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Market Research on Brazil

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

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Euromonitor Brazil reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer - Landscape: Brazil

Persistent disparities between regions mark Brazil’s telecom landscape. The country is currently in the process of developing fixed and mobile broadband access to cover more of its territory and is looking to directly connect to Europe through an ...

May 2016 | US$250 | Pages: 13 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Brazil

100% home delivery/takeaway recorded current value growth of 20% in 2015 - the strongest performance among all consumer foodservice categories. The reason behind this was twofold. First, delivery has been seen as a market opportunity by many. Indeed,...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cafés/Bars in Brazil

The economic downturn has affected café/bars considerably, as this segment is closely related to recreation and people tend to spend less money on leisure activities during harsh economic times. Moreover, cafés/bars is a segment that has matured in ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fast Food in Brazil

Fast food companies have been affected by the economic difficulties Brazil is current going through. Many companies saw a decrease in sales as a result of shrinking disposable incomes and the fact that even people who can afford to eat out are ...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Full-Service Restaurants in Brazil

Full-service restaurants growth rates are slowing down as the economic situation in Brazil worsens, with consumers looking for cheaper meal options. Given that full-service restaurants are usually among the most expensive available, many consumers ...

May 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in Brazil

Brazil is currently facing an economic crisis which is affecting consumer foodservice sales. High inflation and the devaluation of the Brazilian Real are increasing costs for companies, and consumers are afraid to spend in a time of economic ...

May 2016 | US$2,100 | Pages: 114 | Add to cart | View details

Country Report

Self-Service Cafeterias in Brazil

Brazil has the largest number of self-service cafeterias in the world, with independent operators playing a major role in this area, accounting for 97% of overall sales in 2015. In particular, kilo restaurants (self-service cafeterias with food ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Brazil

Street stalls/kiosks is growing both in terms of number of outlets and value sales despite the economic crisis. One of the main reasons for this is the fact that big chains are opening kiosks instead of stand-alone outlets in shopping malls. This ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Briefing

Economy, Finance and Trade: Brazil

The Brazilian economy is undergoing a recession, which could continue in 2016. Low commodity prices and subdued global demand (especially in China) continue to hurt export revenues. Strong recovery in the US economy and an interest rate hike by the ...

May 2016 | US$250 | Pages: 15 | Add to cart | View details

Country Report

Concentrates in Brazil

Unlike it did for most non-alcoholic drinks categories, weak economic conditions positively impacted the market of concentrates – mainly powder – in 2015. Because these products are usually low priced when compared to ready-to-drink versions of tea ...

May 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Better For You Beverages in Brazil

BFY beverages registered a 5% current value sales growth rate in 2015, very similar to the rate in 2014. Although Brazilians are increasingly interested in having a healthier lifestyle, given the growing concern about overweight and diseases, this ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Better For You Packaged Food in Brazil

Better for you packaged food is the largest category within health and wellness, holding a 14% value share. In 2015, better for you packaged food registered 10% current value growth to reach R$12.2 billion. Modern lifestyles are one factor ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Food Intolerance in Brazil

Diabetic food continued to account for the majority of food intolerance sales in the country in 2015, representing a 41% value share. This demand is traditionally pushed by the diabetic population, as according to Euromonitor International’s data, 9%...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Brazil

In 2015, fortified/functional beverages in Brazil registered an 11% current growth rate in value sales, slightly lower than in the previous year, and reached R$8.2 billion in 2015. The category continues to attract consumers’ attention, despite the ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Brazil

Fortified/functional packaged food recorded sales growth of 10% in current value terms in 2015, to reach R$25.4 billion. This growth rate is lower than the review period value CAGR of 14%, due to the category becoming more mature, but it also relates...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Brazil

Naturally healthy beverages registered growth of 23% in current value sales in 2015, despite the unfavourable economic situation in the country. Growth was driven not only by the increasing penetration of some categories in the country, such as NH ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Brazil

