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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Contact Lenses in Brazil

It is estimated that only 1% of people who need vision correction wear contact lenses. Penetration is very low, mainly due to high unit prices as contact lenses are typically sold in multipacks of six, and also sue to lack of information provided to ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Eyewear in Brazil

Eyewear showed a good performance in 2012, with growth accelerating on the previous years. Growth is driven by growing disposable income, mainly in the lower income brackets, which can now afford spectacles. Sunglasses experienced the fastest ...

Jan 2013 | US$1,900| Add to cart | View details ›

Country Report

Spectacles in Brazil

The positive performance recorded by spectacles over the review period is mainly a result of increasing disposable income amongst the lower income brackets, wider availability of consumer credit and payment facilities offered by optical shops. ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Financial Cards and Payments in Brazil

Family consumption was responsible for financial cards’ growth, fuelled by millions of Brazilians who moved from low-income groups and constitute the emerging middle class in 2012. This class is expected to support the growth of financial cards.

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Lending in Brazil

The Central Bank was the frontrunner in an aggressive cycle of the Brazilian benchmark interest rate SELIC (Sistema Especial de Liquidação e Custódia). Lower interest rates impact banks’ financial results and are accompanied by lower bank spreads. ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Home Audio and Cinema in Brazil

Rising disposable income levels among lower-income Brazilian consumers combined with low possession rates of just 9% in hi-fi systems and 6% in home cinema and speaker systems to boost volume sales of home audio and cinema in Brazil during 2011. ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Imaging Devices in Brazil

In light of the low household penetration rate of 17% in cameras in Brazil during 2011, the leading manufacturers in the category continue to see significant growth potential in cameras in Brazil, especially amongst low-income consumer segments. As a...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

In-Car Entertainment in Brazil

During December 2011, the Brazilian government announced reductions in the IPI (Industrialized Product Tax) levied on new cars in Brazil. This news was welcomed by the Brazilian automotive industry, which witnessed declining sales of new cars towards...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Electronics in Brazil

Consumer electronics registered slower growth in 2011 than during 2010. This was mainly due to the positive influence of the FIFA World Cup during 2010. The slowdown in growth, however, did not discourage investment in new product developments and ...

Nov 2012 | US$1,900| Add to cart | View details ›

Country Report

Televisions and Projectors in Brazil

The rapidly rising demand for digital TVs in Brazil over the review period led to digital TVs increasing in volume at a CAGR of 71% over the entire review period. The leading manufacturers of digital TVs in Brazil continue to invest in the ...

Nov 2012 | US$900| Add to cart | View details ›

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