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Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600| Add to cart | View details ›

Country Report

Home Laundry Appliances in Brazil

With growing purchasing power and limited space in households, in particular in apartments, manufacturers increased their investment in automatic washer dryers. In 2011, investment was observed in product launches, promotions at points-of-sale and ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Brazil

Due to the implementation by the government in 2007 of anti-dumping measures against irons imported from China to protect local manufacturers, and due to the fact that the irons category offers great potential, most manufacturers installed local ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Large Cooking Appliances in Brazil

With cookers having high penetration of 99% in Brazilian households, and slower growth experienced in the last two years, manufacturers have been focusing their investment on products with innovative features, such as presets for ovens, LCD displays ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Brazil

Microwaves continued to see double-digit growth in 2011, due to low household penetration (37%) and the growing demand for convenient products to prepare or heat meals. The growing number of households with single people, which increased by 13% over ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Appliances in Brazil

The positive results in consumer appliances after the implementation of a reduction in IPI on refrigeration appliances, home laundry appliances and cookers from April 2009 to January 2010 by the Brazilian government stimulated a new incentive in ...

Jan 2012 | US$2,400| Add to cart | View details ›

Country Report

Personal Care Appliances in Brazil

Personal care appliances has traditionally been dominated by local companies, as they tend to better understand Brazilian women’s needs, especially hair care, compared with international manufacturers. The potential of personal care appliances, which...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Refrigeration Appliances in Brazil

The growing number of people joining the middle-classes was very positive for consumer appliances in general in 2011. In refrigeration appliances in particular, a move was seen towards consumers replacing freestanding fridges with freestanding ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Small Cooking Appliances in Brazil

The improvement in purchasing power amongst all income groups was very positive for manufacturers investing in categories within small cooking appliances which have low household penetration or were previously considered superfluous due to their high...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Small Kitchen Appliances (Non-Cooking) in Brazil

Small kitchen appliances (non-cooking) remained the smallest category within small appliances in 2011, mainly due to competition from the non-electrical devices which are traditionally used in Brazilian kitchens. Usually electrical appliances are ...

Jan 2012 | US$900| Add to cart | View details ›

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