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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Cider/Perry in Brazil

With low-income consumers more indebted during 2013, cider continued growing in volume, with the majority of sales concentrated during New Year celebrations. Such beverages are preferred amongst low-income consumers due to lower prices compared with ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Alcoholic Drinks in Brazil

2013 was a challenging year for alcoholic drinks manufacturers across the market, but especially for beer, as a consequence of the negative macro-economic factors as well as unpredictable ones, like the poor climate conditions seen during the year. ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Brazil

After positive volume growth during the review period, high-strength premixes experienced a decline in volume sales in 2013. This poor performance was driven mainly by negative sales of Smirnoff Caipiroska by Diageo. In order to reduce this negative ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Spirits in Brazil

2013 was a challenging year for spirits, during which there was trading down to less expensive brands amongst low-income consumers whose purchasing power has not followed the high inflation on food and beverages during the year. Beyond increases in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Wine in Brazil

Ibravin, the Brazilian Institute of Wine, launched a new marketing campaign to promote domestic still grape wines amongst Brazilians. The slogan is "Drink with Relaxation", it ran between November and December 2013 on the major television and radio ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Beer in Brazil

2013 saw a slowdown scenario in the alcoholic drinks market compared with 2012, including the beer category which resulted in a decline in total volume. Factors such as decreasing purchasing power amongst middle-income consumers, high inflation, and ...

Aug 2014 | US$900 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Concentrates in Brazil

Concentrates continued losing volume sales to more convenient beverages, in part related to the migration from concentrated fruit juice versions to RTD juices and in part due to increases in prices as a consequence of rising raw materials costs. In ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Juice in Brazil

Cranberry fruit, whose main appeal is urinary tract health, is making its first steps in Brazil, as several companies launched their versions in 2013, mainly in unfrozen nectars. For instance, brands were extended with new versions including Maguary ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Soft Drinks in Brazil

The slowdown of the infrastructure industry, the high inflation hurting the purchasing power of the lower social classes and the high household debt as well as bad weather conditions during 2013 all were reflected in a negative performance in total ...

Jul 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

RTD Coffee in Brazil

In 2013, RTD coffee grew more strongly in both volume and value terms than the review period average. A key reason for the excellent performance was the entering of a big player of hot coffee into this category – 3 Corações – improving distribution ...

Jul 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

RTD Tea in Brazil

RTD tea products mixed with premium ingredients such as green tea, white tea and cranberries have been copied by leading manufacturers. For instance, green and white tea versions were firstly introduced by Wow Indústria e Comércio under the Feel Good...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Sports and Energy Drinks in Brazil

The participation of economy and popular energy drinks, particularly in familiar 1- and 2-litre PET packaging, has increased in energy drinks in recent years through launches of products from regional manufacturers which adopt lower unit prices for ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Bottled Water in Brazil

Despite growing strongly during the 2008-2012 period, bottled water saw only a small volume growth in 2013 due to poor weather conditions. The total volume grew more slowly in 2013 compared with the review period CAGR. The winter was very rigorous ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Carbonates in Brazil

2013 was a hard year for beverages in general and especially for carbonates, mainly due to the rigorous winter, high inflation and decreasing disposable income which was committed to paying off debts. All these factors contributed to a decline in ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Coffee in Brazil

In 2013 several coffee manufacturers entered into fresh ground coffee pods, including important companies such as Sara Lee, 3 Corações and Café Utam amongst others, which impacted positively value sales of this category. Due to fierce competition and...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Other Hot Drinks in Brazil

Chocolate-based flavoured powder drinks is the largest category within other hot drinks with 75% share in current value terms in 2013, accounting for sales of R$2.9 billion. These products are consumed by Brazilians mainly at breakfast time and enjoy...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Brazil

In 2013 hot drinks saw growth of two-digit growth in retail value; it recorded good performance but slower growth compared to the 2008-2013 period. In retail volume, the performance remained relatively steady in 2013 compared to the review period. ...