Modern lifestyles continue to push the demand towards practical and convenient packaged food, especially produces that are able to communicate a better nutritional profile, as Brazilians, in general, are becoming more aware of the relationship ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Organic Beverages in Brazil

Organic beverages in Brazil grew by 13% in current value sales in 2015. The category remains a very specific niche, and its products’ unit prices are quite inhibitive for the majority of Brazilians. It is dominated by small and regional domestic ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Organic Packaged Food in Brazil

Organic packaged food’s current value sales grew by 20% to reach R$126 million in 2015 at a time when the Brazilian economy showed clear signs of stagnation, combined with other difficulties such as cost pressures from the devaluation of Brazilian ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Health and Wellness in Brazil

Despite Brazil’s unfavourable economic situation, in 2015 the health and wellness market continued to grow in current value terms at the same pace as in 2014. It is possible to see that many of these products are already familiar and part of ...

Apr 2016 | US$2,100 | Pages: 94 | Add to cart | View details

Country Report

Luxury Goods in Brazil

Luxury goods saw strong sales growth during the review period as a whole, benefiting from rapid growth in the country's mid- to high-income group prior to and at the start of the review period. From 2013, the country's economic growth however ...

Apr 2016 | US$1,210 | Pages: 68 | Add to cart | View details

Country Profile

Brazil: Country Profile

Brazil’s economy appears to be headed for a severe recession. Falling commodity prices, a corruption scandal at state-run oil company Petrobras and a deepening political crisis are the major reasons for the gloomy outlook. Investment (both public and...

Apr 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Vending in Brazil

Vending was hindered by high street crime levels in Brazil at the end of the review period, with concerns over potential robberies and vandalism resulting in a reluctance to invest in on-street machines. The majority of vending machines are thus ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Brazil

Apparel and footwear specialist retailers is facing growing competition from internet retailing, with leading internet pure play retailers such as Netshoes and Dafiti posing growing competition. There was notably a rise in showrooming towards the end...

Apr 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Direct Selling in Brazil

Beauty and personal care direct selling dominates overall sales in this channel and saw the largest absolute growth in current value sales in 2015 over the previous year. However, this was not due to growing demand but was instead due to the ...

Apr 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Brazil

Both consumer appliances and consumer electronics were negatively impacted by changes in taxation in 2015. Consumer appliances saw the end of reduced IPI tax on energy efficient products, while the government's Minha Casa Melhor ("My Improved Home") ...

Apr 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Grocery Retailers in Brazil

Due to the poor performance of the Brazilian economy, with high inflation and rising unemployment, most households faced declining real disposable income levels at the end of the review period. Consumers are thus seeking the lowest possible prices, ...

Apr 2016 | US$990 | Pages: 52 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Brazil

Many areas of beauty and personal care were impacted by a tax increase in 2015, with the country's IPI tax (Tax on Industrialized Products) being extended to toiletries, fragrances and cosmetics. This came into force in May, resulting in prices many ...

Apr 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Brazil

In addition to being impacted by rising unemployment and high inflation in 2015, home and garden specialist retailers were also hit hard by declining real estate sales. This was linked to soaring interest rates and declining credit availability. ...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Homeshopping in Brazil

The leading players in homeshopping recognise the possibilities offered by internet retailing and are thus increasingly focusing on driving sales via this channel. Leading brand Shoptime notably benefits from a longstanding presence in internet ...

Apr 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Internet Retailing in Brazil

There was a surge in the number of consumers using the internet in Brazil during the review period, with an impressive 20 percentage point gain from 2010 to over 60% in 2015. This trend was in turn driven by the soaring household penetration of ...

Apr 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Brazil

Bags and luggage specialist retailers were hit hard by consumers seeking bargains online. Internet retailing not only offers bargain prices and discounts but also enables easy searching. In addition, a sharp decline in real disposable income levels ...

Apr 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Mixed Retailers in Brazil

While most areas of retailing suffered as a result of consumers' financial constraints in 2015, lower-priced mixed retailers are benefiting strongly from consumers shopping around in search of bargains. Stores that facilitate one-stop shopping and ...

