Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…
In the world of writing instruments in Brazil, the year 2023 unfolded against the backdrop of a nation striving to recover from the far-reaching impacts of the pandemic. Brazil, one of the countries in which class interruptions endured the longest,…
After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…
In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…
Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages,…
Dietary supplements is expected to see solid current value growth in Brazil in 2023, maintaining the trend seen for many years. During the years of the pandemic, consumers predominantly focused on products that strengthened their immune system. While…
Dermatologicals is set to maintain a healthy growth trajectory in current value terms in Brazil in 2023, in line with the increase recorded in 2022, driven mainly by price rises. The pandemic years were marked by a reduction in Brazilians’ purchasing…
In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The…
In 2023, the Brazilian agricultural market witnessed distinct dynamics in producing different vegetables. For onions, a sharp decline in prices was seen, due to an expanded cultivation area and high availability. Consumers benefited from more…
The fresh food landscape experienced distinct movements throughout 2023. There was an increase in the availability of cuts of animal protein, however, due to the expansion of international trade, the increase in supply did not impact the final…
In 2023, Brazil experienced a challenging economic landscape, shaped by the lingering impacts of the global economic crisis and the ominous shadow of high inflation. A continued surge in footwear prices due to the economic downturn, fuelled by…
As Brazil navigated the economic landscape in 2023, the nation was at a turning point of recovery and resilience. While inflation presented new prospects of stabilisation, optimism for the future was limited by the effects of the pandemic and global…
In 2023, convenience retailers in Brazil maintained retail current value growth, and also returned to growth in outlet numbers, as consumers looked to shop for essentials close to home. OXXO was one retailer which opened more stores at the end of the…
In 2023, home care in Brazil recorded high single-digit retail value growth, while decreasing inflation rates impacted the performances of all categories and several home care players. Despite previous challenges posed by supply chain disruptions…
In 2023, the banana market, the most important fruit in the category, experienced a slight expansion in some producing regions. In Bahia, there was a resurgence of agricultural lots, while in Santa Catarina, cultivation was consolidated. Despite the…
In 2023, the egg industry in Brazil experienced a robust dynamic, with an estimated national production of 52.55 billion units, an increase of up to 1% compared to the previous year. This expansion was accompanied by a notable growth in exports,…
Coffee in Brazil maintained low and stable retail volume growth annually for several years before the pandemic, despite already substantial domestic consumption. Growth eased during the pandemic, and after a year of retail volume decline for coffee…
The ongoing inflationary process that has hit the Brazilian economy in the past few years started to cool in 2023, as various food categories experienced a deflationary process for many items throughout the year. The Brazilian market context can been…
In the dynamic landscape of the Brazilian apparel and footwear industry in 2023, jeans was one category that stood out for its remarkable resilience against the uncertainties and challenges that have marked the economic trajectory of the country.…
Analgesics is set to maintain steady current value growth in Brazil in 2023, and will remain the largest category within OTC, with a 40% share of value sales. The consumption of analgesics is mainly related to general pain, fever, and the relief of…