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Brazil

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil.

Brazil StatisticsConsumer Lifestyles in Brazil

Brazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Apparel and Footwear Specialist Retailers in Brazil

    Jan 2017

    Apparel and footwear specialist retailers in Brazil are facing growing competition from internet retailing, particularly pure players such as Netshoes, Privalia and Dafiti. There was a notable rise in showrooming towards the end of the review period,...

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    Country Report

    Direct Selling in Brazil

    Jan 2017

    Beauty and personal care continued to dominate sales in this channel in 2016. However, the category recorded an unprecedented decline in 2015, with 2016 seeing current value growth which was barely in line with inflation. This was due not only to ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Brazil

    Jan 2017

    The economic crisis in Brazil continued to impact the performance of electronics and appliance specialist retailers in 2016, with soaring inflation, high unemployment, falling disposable incomes and weaker access to credit all affecting consumers’ ...

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    Country Report

    Grocery Retailers in Brazil

    Jan 2017

    Brazil’s economy continued to perform poorly in 2016, with the country experiencing high inflation and unemployment. Thus, most households faced declining real disposable incomes at the end of the review period, leading to consumers seeking out the ...

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    Country Report

    Health and Beauty Specialist Retailers in Brazil

    Jan 2017

    Many areas of beauty and personal care were impacted by a tax increase in 2015, with the country's IPI (Tax on Industrialised Products) being extended to toiletries, fragrances and cosmetics. A few products are excluded from this tax, for example ...

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    Country Report

    Home and Garden Specialist Retailers in Brazil

    Jan 2017

    In 2016, declining real estate sales linked with rising unemployment and high inflation hampered the performance of home and garden specialist retailers. In 2016, the outstanding balance on mortgages/housing lending in Brazil rose by 11% in current ...

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    Country Report

    Homeshopping in Brazil

    Jan 2017

    The leading players in homeshopping remained focused in 2016 on driving sales in other channels. The leading brand Shoptime notably benefits from a longstanding presence in internet retailing, with its parent company Lojas Americanas indeed vying for...

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    Country Report

    Internet Retailing in Brazil

    Jan 2017

    Over the review period Brazil saw a surge in the number of consumers using the internet, with an impressive 16 percentage point gain from 46% in 2011 to 62% in 2016. This trend was driven by the soaring household penetration of smartphones, which ...

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    Country Report

    Vending in Brazil

    Jan 2017

    The majority of vending machines in Brazil are sited in captive locations such as workplaces and hospitals, mostly due to fears surrounding vandalism and depredation in large Brazilian cities. Those in non-captive locations are generally sited in ...

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    Country Report

    Retailing in Brazil

    Jan 2017

    Retailing in Brazil posted a moderate performance in 2016 as a result of the economic recessive cycle the country is currently facing, with annual current value growth not compensating for the effects of high inflation. Declining credit availability ...

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    Country Report

    Mixed Retailers in Brazil

    Jan 2017

    In 2016, lower-priced mixed retailers continued to benefit from the economic crisis as cash-strapped consumers sought out the best deals. In the mass merchandiser channel, for instance, the number of outlets increased by 9% to reach a total of 744. ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Brazil

    Jan 2017

    Bags and Luggage Specialist Retailers: The economic crisis in Brazil continued to force consumers to seek out the best deals in 2016. Bags and luggage specialist retailers were hit hard by consumers looking for bargains online. Internet retailing not...

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    Country Report

    Confectionery in Brazil

    Dec 2016

    Kraft Foods Brasil Ltda (owned by Mondelez International) remained dominant in the chocolate confectionery category in Brazil in 2016, holding a value share of 33% – up slightly on the previous year. The company enjoys great popularity among ...

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    Country Report

    Dairy in Brazil

    Dec 2016

    In 2016, Polenghi Indústrias Alimenticia continued to lead cheese in Brazil, posting a value share of 11%. Its lead was due to the wide portfolio that the company offers, including products that give culinary, snacking and sandwich options. Its ...

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    Strategy Briefing

    The Shifting Dynamics of Traditional Toys in Emerging Markets

    Dec 2016

    Emerging markets faced an economic slowdown in 2015, as a turbulent global macroeconomic environment affected numerous countries. Emerging markets are expected to recover as a whole, but the market dynamics of key emerging countries will differ, ...

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    Strategy Briefing

    Hot Drinks: Quarterly Statement Q4 2016

    Dec 2016

    Q4 2016 brings with it another powerful dose of uncertainty, with the US presidential election portending potentially seismic shifts in the domestic and foreign policy stances of the world's largest economy. This comes amidst an already-fragile ...

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    Strategy Briefing

    Soft Drinks: Quarterly Statement Q4 2016

    Nov 2016

    For a third consecutive quarter, volume growth prospects in global soft drinks have been downgraded. This is primarily the result of weak GDP growth in the largest developed soft drinks markets. Brazil, Mexico and the US were major areas of volume ...

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    Country Report

    Luxury Goods in Brazil

    Nov 2016

    With negative GDP growth, high inflation, tax increases and rising unemployment, even the most resilient luxury goods consumers became more conservative with their purchases in 2016, discouraged by uncertainty regarding the future. This trend, ...

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    Country Report

    Air Treatment Products in Brazil

    Nov 2016

    Despite the deterioration in macroeconomic conditions, air treatment products posted a good performance in 2015, mainly driven by the higher temperatures during the year. However, 2016 registered much milder temperatures, driving down sales of air ...

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    Country Report

    Dishwashers in Brazil

    Nov 2016

    Dishwashers continue to be appliances which only higher-income consumers can afford to purchase. The category posted a 17% decline in volume sales during 2016, mainly influenced by local consumer habits. Brazilians have a strong culture of hand ...

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