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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Pet Products in Brazil

Pet products recorded strong growth of 12% in current value terms during 2013, reaching BRL1.7 billion. This good result was mainly the result of strong growth in other pet products, a category dominated by products such as pet beauty and personal ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Cat Food in Brazil

Cat food in Brazil registered current value growth of 9% in 2013, reaching BRL1.6 billion, while volume sales increased by 4% to 176 million tonnes. This strong performance demonstrates that, despite the relative slowdown in volume growth in the ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in Brazil

Dog food in Brazil continued to register positive growth during 2013, in a continuation of the prevailing trend throughout the review period. The reasons behind this positive growth are generally related to the fact that the category’s leading ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Other Pet Food in Brazil

Other pet food continued to register a very high current value in 2013, rising by 16% to BRL1.2 billion, while volume sales increased by 8% to 38,565 tonnes. This very strong performance was powered by the rising popularity of other pets such as ...

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Care in Brazil

The pet humanisation trend continues to gain strength in Brazil, and as a consequence, the country’s pet owners continue to seek the best products available for their pets. In response, the industry’s leading manufacturers continue to invest in the ...

Nov 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Health and Wellness in Brazil

Health and wellness continued to have double-digit growth in 2013 despite signs of economic slowdown and limited disposable income. It proved resilient as consumers, especially middle-class consumers who have access to those types of products, are ...

Nov 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Financial Cards and Payments in Brazil

2014 was marked by the worsening macroeconomic conditions in Brazil. Together with a slowdown in GDP growth, high inflation and household indebtedness levels resulted in a downturn in consumer confidence. Retail sales were also impacted by weak ...

Nov 2014 | US$1,900 | Pages: 69 | Add to cart | View details

Country Report

Home Improvement in Brazil

Most people in Brazil pay to have home improvement tasks carried out in their homes. Therefore, a large proportion of home improvement sales are carried out by contracting a company or an independent contractor. However, there are many, mostly ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Brazil

Thanks to rising disposable income and governmental programmes, such as “Minha Casa Minha Vida” (“My House, My Life”), home ownership is increasing rapidly in Brazil with a large number of Brazilians having access to property ownership for the first ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Brazil

Home and garden was impacted by the economic slowdown in 2013 and the subsequent slower real GDP growth limited consumer credit and growing consumer indebtedness. The middle class and lower-income demographics, who were responsible for fuelling home ...

Nov 2014 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Gardening in Brazil

Thanks to all year round sunny and humid weather in almost all regions of the country, Brazil enjoys lush vegetation including thousands of tree and flower species growing without any outside help. As a result, gardening is more of a natural part of ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Brazil

The measures taken by the federal government, such as income distribution (Family Grant) and housing programmes, that include credit for furniture acquisition (My House, My Life) in order to promote the lower-income classes in Brazil, continue ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Global Briefing

Where Will Growth Come From? Emerging Markets in Pet Care

A swelling urban middle class has proven to be fertile soil for pet care sales in emerging markets over recent years, with pet ownership increasingly as local consumers become more Westernised. While an economic slowdown in Brazil and Russia and ...

Nov 2014 | US$1,200 | Pages: 53 | Add to cart | View details

Country Report

Smoking Tobacco in Brazil

Pipe and RYO smoking continue to be very popular in rural areas of the country, in particular, the southern region where the production of tobacco leaves is concentrated. In urban areas, RYO and pipe tobacco remain niche, for which older people, ...

Nov 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Cigarettes in Brazil

In 2013, the cigarette industry won an important battle against ANVISA (National Health Surveillance Agency) regarding the ban of flavour additives in cigarettes in Brazil. In the last two years, ANVISA was struggling to ban all types of additives ...

Nov 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Cigars in Brazil

In Brazil, cigars continue to be perceived as fancy products that only wealthy consumers or tobacco enthusiasts habitually purchase more frequently. Despite the fact that there are some domestic brands being manufactured in Brazil, the most famous ...

Nov 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Tobacco in Brazil

In 2012, ANVISA (National Health Surveillance Agency) made a decision to ban flavour additives in order to try to reduce the number of smokers, claiming that flavoured tobacco disguises the bitter taste of tobacco and attracts more people to smoke. ...

Nov 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

Global Briefing

Toys and Games: Global Trends, Developments and Prospects

2013 saw the strongest global growth for toys and games of the past five years, with the discrepancy in performance between developed and emerging regions continuing to widen. This briefing analyses the fast moving story, which is impacted by many ...

Oct 2014 | US$1,200 | Pages: 51 | Add to cart | View details

Country Report

Consumer Lending in Brazil

Economic activity in Brazil worsened in 2014. The country’s GDP continued to underperform far below its potential, the inflation rate reached the top of the Banco Central do Brasil’s target range and the level of household indebtedness remained high....

Oct 2014 | US$1,900 | Pages: 13 | Add to cart | View details

Global Briefing

Foodservice in Latin America: Long-term Opportunities in a Major Growth Region

Latin America continues to be among the most attractive long-term growth regions, due to the presence of both large and fast-growing Brazil as well as many smaller, rapidly developing markets that have high potential for future chained development. ...

Oct 2014 | US$1,200 | Pages: 47 | Add to cart | View details

Country Report

Spectacles in Brazil

Growth in spectacles is set to accelerate slightly during 2014 in spite of falling disposable income levels due the accelerating inflation. Rising inflation rates have not yet substantially compromised demand for spectacles, although it is reasonable...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Contact Lenses in Brazil

Although the 11% current value growth expected in contact lenses in 2014 is set to be stronger than the current value CAGR of 9% recorded in the category over the entire review period, the 7% volume growth expected in the category is set to be slower...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Eyewear in Brazil

The trends in eyewear in Brazil in 2014 followed the trends observed in the category in 2013 as slower GDP growth and higher inflation rates failed to deter growth. Falling disposable income levels and declining consumer confidence did not compromise...

Oct 2014 | US$1,100 | Pages: 35 | Add to cart | View details

Global Briefing

Trends and Developments in the Global Eye Care Market

Although the global market for eye health (comprising OTC eye care and eye health supplements) is vastly outsized by mainstream industry categories such as analgesics or multivitamins, the global market is worth nearly US$5 billion and grew by a ...

Oct 2014 | US$1,200 | Pages: 59 | Add to cart | View details

Country Report

Cafés/Bars in Brazil

McCafé registered an exceptional performance within chained cafés/bars in 2013, mostly related to its expansion in terms of opening stores in the year and registering current value growth above the average for the review period. It increased from 82 ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Fast Food in Brazil

Burger King registered the largest increase in value share over the last two years of the review period, mostly due to new store openings. The US giant within burger fast food was acquired by the Brazilian private equity group 3G Capital Management ...

Oct 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Full-Service Restaurants in Brazil

The US-based chain Hard Rock Café announced at the beginning of 2014 that it expects to expand into Brazil during the year with an investment of US$10 million. The chain plans to open three new outlets in the eastern central region of the country ...

Oct 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Consumer Foodservice in Brazil

In 2013, consumer foodservice in Brazil recorded current value growth of 7%, which was lower than the current CAGR of 10% registered over the review period. The key reason behind the fall in growth was the largest category, which is cafés/bars, ...

Oct 2014 | US$1,900 | Pages: 115 | Add to cart | View details

Country Report

Self-Service Cafeterias in Brazil

Divino Fogão consolidated its leadership in 2013 increasing its value share of chained self-service cafeterias from 39% in 2012 to 49% in 2013. Its rapid growth between 2012 and 2013 is explained by an expansion in its number of outlets, which ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Brazil

Ice cream kiosks are very popular with consumers, which explains the high participation of McDonald’s and Bob’s fascias within chained street stalls/kiosks. They are located near their fast food establishments, and in some shopping centres, the chain...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Brazil

Grupo Trigo, which has the licence for Domino’s Pizza in Brazil, has invested in the expansion of outlets combining two brands into the same store, for example, Spoleto (classified in other fast food) along with Domino’s Pizza. The first brand has ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Toys and Games in Brazil

Toys and games is growing at a high pace in Brazil. Recent product launches and the increase of the average Brazilian income are helping the industry to grow and gain presence on the biggest consumer market in Latin America. Video games are ...

