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Country Report

Consumer Health in Brazil

Consumer health continued to show a strong performance in 2011, driven by growing disposable incomes, mainly amongst the lower-income segments, which increased expenditure on such products to solve minor ailments. Sales showed that the market was not...

May 2012 | US$2,400| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook