Market Research Brazil

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Country Report

Consumer Electronics in Brazil

Consumer electronics registered slower growth in 2011 than during 2010. This was mainly due to the positive influence of the FIFA World Cup during 2010. The slowdown in growth, however, did not discourage investment in new product developments and ...

Nov 2012 | US$1,900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›