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Statistical Reference Handbook

International Marketing Data and Statistics 2013

International Marketing Data and Statistics 2013 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2012 | US$475| View details ›

Consumer Lifestyle

Consumer Lifestyles in Brazil

With rising incomes, the growing middle class is quickly turning Brazil into a country of aggressive consumers. Products and services once thought out of reach are now affordable and consumers are not reluctant to buy them. As well, many Brazilians ...

Oct 2012 | US$1,900| Add to cart | View details ›

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600| Add to cart | View details ›

Statistical Reference Handbook

Latin American Marketing Data and Statistics

Latin American Marketing Data and Statistics is a valuable reference book. It brings together hard to research demographic, economic and marketing statistics for 43 Latin American countries. It is an excellent starting point for building detailed ...

Aug 2011 | US$475| View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Future Demographic

Brazil in 2030: The Future Demographic

Brazil is currently the fifth most populous country in the world. In 2030, the population will reach 211.9 million, population growth will be driven by huge increases in those aged 30+. Fertility and birth rates have both fallen dramatically. Brazil ...

Mar 2011 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Consumer Americas 2013

Oct 2012

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Nov 2012

Statistical Reference Handbook

Retail Trade International

Dec 2012