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Market Research on Brazil

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

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Euromonitor Brazil reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Packaged Food in Brazil

Food manufacturers and retailers are attempting to maintain or even push consumption during a tough economic environment within Brazil. The country has seen a fall in its GDP, unemployment rates growing and above target inflation and high interest ...

Feb 2016 | US$7,150 | Add to cart | View details

Country Report

Coffee in Brazil

Fresh ground coffee pods continued to be the most dynamic category within coffee in 2015, registering a 35% increase in retail volume terms and reaching 7,165 tonnes. Despite the tough economic environment and shrinking disposable incomes, consumers ...

Feb 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Brazil

Chocolate-based flavoured powder drinks is the largest category within other hot drinks, and accounted for a 76% retail volume share of the category in 2015, reaching 269,138 tonnes. Chocolate-based flavoured powder drinks benefit from a high ...

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hot Drinks in Brazil

The trend toward health and wellness continues to grow among Brazilians, especially for high- and middle-income consumers, despite the economic situation. Although it is not a traditional product for Brazilians on a daily basis, tea is more and more ...

Feb 2016 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Tea in Brazil

As the trend towards pursuing a healthier lifestyle continues to deepen, especially among high- and middle-income consumers, retail volume sales of tea continue to grow, reaching 3,862 tonnes in 2015. Although Brazilians do not have a strong habit of...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Profile

Brazil: Country Profile

Brazil will see a second consecutive year of contraction in 2016. The downturn is partially due to a slowdown in China which has undermined demand for commodity exports but it is broadly based, affecting all sectors. A large budget deficit was ...

Jan 2016 | US$150 | Add to cart | View details

Country Report

Sleep Aids in Brazil

In 2015, sleep aids in Brazil posted a 6% increase in current value terms to reach sales worth B$175 million. This performance was slower than the review period CAGR of 8%. This can be partially attributed to the economic downturn in the country, ...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Adult Mouth Care in Brazil

Adult mouth care in Brazil posted current value growth of 1% in 2015 to reach sales worth B$26 million. This performance was weaker than the 3% CAGR of the review period. The performance of the category has been historically hampered by regulations ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Analgesics in Brazil

Analgesics was the second most important category in consumer health in Brazil in 2015, accounting for 36% of overall OTC value sales. In the same year, the category posted current value growth of 9% to reach sales of B$5.5 billion, albeit slower ...

Dec 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

In 2015, cough, cold and allergy (hay fever) remedies accounted for a 36% share of overall value sales of OTC products in Brazil and remained the largest category within consumer health. In the same year, the category posted current value growth of ...

Dec 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dermatologicals in Brazil

Dermatologicals in Brazil registered current value growth of 9% in 2015 to reach sales of B$1.5 billion. This performance was only slightly weaker than the review period CAGR of 10%. Ongoing solid growth continued to be supported by increasing ...

Dec 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Digestive Remedies in Brazil

In 2015, digestive remedies in Brazil recorded current value growth of 7% to reach sales of B$2.1 billion. Low- to middle-income consumers continued to play an important role in this category as they have witnessed a strong increase in their ...

Dec 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Eye Care in Brazil

Over the review period eye care in Brazil registered a 10% current value CAGR to reach sales of B$275 million in 2015. This good performance can be partially attributed to the increasing use of electronic devices in the country. According to ...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Herbal/Traditional Products in Brazil

Herbal/traditional products recorded current value growth of 7% in 2015, reaching sales worth R$1.7 billion. Category growth continued to be mainly driven by increasing demand for less aggressive medications to treat minor pains and illnesses. ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Brazil

NRT smoking cessation aids continued to perform well in 2015, registering current value growth of 12% to reach sales worth B$140 million. This was, however, a considerably slower performance than the review period CAGR of 17%. This can be partially ...

Dec 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Consumer Health in Brazil

After a decade’s strong performance, Brazil’s GDP posted marginal real growth in 2014 and a contraction in 2015. Moreover, 2015 was marked by inflation hovering above the government’s target and high (and rising) interest rates. This, combined with ...