Apr 2016 | US$990 | Pages: 53 | Add to cart | View details

Country Report

Retailing in Brazil

Retailing continued to see current value sales growth in 2015. However, this was solely due to the impact of high inflation and increased taxation on many product areas. High inflation and higher taxation meanwhile resulted in soaring prices for ...

Apr 2016 | US$2,100 | Pages: 147 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Brazil

Nappies/diapers/pants sales continue to rise in a challenging macroeconomic scenario in Brazil. The category registered 3% volume growth and 9% value growth in 2015. This growth was driven by the fact that consumers are looking for better products ...

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Tissue and Hygiene in Brazil

The challenging macroeconomic scenario in Brazil is already showing signs of impacting the tissue and hygiene industry in the country, even taking into regard its basic necessity positioning. In 2015, Brazilian consumers started to look more ...

Apr 2016 | US$2,650 | Pages: 59 | Add to cart | View details

Country Report

Retail Tissue in Brazil

Retail tissue saw a strong development over the review period in Brazil. The category was growing mainly through value adding, given the rise in average incomes among Brazilian consumers, which made it possible for the lower-income population to buy ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sanitary Protection in Brazil

Sanitary protection sales are higher among Brazilian consumers in comparison with other South American countries, and the product continues to be more sophisticated and its usage more frequent over time. On average, Brazilian women aged from 12 to 54...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Wipes in Brazil

Wipes is still a novelty for many Brazilian consumers, especially those from lower socioeconomic strata, due to it having a higher average unit price than other retail hygiene categories and the fact that it is a side category, complementing core ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Incontinence in Brazil

Incontinence showed itself to be resilient to the decline in purchasing power that impacted Brazilian consumers over the review period. The category continues to be driven by the increasing elderly population in the country, and a greater level of ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Brazil

The AFH tissue and hygiene category relies heavily on the performance of the services industry in Brazil. The category was growing steadily over the review period, boosted by a positive macroeconomic performance and the expansion of the services ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Polishes in Brazil

The decline of polishes was directly related to the replacement of wood with other materials that do not require polishing. Construction companies, home furnishers and interior designers increasingly replaced wood with other surface materials, ...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Surface Care in Brazil

Brazilian consumers are becoming more selective regarding the surface care products they purchase. With the increased cost of hiring household help and lifestyle trends such as the increasing number of women in the labour market, consumers are ...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Brazil

Sales of toilet care products in Brazil registered a decline in volume terms in 2015, but continued to grow in current value terms at 4%. The reason behind this trend is mainly the greater relevance of items offering greater value-added, which can ...

Apr 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Air Care in Brazil

The air care category in Brazil benefited from high promotional levels and the indulgence trend within small household products. The decline in purchasing power over the past two years aligned with the fact that many Brazilians increased ...

Apr 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Bleach in Brazil

Bleach continues to be one of the cheapest products for house cleaning in Brazil, registering a high level of household penetration in the country. The category is an affordable solution to the cleaning of every household room, eliminating bacteria ...

Apr 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Dishwashing in Brazil

The dishwashing category continues to see high penetration among Brazilian households. Despite the positive value growth of 3% in current terms (below the 10% inflation rate for 2015 in Brazil), the category experiences a double growth movement, with...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Insecticides in Brazil

Home insecticides are becoming an important household item for Brazilians and continue to gain relevance in the local market. Media coverage regarding recent epidemics, especially for the Dengue and the Zika viruses in the country at the end of 2015,...

Apr 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Laundry Care in Brazil

2015 was a negative year for several fast-moving consumer goods categories in Brazil due to reduced disposable income among consumers, driven by higher-than-expected inflation and a strong rise in unemployment, but the laundry care category proved ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Home Care in Brazil

The home care category continued to register growth in both value and volume terms in 2015, which was especially positive considering the macroeconomic environment in Brazil. Local consumers are willing to learn more about home care products and use ...

Apr 2016 | US$2,650 | Pages: 68 | Add to cart | View details
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