment is closely related to recreation and people tend to spend less money on leisure activities during harsh economic times. Moreover, cafés/bars is a segment that has matured in ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fast Food in Brazil

Fast food companies have been affected by the economic difficulties Brazil is current going through. Many companies saw a decrease in sales as a result of shrinking disposable incomes and the fact that even people who can afford to eat out are ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Full-Service Restaurants in Brazil

Full-service restaurants growth rates are slowing down as the economic situation in Brazil worsens, with consumers looking for cheaper meal options. Given that full-service restaurants are usually among the most expensive available, many consumers ...

May 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in Brazil

Brazil is currently facing an economic crisis which is affecting consumer foodservice sales. High inflation and the devaluation of the Brazilian Real are increasing costs for companies, and consumers are afraid to spend in a time of economic ...

May 2016 | US$2,100 | Pages: 114 | Add to cart | View details

Country Report

Self-Service Cafeterias in Brazil

Brazil has the largest number of self-service cafeterias in the world, with independent operators playing a major role in this area, accounting for 97% of overall sales in 2015. In particular, kilo restaurants (self-service cafeterias with food ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Brazil

Street stalls/kiosks is growing both in terms of number of outlets and value sales despite the economic crisis. One of the main reasons for this is the fact that big chains are opening kiosks instead of stand-alone outlets in shopping malls. This ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: Brazil

The Brazilian economy is undergoing a recession, which could continue in 2016. Low commodity prices and subdued global demand (especially in China) continue to hurt export revenues. Strong recovery in the US economy and an interest rate hike by the ...

May 2016 | US$250 | Pages: 15 | Add to cart | View details

Country Report

Concentrates in Brazil

Unlike it did for most non-alcoholic drinks categories, weak economic conditions positively impacted the market of concentrates – mainly powder – in 2015. Because these products are usually low priced when compared to ready-to-drink versions of tea ...

May 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Better For You Beverages in Brazil

BFY beverages registered a 5% current value sales growth rate in 2015, very similar to the rate in 2014. Although Brazilians are increasingly interested in having a healthier lifestyle, given the growing concern about overweight and diseases, this ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Better For You Packaged Food in Brazil

Better for you packaged food is the largest category within health and wellness, holding a 14% value share. In 2015, better for you packaged food registered 10% current value growth to reach R$12.2 billion. Modern lifestyles are one factor ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Food Intolerance in Brazil

Diabetic food continued to account for the majority of food intolerance sales in the country in 2015, representing a 41% value share. This demand is traditionally pushed by the diabetic population, as according to Euromonitor International’s data, 9%...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Brazil

In 2015, fortified/functional beverages in Brazil registered an 11% current growth rate in value sales, slightly lower than in the previous year, and reached R$8.2 billion in 2015. The category continues to attract consumers’ attention, despite the ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Brazil

Fortified/functional packaged food recorded sales growth of 10% in current value terms in 2015, to reach R$25.4 billion. This growth rate is lower than the review period value CAGR of 14%, due to the category becoming more mature, but it also relates...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Brazil

Naturally healthy beverages registered growth of 23% in current value sales in 2015, despite the unfavourable economic situation in the country. Growth was driven not only by the increasing penetration of some categories in the country, such as NH ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Brazil

Modern lifestyles continue to push the demand towards practical and convenient packaged food, especially produces that are able to communicate a better nutritional profile, as Brazilians, in general, are becoming more aware of the relationship ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Organic Beverages in Brazil

Organic beverages in Brazil grew by 13% in current value sales in 2015. The category remains a very specific niche, and its products’ unit prices are quite inhibitive for the majority of Brazilians. It is dominated by small and regional domestic ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Packaged Food in Brazil

Organic packaged food’s current value sales grew by 20% to reach R$126 million in 2015 at a time when the Brazilian economy showed clear signs of stagnation, combined with other difficulties such as cost pressures from the devaluation of Brazilian ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Health and Wellness in Brazil

Despite Brazil’s unfavourable economic situation, in 2015 the health and wellness market continued to grow in current value terms at the same pace as in 2014. It is possible to see that many of these products are already familiar and part of ...

Apr 2016 | US$2,100 | Pages: 94 | Add to cart | View details
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