Jul 2014 | US$1,900 | Pages: 40 | Add to cart | View details

Country Report

Tea in Brazil

Black tea continues losing sales as Brazilians are changing to more premium and sophisticated tea versions such as fruit/herbal tea, green tea and other tea. Although Brazilians already prefer flavoured teas, this fact has become increasingly evident...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Calming and Sleeping in Brazil

Calming and sleeping increased by 8% in current value terms in 2013, reaching R$148 million, mainly driven by increasing disposable incomes of the emerging middle class that sought ways to relax and sleep better at night.

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

Cough, cold and allergy (hay fever) remedies registered a healthy performance during 2013, following the same path performed in 2012. This was driven by the rise in disposable incomes of the emerging middle-class, which increased the purchase of such...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dermatologicals in Brazil

Succeeding the trend perceived in the last two years of the review period, the growing incomes of consumers, especially the emerging middle-classes, sustained the sales growth of dermatologicals in 2013. Dermatologicals posted current value growth of...

Jul 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Digestive Remedies in Brazil

While generics continuing to play a big role in other categories such as analgesics, in digestive remedies, generics are not so popular amongst consumers. The reason behind the popularity that branded medicines enjoy in digestive remedies is linked ...

Jul 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Herbal/Traditional Products in Brazil

Herbal/traditional products continued to post a good growth rate in 2013, mainly driven by fact that consumers and doctors were more focused on the importance of less aggressive medicine to fight minor pains and diseases. The introduction of the ...

Jul 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Brazil

In June 2014, the Brazilian Government approved a decree that banish the existence of “fumódramos”, which are exclusive areas that permits people to smoke in public places, such as restaurants, shopping centres, supermarkets, to name a few. The ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Consumer Health in Brazil

In 2013, consumer health in Brazil continued to follow the same growth trend witnessed the previous year, with growth in double-digits. This result continued to be driven by increasing disposable incomes of the emerging middle class, together with ...

Jul 2014 | US$2,400 | Pages: 101 | Add to cart | View details

Country Report

Sports Nutrition in Brazil

Sports nutrition recorded 20% current value growth, reaching R$461 million in 2013. The great performance of this category continued to be the high concern about health and wellness raised expressively among Brazilians. People of all ages and both ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Weight Management in Brazil

In 2013, weight management recorded 12% current value growth, reaching R$1.1 billion. These results were driven by the fact that consumers in Brazil continued to worry a lot about their body and physical shape, and as a result, the sales of weight ...

Jul 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Wound Care in Brazil

Sticking plasters/adhesive bandages continued to hold the largest value share of 76% in wound care in 2013. Manufacturers continued to make large investments in new products to attract consumers, especially by launching licensed products with famous ...

Jul 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Adult Mouth Care in Brazil

Adult mouth care continued to be hampered by regulations which limit the active ingredients able to be sold as OTC, such as cortisone. Therefore, it is very common for consumers to purchase Rx products without a medical prescription as clerks at ...

Jul 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Analgesics in Brazil

In 2013, sales of analgesics increased by 12% in current value terms, reaching R$4 billion. Following the same trend perceived in 2012 of double-digit growth, sales were mainly stimulated by the growing number of Brazilians leaving the low-income ...

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Brazil

Vitamins and dietary supplements sales in urban centres, such as São Paulo and Rio de Janeiro, are driven by the fact that consumers typically have stressful lifestyles, as they are permanently immersed in traffic jams, pollution and crowded places, ...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Baby Food Packaging in Brazil

Overall baby food packaging enjoyed growing consumer demand in 2013. Even though breastfeeding is favoured by the government and it banned any promotional activities and advertising campaigns for milk formula and prepared baby food, paediatricians ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Canned/Preserved Food Packaging in Brazil

Canned/preserved food packaging enjoyed growing demand in 2013. Busy lifestyles and rising purchasing power led consumers to cook less from scratch, resulting in a move towards the quickest alternatives to preparing meals under time constraints. This...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Confectionery Packaging in Brazil

The rising purchasing power amidst low-income consumers and new middle class led to a transfer of consumption from sugar confectionery to chocolate confectionery, but the high price of raw materials such as sugar put unit prices up, leading consumers...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Dairy Packaging in Brazil

The increasing dairy consumption in Brazil is driven by rising consumer demand for health benefits. Brand owners have also increased their product portfolios by moving onto the trend of health and wellness as consumers look for healthy dairy products...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments Packaging in Brazil

The 5% volume increase of sauces, dressings and condiments packaging remained driven by increasing purchasing power in 2013 thanks to good economic conditions and rising disposable incomes amidst low- income and middle-class consumers in Brazil. This...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Luxury Goods in Brazil

Despite the economic slowdown in 2013, luxury goods demand in Brazil remains resilient, with the area performing well. The good performance and potential of the Brazilian market continues to attract further investment in high-end products. Diageo, ...

May 2014 | US$1,100 | Pages: 63 | Add to cart | View details

Country Report

Mixed Retailers in Brazil

Regardless of slow GDP growth, disposable incomes in Brazil continued to rise among low-income consumers, which had a positive impact on sales through mixed retailers. With more money in their pocket, consumers wanted to purchase good quality items ...

May 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Retailing in Brazil

In 2013, retailing continued to show healthy sales growth, mainly driven by internet retailing and drugstores/parapharmacies, beauty specialist retailers and electronics and appliance specialist retailers. In grocery retailers, discounters, ...

May 2014 | US$1,900 | Pages: 129 | Add to cart | View details

Country Report

Vending in Brazil

Investment in vending continued to be hampered by competition from informal street vendors/kiosks and small grocery shops established in busy business streets. Vandalism and lack of security also make operators reluctant to widen the presence of ...

May 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Brazil

The rise in disposable income among lower-to-middle-class consumers continued to boost sales of apparel and footwear specialist retailers. Many retailers continued to make strong investments to expand the number of their outlets nationwide and become...

May 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Direct Selling in Brazil

Direct selling is a channel that performs well at times of high unemployment as it tends to become the primary source of income of many families or a second job to complement household income. With low unemployment rates in Brazil, the sales force ...

May 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Brazil

The trend of mergers and acquisitions in electronics and appliance specialist retailers stopped in 2013. Despite significant consolidation in the review period, the competitive landscape remains fragmented. The top 10 players held only a 52% share of...

May 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Grocery Retailers in Brazil

Grocery retailers posted a 7% increase in current value sales in 2013, slightly faster than in 2012, but slower than the review period CAGR. This performance is explained by the onset of an economic slowdown, combined with high inflation rates, which...

May 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Brazil

Despite mergers and acquisitions in the review period, the competitive landscape remains very fragmented, with small and independent retailers accounting for over a 90% share of outlets.

May 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Homeshopping in Brazil

Homeshopping continued to underperform compared to internet retailing and direct selling as consumers continued to prefer these two competing non-store retailing channels. Internet retailing is more convenient to compare products and prices from a ...

May 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Internet Retailing in Brazil

Internet retailing continued to perform strongly, attracting new players and further investment from leading players looking to increase their company/brand shares and consolidate their positions in a very competitive market. The greatest challenge ...

May 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Brazil

Leisure and personal goods specialist retailers continued to record healthy retail value sales growth in 2013, driven mainly by rising disposable income, especially among middle- and low-income consumers. Traditional toys and games stores registered ...

May 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Fresh Food in Brazil

Growth in total fresh food volume sales in Brazil in 2013 was up on 2012, and also slightly stronger than the review period average. This improvement was underpinned by reasonably favourable macroeconomic conditions, with growth in the number of ...

May 2014 | US$1,100 | Pages: 40 | Add to cart | View details
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