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Country Report

Health and Wellness in Brazil

The positive sociological and economic indicators such as low unemployment rates and rising disposable income contributed to improving consumer confidence. According to FGV (Getúlio Vargas Foundation), in November 2010 consumer confidence reached its...

Jun 2011 | US$1,900| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook