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Global Briefing

Brazil: Key Player in Global Beauty and Personal Care Growth

Feb 2010

Price: US$2,000

About this Report

About this Report

Euromonitor International analyses the key Brazilian market, which is uniquely typified by almost exclusively mass brands. Brazil is marking itself out as one of the key markets for the recovery of the global beauty and personal care industry: its expanding population, combined with a sharp rise in disposable income, is contributing to the phenomenal rise of beauty sales in the country.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Brazil’s Personal Care Market

Brazil Third Largest Cosmetics and Toiletries Market Globally

Brazil Beauty and Personal Care Market Structure is Atypical

The USA and Japan Lead Personal Care Value Sales in 2008…

…Brazil and China to Catch Up by 2013

Mass Dominates Brazilian Beauty Market

What is the Future for Premium and Mass in Brazil?

Beauty Unit Prices Grew Below Inflation Rate

Combination of Factors Pushing Down Unit Prices

Category Analysis

Hair Care Leads Category Sales

Hair Care, Skin Care and Fragrances Dominate

Conditioners Dominate Brazilian Hair Care Sales

Mass Fragrances Take the Lion’s Share

Deodorants Capitalise on the Popularity of Fragrances

Skin Care Among Most Dynamic Categories 2003-2008

Men’s Razors/blades & Deodorants Lead in Traditional Brazil

Competitive Landscape

Brazilian Personal Care Market Moves Towards Consolidation

Low Entry Barrier Has Helped Shape Industry Structure

Beauty and Personal Care Market Composition by Company

High Investment in NPD Key to Success

Channel Analysis

New Type of Parapharmacies /drugstores Hits the Market

Parapharmacies /drugstores’ Beauty Sales to Rise

Direct Selling Main Winner in Distribution

Evolution of Distribution System in Favour of Direct Sellers

Strong Growth in Beauty Specialist Retailer Outlet Numbers

Consumer Trends

Growth Driven by Brazil’s Ultra Young Population

Middle Class Emergence Boosts Beauty Sales

Middle-class Households Double in Number

Rise in Disposable Income Triggers Beauty Spending

Future Outlook

Brazil Topped Absolute Growth Over 2003-2008...

…And Will Rank Second Over 2008-2013

Hair Care Eclipses All Other Categories 2003-2008

Fragrances to Produce Most Dynamic Growth by 2013

Mass( tige ) Products Set to Drive Growth in the Future

Samples

Brazil - Key Player in Global BPC Growth.jpg

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