Dec 2015 | US$2,650 | Pages: 95 | Add to cart | View details

Country Report

Sports Nutrition in Brazil

Sports nutrition recorded current value growth of 15% in 2015, reaching sales of R$752 million. After a scandal involving the category in 2014, the main players invested heavily in 2015 to regain the trust of consumers. Events such as the Arnold ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

The health and wellness trend continued to remain strong in Brazil in 2015. Consumers are trying to improve their general health and wellbeing, and as a result are willing to spend more money on products that can help them achieve this, for example ...

Dec 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Weight Management in Brazil

Weight management registered current value growth of 9% in 2015, reaching sales of R$1.3 billion. The main factor behind this performance continued to be the health and wellness trend, with consumers looking for products that can help improve both ...

Dec 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Wound Care in Brazil

Wound care in Brazil registered a 4% increase in current value terms in 2015 to reach sales of B$183 million. Although sticking plasters/adhesive bandages registered slightly weaker growth than the review period average, a good performance from ...

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Computers and Peripherals in Brazil

Computer and peripherals registered negligible growth in retail volume sales in 2015. This poor performance was largely due to the economic downturn in Brazil, which had a negative impact on purchasing power and forced many consumers to prioritise ...

Dec 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Home Audio and Cinema in Brazil

The decline in home audio and cinema retail volume sales in 2015 was mainly due to falling demand in hi-fi systems, the largest category. During the first half of the review period, retail volume sales of hi-fi systems grew steadily thanks to strong ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

In-Car Entertainment in Brazil

Demand for all kinds of durable goods fell in Brazil in 2015 as unfavourable economic conditions led consumers to reduce spending, particularly non-essential spending. However, there were other factors besides the downturn behind the decline of 5% in...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in Brazil

Despite the macroeconomic crisis in Brazil, mobile phone continued to register quite positive results in comparison to other consumer electronics categories in 2015. However, the pace of the category’s development was tempered somewhat by the ...

Dec 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Consumer Electronics in Brazil

The Brazilian consumer electronics market faced a completely different economic situation in 2015 than it did earlier in the review period. A downturn in the local economy resulted in limited access to credit for consumers, higher interest rates and ...

Dec 2015 | US$2,640 | Pages: 80 | Add to cart | View details

Country Report

Portable Players in Brazil

Due to the negative effects that the downturn in the local economy and the devaluation of the Brazilian real had on consumer confidence and purchasing power, 2015 was a bad year for consumer electronics generally in Brazil. However, the downturn had ...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Imaging Devices in Brazil

The decline in retail volume sales of imaging devices in 2015 was not only attributable to the economic downturn in Brazil, but also reflective of the growing use of smartphones in the country. Smartphones increasingly offer enhanced photo and video ...

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Wearable Electronics in Brazil

Wearable electronics products are still something of a novelty in Brazil, having only emerged in the country towards the end of the review period. Accordingly, this category’s phenomenal retail volume growth rate in 2015 was primarily due to the fact...

Dec 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Video in Brazil

Retail volume sales of televisions in Brazil declined by 10% in 2015. Manufacturers and retailers had been expecting a decline, given that retail volume sales had grown strongly the previous year as many consumers bought new televisions for the 2014 ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Contact Lenses in Brazil

Despite the economic slowdown in Brazil, contact lenses record a good performance in 2015, increasing by 6% in volume terms and by 10% in current terms to reach R$223 million. The performance was linked to the fact that manufacturers continued to ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Eyewear in Brazil

The economic slowdown started to affect sales of eyewear in 2015, as the category as a whole posted lower current value growth compared with the current CAGR of the review period. The main factors impacting sales of eyewear are linked to the high ...

Dec 2015 | US$1,210 | Pages: 34 | Add to cart | View details

Country Report

Spectacles in Brazil

In 2015, spectacles recorded current value growth of 5%, reaching R$17.7 billion. In volume terms, growth in 2015 was 3%, reaching sales of 142 million units

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Processed Fruit and Vegetables in Brazil

Processed fruit and vegetables in Brazil is dominated by shelf stable fruit and vegetables, which accounted for 82% of the category’s value sales in 2015. Shelf stable fruit and vegetables itself is led by shelf stable vegetables, mainly corn and ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Processed Meat and Seafood in Brazil

Brf Brasil Foods is the result of a merger between Perdigão Agroindustrial and Sadia. In 2011, CADE – The Brazilian Administrative Council for Economic Defence, approved the merger but imposed some restrictions. Brf Brasil Foods had to halt sales of ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Ready Meals in Brazil