Oct 2014 | US$1,100 | Pages: 47 | Add to cart | View details

Country Report

Home Audio and Cinema in Brazil

Home audio and cinema in Brazil saw a volume sales increase of 3% in Brazil to reach 2.6 million units in 2013. This growth was mainly driven by the good performance of hi-fi systems, which continued to benefit from growing sales amongst lower-income...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in Brazil

A strong performance of smartphones and tablets negatively impacted imaging devices in 2013, which registered an 18% decline in volume sales. In this year, smart mobile phones and tablets increased their penetration rates in Brazilian households from...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Portable Players in Brazil

Portable players continued to perform poorly in 2013, with volume sales declining by 13% to 725,000 units. This was mainly due to shrinking sales of portable media players, which accounted for the bulk of volume sales of the category (98% in 2013). ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Consumer Electronics in Brazil

Brazil faced a third consecutive year of slow growth in 2013. Increasing interest and inflation rates negatively affected overall retailing in the country as consumers focused efforts on repaying debts. Notwithstanding, consumer electronics performed...

Oct 2014 | US$1,900 | Pages: 79 | Add to cart | View details

Country Report

Mobile Phones in Brazil

In 2013, mobile phones volume sales stood at 60.6 million units, a 14% increase over 2012. This positive performance was driven by smartphones sales, which overpassed feature phones volume sales in 2013. In 2012, volume sales of feature phones and ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Computers and Peripherals in Brazil

In 2013, computers and peripherals saw a 17% increase in retail volume sales, mainly driven by a strong performance of tablets. With the exception of tablets and netbooks, all categories showed a deceleration of volume sales in comparison with 2012. ...

Oct 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

In-Car Entertainment in Brazil

In 2013, in-car entertainment witnessed a slight decrease of volume sales to 3.5 million units. This was mainly due to a weak performance of in-car navigation, which achieved peak volume sales in 2011 and has seen volume sales decline since then. In ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

City Review

Salvador City Review

Salvador is behind its larger peers (Rio de Janeiro and São Paulo) in Brazil in terms of GDP per capita, but the metropolitan region has shown healthy growth throughout the last decade. Manufacturing in the city is highly dominated by petrochemical, ...

Sep 2014 | US$650 | Pages: 23 | Add to cart | View details

City Review

São Paulo City Review

São Paulo is the number 12 city worldwide in terms of GDP and number 10 in terms of population. Sao Paulo has a successful performance in business services, due to the city's role as the financial centre of Brazil. Continual increases in employment ...

Sep 2014 | US$650 | Pages: 23 | Add to cart | View details

City Review

Rio de Janeiro City Review

Among key Brazilian cities, Rio de Janeiro's tertiary sector is the largest (82% of the city's GVA in 2012). The city benefits from its port, third largest by cargo volume in the country, and flows of international visitors. Research and development ...

Sep 2014 | US$650 | Pages: 22 | Add to cart | View details

Strategy Briefing

Internet vs Store-based Shopping: The Global Move Towards Omnichannel Retailing

As consumers continue to blend their off-line and on-line activities, from “showrooming” and retail apps to sofa shopping and click-and-collect, the lines between internet retailing, e-commerce and physical retailing are becoming increasingly ...

Aug 2014 | US$1,200 | Pages: 102 | Add to cart | View details

Country Report

Tourist Attractions in Brazil

In 2013, tourist attractions sales increased by a relatively weak 4% to reach R$1,325 million. The uncertain economic environment and increasing indebtedness of middle-income tourists had a negative impact on domestic demand for tourist attractions. ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Tourism Flows Outbound in Brazil

The number of outbound tourist trips continued to increase strongly in 2013, growing by 12% to reach 9.1 million trips. This increase was well above the Latin America average for the same year (7%). Shopping is still the key reason behind this strong...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Inbound in Brazil

In 2013, Brazil reached a historic record of 6.1 million international arrivals, breaking the mark of five million tourist visitors a year that Brazil has had since 2005. The six-millionth visitor arrived in the country on 5 December and came from ...

Aug 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Domestic in Brazil

Domestic tourism flows continued to grow strongly in 2013, with the total number of trips and current value sales rising by 9% and 14% (vs. respective review period CAGRs of 5% and 6%). The main driver of this strong growth was the hosting of two ...

Aug 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel and Tourism in Brazil

Under the glare of the global spotlight due to the upcoming 2014 FIFA World Cup and 2016 Rio Olympics Games, the hosting of the FIFA Confederations Cup and World Youth Day in 2013 helped Brazil solidify its competitive positioning as a tourist ...

Aug 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Health and Wellness Tourism in Brazil

Health and wellness tourism in Brazil recorded stronger current value growth of 9% in 2013 (vs. 7% in 2012). In 2012, demand from international markets was negatively impacted due to the ongoing economic instability in Europe and North America. ...

Aug 2014 | US$900 | Pages: 10 | Add to cart | View details
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