Ready meals continued to grow in 2015 as consumers sought convenient products as a result of busier lifestyles, particularly in urban areas. In addition, “Pec das Domésticas”, a recent law which gave housekeepers the same rights and benefits as ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Brazil

The traditional rice and beans diet of Brazilians, although losing out to some extent to more-sophisticated recipes and foreign cuisine such as lasagne, stroganoff and stews, continued to be of importance to much of the population. This was ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Brazil

Manufacturers´ investments in sauces, dressing and condiments continued to rise in 2015, especially in relation to cross-merchandising, a strategy that is proving a successful way of increasing points of contact with shoppers and inspiring recipes. ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Soup in Brazil

Soup recorded current value growth of 11% in 2015, reaching R$1.5 billion. In retail volume terms, the category registered growth of 3% to reach 28,300 tonnes. Overall, two main drivers were behind these results: convenience and ease of preparation. ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Brazil

The tough economic situation in Brazil, together with high inflation, added to depreciation of the local currency against the US dollar, result in higher cost pressures impacting the average prices of commodities such as corn, wheat and other raw ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Jewellery in Brazil

During 2015, jewellery in Brazil registered current retail value growth of 9% to reach R$11.4 billion. The category registered volume growth of 4% to reach 38 million units. The overall category benefited from further strong growth in costume ...

Nov 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Personal Accessories in Brazil

Personal accessories registered stronger current retail value growth than retail volume growth in 2015 due to the worsening economic situation in the country – inflation increased and the real depreciated further. As a result, consumer expenditure on...

Nov 2015 | US$1,210 | Pages: 57 | Add to cart | View details

Country Report

Watches in Brazil

In 2015, due to the economic slowdown in Brazil, watches registered slower current retail value growth of 8%, compared with 9% the previous year the previous year. Since watches typically are long-lasting products, many consumers are postponing ...

Nov 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Writing Instruments in Brazil

Writing instruments registered current retail value growth of 7% to reach R$3.3 billion in 2015. This good performance is linked to the huge success of colouring books for adults in 2015. Consumers started to purchase colouring pencils, graphite ...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Bags and Luggage in Brazil

In 2015, sales of bags and luggage increased by 5% in current retail value terms, which was slower compared to the previous year. The main cause of the slowdown was the downturn in the Brazilian economy that began in mid-2014. The upward pressures of...

Nov 2015 | US$990 | Pages: 21 | Add to cart | View details

Global Briefing

Latin America Payscape 2020

The evolving payment landscape in Latin America is unique in a variety of ways and is evolving as more consumers adopt financial services. Weaker economic growth will negatively impact financial service adoption and consumer card payments in the ...

Nov 2015 | US$1,325 | Pages: 38 | Add to cart | View details

Country Report

Financial Cards and Payments in Brazil

The year 2015 was the second consecutive year in which the Brazilian card payments industry registered the weakest performance of the entire review period in value terms. The year was marked by a drop in consumption, as a result of economic slowdown ...

Nov 2015 | US$2,100 | Pages: 68 | Add to cart | View details

Country Report

Baby Food in Brazil

The tough economic period endured by Brazil with high inflation rates added to the depreciation of the local currency against the US dollar, has resulted in higher cost pressures impacting raw materials, packaging and logistics. In addition, the ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Dairy in Brazil

Drinking milk products remains quite a fragmented market, with a large number of local manufacturers acting regionally. However, LBR’s bankruptcy led to considerable change in the market in 2014-2015 with several companies buying brands and assets of...

Oct 2015 | US$2,100 | Add to cart | View details

Country Report

Drinking Milk Products in Brazil

Since 2014, the dairy industry in Brazil has witnessed considerable upheaval as LBR Lácteos Brasil, founded by the amalgamation of several regional manufacturers in 2010, faced bankruptcy proceedings. As a consequence, its brands and assets were sold...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Other Dairy in Brazil

Other dairy registered current value growth of 10% in 2015 to reach sales of BRL6.6 billion. Following the difficult economic conditions faced by Brazil, cost pressures are challenging the category, with high inflation and unfavourable exchange rates...

Oct 2015 | US$990 | Add to cart | View details
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